Women in Media.

Pages. Photoshop. Persuasion. Power.

Presented by Shayla Alamino CMC 100 Professor Gournelos

ThesisI am doing a content analysis of the 2009 September issue of O Magazine, the 2010 September

issue of Cosmopolitan, and the . This paper will discuss the psychological impact media has

on manipulating the body in the American culture. I am going to be looking at the

situation, the physical attributes, and the data to

support my content analysis.

THE SITUATIONand data

Ideal women are slender, confident, and attractive.

Getting slim means you are one step closer to getting a man.

Woman gets man through physical attraction.

Happiness is equated with romantic fulfillment. Romantic fulfillment is equated with physical attraction. Physical attraction is equated with ideal body image.

Woman gets man through physical attraction.

72% of the advertisements had a woman posing seductively with a man

PHYSICAL ATTRIBUTIONSand data

•Part of woman’s body used to connote an impactful message.•87.4% of the advertisements contained a specific body part of a woman alongside a product. ( Eye for Covergirl, Hair for Herbal Essence, and

ReflectionAfter spending hours

flipping pages, analyzing advertisements, and scanning multiple

advertisements, I realized that in each of the

advertisements it became less about the actual text

and more about the physical shape of the body

within each of the advertisements.