Common Persuasive Techniques

Persuasion TechniquesPropaganda and Advertising

What is Persuasion?A means of convincing people:to buy a certain productto believe something or act in a certain wayto agree with a point of view

Common persuasive techniques often used in advertisingBandwagonLoaded words/Glittering GeneralitiesTestimonials/EndorsementsName CallingSnob AppealSloganPlain Folk TechniqueBandwagonA statement suggesting that everyone is using a specific product, so you should, too!

Being in the group makes you feel secure.

The bandwagon effect created these fine internet sensations..

Bandwagon Examples

Bandwagon Examples

Example

Example

Loaded Words and Glittering GeneralitiesLoaded Words = Words that will make you feel strongly about someone or something (fear, desire for success, excitement, being part of a group).Loaded Words can be Glittering GeneralitiesGlittering Generalities=Words that glitter but give no details about the product.

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10Example

Loaded Words Example.

Loaded Words

Loaded Words

Testimonial/EndorsementA well-known person or a previous customer supports a product or service

**Its called an endorsement if a famous person is supporting the productTestimonials

Endorsement Example

Testimonial from customer

Example

Testimonials work!

Name CallingIs used to incite fears and arouse prejudices in the viewers with the idea that the bad names will cause people to construct a negative opinion about a group or product. This technique is used more often in politics than advertising.Example

Name calling can be implied through an unflattering image

Name Calling.

Example

Snob AppealJust the opposite of bandwagon. Its message suggests: "Buying our product will make you better than everyone else--especially since other people can't afford it.

Example

Example

Snob Appeal

Slogans

SloganA catchy phrase or statement often used to sell a service or a productExample

Example

Example

TheyreGRRRRRRREAT!Plain FolksWhen a company tries to show it is just like youPersuasive device especially favored by politicians!

Example

Example

Subway Five Dollar Footlong AdvertisementPlain Old Mom Folk

Plain Folk Political Ad

Plain Folk Ad

Audience AwarenessAdvertisers know how to target their audiencesuse appropriate persuasive technique

Target Audience?

Target Audience?

Target Audience?

Target Audience?

Target Audience?

Target Audience?

Quick review Can you define these devices?BandwagonLoaded words/Glittering GeneralitiesTestimonials/EndorsementsName CallingSnob AppealSloganPlain Folk Technique