Q1b: AUDIENCE

Product:

Target audience

Mise en scene

Camerawork

Editing

Sound

Stuart Hall

Cognitive pleasures

Visceral pleasures

Emotional pleasures

Comedic pleasures

Q1b: AUDIENCE

Shock tactics

Sensory pleasures

Generic pleasures

Representational pleasures

Schadenfreude

Sex tactics

Likable characters

Generic pleasures

Young and Rubicam

Vance Packard

Maslow