Marketing Management

Company : Reliance Industries Ltd.

Subsidiary Company : Reliance Trends

Founded : October 2007 Headquarters : Mumbai Chairman and Managing Director : MR. Mukesh Ambani

Store Location at Patna : East Boring Canal Road

Company ProfileSourced from :www.ril.com/OurBusinesses/Retail.aspx

IntroductionSourced from : http://www.thehindubusinessline.com/companies/reliance-trends-wants-to-be-fastfashion-brand/article5086254.ece

Marketing Mix

ProductsSourced from: http://reliancetrendsspringsummer15.com/men.php

ProductsSourced from: http://reliancetrendsspringsummer15.com/women.php

ProductsSourced from: http://reliancetrendsspringsummer15.com/kids.php

Sourced from : http://www.tiendeo.in/Catalogues/patna/156158&subori=web_resultados&buscar=Reliance%20Trends&sw=1600

PromotionsSourced from : https://www.facebook.com/RelianceTrends

Price / DistributionSourced from : https://relianceretail.wordpress.com/tag/reliance-trends/

Place

STP Analysis

Segmentation

Targeting

Positioningis amarketingconcept that outlines what a business should do tomarket its product or service to its customers. In Positioning, themarketingdepartment creates an image for the product based on its intended audience. This is created through the use of promotion, price, place and product.

Reliance Trends have good Pricing Strategy which positions their presence in customers mind (Right Pricing Strategy).

Message of Reliance Trends is Sirf Dikhne Mei Mehanga to attract the customers (Right Message).

Reliance Trends concentrates more on digital media marketing i.e comes under (Right media). Positioning