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Marketing Management Submitted to: Vikas Kumar Submitted By: Gunjan Dalmia Rahul Raj Visakha Daga

trends final.ppt

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  • Marketing Management

  • Company : Reliance Industries Ltd.

    Subsidiary Company : Reliance Trends

    Founded : October 2007 Headquarters : Mumbai Chairman and Managing Director : MR. Mukesh Ambani

    Store Location at Patna : East Boring Canal Road

    Company ProfileSourced from :www.ril.com/OurBusinesses/Retail.aspx

  • IntroductionSourced from : http://www.thehindubusinessline.com/companies/reliance-trends-wants-to-be-fastfashion-brand/article5086254.ece

  • Marketing Mix

  • ProductsSourced from: http://reliancetrendsspringsummer15.com/men.php

  • ProductsSourced from: http://reliancetrendsspringsummer15.com/women.php

  • ProductsSourced from: http://reliancetrendsspringsummer15.com/kids.php

  • Sourced from : http://www.tiendeo.in/Catalogues/patna/156158&subori=web_resultados&buscar=Reliance%20Trends&sw=1600

  • PromotionsSourced from : https://www.facebook.com/RelianceTrends

  • Price / DistributionSourced from : https://relianceretail.wordpress.com/tag/reliance-trends/

  • Place

  • STP Analysis

  • Segmentation

  • Targeting

  • Positioningis amarketingconcept that outlines what a business should do tomarket its product or service to its customers. In Positioning, themarketingdepartment creates an image for the product based on its intended audience. This is created through the use of promotion, price, place and product.

    Reliance Trends have good Pricing Strategy which positions their presence in customers mind (Right Pricing Strategy).

    Message of Reliance Trends is Sirf Dikhne Mei Mehanga to attract the customers (Right Message).

    Reliance Trends concentrates more on digital media marketing i.e comes under (Right media). Positioning