Marketing Management

Submitted to: Vikas Kumar

Submitted By: Gunjan Dalmia Rahul Raj Visakha Daga

Company : Reliance Industries Ltd.

Subsidiary Company : Reliance Trends

Founded : October 2007 Headquarters : Mumbai Chairman and Managing Director : MR. Mukesh Ambani

Store Location at Patna : East Boring Canal Road

Company Profile

Sourced from : www.ril.com/OurBusinesses/Retail.aspx

Introduction

It is a speciality apparel store that sells Men’s, Women’s and Children’s garments. The store carries the best of National and International brands like John Players, Peter England, Indigo Nation, Wrangler, Reebok, and Lee, apart from in-house brands. The store layout is to compliment the evolving taste and preference of fashion savvy customers, giving them an opportunity to shop with ease, along with well trained customer service associates, to compliment the entire shopping process. Some in-house brands include DNMX for Denims, Teamspirit for Sport’s wear, Performanx for performance garments, Sparsh for Ethnic wear & Pureza for Premium garments.

VISION

To make RIL one of the most innovative companies in the world and to achieve breakthrough growth in revenues and profits by creating

and implementing sustainable solutions.

Sourced from : http://www.thehindubusinessline.com/companies/reliance-trends-wants-to-be-fastfashion-brand/article5086254.ece

Marketing Mix

Products

Sourced from: http://reliancetrendsspringsummer15.com/men.php

Products

Sourced from: http://reliancetrendsspringsummer15.com/women.php

Products

Sourced from: http://reliancetrendsspringsummer15.com/kids.php

PromotionsThey have more concentration on Digital Marketing Strategy

Facebook Page Offering Discounts

Youtube:Reliance trends also does videos on latest trends, summer/winter collection and on what celebrities are flaunting

Latest trends videos

Sourced from : http://www.tiendeo.in/Catalogues/patna/156158&subori=web_resultados&buscar=Reliance%20Trends&sw=1600

Promotions

Sourced from : https://www.facebook.com/RelianceTrends

Price / Distribution

Sourced from : https://relianceretail.wordpress.com/tag/reliance-trends/

PlacePlace is concerned with making available the products at a place where

consumer demands. Thus, it is concerned with the store where the goods shall be displayed and sold, the channels of distribution and

logistics management through which goods will flow from marketer to consumers.

• Reliance Trends is located at, East Boring canal road in Patna.• Three storey Building with approx 4000 sq/ft• Centrally Located as there are more Retaliers (Pantaloons)• Transportation Facility is good

STP Analysis

Segmentation

Targeting

• Reliance Trends is Targeting the segment between the Premium and the Mass end of the market.

• Reliance Trends has a specific private label called ‘First Class’ design to deliver extreme value to Indian consumers.

• Reliance Trends targets Indian youth to become a part of youth culture.

Reliance Trends comes under Undifferentiated i.e Mass Marketing

• Positioning is a marketing concept that outlines what a business should do to market its product or service to its customers. In Positioning, the marketing department creates an image for the product based on its intended audience. This is created through the use of promotion, price, place and product.

• Reliance Trends have good Pricing Strategy which positions their presence in customers mind (Right Pricing Strategy).

• Message of Reliance Trends is “Sirf Dikhne Mei Mehanga’’ to attract the customers (Right Message).

• Reliance Trends concentrates more on digital media marketing i.e comes under (Right media).

Positioning