Quantitative and Qualitative Research 1. Why do we need qualitative research? 2. Methods of qualitative research.
Quantitative Qualitative Hypothesis Data are in the form of numbers from precise measurement Theory is largely causal and deductive Replication is possible Analysis proceeds by using statistics, tables, or charts No hypothesis Data are in the form of words and images from documents, observations, and transcripts Theory noncausal and inductive Replication is rare Analysis proceeds by extracting themes or generalizations (although numbers are possible)
A model of the Research Process THEORY HYPOTHESISFINDINGS DATA GATHERING RESEARCH DESIGN Deduction Operationalization Measurement Induction Analysis
Homicide Trend over Time The homicide rate nearly doubled from the mid 1960's to the late 1970's In 1980, it peaked at 10.2 per 100,000 population and subsequently fell off to 8.0 per 100,000 in 1984 It rose again in the late 1980's and early 1990's to another peak in 1991 of 9.8 per 100,000 From 1992 to 2000, the rate declined sharply. Since then, the rate has been stable
Changes in homicide rates (explanations) Legitimation of violence hypothesis (Archer, Gartner, 1984) argues that during wartime pro-violent values are reinforced and these values are carried over to postwar periods Increase in homicide rates after World War II, the Korean War, and the Vietnam War are consistent with this idea
Changes in homicide rates (explanations) Homicide rate has been associated with business cycles (LaFree, 1998, Short, 1997) Higher homicide rates occur in periods of growing economic prosperity Deprivation for some groups
Changes in homicide rates (explanations) Rising homicide rates in the 1960s and 1970s have been linked to increased gang activity and drug trafficking in central cities Patterns of violence in large cities strongly influence national trends
Explanation for USA Wider availability of handguns Greater social acceptance of violence as method of conflict resolution Violence is deeply woven into the fabric of American culture (street talk, prime-time television programming, gangster rap music lyrics) High poverty rates High ethnic diversity
Qualitative Research No hypothesis to test Small number of observations No generalizations Do we need qualitative research in social sciences?
Qualitative or Quantitative
Qualitative vs Quantitative Story by an admitted rapist (Jack M. ) I raped a woman. I do not believe that I am a pathological sex offender, but all the same, I raped. I don't think I am a bad guy. I have a college degree in the arts from a prestigious school and I get along well with my parents, who are still married. I did not understand that what I did was rape until about a year ago. What made me finally recognize my crime was the recent surge in media cover about date rape.
Case studies can be 1)Snapshot case studies: Detailed, objective study of one research entity at one point in time 2)Longitudinal case studies. A study of one research entity at multiple time points
Case Study Sutherlands The Professional Thief (1937) Shaw's The Jack-Roller: A Delinquent Boy's Own Story (1930)
Culture and drinking Generally, by culture we mean the values, traditions, norms, customs, arts, history, folklore, and other institutions shared by a group of people Culture shapes how people see their world and structure their community and family life
David G. Mandelbaum Alcohol and Culture (1965)
Mandelbaum (1965) Alcohol and Culture Current Anthropology, 6 (3): 281-293 When a man lifts a cup, it is not only the kind of drink that is in it, the amount he is likely to take and the circumstances under which he will do the drinking that are specified in advance for him, but also whether the contents of the cup will cheer or stupefy; whether they will induce affection or aggression, quiet or unalloyed pleasure. These and many other cultural definitions attach to the drink even before it reaches his lips
Culture and consequences of drinking Pharmacology of alcohol Different cultures provide different models of appropriate and inappropriate drinking habits, they also create sets of expectancies regarding the behavioral effects of alcohol Violent behavior vs peaceful and harmonious
Culture and drinking Do cultural attitudes of international students toward drinking or college social environment shape their drinking behavior? In other words, what is more important culture or immediate social environment?
Methods Qualitative or quantitative? Why?
Methods A random sample of 3,000 WSU undergraduate students from Pullman campus was selected for participation in a web survey 1,181 respondents participated in the study International students from China N=47 (3.97%) 621 (3.26%) international students at WSU (all campuses) Detailed information about the crime, the victimization, alcohol and drug use was collected In addition,30 face-to face interviews were conducted with students from China
From Triandis et al,m 1993; Lebra, 1976; Nakane, 1972 Western values Asian values Individuality Independence Acceptance of disobedience Personal achievement Competition Self-reliance and creativity Emotional detachment from in-groups Hedonism Willingness to confront in- group members with whom one disagrees Cost/benefit analysis guides the behavior Heterogeneous culture Collectivism Interdependence Conformity/obedience Cooperation Sacrifice for the group Strong emotional attachment to the in-group Emphasis on in-group harmony Acceptance authorities Empathy Family integrity In-group norms guide the behavior Homogeneous culture
Drinking Behavior is influenced Consumption becomes an end in itself (Triandis, 1988) Immoderate behavior is a trademark of college-age students They think college will be a time to party, experiment, and abandon the restrictive rules they may have lived with at home Lack of embarrassment because it is a norm to drink in college Big size the glasses or drinking cups Americans rarely eat when drinking Drinking occasions are often Economic conditions do not restrict the use of alcohol much moderation (Sue, et al., 1985). The avoidance of embarrassment and the concept of "face" are powerful forces against drunkenness The small size of the glasses or drinking cups Chinese traditionally drink alcohol only when eating. Drinking with food decreases the rate of alcohol absorption It is believed that alcohol should be consumed slowly to enhance its pleasure (Wang, 1992). Playing games while drinking heightens sensitivity to the state of intoxication (Cicero, 1980) Physiological flushing response-the reddening of the upper body, especially the face-restricts alcohol use (Schwitters, et al., 1982; Park,1984). Asian Students American Students
Reported reasons for not drinking I am going to drive Male (63.7%) Female (73.1 %) It interferes with my studying Male (27.6%) Female (33.6%) It is bad for my health* Male (14.8%) Female (21%) People in my family have had alcohol problems* Male (13.3%) Female (16.2%) I am going to drive Male (56.5%) Female (75 %) Drinking is against my religion* Male (34.8%) Female (54.5 %) Drinking is against my values* Male (32.4%) Female (54.2 %) I do not want to disappoint someone I care about Male (30.4%) Female (45.2 %) American studentsAsian students
Reported reasons for not drinking I am not old enough* Male (12.3%) Female (10.7%) It costs too much money* Male (12.1%) Female (16.7%) Drinking is against my religion* Male (5.1%) Female (6.9 %) Drinking is against my values* Male (4.37%) Female (5.2 % ) My friends don't drink Male (27.4%) Female (30.4 %) I do not like the taste* Male (21.7%) Female (30.1%) It costs too much money* Male (20.5%) Female (15.2 %) I am not old enough Male (12.5%) Female (11.2 %) American studentsAsian students
Reported reasons for drinking To have a good time with friends (30%) To get drunk (15.6%) Everyone else is drinking (14.5%) There is nothing else to do (11.4%) To relax or relieve tension (6.4%) To get away from my problems and troubles (6.4%) To feel more comfortable when I am with the opposite sex (2.1%) To fit in with my friends (1.8%) American studentsAsian students FRIENDS (how many and who they are?)
Friends and drinking Number of American friends is significantly related to the reported use of alcohol For some, number of semesters spent at WSU is related to a number of American friends Those international students who speak English more fluently are more likely to have more American friends and more likel