TRNG I HC KINH T THNH PH H CH MINH KHOA THNG MI DU LCH 000-Mn hoc:QUN TR CHIN LCBi tp.PHN TCH MI TRNG BN TRONG

GV: H NAM KHNH GIAO, MBA, Ph.DTHC HIN: NHM 4 (NHM SMELE)(Lp TM -VB2- K10)anh sch cc thnh vin:1/ ng Long Hi2/H Th Hnh3/ Th Thu Hng4/ Trng Hong Minh5/ Nguyn Thanh Ha6/ Nguyn Th Thy Tin (1981)11 Lm Hong V 8/ Nguyn Th Nh NguynTp HCM - 09/2008Nghin cu mi trng ni b ca cty Ma san Group ti thtrng Vit Nam Lnh vc: Lng thc - thc phm, thc phm cng ngh. Phng php: phn tch chui gi tr.A. Gii thiu cng ty Masan Group1. Qu trnh thnh lpThnh lp ngy 01-04- 1996 ti Nga nhm cung cp m gi, nc tng, nc mm, v tng t cho th trng Nga v cc nc trong khi SNG.Nm 2001, Masan quay li th trng Vit Nam: u t khong 20 t ng xy dng chui 25 ca hng tin nghi ti TP.HCM. Tuy nhin, thi quen tiu dng ca ngi Vit cha thay i nhiu, doanh s khng b ni chi ph... Chui ca hng tin nghi ca Masan khng thng ni cc ca tim tp ha v siu th. Th l sau my thng hot ng Masan quyt nh ng ca tt c cc ca hng.Nm 2002: Masan tung ra sn phm Nc tng Chin Su xut hin rm r trn th trng v t c nhng gi tr to ln. S c "nc tng gi" nm 2005 B, khin thng hiu Chin-su chao o, tng khng gng dy ni. Nhng sau khi c minh oan, Chin-su li c ngi tiu dng tin tng hn - Nm 2006: Nhn k nim 10 nm thnh lp, Masan cng b tng lun cng ngh sn xut nc tng sch, khng c 3-MCPD cho tt c nhng c s sn xut nc tng Vit Nam m khng i hi iu kin no v ti chnh.Thng tin v cng ty hin nay:Tn Cng ty : CNG TY C PHN CNG NGHIP - THNG MI MASAN Tn ting Anh : MASAN TRADING CORPORATION Tn vit tt : MST CORP.S GCN KKD : 4103000082Tr s chinh : s 364 Cng Ha, Phng 13, Qun Tn Bnh, Tp. H Ch Minh in thoi:+84 (08) 2 555 660Fax:+84 (08) 2 555 661Website:www.masantrading.com.vnM s thu:0302017440Vn iu l :138.395.360.000VND(Mttrmba mi tm t ba trm chi milm triu ba trm su mi ngn ng Vit Nam)Ngnh ngh knh doanh chnh ca Cng ty: mua bn my mc, phng tin vn ti, ph tng, nguyn liu, bch ha, kim kh in my, my in ton, my vn phng, lng thc thc phm, thc phm cng ngh, nng-lm-thy hi sn, cao su, hng dt may, hng th cng m ngh. i l mua bn k gi hng ha. Tip th, xc tin thng mi. Dch v khai thu hi quan. Sn xut bao b nha. Ch bin lng thc thc phm. Dch v t vn xy dng (tr kinh doanh dch v thit k cng trnh). Xy dng cng nghip. Dch v cho thu bt ng sn. Cung cp sut n cng nghip (tr kinh doanh dch v n ung). Cho thu t. Kinh doanh vn ti hng bng t.2. S mngTuyn b s mnh: Hi t v nui dng kht vng & ti nng tm kim s t ph nhm nng cao li ch ca sn phm v dch v cho khch hng. Chnh v vy, khch hng s tng thng chng ta bng doanh s, li nhun dn u v s tng trng bn vngGi tr nn tng:S Con ngi l ti sn v l ngun lc cnh tranh S Tin phong khai phS Hp tc cng pht trin v hi ha li ch vi cc i tc S Tinh thn dn tc.Phm Cht Con ngi Masan:S Ti nng v sng toS T cht lnh oS Tinh thn lm ch cng vicS Lim khit v minh bchSu nguyn tc hot ng ca MasanS Li ch khch hng, cng ty (c ng), nhn vin khng tch ri nhauS Lm vic theo nhmv' Tn trng c nhnS T chc lun hc hi, lun i mi.v' nh hng theo mc tiu v kt qu cui cngS Lng tin, s cam ktTm nhn 2010: Tr thnh Cng ty s hu 3 nhn hng thc phm hng u ti VN, l Cng t c doanh s triu USD vo nm 2010, c sc hp dn cao i vi cc T chc, Nh u t lnMc tiu ngn hn: Doanh s va tm nm 2008 s l 1800 t.Mc tiu di hn: tr thnh cng ty thc phm hng u ti Vit Nam c doanh s v th trng m rng khng ch Vit Nam m cn cc nc trn th gii.3. Th trngSn phm Chin-Su chim khong 75% th phn ton quc. Mng li phn phi ca sn phm Chin-Su rt mnh cc im bn hng ph u 64/64 tnh thnh.Sn phm Chin-Su cn c xut khu sang nhiu nc: M, Canada, Php, Nga, CH Sc, Ba Lan, c, Trung Quc, Khu vc Trung ng, Khu vc Chu , Lo, Campuchia... Tng lai khi nhu cu sn xut m rng s m cc nh my ti Philippin, Campuchia, Trung Quc...Cc dng sn phm chin lc: Nc Tng Chin-Su Cao cp, Nc Tng Chin-Su Np Ci Hoa Vng, Nc Mm Nam Ng Sch, Nuc Mm Mn thch hp c v C Hi, Tng t Chin-Su, Ht Nm Chin-Su khng bt Ngt, M Omachi (Lu Thi, Nghu, xt B Hm..), M Omachi Thn ng c DHA dnh cho tr em, Cc mt hng v bao b... ng thi ang nghin cu v cho ra nhng sn phm khc cho hu ht cc gia nh Vit Nam

H thng phn phi: h thng phn phi chnh ca Masan qua nh phn phi, siu th, xut khu, nh hng khch sn...4. Ngun lcCon ngi Masan v nim tin Masan: v' Sc mnh ca Nim tin v' Sc mnh ca Tinh thn bt khut s Sc mnh ca Kht khao hoi bo v' Sc mnh ca nhng c m.S Cam kt c Trch nhim vi nhng c m ca mnh.Cng ngh: Cng ngh cng ngh bao b tiu chun quc t; cng ngh ch bin thc phm tiu chun quc t (Cng ngh hin i, dy chuyn thit b khp kn, t ng ha cao ca AVE - ITALIA; Tiu chun an ton v sinh thc phm HACCP ca Chu u; H thng qun l cht lng ISO 9001:2000, Hot ng duy tr nng sut ton din TPM)Chui gi tr v ang t c: nhng c m, kht khao hoi bo mang li nhng con s bit ni, l doanh s v th trng ang m rng, con ngi Masan vi vn ha Masan ang c hnh thnh nhng gi tr ca lng dng cm, tinh thn bt khut, v bin nhng c m thnh s tht, Masan cam kt c trch nhim vi nhng c m .Q

B. Phn tch chui gi ti

IcuQ>3

u ra

1. Cc hot ng h tr (Chui dc)

Cff s vt cht

C Sff vt cht ca cng ty - Ngun nhn lcBao gm cc cng ty thnh vin.+Cng ty c phn Masan Ph Quc.+Cng ty c phn cng ngh thc phm Hoa Sen.+Cng ty C phn Cng ngh Thng tin & Vin thng Masan (IT&T) +Cng ty C phn khai thc khong sn Minh Tin (Mitec Corporation)+Cng ty c phn Cng nghip Masan (Masan Industrial Corporation - MSI)+Cng ty C phn Cng ngh Thc phm Vit Tin+Cng ty C phn Bao b Minh Vit+Cng ty C phn Cng Nghip - Thng Mi Masan .+Cng ty C phn u t Masan (Masan Investment Corporation - MIC) Cng ngh hin i, dy chuyn thit b khp kn, t ng ha cao ca AVE-ITALIA. Nh my ang u t xy dng mt phng th nghim hin i theo tiu chun ISO 17025 vi mc ch kim tra cc ch tiu theo yu cu kim sot cht lng H thng qun l cht lng ISO 9001:2000 -Hot ng duy tr nng sut ton din TPM-Thit b my mc ng b, hin i theo tiu chun quc t.-Trung tm Nghin cu v Pht trin Sn phm (MRD - Masan Research & Development Center) hin i bc nht ca Vit Nam -H tng cng ngh thng tin, trin khai ERP-Oracle cho ton h thng thng mi v sn xut.-Masan Ph Quc, din tch hn 20.000m2 ti p Sui , X Dng T , Huyn Ph Quc-MSI s a yo s dng thm 4 dy chuyn hin i trong nm 2008. Nh my cng s u t thm xy dng 1 xng sn xut gia v m trn din tch 3,000m2.

-VTF s xy thm nh my hin i Bnh Dng vi mt bng rng ln hn cng cc dy chuyn sn xut tin tin vo bc nht th gii-MVP s u t thm 1 xng PET tng gp i ngun cung ng cho VTF-H thng Balanced Scorecard o lng vic thc hin k hoch trn 4 yu t l khch hng, ti chnh, qui trnh ni b cng nh cc yu t nhn thc & pht trin ca con ngi trong cng ty.

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Nhn lcVn ha cng tyBn gi tri nn tng1. Con ngi l ti sn, l ngun lc cnh tranh.2. Tin phong khai ph vi kht vng chin thng.3. Hp tc cng pht trin, hi ha li ch vi cc i tc.4. Tinh thn dn tc.Bn phm cht ca con ngi MASAN1. Ti nng v sng to.2. T cht lnh o.3. Tinh thn lm ch cng vic.4. Lim khit v minh bch.Su nguyn tc hot ng1. Li ch khch hng, cng ty (c ng), nhn vin khng tch ri nhau.2. Lm vic theo nhm.3. Tn trng c nhn.4. T chc lun hc hi, lun i mi.5. nh hng theo mc tiu v kt qu cui cng.6. Lng tin, s cam kt.Nhn sTngcng 2041 cn b nhn vinCng ty C phn Cng nghip - Thng mi Masan c 223 cn b nhn vin v i ng ny c o to bi bn v c trnh chuyn mn cao.Trnh S lngT l

Trn ai hoc41,79%

ai hoc13359,64%

Cao ng198,52%

Trung cp156,73%

PTTH4017,94%

PTCS114,93%

Tiu hoc10,45%

Tng cng223100

Ch lm vic:Cng ty t chc lm vic 44h/tun, ngh chiu th 7 hng tun, ngh tra lh.

ng k lm thm gi nhng khng qu 4h/ngy hoc 200h/nm ph hp vi B lut lao ng v Tha c lao ng tp th.

Cng ty cam kt to vic lm cho ngi lao ng .

Cng ty t chc ngun nhn lc mt cch ti u nht v cam kt lun to iu kin cho nhn vin pht trin v thng tin trong ngh nghip.

Ngh php, l, tt:

Nhn vin c ngh l v tt 8 ngy theo quy nh ca B lut lao ng v c hng nguyn lng.

Nhng nhn vin lm vic t 12 thng tr ln c ngh php 12 ngy mi nm, nu nhn vin do iu kin lm vic khng ngh ht php nm th cui nm Cng ty s thanh ton li nhng ngy php cha ngh ht bng tin mt.

< 1 t A 11 Aiu kin lm vic:

Vn phng cng ty thong mt, Cng ty u t cc trang thit b hin i, trang b y cc thit b an ton lao ng.

Cng ty cam kt xy dng cho tt c CBCNV mi trng lm vic chuyn nghip, thn thin CBCNV pht huy ht kh nng v sc sng to ca mnh.

m bo vic lm cho ngi lao ng:

Ban Tng gim c cng ty lun tm cch a dng ho ngnh ngh, tm kim nhng khch hng tim nng, nhng i tc mi trong v ngoi nc, m rng th trng kinh doanh.

Ch lng:

Cng ty thc hin vic chi tr lng cho nhn vin da vo cp cng vic ca nhn vin, nng lc, chc v, thang bng lng v iu kin kinh doanh ca Cng ty.

Hin Masan ang p dng chng trnh ESOP - tr lng bng c phiu cho cc nhn s ch cht trong cng ty vi mc ch thu ht, to s gn b lu di v ng vin mi ngi tng hiu qu lm vic nhm to ra li nhun cao nht cho cng ty.

Masan thc hin ch nng lng cho CBCNV hng nm v lun c s quan tm thng xuyn n thu nhp, i sng CBCNV.

Ch thng:

Chnh sch khen thng hng qu, thng t xut cho c nhn v tp th c thnh tch xut sc.

Cng ty ban hnh chnh sch thng bng c phiu cho cc c nhn xut sc, c ng gp c bit trong lnh vc sn xut, kinh doanh.

Bo him v phc li:

Cng ty tham gia y ch bo him x hi v bo him y t cho tt c CBCNV.

Ngoi ra Cng ty cn mua bo him tai nn 24/24 cho ton th CBCNV ca Cng ty.

Mi nm, Cng ty kt hp vi Cng on t chc cho CBCNV tham quan ngh mt trong nc t nht 1 ln.

T chc cc chuyn du lch nc ngoi dnh cho nhn vin c bnh chn xut sc trong nm.

Chnh sch to ngun nhn lc:

- Tuyn dng: Mc tiu tuyn dng ca Cng ty l thu ht nhn s c nng lc yo lm yic ti Cng ty, p ng nhu cu m rng kinh doanh.

Ty theo tng v tr c th m Cng ty ra nhng tiu chun bt buc ring.

Song tt c cc chc danh u phi p ng yu cu c bn nh: trnh chuyn mn, tt nghip ng chuyn ngnh, nng ng, nhit tnh, ham hc hi, c thc sng to.

i vi cc v tr quan trng, cc yu cu tuyn dng kh kht khe, vi cc tiu chun kinh nghim cng tc, kh nng phn tch, qun l v trnh ngoi ng, tin hc...

Cng ty cng ch trng b sung ngun nhn lc c cht lng cao ngy cng pht trin b my nhn s p ng kp thi i hi ca qu trnh cnh tranh v pht trin.

o to:

Cng ty lun lun coi trng con ngi l ti sn qu gi ca doanh nghip v pht huy hiu qu ngun vn qu ny,

Cng ty lun to iu kin cho nhn vin tham gia cc kho hun luyn ni b v bn ngoi nng cao nghip v chuyn mn, hc tp nhng k nng mi cn thit

Cng ty i th 100% chi ph hc tp cng nh ch lng trong thi gian hc tp, nhng nhn vin c thnh tch hc tp kh tr ln.

Ngun nguyn vt liu

Qun tr nguyn vt liu:Masan thc hin chnh sch qun l vt t, nguyn vt liu, hng ha theo mt qui trnh xuyn sut t khu nhp hng , xut hng cho n khu thng k bo co v nh gi tnh hnh tn kho.Thc hin cn i c lng vt liu, hng ha tn kho vi k hoch sn xut nhm a ra quyt nh kp thi chnh xc phc v cho hot ng sn xut v phn phi hng ha.Hin nay Masan ang s dng phn mm Planning ERP ca Oracle cho php bit s lng hng tn kho l bao nhiu, cc nguyn vt liu no ang trong giai on ch sn xut.Vi mc tiu m bo ngun cung cp hng ha u vo n nh, t mc tiu chin lc lu di v lm tng gi tr Cng ty, Cty Masan :Mua thm vn c phn ca cc Cng ty VitecFood, Mivipack v MSI, nhng ni ang trc tip sn xut cc mt hnh kinh doanh ch o ca Cng ty. en 31/03/2008 Cng ty MAS AN nm gi 100 % vn ca cc cng ty YTF, MVP, v MSI.Thnh lp Cng ty c phn MASAN PQ ti Ph quc (nm gi 94.5 % vn iu l ) sn xut nc mm ct m bo n nh, ng nht v cht lng u vo ca nc mm ct, cng nh m bo ngun nguyn liu, kim sot gi thnh cnh tranh cho chin lc pht trin sn phm nc mm Vit nam cngnhtrntonthgii

Hot ng c bn2. Cc hot ng Cff bn (Chui Ngang)

u raCc yu t u vo (Input)Thu mua:Trong nhiu nm qua, Masan th hin quan im minh bch trong giao dch mua - bn vi tt c cc i tc, Nh cung cp, Nh phn phi, nh thu... Masan thc hin quan im mua bn khng hu hng, cng bng trong i x tht s khch l tinh thn tt c cc i tc, nh cung cp..t gip h tp trung nng cao cht lng sn phm v dch v, ci tin ngy cng hiu qu, to s gn kt vi nhau hp tc lu di, gip c 2 bn cng pht trin.S quy trnh mua hng ca Masan:

Nhp khoi chiu thanh l hp ngi mua hng

Masan hp tc vi 1 s nh cung ng nguyn liu sau: Cty TNHH Thc phm NFC Cty TNHH Nht Nht HuofngCty TNHH SX-TM Giy v Bao b Nguyn Hng Dae Jin Co.,Cty Rau qu Tin Giang Cty CP Hip ThanhCty SX- XNK Tng hp H Ni - Haprosimex Cty u t & Thng mi Quc t - INVESTLINK CtyCPTanTanCty Lng thc Thc phm s AFOCOCty CP K ngh Thc phm Vit Nam (Vifon)

#Cc nh cung ng cho Masan u c nh gi thng qua quy trnh nh gi cc nh cung cp. Sau Masan lp danh sch cc nh cung cp t yu cu v ph duyt. Danh sch ny hng nm u c s nh gi xem xt li.Nghin cu pht trin (R&D)Tiu chim mnhim yu

Nghin cu v pht trin C phng th nghim tt, thit b tin tin p dng tiu chun an ton v sinh thc phm HACCP ca Chu u. Chi ph u t cho nghin cu v pht trin ln. i ng chuyn gia, k s c trnh cao lun sng to trong cng vic. C mi quan h hp tc tt vi cc c quan, vin nghin cu ca nh nc. Cha ci tin c bao b theo hng thn thin vi mi trng. S h tr gia phng th nghim ti Tp.HCM v Kin Giang v nc mm cha tht s mnh, cn u t thm trang thit b ti Kin Giang.

e pht trin sn phm mi, p dng cng ngh tin tin, cng ty Masan tch cc thc hin cc k hoch nghin cu v pht trin.Ngoi vic tuyn dng cc chuyn gia hng u trong v ngoi nc, Masan cn b vn ra mua nhiu trang thit b tin tin.Masan cng hcrp tc rng ri vi cc c quan, hip hi nghin cu v nng nghip v sinh vt bin, o to bi dng nhn ti c y tim nng hon thnh xut sc cng vic, chng li s cnh tranh quc t ha, ng thi to ra bc u tt p cho vic nghin cu pht trin ca Vit Nam.Hin cng ty ang s hu mt Trung tm Nghin cu v Pht trin Sn phm (MRD - Masan Research & Development Center) hin i bc nht ca Vit Nam.Hin ti, MRD ang s hu trn 10 b quyt quan trng nht ca ngnh ch bin gia v thc phm v c kh nng cho ra i 50-60 dng sn phm mi mi nm.Sn xut (Production)

Tiu chim manhim yu

Qun l sn xut Cng ngh hin i, dy chuyn khp kn, t ng ha cao ca AVE-ITALIA Tiu chun an ton v sinh thc phm HACCP H thng qun l cht lng ISO 9001:2000 Hot ng duy tr nng sut ton din TPM u t vo h tng cng ngh thng tin, trin khai ERP - Oracle Hng ha sn xut hin nay cha p ng nhu cu trong cc ma cao im Cn ngun vn u t ln, tng cng kh nng sn xut v h thng kim sot cht lng ( v nu c s c th tn tht l rt ln )

khc phc nhng hn ch trn, Masan tin hnh mt lot cc hnh ng nhm kim sot u vo v u ra ca qu trnh sn xut tt nht. Cc hnh ng nhm chuyn nghip ha h thng cung ng v tng nng lc sn xut ca cc nh my nh:- Phi hp tt cc ngun lc ln Ke hoch sn xut linh hotSn xut1) Cng sut thit b2) Hng tn khoTip th nhu cu khch hngTi chnh (Dng tin t)Cung ng vt t u voK thut cng ngh Thit k hon chnhK HOCHSN XT

Qun tr khon thu hi vn u tNgun nhn lc (Hoch nh ngun nhn lc)

- Hoch nh nhu cu nguyn vt liu theo k hochNgun d liuCc bo co u raLch tin sn xut

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Ha om yt liuBo co nhu cu yt liu nh k

Thi gian thc hin

Chng trnh hoch nh NHU CU YT LIU (My tnh phn mm)Bo co nhu cu yt liu hng ngyBo co v om hng thc hin

S liu v hng tn khoS liu v mua hngKhuyn co mua hngKhuyn co c bit:1) n hng sm, tr hoc khng cn thit2) S lng qu nh hoc qu ln

Nng lc sn xut s tng cng ng k khi: MSI a vo s dng thm 4 dy chuyn hin i trong nm 2008. Nh my cng s u t thm xy dng 1 xng sn xut gia v m trn din tch 3,000m2. VTF s xy thm nh my hin i Bnh Dng vi mt bng rng ln hn cng cc dy chuyn sn xut tin tin vo bc nht th gii MVP s u t thm 1 xng PET tng gp i ngun cung ng cho VTF Nh my Masan Ph Quc din tch hn 20.000 m2 d kin s i vovn hnh nm 2008 .D tnh nh my ny s cung cp t nht 50%ngun nguyn liu nc mm ct nhm n nh sn lng v chtlng. Nh my ang u t xy dng mt phng th nghim hin itheo tiu chun ISO 17025 vi mc ch kim tra cc ch tiu theo yucu kim sot cht lng Marketing, Sale v Dch vSTTTiu chim mnhim yu

1Danh ting Cng ty CP Cng nghip Thng mi Masan (Masan Trading corparation - MST)Gi ti cng ty ln Vn iu l: 138,395 t ng) Tng gi tr ti sn ca cty (31/12/2007): 763.338.826.000 ng th 12 trong danh sch 100 thng hiu dn u hng Vit nam cht lng cao nm 2007 Chin-Su gi v tr s 1 trong ngnh thc phm gia v 4 nm lin (2004-2007) do ngi tiu dng bnh chn. Chin-Su nm trong Top-ten cc thng hiu Vit Nam (ngnh thc phm & ung) do VCCI kt hp vi Cty Life Media v Cty ACNielsen t chc ng th 7 (ngnh hng nc xt) ti th trng Nga Cp vng Thng hiu Vit 2005Vi nhng thnh cng nh hin nay, Cty CP CN TM Masan, mt cng ty mi c thnh lp hn 10 nm, c mt s kh khn trong qun l iu hnh cng nh kinh nghim ra cc quyt nh chin lc. Tuy nhin, Masan bc u gii quyt c

2Th phn Ln, ring cc sn phm Chin-Su chim khong 75% th phn nc chm cao cp ton quc. Xut khu qua nhiu nc khc nhau: M, Canada, Php, Nga, CH Sc, Ba Lan, c, Trung Quc, Khu vc Trung ng, khu vc Chu , lo, Campuchia.. .trong th trng Nga l mt th mnh

3Cht lng sn phmCam kt ca lnh o v cht lng sn phm + Ngon + Hp khu v + An ton thc phm + a dng

4Cht lng dch vPhng chm: Li ch khch hng, c ng, nhn vin khng tch ri nhau Chnh xc, kp thi Nhn vin nhit tnh, thn thin C dch v t vn trc tuyn, ng dy nng (hotline)

5Gi- Ph hp vi th trng mc tiu

6Phn phi H thng phn phi hin i trn phm vi ton quc Nh phn phi c nhiu li ch: + Chit khu+ Thng theo doanh s + Qu tng hng qu v cc dp l tet.+ H cc phng tin trng by, gii thiu hng ha: k, t, mi hin... Thng tin v nh phn phi khng sn c trn website Tng tht bi trn th trng bn l Vit Nam khi m h thng ca hng tin li Masan Mart (gm 25 ca hng)

7Xc tinRt mnh.Ngn sch qung b hng nm gn 1 triu USD Cc hnh thc:+ QC ngoi tri + QC truyn hnh + QC bang radio + QC bng n phm + QC trc tuyn Hot ng tuyn truyn v quan h cng chng (PR) cn nhiu hn ch t c cc chng trnh khuyn mi QC trc tuyn km, website khng hp dn, thng tin qu t, khng cp nht mi

8Lc lng bn hng (500 nhn vin)Hiu sut cao, ng gp vo li nhun hot ng kinh doanh ln. Nm 2006: 35 237 629 OOO Nm 2007: 128 688 806 OOOAp lc v doanh s v qu ti v cng vic khin cho i ng bn hng khng n nh, nhn vin hay b vic, cng ty li phi tuyn dng v o to mi - Nm 2007 Masan b thiu ngn hng cung cp cho th trng tng trng ngoi d on

9Sng toLun i mi, sng to v thch nghi vi nhu cu ca khch hng. Cc dng sn phm c trng:+ Nc tng khng c 3-MCPD + Ht nm khng bt ngt + Nc mm c hi + M n lin cao cp OmachiTht bi trong mt s sn phm: m Omachi nutition Thn ng,...

10 bao phCty ang bao ph trc tip:+ 85.000 ca hiu bn l + 80 siu th+ 85 nh phn phi c quyn ton quc

Cc yu t u ra (OutPut)Doanh s (lin tc trong vng 6 thng u nm 2008)an v| tnh: Triu VNDNhmCng Ty MSTThng 6Ly KKH ng Tm 2008% Thc Hin KH ' ng Tm 2008KH Cam Kt 2008% Thc Hin KH Cam Kt 2008

Doanh Thu Thun149,623702,8721,701,80041.3%1,415,80049.6%

Li Nhun Sau Thu25,082119,293250,60047.6%200,00059.6%

Tiu chim manhim yu

Th trng tiu th Pht trin th trng ni a, nng cao sc cnh tranh. Sn phm a dng p ng nhu cu a dng ca nhiu thnh phn. M rng thm th trng nc ngoi, xut khu tng. Cha t c doanh s theo ch tiu t ra do tc ng ca lm pht. Cha tng doanh thu ti cc vng nng thn ni chim 75% dn s. Cha pht trin c th trng Nam M.

Bin li nhun Li nhun tng, t l li nhun tng. t xp x ch tiu v li nhun ca 2 qu u nm.- Mt s sn phm khng t li nhun nh mong mun: Cc dng M Omachi Nutrition Thn ng.

Mc tha mn ca khch hng Khch hng hi lng vi sn phm, gi c sn phm. Khch hng c nhiu la chn cho tng nhu cu ca mnh. Knh phn phi ph hp v rng khp, sn phm d n tay ngi tiu dng. Qung co trn cc phng tin truyn thng tt Khch hng tip tc bnh chn tt cho sn phm ca cng ty. Dch v chm sc khch hng tt. Qu trnh thc hin khuyn mi, gim gi cn chm. Khch hng c yu cu m rng thm chng loi sn phm, nh: m dnh cho ngi ln (v m Omachi ch dnh cho tr em?) m dnh cho ngi n chay, nc mm dnh c m thp hn dng cho nm n.

nh gi;Th trng tiu th: Nc mm: th phn ca nc mm Chin-su tng 80% so vi cng k nm 2007 Hin nay, sn phm Chin-Su chim khong 75% th phn ton quc. Mng li phn phi ca sn phm Chin-Su rt mnh cc im bn hng ph u 64/64 tnh thnh. Sn phm Chin-Su cn c xut khu sang nhiu nc: M, Canada, Php, Nga, CH Sc, Ba Lan, c, Trung Quc, Khu vc Trung ng, Khu vc Chu , Lo, Campuchia Nc t