On-Page Optimization

How to optimize one web page in 7 steps.

Agenda• Objective• Optimization Steps– 1. Decide on a compelling topic– 2. Create remarkable content– 3. Add Call-to-Action links, including custom icons– 4. Create auto-response “Thank You”– 5. Automate lead generation and follow-up– 6. Write blog article– 7. Expand reach to Social Media

• Additional Steps• About Don Metznik

Objective

• Create a compelling call to action (CTA) on the home page of the business website.

1. Decide On A Compelling Topic

• Topic deemed most compelling to target of small and midsize business owners is “Start Growing Your Business.”

2. Create Remarkable Content

• Content created in Word for Mac, formatted as a white paper and saved as a pdf.

3a. Add CTAs to Home Page

• Note 2 calls-to-action in body copy.

3b. Add CTAs to Home Page

• Note additional call-to-action as linked icon.

4. Create Auto Response Thank You

• Include additional CTA further into the sales cycle.

5. Automate Lead Generation

• Follow-up on leads

6. Write Blog Article on Same Theme

• Note Social Media links and the use of a consistent image .

7. Add to Twitter, LinkedIn, and Facebook

• Do manually if not auto-distributed

Additional Steps

• Send targeted emails with links for article or blog.• Engage in Social Media conversations and link to article, blog,

or landing page.• Assess impact and either expand content or revise/refine

article.• Cross-link article to other website pages.• Upload PowerPoint presentation to Slideshare• Add voiceover to PowerPoint with Brainshark

About Don Metznik

• Don Metznik and his partner firms help the owners of small and midsize businesses identify, acquire, and manage the skills, knowledge, and talent they require to achieve higher levels of performance. He can be reached at 631-921-0979 and don@metznik.com. His website, www.metznik.com, is dedicated to business owners.

• Find more helpful business building ideas at:– Twitter– LinkedIn– Facebook