SEO(Search Engine Optimization) On Page and Off Page Factor

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<p>ACKNOWLEDGEMENTOur Sincere thanks to Head of the Department Prof. Rakesh D. Vanzara for mounding our thoughts and vision towards this subject. We appreciate his concern and interest regarding the project. His words of advice prior to leaving for the project helped us a great deal during the project.We would like to thank Prof. Ravindra Modi and all persons who have end favored us from the learning and processing the knowledge during project work.With immense pleasure I would like to present this report on the project assignment of SEO.We are thankful to all that helped us lot for to complete project successfully and for providing valuable guidance throughout our project work. So we take this opportunity to thanks all the people who helped us for project and report.</p> <p>Mr. RAHUL SONGIRE (13012022015)</p> <p>ABSTRACTSearch engine optimization affects the presence or appearance of a website in the first page of a search engine. The visibility of a website can be paid or unpaid, but generally if a website wants to appear in the top position after an organic search then search engine optimization is the most important strategic tool to use. The whole internet marketing strategy circles around the SEO. The search optimization processes try to follow the working pattern of all the search engines and more specifically try to consider the algorithm used in search engines.</p> <p>Contents1.INTRODUCTION11.1 Overview of Project11.1.1 Why does every website need SEO?11.1.2Website21.1.3Search engine compatible XML site maps.21.1.4Page Title are H1 tag by default.31.1.5Alt tag options for all images.31.1.6Images are optimized and have dimensions parameters.31.1.7Low load time.31.1.8Adding Meta description tags to each individual page.31.1.9Nested navigation.31.1.10Adding hyphens between blank words in page names.31.1.11Ease of updating.41.1.12All content is HTML and index41.1.13Name pages with keywords.41.2 Scope of Project41.3 Purpose of Project42. FEASIBILITY ANALYSIS52.1 Technical Feasibility52.2 Operational Feasibility52.3 Implementation Feasibility52.4 Economic Feasibility53.HARDWARE &amp; SOFTWARE REQUIREMENT63.1 Server Side63.1.1 Hardware Requirement During Development Time:63.1.2 Software Requirements during Development Time63.2 Client Side63.2.1 Hardware Requirement during Development Time:65.PROJECT PLANNING85.1SCHEDULE OF PROJECT86.UML DIAGRAMS96.1Use Case Diagram96.2Class Diagram106.3Activity Diagram116.4SEO Flow Chart126.5 Data Flow Context Diagram137. USER MANUAL147.1 Screenshots with Explaination147.1.1 What is Search Engine ?147.1.2 Search engine compatible XML site maps157.1.3 Page H1, H2, H3 tag are Most Important167.1.4 What Are Meta Tags?177.1.5 Title Tag187.1.6 Meta Alt tag197.1.7 Robots Meta Tag207.1.8 Meta Keyword217.1.9 on-Page Optimization227.1.10 Site factors237.1.11 Off Page Optimization247.1.12 Domain factors257.1.13 Directory Submission267.1.14 Google Analytics Tools277.1.15 Google AdWords Keyword Tool287.1.16 Submit sitemap.xml in Google Webmaster297.1.17 Page Ranking307.2 Software Installation Steps for Wordpress327.2.1 Wampserver328. CONCLUSION AND FUTURE WORK488.1 Conclusion488.2 Future Work489 ANNEXURE499.1 References499.2 Tool and Technology for Wordpress499.3 About Organization509.4 ABOUT COLLEGE51</p> <p>Index of FiguresFigure 1 UseCase Diagram9Figure 2 Class Diagram10Figure 3 Activity Diagram11Figure 4 SEO Flow Chart Diagram12Figure 5 Data Flow Context Diagram13Figure 6 XML Site Map15Figure 7 H1,H2,H316Figure 8 Show Meta Tag On Google17Figure 9 Show Different Title each and every page18Figure 10 Image Optimization ( Alt tag)19Figure 11 No Index Follow Robots.txt20Figure 12 Show Keyword with View Page Source21Figure 13 Submit Your Website On Directory26Figure 14 Website Tracking Dashboard27Figure 15 Finding Your Best Keyword For Your Business28Figure 16 Submit Your Site Map On Goole Webmaster29Figure 17 Choose Your Wampserver33Figure 18 Installing Wampserver34Figure 19 Accept Agreement35Figure 20 Choose Your Path Destination36Figure 21 Create Desktop Icon37Figure 22 Click On Install Button38Figure 23 Extract All file in your Desktop Path39Figure 24 Explore Wampserver40Figure 25 Finishing Installation41Figure 26 Installation Complete Screen42Figure 27 Launch Wampserver43Figure 28 Download the WordPress tool44Figure 29 Extracting the WordPress.rar in "htdocs" folder44Figure 30 phpMyAdin for the creation of Database45Figure 31 Dashboard for opening WordPress46Figure 32 Run and install the WordPress46Figure 33 WordPress confirmation module47</p> <p>Index of TableTable 1 Hardware Requirement- Server side6Table 2 Software Requirement- Server side6Table 3 Software Requirement Client Side6Table 4 Waterfall Model7Table 5 Schedule of Project8</p> <p>52</p> <p>1. INTRODUCTION1.1 Overview of ProjectWhat is Search Engine Optimization (SEO)?SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand. SEO isn't just about building search engine-friendly websites. It's about making your site better for peopleSearch Engine Optimization (SEO) offers an affordable entry point formarketing your website and an effective way to promoteyour business online. Search Engine Optimization (SEO) makes for a long term solutions.is your access to sustained free traffic and a source of buildingbrand name and company reputation.1.1.1 Why does every website need SEO?The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.Search engines are unique in that they provide targeted trafficpeople looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site</p> <p>How Search Engines Work?When you get to the really sharp end of SEO, with lots of sites vying for the top places on highly competitive terms, SEO professionals invest a great deal of time running tests and analysing data to try and work out how the search engine algorithms work (from week to week). That specific time-based intelligence doesnt concern us here, but obviously it pays to have some insight into how search engines in general work, and its actually fairly straightforward!The important thing to do is simply to understand the goal of a search engine, which is simply to provide the best possible match of results for a search term. And imagine that theres a team of people somewhere trying to tweak the system to produce better results than yesterday1.1.2 WebsiteA website is a collection ofweb pages, typically common to a particulardomain name orsub domain on the Wo r l d Wide We b on the Internet. A web page is a document, typically written in HTML, that is almost always accessible via HTTP, a protocol that transfers information from the website's serverto display in the user's web browser.A Static Website is one that has content that is not expected to change frequently and is manually maintained by some person or persons using some type of editor softwareA Dynamic Website is one that has frequently changing information orinteracts with the user from various methods ( HTTP cookies ordatabase variables )1.1.3 Search engine compatible XML site maps.XML sitemaps make it easier for search engine crawlers to see the depth of your website and keep track of changes, such as new pages being added or deleted. By publishing your sitemap, by default we let search engines know which pages have changes, without making them to crawl each and every one.</p> <p>1.1.4 Page Title are H1 tag by default.As search engines crawl websites, they rate the importance of site content based on which HTML tags they are under. The H1 tag ranks as the the most important, making your title the top ranking piece of content on the page.1.1.5 Alt tag options for all images.When search engines look at content, they index images based on their alt tags. Websites with images that include alt tags appear as being rich in content, and therefore rank higher 1.1.6 Images are optimized and have dimensions parameters.To improve your sites load time of your website we optimize your images for the Web by default. If you need your images to appear in their original format you can turn optimization off.1.1.7 Low load time.One of the things that affect SEO is the load time of a website. A site with low load times will rank higher than one with high1.1.8 Adding Meta description tags to each individual page.Adding meta descriptions that match the content of your website helps the SEO ranking of your website1.1.9 Nested navigation.Nested navigation allows you to silo content based on subcategories that will improve the breadth of keywords you site. Nested navigation also reduces the amount of links on a page, improving your SEO.1.1.10 Adding hyphens between blank words in page names.Compared to underscores or percentage signs, hyphenated page names have a higher SEO ranking.</p> <p>1.1.11 Ease of updating.Pages that are updated frequently rank higher in SEO than those that are not. We pride ourselves on providing the ability to make site changes quickly and easily.1.1.12 All content is HTML and indexThis means that all your content is easily found by search engines.1.1.13 Name pages with keywords.When search engines rank your website, they take into account the page name. Having the name of a page match your sites keywords will give you a boost in the rankings. We give the users the opportunity to take control of their SEO, and name their own pages</p> <p>1.2 Scope of Project SEO is Most Important Because more and more individuals are turning to the search engines to help them locate services, products and people on the Web, you will want your Web site to appear in the major search engines (such as www.google.com, www.yahoo.com, www.aol.com, www.msn.com and www.altavista.com) to compete for the attention of millions of intelligent, yet impatient.1.3 Purpose of ProjectWhen people search for information online in the search engines, they go about it by typing in what were looking for into the search box. In order for your site to become available when people search for information, the search engines need to determine that the site is valuable so that when people search online they can find your site. Essentially, this is the very reason why the field of SEO exists to help make sure that websites are appealing to the search engines</p> <p>2. FEASIBILITY ANALYSIS 2.1 Technical FeasibilityThe technical feasibility in the proposed system deals with the technology used in the system. It deals with the hardware and software used in the system whether they are of latest technology or not. It happens that after a system is prepared a new technology arises and the user wants the system based on that technology. This system uses apache wampserver, PHP as front end technology and MySql as backend technology. Thus Event manager is technically feasible</p> <p>2.2 Operational FeasibilityThis project is developed such that user whos going to operate it should have knowledge about using website. This website is user friendly and contains necessary information to create different different on search engine . But still this project is operationally feasible</p> <p>2.3 Implementation FeasibilitySEO its means Online line Marketing strategy and to such build your page rank on different search Engine so No need to Extra software for SEO required to Internet SEO Tool Ex. MOZ, Google Adword Tool , Google Analytics Tool And Most important to many time give for SEO than after success of SEO Ex. Minmum 6 month then after you show organic result. </p> <p>2.4 Economic FeasibilityEconomic analysis is the frequently used method for evaluating the effectiveness of a new system, more commonly known as cost/benefit analysis. PHP, Apache Wamp server and MySQL database easily available on internet</p> <p>3. HARDWARE &amp; SOFTWARE REQUIREMENT3.1 Server Side3.1.1 Hardware used during development time:The selection of hardware is very important in the existence and proper working of any software. When selecting hardware, the size and requirements are also important.ProcessorIntel I3 core Processor</p> <p>RAM8GB</p> <p>Hard Disk Drive 500GB</p> <p>Table 1 Hardware Requirement- Server side3.1.2 Software Requirements during Development TimeBing Web Master Tool</p> <p>Google Analytics</p> <p>Google AdWords Tool</p> <p>Check My link</p> <p>Moz. Pro Tools</p> <p>Table 2 Software Requirement- Server sideThere are many Free and Pro tools Available on Market so depend on SEO Analytic. 3.2 Client Side3.2.1 Hardware Requirement during Browse Time:No need to high configure Hardware. 3.2.2 Software Requirement during Browse TimeOperating SystemXp, Linux, Apple Any Operating System</p> <p>ToolsAny Online Seo Tools for check PR, Web Browser </p> <p>Table 3 Software Requirement Client Side</p> <p>4. PROCESS MODEL4.1 WATERFALL MODELTo solve actual problem in an industry, developers or a team of developers must integrate with a development strategy that include the process, methods and tools layer generic phase. This strategy is often referred to a process model My project follows waterfall model.The steps for waterfall model are: Requirement Gathering and analysis System Design Implementation Integration and Testing Deployment of system Maintenance</p> <p>Table 4 Waterfall Model</p> <p>5. PROJECT PLANNING5.1 SCHEDULE OF PROJECTACTIVITYSTART DATEFINISH DATE</p> <p>Requirement Analysis</p> <p>24-12-201507-01-2016</p> <p>Create Alt tag8-01-201621-01-2016</p> <p>Create Meta tag 23-01-201630-01-2016</p> <p>Create Title Tag01-02-201606-02-2016</p> <p>H1, H2, H3 Tag09-02-201613-9-2016</p> <p>Work on Broken Link, Keyword, Page Rank, 05-02-201611-02-2016</p> <p>Google Adword Tool12-02-201615-02-2016</p> <p>Google Analytics Tool16-02-201622-02-2016</p> <p>Overview Of Wordpress And Installation23-02-201625-02-2016</p> <p>Work with theme And Plugin 26-02-201629-02-2016</p> <p>find website related plugin on google30-02-201601-03-2016</p> <p>Started Seo Friendly Website08-03-201610-03-2016</p> <p>Create web pages14-03-201318-03-2016</p> <p>Development Of website02-04-201615-04-2016</p> <p>Add Image And Seo Friendly Image16-04-201606-05-2016</p> <p>Table 5 Schedule of Project </p> <p>6. UML DIAGRAMS6.1 Use Case DiagramOverall Structure</p> <p>Figure 1 UseCase Diagram</p> <p>6.2 Class Diagram</p> <p>Figure 2 Class Diagram</p> <p>6.3 Activity Diagram</p> <p>Figure 3 Activity Diagram6.4 SEO...</p>

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