SEO(Search Engine Optimization) On Page and Off Page Factor

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ACKNOWLEDGEMENTOur Sincere thanks to Head of the Department Prof. Rakesh D. Vanzara for mounding our thoughts and vision towards this subject. We appreciate his concern and interest regarding the project. His words of advice prior to leaving for the project helped us a great deal during the project.We would like to thank Prof. Ravindra Modi and all persons who have end favored us from the learning and processing the knowledge during project work.With immense pleasure I would like to present this report on the project assignment of SEO.We are thankful to all that helped us lot for to complete project successfully and for providing valuable guidance throughout our project work. So we take this opportunity to thanks all the people who helped us for project and report.

Mr. RAHUL SONGIRE (13012022015)

ABSTRACTSearch engine optimization affects the presence or appearance of a website in the first page of a search engine. The visibility of a website can be paid or unpaid, but generally if a website wants to appear in the top position after an organic search then search engine optimization is the most important strategic tool to use. The whole internet marketing strategy circles around the SEO. The search optimization processes try to follow the working pattern of all the search engines and more specifically try to consider the algorithm used in search engines.

Contents1.INTRODUCTION11.1 Overview of Project11.1.1 Why does every website need SEO?11.1.2Website21.1.3Search engine compatible XML site maps.21.1.4Page Title are H1 tag by default.31.1.5Alt tag options for all images.31.1.6Images are optimized and have dimensions parameters.31.1.7Low load time.31.1.8Adding Meta description tags to each individual page.31.1.9Nested navigation.31.1.10Adding hyphens between blank words in page names.31.1.11Ease of updating.41.1.12All content is HTML and index41.1.13Name pages with keywords.41.2 Scope of Project41.3 Purpose of Project42. FEASIBILITY ANALYSIS52.1 Technical Feasibility52.2 Operational Feasibility52.3 Implementation Feasibility52.4 Economic Feasibility53.HARDWARE & SOFTWARE REQUIREMENT63.1 Server Side63.1.1 Hardware Requirement During Development Time:63.1.2 Software Requirements during Development Time63.2 Client Side63.2.1 Hardware Requirement during Development Time:65.PROJECT PLANNING85.1SCHEDULE OF PROJECT86.UML DIAGRAMS96.1Use Case Diagram96.2Class Diagram106.3Activity Diagram116.4SEO Flow Chart126.5 Data Flow Context Diagram137. USER MANUAL147.1 Screenshots with Explaination147.1.1 What is Search Engine ?147.1.2 Search engine compatible XML site maps157.1.3 Page H1, H2, H3 tag are Most Important167.1.4 What Are Meta Tags?177.1.5 Title Tag187.1.6 Meta Alt tag197.1.7 Robots Meta Tag207.1.8 Meta Keyword217.1.9 on-Page Optimization227.1.10 Site factors237.1.11 Off Page Optimization247.1.12 Domain factors257.1.13 Directory Submission267.1.14 Google Analytics Tools277.1.15 Google AdWords Keyword Tool287.1.16 Submit sitemap.xml in Google Webmaster297.1.17 Page Ranking307.2 Software Installation Steps for Wordpress327.2.1 Wampserver328. CONCLUSION AND FUTURE WORK488.1 Conclusion488.2 Future Work489 ANNEXURE499.1 References499.2 Tool and Technology for Wordpress499.3 About Organization509.4 ABOUT COLLEGE51

Index of FiguresFigure 1 UseCase Diagram9Figure 2 Class Diagram10Figure 3 Activity Diagram11Figure 4 SEO Flow Chart Diagram12Figure 5 Data Flow Context Diagram13Figure 6 XML Site Map15Figure 7 H1,H2,H316Figure 8 Show Meta Tag On Google17Figure 9 Show Different Title each and every page18Figure 10 Image Optimization ( Alt tag)19Figure 11 No Index Follow Robots.txt20Figure 12 Show Keyword with View Page Source21Figure 13 Submit Your Website On Directory26Figure 14 Website Tracking Dashboard27Figure 15 Finding Your Best Keyword For Your Business28Figure 16 Submit Your Site Map On Goole Webmaster29Figure 17 Choose Your Wampserver33Figure 18 Installing Wampserver34Figure 19 Accept Agreement35Figure 20 Choose Your Path Destination36Figure 21 Create Desktop Icon37Figure 22 Click On Install Button38Figure 23 Extract All file in your Desktop Path39Figure 24 Explore Wampserver40Figure 25 Finishing Installation41Figure 26 Installation Complete Screen42Figure 27 Launch Wampserver43Figure 28 Download the WordPress tool44Figure 29 Extracting the WordPress.rar in "htdocs" folder44Figure 30 phpMyAdin for the creation of Database45Figure 31 Dashboard for opening WordPress46Figure 32 Run and install the WordPress46Figure 33 WordPress confirmation module47

Index of TableTable 1 Hardware Requirement- Server side6Table 2 Software Requirement- Server side6Table 3 Software Requirement Client Side6Table 4 Waterfall Model7Table 5 Schedule of Project8

52

1. INTRODUCTION1.1 Overview of ProjectWhat is Search Engine Optimization (SEO)?SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand. SEO isn't just about building search engine-friendly websites. It's about making your site better for peopleSearch Engine Optimization (SEO) offers an affordable entry point formarketing your website and an effective way to promoteyour business online. Search Engine Optimization (SEO) makes for a long term solutions.is your access to sustained free traffic and a source of buildingbrand name and company reputation.1.1.1 Why does every website need SEO?The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.Search engines are unique in that they provide targeted trafficpeople looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site

How Search Engines Work?When you get to the really sharp end of SEO, with lots of sites vying for the top places on highly competitive terms, SEO professionals invest a great deal of time running tests and analysing data to try and work out how the search engine algorithms work (from week to week). That specific time-based intelligence doesnt concern us here, but obviously it pays to have some insight into how search engines in general work, and its actually fairly straightforward!The important thing to do is simply to understand the goal of a search engine, which is simply to provide the best possible match of results for a search term. And imagine that theres a team of people somewhere trying to tweak the system to produce better results than yesterday1.1.2 WebsiteA website is a collection ofweb pages, typically common to a particulardomain name orsub domain on the Wo r l d Wide We b on the Internet. A web page is a document, typically written in HTML, that is almost always accessible via HTTP, a protocol that transfers information from the website's serverto display in the user's web browser.A Static Website is one that has content that is not expected to change frequently and is manually maintained by some person or persons using some type of editor softwareA Dynamic Website is one that has frequently changing information orinteracts with the user from various methods ( HTTP cookies ordatabase variables )1.1.3 Search engine compatible XML site maps.XML sitemaps make it easier for search engine crawlers to see the depth of your website and keep track of changes, such as new pages being added or deleted. By publishing your sitemap, by default we let search engines know which pages have changes, without making them to crawl each and every one.

1.1.4 Page Title are H1 tag by default.As search engines crawl websites, they rate the importance of site content based on which HTML tags they are under. The H1 tag ranks as the the most important, making your title the top ranking piece of content on the page.1.1.5 Alt tag options for all images.When search engines look at content, they index images based on their alt tags. Websites with images that include alt tags appear as being rich in content, and therefore rank higher 1.1.6 Images are optimized and have dimensions parameters.To improve your sites load time of your website we optimize your images for the Web by default. If you need your images to appear in their original format you can turn optimization off.1.1.7 Low load time.One of the things that affect SEO is the load time of a website. A site with low load times will rank higher than one with high1.1.8 Adding Meta description tags to each individual page.Adding meta descriptions that match the content of your website helps the SEO ranking of your website1.1.9 Nested navigation.Nested navigation allows you to silo content based on subcategories that will improve the breadth of keywords you site. Nested navigation also reduces the amount of links on a page, improving your SEO.1.1.10 Adding hyphens between blank words in page names.Compared to underscores or percentage signs, hyphenated page names have a higher SEO ranking.

1.1.11 Ease of updating.Pages that are updated frequently rank higher in SEO than those that are not. We pride ourselves on providing the ability to make site changes quickly and easily.1.1.12 All content is HTML and indexThis means that all your content is easily found by search engines.1.1.13 Name pages with keywords.When search engines rank your website, they take into account the page name. Having the name of a page match your sites keywords will give you a boost in the rankings. We give the users the opportunity to take control of their SEO, and name their own pages

1.2 Scope of Project SEO is Most Important Because more and more individuals are turning to the search engines to help them locate services, products and people on the Web, you will want your Web site to appear in the major search engines (such as www.google.com, www.yahoo.com, www.aol.com, www.msn.com and www.altavista.com) to compete for the attention of millions of intelligent, yet impatient.1.3 Purpose of ProjectWhen people search for information online in the search engines, they go about it by typing in what were looking for into the search box. In order for your site to become available when people search for information, the search engines need to determine that the site is valuable so that when people search online they can find your site. Essentially, this is the very reason why the field of SEO exists to help make sure that websites are appealing to the search engines

2. FEASIBILITY ANALYSIS 2.1 Technical FeasibilityThe technical feasibility in the proposed system deals with the technology used in the system. It deals with the hardware and software used in the system whether they are of latest technology or not. It happens that after a system is prepared a new technology arises and the user wants the system based on that technology. This system uses apache wampserver, PHP as front end technology and MySql as backend technology. Thus Event manager is technically feasible

2.2 Operational FeasibilityThis project is developed such that user whos going to operate it should have knowledge about using website. This website is user friendly and contains necessary information to create different different on search engine . But still this project is operationally feasible

2.3 Implementation FeasibilitySEO its means Online line Marketing strategy and to such build your page rank on different search Engine so No need to Extra software for SEO required to Internet SEO Tool Ex. MOZ, Google Adword Tool , Google Analytics Tool And Most important to many time give for SEO than after success of SEO Ex. Minmum 6 month then after you show organic result.

2.4 Economic FeasibilityEconomic analysis is the frequently used method for evaluating the effectiveness of a new system, more commonly known as cost/benefit analysis. PHP, Apache Wamp server and MySQL database easily available on internet

3. HARDWARE & SOFTWARE REQUIREMENT3.1 Server Side3.1.1 Hardware used during development time:The selection of hardware is very important in the existence and proper working of any software. When selecting hardware, the size and requirements are also important.ProcessorIntel I3 core Processor

RAM8GB

Hard Disk Drive 500GB

Table 1 Hardware Requirement- Server side3.1.2 Software Requirements during Development TimeBing Web Master Tool

Google Analytics

Google AdWords Tool

Check My link

Moz. Pro Tools

Table 2 Software Requirement- Server sideThere are many Free and Pro tools Available on Market so depend on SEO Analytic. 3.2 Client Side3.2.1 Hardware Requirement during Browse Time:No need to high configure Hardware. 3.2.2 Software Requirement during Browse TimeOperating SystemXp, Linux, Apple Any Operating System

ToolsAny Online Seo Tools for check PR, Web Browser

Table 3 Software Requirement Client Side

4. PROCESS MODEL4.1 WATERFALL MODELTo solve actual problem in an industry, developers or a team of developers must integrate with a development strategy that include the process, methods and tools layer generic phase. This strategy is often referred to a process model My project follows waterfall model.The steps for waterfall model are: Requirement Gathering and analysis System Design Implementation Integration and Testing Deployment of system Maintenance

Table 4 Waterfall Model

5. PROJECT PLANNING5.1 SCHEDULE OF PROJECTACTIVITYSTART DATEFINISH DATE

Requirement Analysis

24-12-201507-01-2016

Create Alt tag8-01-201621-01-2016

Create Meta tag 23-01-201630-01-2016

Create Title Tag01-02-201606-02-2016

H1, H2, H3 Tag09-02-201613-9-2016

Work on Broken Link, Keyword, Page Rank, 05-02-201611-02-2016

Google Adword Tool12-02-201615-02-2016

Google Analytics Tool16-02-201622-02-2016

Overview Of Wordpress And Installation23-02-201625-02-2016

Work with theme And Plugin 26-02-201629-02-2016

find website related plugin on google30-02-201601-03-2016

Started Seo Friendly Website08-03-201610-03-2016

Create web pages14-03-201318-03-2016

Development Of website02-04-201615-04-2016

Add Image And Seo Friendly Image16-04-201606-05-2016

Table 5 Schedule of Project

6. UML DIAGRAMS6.1 Use Case DiagramOverall Structure

Figure 1 UseCase Diagram

6.2 Class Diagram

Figure 2 Class Diagram

6.3 Activity Diagram

Figure 3 Activity Diagram6.4 SEO Flow Chart

Figure 4 SEO Flow Chart Diagram

6.5 Data Flow Context Diagram

Figure 5 Data Flow Context Diagram

7. USER MANUAL7.1 Screenshots with Explaination7.1.1 What is Search Engine ?Search engines provide internet users with a way to find information in an organized fashion. A search engine uses special software, called an algorithm or spider, to go through the entire web and add pages to its index. These engines are used by millions of people every day, and it is up to the search engines to provide their users with the best information possible. When you perform a search, the search engine will pull the most relevant web pages from their index to show youThe three major search engines are Google, Yahoo and Bing, although there are various smaller engine.What is indexing?Indexing is an important part of having a presence on the web, but what does it mean to be indexed?Search engines have extremely large indexes, holding a copy of every webpage they have crawled and chosen to add to their index. The search engine spider crawls through the web following links. When it finds a page to add, it will make a copy of it and add it to its index. Upon completion, the site can be considered as having been "indexed".The process of being indexed can take any where from a few weeks to a few months, and it takes place for all new websites. Your site will only show up in search results after it has been indexedTo find out whether your site has been indexed, go to Google and search "site: mysite.com" (substituting your website for mysite.com). This will give you a list of your sites pages that are in the index if there are no results, the indexing has not happened yet. You can do this same search at Yahoo and MSNWhat's search engine ranking, and how do search engines rank pages?Search engine ranking refers to where a website appears in the search engine results.Each search engine and directory has its own ranking and listing criteria. Generally, search engines use proprietary ranking algorithms to determine the quality and relevance of a web page to decide whether or not to add the page to its index. The exact criteria used are a closely-guarded trade secret. This is to ensure that no one can "hack" the system and engage in unfair SEO practice.When calculating page rankings, search engines focus on copy, title tags, keyword usage and the amount and relevance of inbound hyperlinks to decide on your search engine ranking7.1.2 Search engine compatible XML site maps

Figure 6 XML Site MapDescription:XML sitemaps make it easier for search engine crawlers to see the depth of your website and keep track of changes, such as new pages being added or deleted. By publishing your sitemap, by default we let search engines know which pages have changes, without making them to crawl each and every one.

7.1.3 Page H1, H2, H3 tag are Most Important

Figure 7 H1,H2,H3 Description:As search engines crawl websites, they rate the importance of site content based on which HTML tags they are under. The H1 tag ranks as the the most important, making your title the top ranking piece of content on the page.I like finding Googles limits. I ran a quick test to see if Google will use any H Tag as a page title if for some reason it does not like the page title element you give it (as I thought it might).The result wasif the title element is well formed, Google canuse any available heading, be it an H1, H2, H3 H4 H5 or H6 as the page title

7.1.4 What Are Meta Tags?Title tag, Keyword tag, Description tag, Img Alt tag Robot.txt that type are all are Meta tag

Figure 8 Show Meta Tag On Google Description:Meta tags are snippets of text that describe a pages content; the meta tags dont appear on the page itself, but only in the pages code. We all know tags from blog culture, and meta tags are more or less the same thing, little content descriptors that help tell search engines what a web page is aboutThe only difference between tags you can see (on a blogpost, say) and tags you cant see is location: meta tags only exist in HTML, usually at the head of the page, and so are only visible to search engines (and people who know where to look). The meta stands for metadata, which is the kind of data these tags provide data about the data on your page

7.1.5 Title Tag

Figure 9 Show Different Title each and every page Description: Title tagstechnically called title elementsdefine the title of a document. Title tags are often used on search engine results pages (SERPs) to display preview snippets for a given page, and are important both for SEO and social sharing

Example Title

The title element of a web page is meant to be an accurate and concise description of a page's content. This element is critical to both user experience and search engine optimization. It creates value in three specific areas: relevancy, browsing, and in the search engine results pages.

7.1.6 Meta Alt tag

Figure 10 Image Optimization ( Alt tag) Description:The alt and title attributes of an imagearecommonly referred to as alt tag or alt text and title tag even though theyre not technically tags. The alt text describes whats on the image and the function of the image on the page.

The alt tag is used by screen readers, the browsers used by blind and visually impaired people, to tell them what is on the image.The title attribute is shown as a title nameEach imageshould have an alt text. Not just for SEO purposes but also because blind and visually impaired people otherwise wont know what the image is for. A title attribute isnot required. It can be useful but in most cases, leaving it out shouldnt be much of an issue

7.1.7 Robots Meta Tag

Figure 11 No Index Follow Robots.txt Description:The robots tag is still one of the most important tags. Not so much for the proper implementation, but the improperThe robots meta tag lets you specify that a particular page should not be indexed by a search engine or if you do or do not want links on the page followed.

7.1.8 Meta Keyword

Figure 12 Show Keyword with View Page SourceDescription:SEO Keyword are the words and phrases in your web content make possible for people to find your site via search engine. A website that is well Optimize for search engines. User search on Google query to find own related words and to achieve the goal In other words, you need to know how people are looking for the products, services or information that you offer, in order to make it easy for them to find you otherwise, they'll land on one of the many other pages in the Google results. Implementing keyword SEO will help your site rank above your competitors

7.1.9 On-Page OptimizationThe way your page is optimised has the most profound effect on its rankings. Here are the page optimization factors that can affect its search visibilityKeyword in title tag. The title meta tag is one of the strongest relevancy signals for a search engine. The tag itself is meant to give the accurate description of the pages content. Search engines use it to display the main title of a search result. Including a keyword in it will indicate to search engine what to rank the page for.Ideally, the keyword should be placed at the start of the title tag. Pages optimized this way will rank better than those with keyword closer to the titles tag endKeyword in description tag. The importance of the meta description tag today is often discussed in SEO circles. It is nonetheless still a relevancy signal. It is also crucial for gaining user clicks from search results pages. Including keyword in it makes it more relevant to a search engine and a searcherKeyword in H1 tag. H1 tag is yet another relevance factor, serving as a description of the pages content. In spite of an ongoing discussion about its importance, it is still a good practice to include your keyword in a unique H1 tag on a page.Length of the Content. These days searchers want to be educated and wont satisfy with basic information. Google therefore looks for authoritative and informative content to rank first. And its a common sense that the longer your content is, the greater the chance that you can cover more aspects of your topic. Dont be shy of writing long but highly useful copy thenDuplicate content. Not all factors can influence your rankings in a positive way. Having similar content across various pages of your site can actually hurt your rankings. Avoid duplicating content and write original copy for each pageCanonical tag. Sometimes however having two URLs with similar content is unavoidable. One of the ways from preventing this from becoming a duplicate content issue is by using a canonical tag on your site. This tag does one simple thing, it tells Google that one URL is equivalent of another, clearly stating that in spite of two pages having the same content, they are in fact one.Image Optimization. Its not only text that can be optimized on a page but other media too. Images for instance can send the search engine relevancy signals through alter caption and description for instanceContent Updates. Google algorithm prefers freshly updated content. It does not mean that you have to edit your pages all the time. I believe that for commercial pages, such as product descriptions Google recognizes the fact that they are not as time sensitive as blog posts covering recent events. It is wise however to include some strategy to update certain types of content once every 12 months or soOutbound links. Linking to authoritative pages sends trust signals to the search engine. Think of it this way, the only reason why you would send a user to another site is if you wanted them to learn more of the subject. This can be a huge trust factor for Google. Too many outbound links however can greatly diminish the pages Page Rank, hurting its search visibility. Outbound links can affect your rankings but use them in moderation7.1.10 Site factorsSitemap A sitemap helps search engine to index all pages on your site. It is the simplest and most effective way to tell Google what pages your website includes.Domain Trust matters. Its hard not to think that sites Google trusts should rank higher. But how do you build that trust? Brian from Backlink has a full list of trust factors here. Needless to say, building trust factors of your domain will certainly pay offServer Location Some SEOs believe that a servers location helps to boost rankings for that specific country or region.Mobile optimised site only a year ago, 46% of searchers used mobile exclusively to research. I believe this number increased exponentially in the last 12 months. It would be no surprise then that having a mobile optimised site would affect rankings in some wayGoogle Webmasters Tools integration. Lastly, having your site verified at Google Webmasters Tools is said to help with your sites indexing. Even if thats not the case, the tool provides valuable data you can use to better optimise your site7.1.11 Off Page OptimizationThe number of linking domains the number of domains linking to you is one of the most important ranking factorsThe number of linking pages there might be a number of links from a particular domain to your site, their number is a ranking factor too. However, it is still better to have more links from individual domains rather than from a single domain.PageRank of linking page. Not all pages are equal. Links on pages with higher PageRank will be a bigger factor than those on low PR pages. Therefore, you should strive to build links from high PR pagesLink relevancy. Some SEOs believe that links from pages related to your pages topic carry more relevancies for search enginesAuthority of linking domain. Similarly to a page PR, the authority of a domain may be a ranking factor too. For that reason, a link from low PR page on a high PR site will be worth more that from a lower PR one.Links from homepage. Similarly, some SEOs believe that links from a home page of a linking domain carry more strength than those on one of its pagesNumber of dofollow vs. no follow links. Google officially stated that they dont count no follow links (link with rel=no follow attribute attached). Therefore the number of your do follow links should affect your rankings tooDiversity of link types. The types of links you build to your site matters too. Too many links of one type may be a spam indicator and impact your rankings negativelyContextual links. It is said that links within the content of the page are worth more than links in a sidebar for instanceLink anchor. Anchor text of a link used to be a strong ranking factor. Today it can be used as a web spam indicator, negatively impacting your rankings.

7.1.12 Domain factorsLastly, your domain can affect your rankings as well. Some of the domain signals arent as strong as they used to be, there are few things worth paying attention toDomain registration length. Google considers domains registered for longer than a year as more trustworthy. QUOTEDomain history. You may not be the first person who registered the domain. And if your domain has been penalised in the past, its history might affect its current rankingsCountry TLD extension. If you try to target a specific local market, it is said that having a domain with a country specific TLD (.pl, .co.uk or .ie for instance) will help to achieve better rankings for that location

7.1.13 Directory SubmissionGet Listed in the Right Directories to Boost Your Exposure Online

Figure 13 Submit Your Website On Directory Description:Your business may already be listed here and there on the Internet. But are you covering the directories that the major search engines look at? Are you in the critical directories where your competitors are already listed? Are there emerging vertical directories you should be considering?Directory listings can play a role in a well-rounded SEO and online marketing strategy. Advantages of a solid directory listing strategy includeMany directory pages will rank well for important search terms. If you are listed there, you gain the additional exposure in the results pagesPotential clients will notice if you are not listed where many of your competitors are - you need to be the one to set the standard first!

7.1.14 Google Analytics Tools

Figure 14 Website Tracking Dashboard Description:Step:To set up GoogleAnalytics tracking, youll usually need either your Analytics tracking ID or the entire JavaScript tracking code snippet. This corresponds to your Analytics property. To find the tracking ID and code snippet:1. Sign in to your Analytics account2. Select the Admin tab3. Select a account from the drop-down menuin the ACCOUNT column4. Select a property from the drop-down menuin the PROPERTY column5. Under PROPERTY, click Tracking Info > Tracking Code

7.1.15 Google AdWords Keyword Tool

Figure 15 Finding Your Best Keyword For Your BusinessDescription:Keyword Planner is like a workshop for building new Search Network campaigns or expanding existing ones. You can search for keyword and ad group ideas, get historical statistics, see how a list of keywords might perform and even create a new keyword list by multiplying several lists of keywords together. A free AdWords tool, Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.Whether you're new to online advertising or an experienced pro, you can use Keyword Planner to lay the groundwork for a successful campaign.Step:To create your AdWords account, you just need to provide a valid email address and create your password.You can then sign in to your AdWords account any time to change your settings or see how your ads are performing.

1. Login with adwords.google.com2. Follow the instructions to enter your email address and choose a password3. If you're creating a new Google Account, you'll be asked to verify your email address. You'll receive an email from our system with a link to confirm your address. Just click on that link and you'll be ready to go!4. Click on the Create your first campaign button.7.1.16 Submit sitemap.xml in Google Webmaster Figure 16 Submit Your Site Map On Goole Webmaster Description:A sitemap is an XML file that contains the URLs inside your blog. This file helps crawlers to find all of the URLs of your blog. There are many aspects of your site that a crawler will follow, such as the size of your sitemap and the number of URLs in your sitemap. In short, a sitemap is a complete index of your blog that you want search engine bots to see.Sitemaps can be generated in different ways depending on the platform you are using for your website. For example, WordPress sitemaps can be easily generated usingpopular SEO plugin callYoast SEO.

Step to submit your site map:1. Select your site on your Google Search Console home page.2. Click Crawl.3. Click Sitemaps.4. Click ADD/TEST SITEMAP.5. Type sitemap.xml6. Click Submit Sitemap.7.1.17 Page RankingFocus on your content. The most important factor for your page rank is the content on your site. If your content is original and useful, it will draw more visitors than a page with poor content. Creating good content is not a simple task, and involves a lot of different factorsUpdate your website regularly with new content. Websites that stagnate and do not stay current will drop in the ranks. If youre writing a blog, try to update at least once a week at the minimumEnsure that your content matches your site description and keywords. If readers click away from your site after discovering that the content does not match their search, you will get penalized when they leave quickly.Optimize your pages. Your content should be optimized for both keywords and conversational searches. The best way to do this is to make your article titles as close to the popular search query for that topic as possible. Make sure that your content answers the questions of the readers, or provides unique insightAvoid overloading your site with keywords. Google will recognize this and ding your ranking because ofMake sure that your sites Meta description is accurate. This is displayed to users when your site shows up on searches. An accurate description will lead to more clicks top your site, and less bounces upon landing on your siteGoogles Hummingbird update for their search engine algorithms has made keywords much less important than conversational searches. This reflects changes in the way that people search for things. For example, instead of looking for the keyword iPhone, Google will look for pages that answer questions such as Which is the best iPhone for meUtilize backlinks. When search engines see that visitors are coming to your site from other sites, your page rank will increase. The more reputable the site the viewer originated from, the more impact this will have on your rank. You can add backlinks by commenting on other blogs and adding a link to your site when you sign off or you can provide content for other websites and then link back to your site via your creditCreate and submit your sitemap. A sitemap is a text file that lays out the pages of your site. It makes it easier for the Google bots to find all of the links and content on your website, as well as determine their importance. There are a variety of websites that will generate a sitemap for you, or you can create one yourself.Translate your website. If you can afford to hire translators or have a community willing to do the translation work, you can significantly increase your audience by making your pages available in other languages. This increase in traffic will help to increase your page rankTranslate your website. If you can afford to hire translators or have a community willing to do the translation work, you can significantly increase your audience by making your pages available in other languages. This increase in traffic will help to increase your page rankCreate an RSS feed. An RSS feed will help bring in new readers to your site, as well as retain existing ones. This will show consistent traffic, which will in turn positively affect your rank. You can use automated programs or create your own. This guide explains the process in detail.Capitalize on social networks. Social networks are a great way to spread backlinks among a large number of viewers. Viewers will link your site for you if your content proves valuable. This will in turn increase your traffic, which will lead to an increase in your rank.Creating a compelling link to your site is incredibly important for social networks. The reader needs to be intrigued enough to follow the link, and it needs to stand out from the deluge of news on their feed.Become more shareable by providing your visitors a couple of easy ways to share your content would be a good start. For this, your set tweets should be below 120 characters so that it is easy for others to re-tweet. Also, try writing a great hook over the Facebook link, share along with adding up your own commentary. The content in which you share over your different social media platforms should be of good quality and worth reading.7.2 Software Installation Steps for Wordpress 7.2.1 Wampserver7.2.1.1 Downloading WampserverDownload the installer file for thelatest version of Wampserver, and save the file to your computer

Figure 17 Choose Your Wampserver

7.2.1.2 Installing WampserverTo start the installation process, you need to open the folder where you saved the file, anddouble-click the installer file. A security warning window will open, asking if you are sure you want to run this file.Click Runto start the installation process.Next you will see the Welcome to the WampServer Setup Wizard screen.Click Nextto continue the installation

Figure 18 Installing Wampserver The next screen you are presented with is the License Agreement. Read the agreement, check the radio button next toI accept the agreement, thenclick Nextto continue the installation

Figure 19 Accept Agreement next you will see the Select Destination Location screen. Unless you would like to install WampServer on another drive, you should not need to change anything.Click Nextto continue.

Figure 20 Choose Your Path Destination The next screen you are presented with is the Select Additional Tasks screen. You will be able to select whether you would like a Quick Launch icon added to the taskbar or a Desktop icon created once installation is complete. Make your selections, thenclick Nextto continue

Figure 21 Create Desktop Icon Next you will see the Ready To Install screen. You can review your setup choices, and change any of them byclicking backto the appropriate screen, if you choose to. Once you have reviewed your choices,click Installto continue.

Figure 22 Click On Install ButtonWampServer will begin extracting files to the location you selected.

Figure 23 Extract All file in your Desktop Path Once the files are extracted, you will be asked to select your default browser. WampServer defaults to Internet Explorer upon opening the local file browser window. If your default browser isnt IE, then look in the following locations for the corresponding .exe file Opera:C:\Program Files (x86)\Opera\opera.exe Firefox:C:\Program Files (x86)\Mozilla Firefox\firefox.exe Safari:C:\Program Files (x86)\Safari\safari.exe Chrome:C:\Users\xxxxx\AppData\Local\Google\Chrome\Application\chrome.exe Select your default browsers .exe file, thenclick Opento continue Fig 7.2.8 Select your default browsers .exe file, and thenclick Opento continue.

Figure 24 Explore WampserverA Windows Security Alert window will open, saying that Windows Firewall has blocked some features of the program. Check whether you want to allow Apache HTTP Server to communicate on a private or public network, thenclick Allow Access.The Setup screen will appear next, showing you the status of the installation process.

Figure 25 Finishing Installation Once the progress bar is completely green, the PHP Mail Parameters screen will appear. Leave the SMTP server as localhost, and change the email address to one of your choosing.Click Nextto continue.

Figure 26 Installation Complete Screen

Figure 27 Launch Wampserver You should see the WampServer icon appear on the right side of your taskbar. If the icon is green, then everything is working properly. If the icon is orange, then there are issues with one of the services. If the icon is red, then both Apache and MySQL services arent running. You will need to resolve those issues before continuing.

7.2.1.3 Installation of WordPressDownload and save the latest version of WordPress from the following link: http://wordpress.org/latest.zip.WordPress is best tool for create your own website and booster website and also you make SEO friendly website Figure 28 Download the WordPress tool

Figure 29 Extracting the WordPress.rar in "htdocs" folderExtract the contents of the ZIP file called "wordpress.zip", which was downloaded in step 1, to the htdocs folder within the '/opt/lampp/hdoc directory. If ZIP file extracted properly there should be a new directory called "wordpress" within the \opt\lampp\htdocs directory.

Figure 30 phpMyAdin for the creation of Database

Go to the XAMPP main page by opening a web browser and entering the following URL: http://localhost/dashboard/.Select the link called "phpMyAdmin" on the upper right hand side of your screen on the menu, or by entering the following URL: http://localhost/phpmyadmin

Figure 31 Dashboard for opening WordPressAfter fill up this form enter your user name and password with correct than after success fully install the WordPress tool Figure 32 Run and install the WordPress

Click and Run the install

Figure 33 WordPress confirmation module

Enter a title for your blog, your email address and chose a unique password and username. After you're done, click Install WordPress.

8. CONCLUSION AND FUTURE WORK8.1 Conclusion Search Engines today drive more than 85% of Internet traffic. Thus, if your website is not listed well on search engines for the right keywords, your competitors are making money.It is very important for a website to have an effective search engine optimization (SEO) plan in order to position the website well. We propose utilizing website page optimization, relevant inbound link building, and press releases to increase your website search engine visibility and rankingsSEO from BizAtomic can help you reach a highly motivated target audience (proactive audience) through natural search engine rankings. A proactive audience increases website conversion rate resulting in a positive ROI.8.2 Future Work Today, SEOhas emerged asahot career opportunity and demand forSEO professionals is growing due to increase in digital awareness, growing online competition, increasing internet and mobile users in IndiaAs I said, SEO is not just a career option; SEO is a must have skill which will help you build your career in Digital Marketing. SEO is part of Digital marketing which is growing in India rapidly. Learning SEO isgood start for your career if you are passionate about marketing,websites, writing, blogging, analytic and learning new skills.Future of SEO is Safe.SEO will remain as popular career option till people will use search engines to search

9 ANNEXURE9.1 References 1. Article: - www.moz.com, ww.wordstream.com, www.wikihow.com2. Tutorials: - www.tutorialspoint.com, www.webconfs.com3. You tube channel: - wscubetech.com9.2 Tool and Technology for WordpressWampserverWampServer installs automatically all you need to start developing web applications and is very intuitive to use. You will be able to tune your server without even touching the setting filesFunctionalities:- WampServer functionalities are very complete and easy to useWith a left clickon WampServer icon, you will be able to: Manage your Apache and MySQL services Switch online/offline (give access to everyone or only localhost) Install and switch Apache, MySQL and PHP releases Manage your servers settingsWORDPRESS FOR SEO FRIRNDLY WEBSITE WordPress is power full tool for make a website you own create website using WordPress. WordPress is (CMS) Content Management System power toolsWordPress is easily available on google and purely open source tools and public licence.WordPress install in xammp server or wampp server WordPress is any install in local server and create own SEO Friendly website.

9.3 About OrganizationYEW TECHNOLOGIES is a leading offshore software development company with specialization in the areas of offshore software development, Microsoft .Net application development, and PHP Programming, Wireless and Mobile application development. We also specialize in reducing costs, improving productivity, delivering quality software products, reliability, speed and agility, which enable our customers to have sustainable differential advantage over their competition. Our software development professionals constitutes of some of the best technically competent brains, handpicked and identified from the Indian IT industry.Through technology driven business process transformation initiatives we have mastered the processes, methodologies, approach, mind-set and infrastructure needed to overcome the challenges of operating offshore software development teams to deliver a 24 x 7 support to our clients across the globe.Over the years, we have leveraged our position in the market and a phenomenal growth rate achieved through IT innovation, dedicated teams and timely implementation of solutionsOur Team utilizes the latest in hardware/software technology to provide our customers with the most efficient and advanced solutions. When creating information technology solutions there are a vast number of technologies to choose from. We focus on Microsoft Solutions.

9.4 ABOUT COLLEGEAim:Our spirituous efforts are directed towards leading our student community to such an acme of technical excellence meeting the requirements of the industry, the nation and the globe at large. Nurturing an entirely different generation of students aiming at attaining technical expertise and utilizing the technical know-how in the service of mankind is at the root of our efforts. We have the following aims before us To offer guidance, motivation and inspiration for full growth of hidden traits To impart technical and need-based education by conducting elaborated training programs. To shape and mould the personality of future generation To construct fertile ground for adapting to dire challenges To cultivate the feeling of belongingness amongst the faction of engineersEstablishment:U. V. Patel College of engineering (UVPCE) situated in Ganpat Vidyanagar campus was established in september-1997 under the aegis of Mehsana District Education Foundation with a view of educating and training young talented students of Gujarat at the field of engineering and technology to meet the needs of industries in Gujarat and beyond for the growth of the industries.The College is named after Shri Ugarchandbhai Varanasibhai Patel, a leading industrialist of Gujarat, for his generous support. It is a self-financed institute approved by All India Council for Technical Education (AICTE), New Delhi, the Government of Gujarat andnow it became the constituent college of Ganpat University.The College is spread over 25 acres of land and is a part of Ganpat vidyanagar Campus. It has two ultra-modern buildings of architectural splendor measuring 6100 sq. and 2700 sq., for housing class rooms, tutorial rooms, seminar hall, offices, drawing hall, workshop, library, well equipped departmental laboratories, severalComputer labs with internet connectivity through 1 Gbps Fiber link, satellite link education center with two-way audio and one-way video link with Gandhinagar etc.

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