Search Engine Optimization
On Page SEO Optimization Techniques
Search Engine Optimization
SEO is Search Engine Optimization
which puts you website in top ranking
in Search Engine for related keywords.
On Page Optimization is the activity that is done on the
website for search engine rankings.
On-Page Factors :
Title Tag is an HTML code that appear
at the top of your web browser and
It is the most important on-page
The meta decription is used to describe the webpage.
So that readers can understand what they are looking for.
8 to 10 Keywords
Link Optimiztion(Anchor Text)
Keyword Desnsity = 20/500*100
No. of keywords repeated
Total no. of words in the web page
keyword density can be used as a factor
in determining whether a web page is
relevant to a specified keyword or
Keyword Research & Analysis
into the search engines when conducting a search.
Keyword research is to find and research actual search terms people enter into the search engines when conducting a search.
Google Adwords Keyword Planner
How To Find Keywords For SEO
Competitor analysis is an assessment of the strengths and weaknesses of current and potential competitors.
Canonicalization is the process of picking the best URL when there are several choices, and it usually refers to home pages.
To make the URL redirection a permanent one then we use redirects. If you have to change file names or move pages, it's the safest option.
404 (Not found)
When Googlebot attempts to visit a page that doesnt exist either because you deleted or renamed it without redirecting the old URL to a new page, or because of a typo in a link.
Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales.
Google Webmaster Tools
Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites.
HTML & XML Sitemaps
HTML and XML Sitemap creation are two different versions wherein HTML sitemap is created for users,which is placed in the website whereas XML sitemap is for the Google spiders to crawl the complete pages of the website.
Site structure and Navigation
Site structure and Navigation are other two important factors for the success of the website, site structure of the website needs to be in such a way that User can access the whole website without any issues with help of proper navigation of the menus. The layout of the structure should be properly designed and customized to make it as a great end product for users to access.
Robots.txt is a text file you put on your site to tell search robots which pages you would like them not to visit. The structure of a robots.txt follows:
User-agent are search
Disallow: lists the files and
directories to be excluded