On Page SEO Optimization Techniques

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    14-Sep-2014

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On Page SEO Optimization Techniques for getting better result in search engines and increasing your organic traffic.

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  • Search Engine Optimization

    On Page SEO Optimization Techniques

    By

    Madhuri

  • Search Engine Optimization

    SEO is Search Engine Optimization

    which puts you website in top ranking

    in Search Engine for related keywords.

  • On-Page Optimization

    On-Page Optimization

    On Page Optimization is the activity that is done on the

    website for search engine rankings.

  • Meta Tags

    Header Tags

    Link Optimization

    Image Optimization

    Content Optimization

    Keyword Density

    Competitor Analysis

    Keyword Analysis

    Url

    Structure

    Site Map

    Robots.txt

    Google Tools

    Setup

    On-Page Optimization

    On-Page Factors :

  • Meta Tags

    Title Tag is an HTML code that appear

    at the top of your web browser and

    It is the most important on-page

    SEO element

    The meta decription is used to describe the webpage.

    So that readers can understand what they are looking for.

    8 to 10 Keywords

  • Meta Tags

  • Header Tags

  • Header Tags

  • Link Optimiztion(Anchor Text)

    Blog

  • Image Optimization

  • Content Optimization

  • Keyword Density

    Formula =

    Example :

    Keyword Desnsity = 20/500*100

    = 4%

    No. of keywords repeated

    ----------------------------------------

    Total no. of words in the web page

    x100

    keyword density can be used as a factor

    in determining whether a web page is

    relevant to a specified keyword or

    keyword phrase.

  • Keyword Research & Analysis

    into the search engines when conducting a search.

    Keyword research is to find and research actual search terms people enter into the search engines when conducting a search.

  • Google Adwords Keyword Planner

    How To Find Keywords For SEO

  • Competitor Analysis

    Competitor analysis is an assessment of the strengths and weaknesses of current and potential competitors.

  • Canonicalization

    www.example.com/index.html

    www.example.com

  • Canonicalization Issues

    Canonicalization is the process of picking the best URL when there are several choices, and it usually refers to home pages.

  • 301Redirects MovePermanently

    To make the URL redirection a permanent one then we use redirects. If you have to change file names or move pages, it's the safest option.

  • 404 (Not found)

    When Googlebot attempts to visit a page that doesnt exist either because you deleted or renamed it without redirecting the old URL to a new page, or because of a typo in a link.

  • Google Analytics

    Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales.

  • Google Webmaster Tools

    Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites.

  • HTML & XML Sitemaps

    HTML and XML Sitemap creation are two different versions wherein HTML sitemap is created for users,which is placed in the website whereas XML sitemap is for the Google spiders to crawl the complete pages of the website.

  • Site structure and Navigation

    Site structure and Navigation are other two important factors for the success of the website, site structure of the website needs to be in such a way that User can access the whole website without any issues with help of proper navigation of the menus. The layout of the structure should be properly designed and customized to make it as a great end product for users to access.

  • Robots.txt

    Robots.txt is a text file you put on your site to tell search robots which pages you would like them not to visit. The structure of a robots.txt follows:

    User-agent:

    Disallow:

    User-agent are search

    engines'

    crawlers

    Disallow: lists the files and

    directories to be excluded

    from indexing.

  • Thank you

    http://madhuriseo.blogspot.com/

    https://plus.google.com/+MadhuriSEO/posts

    http://www.youtube.com/seomadhuri