Search engine optimization | seo | sem | link building | on page optimization | off page optimization

  • Published on

  • View

  • Download

Embed Size (px)


Search Engine Optimization


  • 1.Search Engine Optimization

2. SEO is an attempt to have top placement in the results pages wherever a specific keyword is typed into the query box. Search Engine has two types of listings ; sponsored links and organic listings Sponsored links are paid links and organic one are unpaid which come down the middle of the page. As an Internet marketing strategy, SEO considers how search engines work and what people search for.
3. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
4. Keyword research and analysis
Keyword optimization involves vital keyword selection and placement strategy depends on successfully identifying your industry related important keywords and then where you can place those keyword for maximum effectiveness. Keywords play an important role in the web site optimization. Search engine search keywords within the website.
5. Use multiple - word phrases In spite of using additional generic words try and use synonyms or "long tail" keywords. Analysis has shown that multi word phrases are capable of bringing additional traffic to your web site instead of highly competitive main keyword phrases.
6. Analysis keywords specifically for every page
Stuffing of surplus targeted keywords within the Meta tags and using identical Meta tag in each page of the location may be a complete waste. Your keyword analysis has to be page specific and solely that specialize in a pair of to five keywords per page.
7. Country specific Keyword analysis
Keyword search terms will be country specific. For various countries there are different keywords terms you want to analysis and then reference that country's search engine when doing all of your initial keyword analysis.
8. Site Analysis

An overall analysis is first done on your site, to assess what is needed to best optimize it for the search engines. Based on this analysis the proposal is adjusted to include the necessary work to be done. This may include: design, layout, navigation, colors, background, fonts, images, broken links, meta tags, web copy, html validation, browser and resolution compatibility, loading times, search engine rankings, site statistics and creating error pages.
SEO Analysis and Proposal
9. Competitive Analysis

This is for better search engine ranking performance. Study the sites of all your competitors who have high search engine rankings and find out the keywords for whichthey are ranked. Analyze your current meta tags and recreate them based on the keywords that have researched. Also analyze your recent web site stats.
10. Site Quality Check
Your site needs to have strong theme with content that someone is searching for. Keeping your site consistent with easy navigation and a design that is attractive to your visitors. Your website quality check is one of the most important elements to remember. It is more important to have great content than lots of content. f your design makes things hard or confusing, change it. Your visitors experience is what keeps your site going. Go for something clean, easy and professional.
11. On Page Optimization
On page optimization is one of the very first step of SEO which every webmaster should look into. If you can do proper on-page optimization for your website you can not only rank well in a search engine but also can increase the overall readability of your website for your visitors.
12. Content optimization
Content development is the process of researching, writing, gathering , organizing and editing information for publication on web sites. Web site content may consist of prose, graphics, pictures, movies or other digital assets that could be distributed by a hypertext transfer protocol server and viewed by a web browser. Optimizing the content can be done by giving more importance to these;
Heading Tags
Special Text (bold, colored, etc.)
Inline Text Links
Keyword Density
13. W3 validator
Most Web documents are written using markup languages, such as HTML or XHTML. These languages are defined by technical specifications, which usually include a machine-readable formal grammar (and vocabulary). The act of checking a document against these constraints is called validation, and this is what the Markup Validator does.
14. Image Optimization
If your site has lot of images, you need to optimize them too as they cant be read by the search engines. Its very easy for a human reader to interpret the image into its meaning. However for a Web crawler the whole interpreting process is completely different. Search Engine spiders can only read text but not images. So you need to use some special tags for your images in order to give them some meaning.
15. Site map creation
Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL,so that search engines can more intelligently crawl the site.
16. Link Building Campaigns
Tracking links to your web pages and those of your competitors is a major part of SEO strategy.. Link building is the process of creating inbound link to ones own website. This can be done by reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc. Link building is one of the best ways to make your site popular. If a page secures lots of links, that is to say lots of other pages link to it, there's a great chance the page will be regarded as an authority
17. Directory submission
The important Internet directories are DMOZ and Yahoo unlike Google, that is a search engine, directories organise links under various categories and sub-categories. The links that we made are submitted in these directories. When your link is approved and included in the directory, the search engines consider it as a validation and hence they attach more value to your presence in the directory rather than on some other website.
18. Article submission
Submitting article is very popular amongst SEO experts, as article submission not only gives you one-way links from relevant sites but also increases traffic. These articles are unique in content and uploaded in most rated sites.
19. Manual link request to sites
To make sure your website doesnt ever get penalized from link building services we always do our link building manually by hand. This may be extremely tedious and time consuming but its the ethical way to do it.
20. Press release submission
An SEO press release or 'search engine optimized' press release is first and foremost a way to deliver news of new events taking place within your company. SEO press releases can bring you first-page visibility for your keywords very quickly.
21. Slide sharing
Slide sharing will help you to optimize the websites. There are slide sharing sites and we can prepare power point slides based on your sites and can upload it there.
22. Social Media Optimization
The process of refining a website (optimizing it) so that its awareness and content are easily spread through social mediums and online communities by users and visitors of the website. Social search can never replace search engines as we know them today, but the rate of growth for major search engines will certainly be affected by the growing number of niche tools and media specific channels such as social networks, social bookmarking sites, personalized search, tagging, podcasts, video blogs, regular blogs and other "social media".
23. Social Networking Sites
When it comes to online social networking, websites are commonly used. These websites are known as social sites. Social networking websites function like an online community of internet users. Nowadays Social Networking is what everybody is talking about. It has spread like a wild fire and there are so many networking sites that you cant even remember them all by their names.
24. Facebook which at one time had lesser visits than MySpace, last year has more than doubled its visits now. MySpace visits have dropped significantly in the recent past, and on the contrary visits to YouTube have been quite consistent and has an increased significantly.
25. Social web application
digg: A social voting site, digg allows its community to thumbs up or thumbs down pages and articles submitted by others in the network.. A social bookmaking site, is especially good for research and collaboration. Anything you store and tag can be utilized by friends, colleagues or the entire network.
26. Micro blogging service
A good example of micro blogging service is twitter. Twitter is a mini-blogging platform that you can use to send messagesto family, friends, or just the general Web community at large.
27. Pay Per Click Advertisements
Links are classified into paid links (sponsored links) and unpaid links. The unpaid links will appear normally when we search for a keyword. But paid links are the sponsored links that show up when you perform a web search in Google, Yahoo and other search engines. The web site owners should pay an amount to the search engines when someone click on that link. This is Paid Per Click advertisements.
28. Google Analytics
Google analytics is a web analytic solution by which you can measure the traffic and market effectiveness of your site. Google analytics offers certain tools and techniques by which the web site owners can easily analyze th