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Optimizing for Bots and Bodies
Myths, Misnomers, & Mistakes
Keyword Rich Nav
Keyword Density
Excessive Pages
Minimal Content
Avoid Linking Out
source: http://plw.me/1bafFnu
"Thoughtful outbound links can
help your credibility.“~Google
source: http://plw.me/17bQkER2.0
Myths, Misnomers, & Mistakes
Meta Keywords
Duplicate Title Tags
Keyword Title Tags
Flash & JavaScript
Bolded Keywords
Keyword Rich Nav
Keyword Density
Excess Pages
Minimal Content
Avoid Linking Out
Keyword OptimizationStep 1: Determine the User’s Intent
Step 2: Select Primary Keyword
Step 3: Select Supportive Keywords
Step 4: Decide on Keyword Placement
Step 5: Write Great Content
INFORMATIONAL
COMMERCIAL
BOTH
KEYWORD: Scientific Evidence for Herbal RemediesKEYWORD: Herbal Detox KitsKEYWORD: Detox or Cleansing?
Optimizing Great Content
Have “Snackable” Headlines
Keep Sentences Short
Keep Paragraphs Short
Break Up Content
Write to an 8th Grade LevelRESEARCH FINDINGS
"Shorter paragraphs encouraged testers to continue reading.”
source: http://plw.me/14vRNXa
Internal Linking Correctly
Internal Linking Strategy
Create a Link Map
Identify Valuable Pages
Use Keyword Research
Look and Be Natural
http://plw.me/13Yrqpi
Additional Points to Consider
Avoid Header Ads & Noise
Balance Ad to Content Ratio
Integrate Social Factors
Establish RSS Feeds
Google’s Official Announcement about their Page Layout Algorithm:
http://plw.me/19b3O5k
Having a Facebook social icon stopped online commerce for major retailers.
Source: http://plw.me/13Jlv7u
Test, Change, Repeat
ADDING KEYWORDS TO WEBSITE NAVIGATION
MAY CAUSE ISSUES
AVOID OVER OPTIMIZATION BY
DIVERSIFYING
HAVE CONTENT THAT IS EASY FOR THE USER TO
CONSUME
INTERNAL LINKING SHOULD BE NATURAL AND NOT OVER USED
Key Take Aways
