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My Presentation for 'Technical On-Page Optimization Audit' at OJW University
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On-Page Optimization‘Strong On-Page = Less Off-Page’
On-Page Again?
• Analyze On Page Elements that affects SEO Rankings
• Compare On Page Elements to Top Ranking Sites
• Apply On Page Changes to Websites (WordPress)
Analyze On Page Elements that affects SEO Rankings
On-Page Checklist
1. Head Section Order
2. Title Tag
3. Description Tag
4. Heading Tags
5. Content
See more: http://www.bruceclay.com/blog/2012/06/seo-checklist/
Check Top 3 SERP Result
Title
Description
LSI
Ad Preview
• Where’s the Keyword Placement?
Is it H1?
Note: Keyword in Title, Description, and H1
Compare On Page Elements to Top Ranking Sites
Compare
• Keywords that are close to the left Ranks higher is Google.
Another Example
How about the Content?
Additional Elements
•LSI (Related Searches)•Schema•Social (G+)•External Links (Authoritative)
Intent/Behavior
Schema
MappingWebsite Title Desc H1 H2 Content Schema Video Images Other
Engagement Objects
Gazelle Title Desc Y Y 500 N N Y N
CFI Title Desc Y Y 500 N N Y N
Applying On-Page SEO to Websites
Wordpress
Applying On-Page SEO to Website is Easy with WordPress
Wordpress
5 Fundamental Reasons to Use WordPress1.Cost (FREE)
2.Custom Fields and Attributes
3.On‐Demand Google‐Optimized Content Creation
4.Elasticity and Scalability
5.Customer Engagement and Author Rank
Wordpress Installation
1. Download and unzip the WordPress package if you haven't already.
2. Create a database for WordPress on your web server, as well as a MySQL user who has all privileges for accessing and modifying it.
3. Rename the wp-config-sample.php file to wp-config.php.
4. Open wp-config.php in a text editor and fill in your database details as explained in Editing wp-config.php to generate and use your secret key password.
5. Upload the WordPress files in the desired location on your web server
6. Run the WordPress installation script by accessing wp-admin/install.php in a web browser.
More detailed: http://codex.wordpress.org/Installing_WordPress
Wordpress Plugins for SEO
• Yoast SEO• Analytics• XML Sitemap• Google Authorship• Schema• Social Plugins• Top 20• 3 Must have
Exam
1. Create On-Page Audit for CFx Site (Compare it with Competitor)
2. Install Wordpress site in 6te.net
3. Create 1 Optimized Page
4. Add SEO Plugins
On-Page Resources• http://www.seomoz.org/blog/whats-better-on-page-seo-or-link-building• http://www.seomoz.org/blog/24-onsite-seo-checkups-even-a-clueless-developer-mark
eter-should-do-when-launching-a-site• http://www.seomoz.org/blog/advanced-onpage-optimization-whiteboard-friday• http://www.seomoz.org/blog/4-graphics-to-help-illustrate-onpage-optimization• http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization• http://www.seomoz.org/learn-seo/on-page-factors• http://kaiserthesage.com/on-page-optimization-2011/• http://www.seomoz.org/blog/8-easy-wins-for-on-page-seo• http://www.searchenginejournal.com/on-page-optimization-a-complete-walkthrough/6
746/• http://www.seomoz.org/blog/getting-onpage-seo-right-in-2012-and-beyond-
whiteboard-friday• http://www.seomoz.org/blog/are-your-titles-irresistibly-click-worthy-viral• http://www.searchenginejournal.com/viral-seo-titles/• http://www.bruceclay.com/blog/2012/06/seo-checklist/• http://kaiserthesage.com/on-page-seo/
Thanks!
Follow me on Twitter: @GDTALAMPAS