Ivan Abadzhiev

20.01.2017

eCommerce Day 2017SoftUni Digital

On-page optimization

SEO - will it bring

me money?

What is SEO?

On-page optimization

Off-page optimization

SEO-friendly URLs

Sitemap

Robots.txt

Hreflang

How to do it?

Rel attributes

http://www.w3schools.com/tags/att_a_rel.asp

Duplicate content

<link rel="canonical" href="https://site.com/" />

Speed

Tools for speed test

• https://developers.google.com/speed/pagespeed/insights/

• https://gtmetrix.com/

Tips&Tricks• Gzip Compression

• Leverage browser cache

• http://tendrik.bg/blog/uvelichi-skorostta-na-tvoya-online-magazin/

Images

• Very well compressed

• Names

• Semantic

• Without special symbols, only “-” can use

• Without Capital letters

• Without spaces

Responsive & Mobile

https://search.google.com/search-console/mobile-friendly

Do NOT hide!

Who is the owner???

Private vs Public Domain

Google rich snippets

Possible with schema.org

Content is important!