1. SESSION TWO UNDERSTANDING THE ECOMMERCE PROCESS
2. When did online shopping begin? 1979 Michael Aldrich
connected a modied home TV to a transaction processing computer
over a telephone line in the UK. 3. Another big year for ecommerce
1994 Jeff Bezos starts Amazon Netscape introduces SSL encryption
Pizza Hut introduces online ordering 4. Almost 20 Years Later
Ecommerce sales worldwide topped $200B in 2012 Source:
InternetRetailer.com 5. In the third quarter of 2012 $4,423 was
transacted per second by Source: PayPal.com 6. The average consumer
spends $1200-$1300 shopping online every year. Source: Forrester
Research, Mashable Infographic 9/4/2012 7. By 2016 15% more people
will be shopping online (192 million in the U.S. alone) Source:
Forrester Research, Mashable Infographic 9/4/2012 8. know this
stuff! If you are even moderately serious about web design, you
need to 9. The Standard Ecommerce Process Ecommerce with Third
Party Processor Understanding SSL 10. Shopping Cart Payment Gateway
Merchant Account Bank Account 11. The shopping carts job o manage
the shopping process o communicate with the payment gateway o keep
the user happy 12. Some Shopping Cart Options for WordPress: o
Shopp o Cart66 o WooCommerce o Gravity Forms o Easy Digital
Downloads o iThemes Exchange 13. Download the PDF Below the Chat
Window 14. Similar to Point of Sale in a retail store. Authorizes
payments for the merchant and keeps a log of authorized
transactions. Example: Authorize.net 15. Payment Gateway Fees: o A
transaction fee (10*) o A batch fee (25*) o A monthly minimum fee
($20*) * Current Authorize.net Fees 16. A bank account that
receives payments from a card issuer Usually a separate company
than the Gateway Like a collection agent 17. Acquiring Bank
(Merchant Account) Issuing Bank (of the Credit Card) Hey, one of
your customers made a purchase for $100. OK, heres the money Sweet,
thanks. 18. The Acquiring Bank (your merchant account) assumes the
risk for a transaction. o Fraud o Chargebacks Why take this risk?
19. Oh Good, More Fees o Discount Rate (2-6%) o Monthly Minimum Fee
o Customer Service Fee o Annual Fee o Chargeback Fee Types and
amounts vary widely between banks. 20. The application process is
detailed and time consuming. Secure merchant account approval
before constructing the ecommerce platform. 21. Shopping Cart
Payment Gateway Merchant Account Bank Account 22. Shopping Cart
Bank Account Third Party Processor 23. Shopping Cart Bank Account
Third Party Processor 24. Lower transaction fees Looks more
professional Simple recurring billing Quick automatic deposits
Requires SSL on site Rigorous PCI Compliance Complicated setup
process Higher transaction fees Can appear amateurish More
complicated recurring billing Automatic deposits n/a or weekly No
SSL required No (or simple) PCI compliance Easy setup process 25.
Accepts all major credit cards and echecks No monthly fee +
Customers pay without leaving your site $5 monthly fee + Virtual
terminal for phone transactions $30 monthly fee Integrates PayPal
with your current merchant account $25 monthly fee 10 per
transaction 26. 1. How much volume will you process? 2. Do you need
to do recurring billing? 3. Where are you based? 4. Does the
company have a good reputation? 5. What level of support will you
receive? 6. Does the gateway integrate well? 7. Are there any
hidden fees? 27. Download the PDF Below the Chat Window 28. A web
page that collects sensitive information from the user should be
secured with SSL. 29. What is SSL? SSL is a protocol that allows a
program on your computer to establish a secure connection to a
remote server. 30. Web ServerWeb Browser Hey, I need a secure
connection. Sure, no problem, heres my security certicate. Sweet,
thanks VIghro' boneH vide'os vIneH 31. Offered free by many hosting
companies. Shared by all sites on a server. URL is not your domain,
can cause trust issues with users. Certies you own your domain
name. Usually issued within an hour or two. Cheap $20+ a year
Certies you own your business and domain. Can take a few days to a
few weeks to issue Green bar in browsers $149+ a year 32. Y O U R W
E B H O S T 33. Plugin by Mike Ems Available free in the WordPress
Plugin Repository 34. SESSION TWO UNDERSTANDING THE ECOMMERCE
PROCESS
