Ivan Abadzhiev
20.01.2017
eCommerce Day 2017SoftUni Digital
On-page optimization
SEO - will it bring
me money?
On-page optimization
Off-page optimization
Rel attributes
http://www.w3schools.com/tags/att_a_rel.asp
Duplicate content
<link rel="canonical" href="https://site.com/" />
Tools for speed test
• https://developers.google.com/speed/pagespeed/insights/
• https://gtmetrix.com/
Tips&Tricks• Gzip Compression
• Leverage browser cache
• http://tendrik.bg/blog/uvelichi-skorostta-na-tvoya-online-magazin/
Images
• Very well compressed
• Names
• Semantic
• Without special symbols, only “-” can use
• Without Capital letters
• Without spaces
Responsive & Mobile
https://search.google.com/search-console/mobile-friendly
Who is the owner???
Private vs Public Domain
Google rich snippets
Possible with schema.org
Content is important!