Best On Page Optimization Strategies for 2016

On Page Optimization

Do’s and Don’ts

What is SEO• Search Engine Optimization is the process of driving visibility to a

website in search engine – Google, Yahoo, Bing etc.• As a rule of thumb, the higher is the page ranked in search engine

results, the more traffic will get from the search engine’s users• SEO techniques optimize alternative searches such as images,

videos, news etc.• Increased traffic will inevitably lead to huge amounts of revenue as

well as ROIs

How Important is SEO• SEO or Search Engine Optimization - one of the most crucial

requisites for businesses• According to SEO stats, 70% of web users do not even look beyond

the first page of SERPs.

Therefore, ranking on the first page of Search Engine Result Pages happens to be a necessity and not just a choice.

How Important is SEO• With the numerous changes and updates Google has made to their

search engine algorithms, many marketing professionals aren't 100% sure how they should be addressing SEO techniques

• That being said, the on-page SEO of today is much different than 5 years ago, with today's best practices focusing more on optimizing your pages for the user—not just the search engine crawlers.

How Important is SEO

Pic Courtesy: Google Image Search

Basic Strategy Points for Good SEO• Improve user-experience• Ensure readers coming from search engine spend a lot of time on

your site. If they hit back button quickly, chances are your ranking would drop quickly too.

• If you are writing long content, use bucket brigade copywriting technique to ensure users stay on your page.

• Use Benefit driven sub-heading to make your content more appealing

Basic Strategy Points for Good SEO• Bucket Brigades is an old copywriting technique, originally used to

persuade readers to continue reading the matter.• Using Bucket Brigades, the average time on page was recorded 4 minutes,.• Identify sections in your article where you feel people may hit the back

button. Add a Bucket Brigade in that spot.• They are good to be used within the middle sections of your content.• Here is your Bucket Brigades Seo copywriting checklist:

• Here’s the deal , Now, What’s the bottom line?, You might be wondering, This is crazy, It gets better/worse,But here’s the kicker, Want to know the best part?

On-Page Optimization Techniques for Better ranking

SEO


1. Title - Most important On-page factor

• Use targeted keywords/phrase towards the beginning of Title tag.

• Don’t repeat the same keyword in title tag

• Keep length limit to 65 Characters only with spaces.

On-Page Optimization Techniques for Better ranking


Great Titles to Attract Audience


Question Query Analysis


2. Post Permalink Structure makes article more user-friendly

• Aim at using targeted keywords towards the beginning of blog post URL.

• Avoid using special characters, symbols, brackets, comma’s etc as part of your post URL

• Make sure to follow a pretty permalink instead of random strings in your permalink.

On-Page Optimization Techniques for Better Ranking

3. Heading Tags

• Use heading tags like h2, h3 and h4 to highlight various headings, sub-headings and important points.

• Our Title tag is used as h1 tag at single post level in WordPress. So we don’t need to use any h1 tag in our blog post body section. Also, don’t repeat H2 or H3 tags too many times, as it is considered as negative SEO practice.


4. Keyword Density

• Keep the keyword density to up to 1.5% percent with mix of LSI keywords (Latent semantic indexing keywords ).Ex- if there are words like fruit, taste, flavour in the article then it’s easy for search engine to determine that the article is about “Apple fruit”. Hence in this example fruit, taste & flavour can be termed as LSI keywords for keyword “Apple”.

• Use your main keyword once in 1st paragraph & then in the last paragraph apart from regular use in blog post content.


5. Meta Tags

• Add unique & relevant meta keyword & meta description with each of your blog post.

• Use your targeted keyword in the meta tags and limit the length to 160 characters including spaces.



6. Addition Of Images

• Image optimization helps a lot in driving traffic from image search. Keyword in alt text in image & image title helps a lot to make your blog post more focus and targeted.

• Add multiple images to your blog. Include targeted keyword as part of image name, image alt text etc.

• Keep small size images than larger images to avoid slow down of your blog speed as Google considers website speed as one of rankings factor on Google organic search.






7. Word Count Per Post

• Though, there is no limit or exact number for minimum word count draft your blog posts carrying minimum 700 words.

• Write long and well researched blog posts while targeting highly competitive keywords in your niche.

• Analyse other posts on the target keyword and see what you are missing and if your post is better than post ranking on first page in Google or not.


8. Content Interlinking• Link out to related blog posts from your blog to send

additional page rank and traffic to them.• Interlinking of blog posts will help your blog readers spend

more time on your blog. • While linking, you should use keyword rich anchor text as

that will help the linking posts perform better on Google and other search engines for their targeted anchor texts.

• Also, keep variation while internal linking but don’t confuse Google with two similar post for same target Keyword.


9. Linking out to External Websites

• Link out to external trusted websites. Help your readers find relevant information about the topic you are currently blogging about.

• If any doubts about the authority of a website, use nofollow tag to avoid passing page rank & search engine rankings to bad sites.

• You should use dofollow link for trusted websites and nofollow link for those about whom you are doubtful about their trust rank on Google.

• Wiki article linking is also considered as one of the most authoritative source of information.


10. Write Engaging Content• Write engaging content in your post • The content should work as a complete manual for the

targeted keywords • Look at various ways so that people get engaged with your

blog contents. • Ask some kind of questions, or their opinion If you are

unable to write engaging contents on your blog to increase user engagement




SEO Trends to Follow

• 1 Location search with more features





• 2


SEO Trends to FollowPoint Wise Descriptive Info




https://www.google.com/webmasters/tools/mobile-friendly/ Pic Courtesy: Google Image Search

https://www.google.com/webmasters/tools/mobile-friendly/

https://www.google.com/webmasters/tools/mobile-friendly/


Longer Content Tends To Rank Higher


• Research says: 10 highest ranking pages have 1200 words and top 30 results pages have content around 1140 words.

• Real-time HTML to text ratio should be more than 20%.

• High quality informative and relevant content which serves the detailed information what visitor is looking for


The Era of Rank Brain(Google’s latest algorithm)


• Learning the meaning behind the words & how machine understand the human search behaviour

• A machine-learning artificial intelligence system that’s used to help process its search results.

• Introduced to give fast & accurate results.• What exactly we do or implement in SEO

process to get noticed by Algorithm.• Answer is Using the right set of “keywords”

on a webpage..







Thank You!

Marketing

Best On Page Optimization Strategies for 2016