Storage Optimization Best Practices

Storage Optimization Best Practices

The IT Services Site Webinar Sponsored by

Today’s Featured Speakers

Laura DuBois

Program Vice President, Storage

IDC

Ronald Kenney

Global Service Product Manager, IBM Storage and

Data Services

IBM Global Technology Services

© 2012 IBM Corporation

Data center operational efficiency: Storage Are you part of the 21 percent? IBM Global Data Center Study

21 June 2012

SDP03168 -USEN-00

© 2012 IBM Corporation 4

Agenda

Overview of the IBM Global Data Center study

Storage implications of a highly efficient data center

– IBM’s approach to “smarter” storage management

– IBM Global Data Center study results

– “Smarter” storage management examples

IBM Storage Services offering solutions

Are you part of the 21 percent?

– Next steps


Executive summary

IBM and IDC surveyed 308 companies worldwide to identify the attributes of companies who are

operating their data centers the most efficiently.1 By understanding what distinguishes them from other

companies—in storage data center operations projects—you can gain insights into how to improve your

data center efficiency.

The exponential growth and volume of data creates a major storage and cost challenge for many

organizations due to complexity, governance and technology.

Successfully addressing these challenges requires a smarter approach to managing storage—one based

on virtualization, optimization and automation.

Storage management services from IBM can offer a more holistic approach to storage management that

can be applied to your existing storage infrastructure.

A smarter storage infrastructure is foundational to leveraging business analytics and extracting insights

from big data while creating an IT infrastructure that is tuned to the task and managed in the cloud – what

we call smarter computing.

IBM can help any business handle these challenges by helping to improve data center operational

efficiency through increased storage management, allowing you to gain the same increased efficiencies

as the 1 out of 5 companies in the study—to shift more of your IT budget to new projects.

Source : 12012 IBM Global Data Center study


One-in-five, or 21 percent of clients have highly efficient data centers, allocating 50 percent more of their IT budget to new projects.1

47%

How much of your IT budget

is spent on:1

35%

65%

Basic

data centers

Strategic

data centers

New projects Maintaining existing

infrastructure

Improving data center operational

efficiency allows spending to go to:1

53%

Improving public safety or providing

more citizen services

Transforming core banking and

payment systems

Implementing smart grids or

improving generation performance

Allocating to other business priorities



The data center study highlights three critical storage implications for highly efficient data centers


Strategic leaders have moved beyond consolidation to high

levels of virtualization for their storage environments.

Strategic leaders manage storage growth by implementing

optimization to reduce storage costs.

Strategic leaders have enabled higher levels of automation to

offload manual tasks and help reduce error rates, as well as

automation and policy management to reduce labor costs.

Standardize and

optimize

Automate

Virtualize


The expanding volume, velocity and variety of data also bring challenges that clients cannot effectively handle by using traditional methods.

Complexity

50 times1

Amount of information

managed by

enterprise datacenters

over the next decade

80

percent2

Of the world’s data is

unstructured

1.5

times3

The number of IT

professionals in the

world over the next

decade

Governance

Up to 70

percent4

Of data hasn’t been

accessed in 90 days

or more

Over 100

percent5

1 gigabyte (GB) of

new data can easily

mean 100 GB or more

in total storage

Over 55

percent6

Of organizations are

doing long-term

retention through their

backup application

Storage management

20

percent7

Of total IT budget is

devoted to storage

and growth

Less

than 30

percent8

Of disk storage is

effectively used

Sources:

1 - IDC's Digital Universe Study, sponsored by EMC, June 2011

2 - IDC’s Digital Universe Study, sponsored by EMC, June 2010

3 - IDC's Digital Universe Study, sponsored by EMC, June 2011

4 -Top 10 Strategies for Surviving Unconstrained Data Growth,” Gartner Symposium Presentation, October 2010 and presented at Storage Innovation Executive Summit NYC on May 9th 2011

5 - Frost and Sullivan, 2011 - EMC May 2011 sponsored report

6 - IDC, Archiving Crosses Boundaries: Archival Information Access and Reuse is a Top Priority, doc #228310, May 2011

7 - William Blair & Company, Equity Research, March 2011

8 - Storage Innovation Executive Summit in NYC on May 9th, 2011 by Brian Truskowski


Virtualization, optimization and automation capabilities can help you create a highly efficient storage infrastructure.

Reduce complexity and

cost of storage while

preserving flexibility

Create a responsive,

business-oriented

infrastructure

… across multi vendor

storage and tiers

Better govern storage

supply and demand and

lay the foundation

for automation

Standardize

storage usage

… holistically for all

your data

Achieve operational

efficiency, and reduce risk

through automation

Automate data movement

and decision making

… with the intelligence

of analytics

Virtualization

Policy-driven catalog Workflow automation

Storage cloud

Tools

Services

Software

Technology

Standardize

and optimize Automate Virtualize


IBM offers a “smarter” approach to storage management that can help your organization in many ways.

This approach involves:

Ensuring that your heterogeneous storage

environment is not impeded by complexity and

is flexible so that it can support the agility and

growth needed by your organization via

virtualization

Governing both supply and demand aspects

of storage and how to reduce custom solutions

and reactive work through storage

optimization

Using analytics and automation to infuse

intelligence into tools and workflow, for storage

migration and provisioning

Creating an IT infrastructure that is designed

for data, tuned to the task and managed in the

cloud – what we call smarter computing.

Standardize and optimize Automate Virtualize


Strategic leaders have moved beyond consolidation to high levels of virtualization for their storage environments

For a responsive infrastructure, virtualization is key. Proper storage virtualization

prepares your infrastructure to respond to business demands efficiently and painlessly.

Use storage virtualization

93%

21%


Virtualize

Basic

Strategic

Asset optimization – virtualization is key


With storage virtualization services from IBM, we help build a more cost effective, reliable and responsive storage infrastructure.

Following are some of the benefits a client has realized after investing in IBM services.

Has helped a client:

Reduce annual maintenance

costs by 57 percent2

Reduce annual kilowatt

hours by 3,565,3202

Recover 1,700 square feet

of floor space2

Achieve annual energy

savings of US$320,8782

1 - IBM Pulse, Pulse Comes To You, Storage Infrastructure Optimization, September 2011, Kansas City

2 - Based on IBM client engagement, your individual results may vary

Storage utilization up by

over 100 percent, from

35 to 78 percent1

Average, per Gartner

2007 2010

Raw storage

capacity down

15 percent

from 10

petabytes

to 8.41 2009 2010

Tier efficiency

up by over

100 percent,

from 30 percent,

Tier 2 or 3

storage to 70

percent1 2007 2010 Storage vendors

down from six to three

2009 2010

Our storage virtualization approach …

Over 40 years experience with virtualization technologies

Over 30 years experience with storage virtualization

Vendor neutral

Can provide

integration and

single point of

control for over

120 multivendor

storage systems

More reliable

Uses standards and

repeatable processes

with latest IBM

virtualization

technology

Real savings

HITACHI EMC NetApp IBM SUN

HP NEC BULL FUJITSU PILLAR

Create tiers across multivendor storage

External

virtualization

Storage arrays

down by 70

in one year

from 166

arrays to 961

Virtualize

Has helped a client:

Reduce annual maintenance

costs by 57 percent2

Reduce annual kilowatt

hours by 3,565,3202

Recover 1,700 square feet

of floor space2

Achieve annual energy

savings of US$320,8782


Strategic leaders manage storage growth by implementing optimization, as well as automation and policy management to reduce labor and storage costs.


Standardize and optimize

Asset Leaders implement 4 to 6

times more storage

optimization techniques

Automation Policy management helps

provide faster service while

reducing the demand of the

storage architects’ time

IBM facts: Organizations can save up to 50% of storage architects’ time and 10-20% percent of

the most expensive storage costs by using policy management and storage service catalogs.

Deduplication Automated tiered

storage

92%

14%

85%

12%

Basic

Strategic

Automate


Managing both demand for storage and efficiency of the storage infrastructure

Multiple entry points enable targeted proofs of concept that can scale later

Example: Five holistic projects to get started without removing and replacing your

current infrastructure

Supply

A

lign a

nd

optim

ize c

ost

Sto

rage d

em

and

Redu

ce s

tora

ge

gro

wth

Virtualize and tier Help increase utilization and reduce cost per terabyte

Efficient backup and restore, and continuous availability Help reduce labor costs and increase data availability

Storage process and governance model Governance modeling to requirements

Archive, retention and compliance More efficient long-term storage for inactive data

Reclaim, rationalize and plan Improve planning and design to reclaim space for reuse

Storage optimization helps improve the business value of IT.



Strategic leaders have enabled higher levels of automation to offload manual tasks and help reduce error rates.

Automation – provides flexibility to improve availability


An intelligent storage service catalog helps optimize and simplify storage requests while

enabling more consistent storage processes and governance by defining standards and policies.

Implemented a storage service catalog

87%

3% Basic

Strategic

Automate


IBM has already used policy and analytics-based automation internally to achieve significant cost savings.

1US$13M is a combination of cost savings and cost avoidance.

Tier 0 - 0 - 1%

40 - 60%

1-5 percent

15-20 percent

20-25 percent

50-60 percent

New storage pyramid

Tier 0

Tier 1A

Tier 3

Tier 1

Tier 1A

Tier 3

-

Prior storage pyramid

IBM Global Account

+

-

US$

— Kris Myers. Dir. Information Technology

IBM Global Account Division

“We were able to reduce a multi-day complex process to a

matter of 2-3 hours!”

Tier 1

US$13M in estimated cost

savings over three years1

Automatically moved 57 terabyte

across multi-vendor frames to less

expensive devices

Reduced migration labor from 235

hours to six hours

Moved 10 percent of data

automatically to 50 percent less

expensive disk

Replaced manual allocation decisions

Automated storage provisioning

Standardized tier rebalancing policies

Policy and analytics based automation

Automate


IBM has identified projects that can enable virtually any client to start their journey toward smarter storage management.

Streaming data

Batch

Structured and unstructured

Structured

Exabytes

Terabytes

Big Data

Variety

Build a responsive

infrastructure to address the

vast growth in data volume.

How?

Implement a virtualized

multi-tier infrastructure

Deploy thin provisioning

and de-duplication

Deliver storage leveraging

cloud computing

Goal:

Reduce costs and

complexity

Standardize governance

across the variety of data

How?

Standardize the storage request process

Standardize and operationalize

provisioning by data type

Correctly size and place data

(on the right tier) from the start

Goal:

Better storage governance


and decisions to handle

the velocity of data

How?

Automate storage request

workflow

Automate storage provisioning

and workload analysis

Automate tier movement within

a storage array

Automate policy-driven tier

movement across arrays

Goal:

High operational efficiency

and reduced risk

Standardize and optimize Automate Virtualize


IBM Storage Infrastructure Optimization (SIO) Assessments

Stop storing so much

Move data to the right place The average large organization can

save up toUS$3 million

by reclaiming an average of 11% of their

storage for reuse

Organizations have

up to 50% fewer

backup issues when deduplication

technology is deployed

Leading organizations

can save up to US$1.9 million

per year by storing 12% less on Tier 1 disk

than the average organization

Store more with

what is on the floor

Leading organizations can get up to 25%

higher disk utilization than

average, and up to 20% higher

utilization of Tier 1 disk

Holistic storage

management

Storage

infrastructure

optimization

1Based on IBM projected estimates—individual results may vary.



By using our Intelligent Storage Service Catalog, we help standardize and automate the rules for storage consumption across the variety of data.

1Based on IBM projected estimates—individual results may vary.

Address storage demand

and supply

Reduce 50 percent of architect’s

time1

Provision in minutes versus days

Use less of the most expensive

storage – reduce up to 10 to 20

percent Tier 11

Policy-based automation

Replace manual allocation

decisions

Define once, execute many times

Simplify user requests


US

E

OF

TE

N

User input requested

Enter data type and quantity

Define standard data types (15-20)

Database space

Transaction logs

Archive logs

Database

binaries

Email space

and store

Email logs

Email

archive

Shared file

Space

Static file Space

Active file

Space

User home

Directories

Voice

Video

Backup

Exports

App

binaries

App logs

Operating

system

Define key performance indicators

Size

Availability

Performance

Operational

Recovery

Disaster recovery

Data security

Compliance

Migration

Archive

Disposal

Automate

Architect to infrastructure

Storage

Backup and

recovery

Network

Archive

Disaster

recovery

System

Business

continuity

Services

DE

FIN

E O

NC

E


We leverage IBM’s unique research-driven analytics to automate data movement and better manage the velocity of data.

Video

1Serial Advanced Technology Attachment (SATA)

Simplify

user input

Provision in

minutes versus days

Right resource

Right task

Right time

Analyze and automate

placement

Provision and

de-provision

Create volumes, virtual disks,

host mapping

Balance cost and

performance

Highly accessed

data ‘cached’ on high

performance storage

Rarely accessed or old data

archived on cheaper storage

Database

space

Shared file

space

Video

Intelligent placement

management recommends

optimal placement within each

tier based on workload

Intelligent tier management

recommends optimal migration

target and window based on

workload and access Enter data type and quantity

User input requested

Use

oft

en

Predefine

d

placement

policies

Predefine

d

placement

policies

Flash

Fibre

Channel

SATA1

Flash

Fibre

Channel

SATA

Automate


Are you part of the 21 percent? Next steps: Meet with IBM to discuss how our storage management can be applied to your existing storage infrastructure.

Create a more

responsive

business-oriented

infrastructure

Standardize storage

usage and process


and decision making

Goal: Help reduce overall cost

of storage while preserving

flexibility

Goal: Help reduce reactive work

and custom solutions while

increasing availability of highly

skilled resources

Goal: Support enhanced

operational efficiency and help

reduce labor cost and risk

through intelligent automation

How?

Implement a virtualized

multitier infrastructure

Deploy thin provisioning

and de-duplication

How?

Standardize the storage

request process to help reduce

planning and delivery time

Standardize and

operationalize provisioning by

data type

Correctly size and place data

(on the right tier) from the start

How?

Automate storage request

workflow


and workload analysis

Automate tier movement

within a storage array

Automate policy-driven tier

movement across arrays

Standardize

and optimize Automate Virtualize


Thank you for your time today.

For more information:

Register for the data center study paper

– ibm.com/data-center/study

For more information on storage services, please visit:

– ibm.com/services/storage

http://www.ibm.com/data-center/study



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© Copyright IBM Corporation 2012 IBM Global Services Route 100 Somers, NY 10589 U.S.A. Produced in the United States of America April 2012 IBM, the IBM logo and ibm.com are trademarks of International Business Machines Corporation in the United States, other countries or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or TM), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. Other product, company or service names may be trademarks or service marks of others. A current list of IBM trademarks is available on the web at "Copyright and trademark information" at ibm.com/legal/copytrade.shtml This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. The performance data discussed herein is presented as derived under specific operating conditions. Actual results may vary. It is the user’s responsibility to evaluate and verify the operation of any other products or programs with IBM products and programs. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided.

Trademarks and notes

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Questions? Please submit your questions now

Laura DuBois

Program Vice President, Storage

IDC

Ronald Kenney

Global Service Product Manager, IBM Storage and

Data Services

IBM Global Technology Services

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