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FROM THE SITE SELECTOR’S VIEW: FDI TRENDS AND BEST PRACTICES
Presentation to Economic Development Alberta
Annual Summit
A New Generation in FDI Advisory
9 April, 2014
1 © 2014, Investment Consulting Associates
AGENDA
A New Generation in Strategy Consulting
Christopher Steele
– COO, Investment Consulting Associates
About Us: What we do, and why we do it
The New Location Timeline
What Else is New: FDI Site Selection Trends & Opportunities
Implications for Your Community
FDI Tools and Partners: How to Get and Stay In the Game
A Word on Incentives
2 © 2014, Investment Consulting Associates
Real estate is a strategic asset. Each and every new location decision carries cost, workforce, and other implications. We provide our clients with the insight needed to quickly build solutions which are flexible enough to evolve with the company’s changing needs.
ABOUT US
SERVICES
CRE Strategies
Location Strategies
Supply Chain Optimization
Incentive Maximization
Implementation Support
TECHNOLOGIES
LocationSelector.com
ICAincentives.com
Europe - Asia Caribbean and Latin America
United States and North America
A New Generation in Strategy Consulting
3 © 2014, Investment Consulting Associates
A New Generation in Strategy Consulting
Assess possible business outcomes and their location implications
Define, select and assess the competitiveness of your current portfolio
Apply Benchmarking Techniques
Enjoy Powerful Analyses & Export Functionalities
Provide Time Series, Scatter Plots & Fusion Charts
http://www.locationselector.com/
OUR TECHNOLOGY BASE IS STATE-OF-THE-ART AND CUSTOMIZED TO SITE SELECTION ADVISORY
4 © 2014, Investment Consulting Associates
The only global incentive deal database tracking incentives and financial subsidies awarded to corporations
Transparency in incentives awarded to similar companies
Over 8,400 global incentive deals included
Over 200 incentive deals added monthly
Deals per Country / State / Industry / Type of incentive
www.icaincentives.com
ICA’S INNOVATION DRIVE: ICA INCENTIVES
A New Generation in Strategy Consulting
5 © 2014, Investment Consulting Associates
ICA IN THE NEWS
A New Generation in Strategy Consulting
The front page of the Sunday, December 2, 2012, edition of The New York Times featured an analysis of US incentive deals based upon Investment Consulting Associates (ICA)’s online incentive tracking tool and database, ICAincentives.com. While examining incentive trends across the 50 states, the article “As Companies Seek Tax Deals, Governments Pay High Price” notes that many state programs do not identify specific corporate beneficiaries and, as a result, the authors had to rely on the ICAincentives.com database to provide up-to-date and reliable data for their analysis.
ICA Incentives Data Underpins New York Times Analysis
6 © 2014, Investment Consulting Associates
PROCESS DIFFERENCES: CHANGES IN INTERNATIONAL SITE SELECTIONS
A New Generation in Strategy Consulting
7 © 2014, Investment Consulting Associates
Site visits Journals Newspapers Brochures Trade Shows
City #2
City #3
City #4
City #6
City #7
City #5
City #8
1990 SITE SELECTION PROCESS
SIX MONTHS
City #1
City #2
City #3
City #1
A New Generation in Strategy Consulting
8 © 2014, Investment Consulting Associates
2011 SITE SELECTION PROCESS
85% of initial search = Internet
SIX WEEKS
Detailed info
Services
It is a jungle out there
A New Generation in Strategy Consulting
9 © 2014, Investment Consulting Associates
WHY IS THIS?
Economic uncertainty
Deferred decision-making
Lowered entry boundaries
Increased availability of data
Increased cost and margin pressure
Increased role of outside capital
A New Generation Strategy Consulting
Uncertainty = Delay, Followed by Haste!
10 © 2014, Investment Consulting Associates
UNDERSTANDING THE CORPORATE INVESTMENT PROCESS
Implementatio
n
Co
nsu
ltant
Clien
t
Prepare site visits Prepare discussions
with relevant governments and service providers
Incentive negotiations Real estate transaction and
acquisition support
Input cost model
Real estate support
Phase 2 Phase 1 Phase 3 Phase 4 Phase 5
Site visits
Resources for site visits
Define real estate objectives and accommodation needs
Define project and goals
Business requirements
Project
definition &
understanding
of strategy
Comparison of costs Analysis and
comparison
of locations
Project assumptions
Set up cost model Cost differentials
between locations
Determine geographic scope
Selection of location factors
Weighting location criteria
Data gathering Build model for location
analysis Present rankings of
locations Sensitivity analysis Exploration of incentives
Strategic Assessment Location Screening,
modeling &
benchmarking
Cost
comparison Community
Evaluations
A New Generation in Strategy Consulting
11 © 2014, Investment Consulting Associates
LOCATION VARIABLES
Accessibility
Business Environment
Business Risks
Customs
Education level
FDI & Trade Policies
Grants & Incentives
Infrastructure
Labor availability
Supply chain costs
Logistics costs
Utilities
Labor costs
Taxation
Real estate costs
Trade-off between quality versus cost related location factors
Location benefits Location costs
Typically, 50 – 60 location criteria are subject to analysis in a corporate relocation project
A New Generation in Strategy Consulting
12 © 2014, Investment Consulting Associates
LOCATION DECISION ANALYSIS
A New Generation in Strategy Consulting
Location Decision
Costs Benefits
Labor Costs Tax Supply Chain
Costs Infrastructure Labor quality
30% 70%
65% 35% 50% 15% 35%
13 © 2014, Investment Consulting Associates
TIMEFRAME OF LARGE SCALE FDI PROJECTS
A New Generation in Strategy Consulting
Site selection
process
Negotiations with
local authorities
Site implementation
(out of scope in this
project)
4-6 months From 2 months to six months 18 to 24 months
Dec 11 Mar 12 Jul 12 Jan 2014
5 Phases – Next slide Management of all contractual issues, related to grants and incentives disbursement,
Contract signing an administrative follow-up
Project development and Construction Oversight
site on
run
Grants and real estate
incentive maximization for two sites
Selection of one site (our advise)
Agreements with governments about the incentive package and the way to acquire land / real estate
Site acquisition
Obtain internal corporate approvals to acquire site and proceed with project
Acquire site with letter of intent to purchase with transfer of deed to follow
Obtain external approvals – including building permits, zoning, environmental, and other approvals – for construction of manufacturing facility
14 © 2014, Investment Consulting Associates
INTEGRATED STORY: WHERE CORPORATES MEET IPA’S
A New Generation in Strategy Consulting
• Information & Sales Packs
• Investment plans
• Policies and incentives
• Procedures and requirements
• Progress and achievements
• Create awareness
Image Building
• Advertizing and PR
• Information & Marketing
• Missions & Events
• Company targeting
• Company visits
• Follow-up
Lead Generation and Targeting • Information provision
• Assistance with contacts
• One-stop-shop services
• Assessment of manpower,, Infrastructure service needs
• Follow-up
Investor Servicing
• Continued “account executive attention”
• “Ombudsman” role and trouble-shooting function
• Follow-up on manpower, infrastructure, service needs
Aftercare and Policy Advocacy
Phase 1
Implementation
Phase 2 Phase 3 Phase 4 Phase 5
Strategic Assessment Location Screening,
modeling & benchmarking
Cost comparison Community Evaluations
15 © 2014, Investment Consulting Associates
CURRENT FDI SITE SELECTION TRENDS
A New Generation in Strategy Consulting
16 © 2014, Investment Consulting Associates
ICA’S GLOBAL FDI TREND #1 END OF CHEAP CHINA?
Economic Observer News (January 2011)
– Since 2007, couriers, mainly in first tier cities, have seen an average annual salary increase of about 20 percent and 50% increase in 2010
The Guardian (June 2010)
– Strikes hit factories of Toyota, Honda and Hyundai
Reuters (June 2010)
– “Basically China has a lot of the same issues that all developing countries have when they become developed. What you are moving into is an era for higher prices in commodities and labor”
A New Generation in Strategy Consulting
17 © 2014, Investment Consulting Associates
Chinese Wage Inflation
Corporate decision makers often ignore important cost drivers focus only on the labor cost differentials
Total Cost of Ownership (TCO) is gaining ground
The development of China’s domestic market and more high-end manufacturing transforms South East Asian countries and specifically China
A New Generation in Strategy Consulting
ICA’S GLOBAL FDI TREND #1 CHINA: IS THE DRAGON LOOSING ITS FLAMES?
China: in transition from an outsourcing location to a sourcing location
18 © 2014, Investment Consulting Associates
A New Generation in Strategy Consulting
ICA’S GLOBAL SITE SELECTION TREND #2 LATAM: THE NEW RESERVOIR OF FDI
0
20000
40000
60000
80000
100000
120000
140000
In m
illio
ns
US$
Inward FDI
Outward FDI
We see an increasing ratio between outward and inward FDI, which demonstrates the expanding international activities of Latam companies
0.00
0.10
0.20
0.30
0.40
0.50
0.60
0.70
Latin American FDI Outward/Inward FDI Ratio
19 © 2014, Investment Consulting Associates
ICA’S GLOBAL FDI TREND #3 NORTH AMERICA: REVIVAL OF A NEW ECONOMIC POWERHOUSE
“A competitive and low risk investment climate, with relatively stable wage inflation, increased productivity levels and a skilled labor pool in the US compared to rapid rising labor costs and seemingly overheating economies in South East Asia are shifting the global landscape of FDI”
ICA’s “FDI Competitiveness Report 2011”
The increased productivity in combination with the strong competitive environment plays a big role in the current “reshoring” movement
A Reuters/MFG.com survey among US companies: – 15% have repatriated production back into the US in the past 2 years – 40% of North American manufacturers with off-shored production are
investigating bringing that work back to the U.S. within the next year.
A New Generation in Strategy Consulting
20 © 2014, Investment Consulting Associates
IMPLICATIONS FOR CANADIAN INVESTMENT AGENCIES?
A New Generation in Strategy Consulting
21 © 2014, Investment Consulting Associates
Developing markets are becoming developed
Emerging consumer markets creating “hot spots” for demand and market impacts as a consequence
Transportation and energy becoming highly relevant to the sourcing and production of goods
Direct access and cultural awareness also resulting in some pressure to re-regionalize
A New Generation in Strategy Consulting
WORLD IS NOT EXACTLY FLAT…
22 © 2014, Investment Consulting Associates
National borders becoming increasingly irrelevant
Need to compete as others do
What are the new advantages?
A New Generation in Strategy Consulting
…BUT NEITHER IS IT BACK TO THE WAY IT WAS
23 © 2014, Investment Consulting Associates
WHERE SHOULD WE LOOK?
Data shows evidence of manufacturing “resurgence” as well as investment in R&D and business services
A New Generation in Strategy Consulting
Industry Number
Information Technology & Telecom (ITT) 20
Aerospace, Defense and Marine (ADM) 17
Food & Drink 15
Creative Industries 12
Life Sciences 12
Services 12
Automotive 10
Basic Materials 8
Electronics 5
Renewable Energy 4
Industrial Goods 3
Consumer Goods 1
Non-Renewable Energy 1
Function Number
Manufacturing 54
Research, Design & Development (RDD) 41
Business Services 12
Call Centre 6
Headquarters (HQ) 2
IT Support Centre 2
Warehousing and Distribution 2
Electricity & Extraction 1
Source: ICAIncentives.com
24 © 2014, Investment Consulting Associates
WHERE SHOULD WE LOOK?
Country of Origin
Number of Incentivized Deals
USA 48 France 15 Germany 12 UK 9 Japan 8 Switzerland 5 India 4 Netherlands 3 Cayman Isl. 2 Israel 2 Norway 2 Sweden 2
A New Generation in Strategy Consulting
US Remains the single largest source of inward investment projects to Canada
European Union also a significant source of investment
China is a very significant player on west coast, but deals proceed without incentives
Source: ICAIncentives.com
25 © 2014, Investment Consulting Associates
HOW TO GET AND STAY IN THE GAME
A New Generation in Strategy Consulting
26 © 2014, Investment Consulting Associates
INCREASINGLY, ALL INVESTMENT IS FDI
Companies are looking at a global game board on an increasing basis. Borders mean less when compared to flexibility, resiliency, and competitive advantage
Looking at FDI opportunities allows communities to:
– Enhance opportunities for native business
– Create new export markets
– Bring in new engines and partners for growth and economic sustainability
A New Generation in FDI Advisory
27 © 2014, Investment Consulting Associates
OPPORTUNITIES VARY
Major Metropolitan Areas
– Global access
– Large, diversified workforce
– Infrastructure
Mid-Size Cities – Nimble, entrepreneurial
– Specialized industry networks
Small and Rural Areas – Natural resources
– Highly specialized industry
A New Generation in Strategy Consulting
28 © 2014, Investment Consulting Associates
WHAT TOOLS AND PARTNERS CAN I USE
Talk to your current companies. Who do they work with? Who do they turn to for advice?
Make sure you are findable. Keep an appropriate online presence, and…
Work regionally. Your neighbors are your partners and provide you with critical mass
Work with your partners in the Province and at the Federal level
A New Generation in FDI Advisory
29 © 2014, Investment Consulting Associates
A FEW WORDS ON INCENTIVES…
A New Generation in Strategy Consulting
30 © 2014, Investment Consulting Associates
ROLE OF INCENTIVES
Investment Incentives are part of a broader strategy that encourages overall economic development in your targeted sectors. They are given:
– Because there supposed to be benefits from giving them
– Because a country or city believes that it must offer incentives to compete with rival countries for FDI
– Because potential investors “expect” to be provided with some form of incentive.
A New Generation in Strategy Consulting
By observing the incentives given by governments to corporates, priority sectors can be identified and competition for investments intensified
31 © 2014, Investment Consulting Associates
YES, THE NEXT FEW SLIDES ARE US-CENTRIC, BUT….
Canada has traditionally not been played much in incentives
The incentive game is getting interesting due to increased budget pressure and scrutiny
The lessons are globally instructive
A New Generation in FDI Advisory
32 © 2014, Investment Consulting Associates
TWO SOURCES, TWO PERSPECTIVES
A New Generation in Strategy Consulting
33 © 2014, Investment Consulting Associates
1. DEVELOPING A SCORE MODEL
A New Generation in Strategy Consulting
Score on ICA’s Transparency Index
Weak Openness
Moderate Openness
Strong Openness
1 2 3
Score on Pew Centre’s Incentive Evaluation
Trailing Behind
Mixed Results
Leading the Way
1 2 3
34 © 2014, Investment Consulting Associates
Score on ICA’s Transparency Index
Sco
re o
n P
ew C
entr
e’s
Ince
nti
ve
Eval
uat
ion
Weak Openness
Moderate Openness
Strong Openness
Leading the Way
3 + 1 = 4
3 + 2 = 5
3 + 3 = 6
Mixed Results
2 + 1 = 3
2 + 2 = 4
2 + 3 = 5
Trailing Behind
1 + 1 = 2
1 + 2 = 3
1 + 3 = 4
2. COMBINING THE SCORE MODELS
A New Generation in Strategy Consulting
Pew Score ICA Score
Overall Score
35 © 2014, Investment Consulting Associates
3. INTEGRATING SCORES AND STATES
A New Generation in Strategy Consulting
Score on ICA’s Transparency Index
Sco
re o
n P
ew C
entr
e’s
Ince
nti
ve E
valu
atio
n
Weak Openness Moderate Openness Strong Openness
Leading the Way
AR
AZ
KS
WA
NC
OR
CT
LA
IA
MO
NJ
WI
Mixed Results
CA
MN
NM
NE
TX
VA
KY
MA
MI
NY
OH
PA
Trailing Behind
AL
DE
HI
ID
ME
MT
NH
NV
ND
OK
RI
SC
SD
TN
VT
WV
WY
AK
MD
MS
UT
CO
FL
GA
IL
IN
Caution: Extreme Group
Caution: Extreme Group
Most Average Performance
Best Practice
Worst Practice
36 © 2014, Investment Consulting Associates
4. DERIVING OVERALL PERFORMANCE
A New Generation in Strategy Consulting
Overall Performance on both Rankings
Very Weak Performance
Weak Performance
Modest Performance
Strong Performance
Very Strong Performance
Score 2 Score 3 Score 4 Score 5 Score 6
AL DE HI ID
ME MT NH NV ND
OK RI SC SD TN VT WV WY
AK CA MD MN MS NM UT
NE TX VA
AR AZ CO FL GA
IL IN KS
WA
KY MA MI NC NY OH OR PA
CT LA IA
MO NJ WI
37 © 2014, Investment Consulting Associates
Investment Consulting Associates (ICA)
THANK YOU!
A New Generation in FDI Advisory
H.J.E. Wenckebachweg 210
1096 AS Amsterdam
The Netherlands
T: +31 (0)20 794 6081
F: +31 (0)20 708 5903
www.ic-associates.com
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Newton Highlands, MA 02461
United States
T: +1 617 314 6527
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