. , . - . . . . , , . , . , , . , . . , , , , .

42

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, , , , , -, ., , . . ( ), , -, . . , (, , , .). , , , ? , /- ? , . ( ), . olk society ( . ) urban society ( ) (, 2004). ? , , . , , , , , , , . . , , , , . , , , , ,

43

. , , . . : 1. : . ; 2. : : ( ); 3. : (, 1994). , , . ( ., , ., 2008). . () . . , . , , , , , . , , (, ., , ., 2008). . 3 50% .

44

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. . . . . , (, 2007). , , , , , . , , ( ) . , , . , , : , (, 2007: 26). , , : . , , , . : , , (, 2007: 29). . , , , . . , - , , : - .

45

, , , . , (, 2007: 28). - serbian dreams . . , - 1. : : , , . . : ; . : , , ; ( ); , (, 2007); ( ); ; ; ; : (ws, 2004);

1 . : -, , , 2001.

46

3/2008

. () (ws, 2004); ( V-war realty war); / , , , ( , .); : 211 28 , 23 ; 15.000 , ; 18. 16.000 200.000 ; 10 ; - 12 ; 4 ; 17. 400.000 , 90% 18 . , , , , , . background . . (, 2008).

47

, . , , -, . , , , , , , . , ( ) , , . ( ) . ? . - . , , , , (). : ; ; ; ; ; ; ; , , . , ( ) . : , . -

48

3/2008

( , , .). - , . (, -, -, ) . , 610 . , 1 4 , 26% (Douglas A. G. and others, 2004). ( ) , : ; ; ; , ; . Anderson, Dill Bushman (Anderson&Dill, 2000; Anderson&Bushman, 2002). ( General Aggression Model). (. ) ( . ). (short-term) (long-term) . , . : , , , , -

49

, , . , Douglas- (Douglas A. G. and others, 2004) . , . , , . . : , , . , . . , , , . , , . , , .

50

3/2008

, . . : , /. - . . . , , : . . . : , ( ), . , (. , , .). . , 1971. , (, 2003). , ( : , 1972. ). , :

51

1) ; 2) ; 3) ; 4) ; 5) . . . . ( ) : , ( - , - , - - ), , , , ( , ), . - (Goode, Ben-Yahuda, 1994: 139): 1) : ( 17. ); 2) : , ; , , , ; 3) : , , , , ,

52

3/2008

, , , , . - . , , (, 2003: 25). . . . , . ( ) (. ) , , . (, , ), () . . , . , . (Cohen, 1972/80: 30). . . , , . : ) ; ) ; ) . ( , , ), , ( , , , , ) . , , . -

53

. . , . , () . . ( ) : , . , . , . (, , ) , , , , , , , . (, 2003: 47). , . , , . , , . , , , , , , ( ). , , . . ( , , , .) .

54

3/2008

, (, 2003: 49). , ( ) , (Cohen, 1972/80: 199, , 2003: 5253). ( , ) ( )

( , , ) (, , )

( )

, , , , , -, ., ,

55

. , , , , , . , , . ( ) : , , , , . . . . , /. Anderson, C. A., & Dill, K. E., (2000). Video games and aggressive thoughts, eelings, and behavior in the laboratory and in lie. Journal of Personality & Social Psychology, 78, . 772791. Anderson, C. A. & Bushman, B. J., (2002). The general aggression model: An integrated social-cognitive model o human aggression. Annual Review of Psychology, str. 53. Cohen, S. (1980): Folk Devils and Moral Panics: The Creation of the Mods and Rockers, Oord: Martin Robertson. Douglas A. G., David A. W., Paul R. E., Michelle F., Jennier C., (2004). Media violence as a risk actor or children: A longitudinal study, Media Violence and Peer Relations 1, Paper presented at the American Psychological Society 16th Annual Convention, Chicago, Illinois. Good, E., Ben Y., (1994). Moral Panics: The Social Construction of Deviance, Oord and Cambridge: Blackwell. Jewkes, Y., (2004). Media and Crime, London, New Delhi: Sage.

56

3/2008

, ., (1997). , , , , : , . 115130. , ., (2008). : , , , 4-7. , . 5658. , ., ., (2008). , , , 47. , . 6465. , ., (1994). , : , . , ., (2004). , , . VIII, . 3, 2004, , . 167175. , . (2003). , , . , . (2007). , , : 23, . 2134. etHical Panic anD Social Deviation in tHe countrYSiDe (rural environMent) By Aleksandar Jugovi abStract This article is aimed at indicating possible hypothetically-methodological aspects o the analysis o the media-country-social deviation relation. In the article was applied the deduction scientific method. Rarely analyzed and researched relation media countryside social deviations require analysis to be made in respect o three groups o problems. First, it concerns the general issue o impact o contemporary media and means o communication on lives o the country people which is indirectly related to the social deviations that appear in rural environment. Second, the article has tried to clariy whether media invokes the occurrence o deviant conduct o the country people and how. Third, the central problem this article is dealing with is the media image o the countryside, primarily within the contet o social deviations occurring

57

in the country. The relation between media and social deviations in the country requires a special analysis o the phenomenon o the ethical panic. Ethical panic is not a phenomenon caused by media but media play a significant role in the process o production o ethical panic. This phenomenon is particularly apparent in the situations o social transormations, turmoil, ethical crises and needs or new ways o social lie. Among the impressionable eamples o ethical panic in the Serbian society are the social transormations o the country in respect o values accepted and social deviation and criminal prevailing in the rural environment. The most common image o the Serbian country today that can be seen in the media is that o submissiveness, melodramatic humor and destructivity & deviance. That means that the image o the country is susceptible to ideological and culturological positions and discourses. Key words: ethical panic, media, country, social deviations