Mind Media Awards 2012Be a sponsor. Give someone the chance to tell the real story.
Monday 19 November 2012BFI South Bank, London
Itionse nderibus etur mint, natur ationsequi od quam quos plit ipici consenda sitet alique laccabo. et qui ad eserum eum sum dolu pitium el eium alitis eum ear ciasped que millabore, secatum estrum ut aut aut apel idiscim porita dolupta turiorum est derum omnim harum dus sinvel cus dolupta dolum abor.Stephen Fry Minds President and host of the Mind Media Awards 2012
Were Mind, the mental health charity for England and Wales. Were here to make sure anyone with a mental health problem has somewhere to turn for advice and support.
We believe the most powerful way to challenge the prejudice that people with mental health problems face is to get the real story across.
Thats why we hold the Mind Media Awards, which recognise and celebrate the best portrayals and reporting of mental health issues across TV, radio, print and online.
Become a sponsor for the Mind Media Awards. Give someone the chance to tell the real story.
About the Awards 4
Being a sponsor 5
Choose your sponsorship deal 8
Awards categories 11
What our sponsors say 13
When the Mind Media Awards stop, we carry on 14
How to sponsor 15
Ruby Wax at the Mind Media Awards 2011
Lord Melvyn Bragg and John Sergeant at the Mind Media Awards 2010
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This years event promises to be the best yet with Minds President Stephen Fry hosting the proceedings. The Mind Media Awards are now in their nineteenth year.
All our award winners and nominees have raised awareness, promoted understanding and, most importantly of all, given a powerful voice to people facing mental health problems.
Previous Mind Media Award winners include:
groundbreaking television dramas like BBC Waless Stuart: A Life Backwards
long running TV serials like Channel 4s Shameless
innovative online projects like the BBC Headroom website
and hard hitting documentaries like Sky Ones War Torn Heroes.
With winners of this calibre along with the growing media focus on mental health issues, you can see why our awards attract lots of quality entries and generate huge interest across the media industry.
Our judges include BAFTA award-winning writers, leading journalists and editors, and TV and radio personalities.
The awards ceremony is a glittering event held at the British Film Institute on Londons South Bank. It attracts a 400 strong audience that includes journalists, broadcasters, producers, writers and actors from across the media industry, as well as leaders in the mental health field.
This years Mind Media Awards event on 19 November 2012 will be hosted by our President, Stephen Fry, and promises to be a very special affair
Be a sponsor of the Mind Media Awards and be part of the real story, recognising the outstanding work of those who have a given a voice to people facing mental health problems.
About the Awards
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Being a sponsor
Showing your organisation cares
As a Mind Media Awards sponsor, youll be associating your organisation with one of the most highly respected events in the media industry calendar - an event that has the potential to change lives.
Youll also be bringing your organisations name and brand to a wide and diverse audience.
Nine out of 10 people with a mental health problem say they have experienced discrimination. With its immense power to inform, educate and change public perceptions, the media can help stop this happening.
We honour those writers, producers, broadcasters, bloggers, journalists and actors who have made an exceptional contribution to changing attitudes toward mental health problems.
By sponsoring our Awards, youll be helping us to challenge the myths around mental health and to provide advice and support for everyone facing a mental health problem.
Your Mind Media Awards sponsorship can be incorporated into your existing social responsibility strategy - or it can be the starting point for promoting your organisations social impact and positive image to your stakeholders.
See page 8 to choose the type of sponsorship that suits your organisation.
A lovely, profoundly moving event.Jimmy McGovern, Writer and Awards judge
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Enhancing your brand
Its well known that customers and supporters have a positive impression of organisations that are helping to make the world a better place. As Mind is the mental health charity for England and Wales, your association with our prestigious Awards will reflect positively on your brand.
Your logo, and copy about your organisation, will feature prominently on marketing and publicity materials, on and offline, in the build up to the awards ceremony and at the event itself.
Every year our awards attract a vast array of high-profile talent from across the media world and this year will be no exception. Your organisations visual presence at the ceremony will link you with many of the celebrities and leading media professionals involved in the Awards.
Our awards receive extensive coverage in the national media. With your organisations sponsorship prominently shown throughout the event, your brand will reach an even wider audience.
In 2011, national media coverage of the Mind Media Awards reached an audience of over eight million people. This included coverage in The Daily Telegraph, The Guardian, Daily Star and OK magazine, as well as mentions on BBC Radio 1s Chris Moyles Show and BBC Radio 5 Live.
Our media team will support your own media work through trade, local and national media, as well as maximising coverage for the Mind Media Awards.
Our public relations work begins with our call for entries in April and grows throughout the year with shortlisting, judging, pre-event and post-event publicity and winners press releases in November.
We make sure our PR campaign covers all aspects of the Awards - the event itself, the celebrity host and guests, the sponsors and the nominees. We also seize any news opportunities to highlight the Awards.
As soon as you become a sponsor, we can build your association with the Awards and our publicity materials - giving you even more exposure.
With Stephen Fry as this years Awards host, we anticipate even greater media interest.
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Social media coverage
Our social media impact is soaring here are the numbers:
Last year, we covered the awards live on Twitter. Through 810 tweets, we reached 365,591 people with 1,776,633 impressions.
As well as that, Mind president Stephen Fry and Mind ambassador Alastair Campbell both tweet and blog about the Mind Media Awards, reaching over 4.5 million people.
Our Facebook pages reach over 23,000 people and, during the Mind Media Awards, our posts created over 79,000 impressions and 489 clicks (including likes).
Before and after the ceremony, there are great opportunities for you to network over drinks and canaps. Last years audience was made up of leading decision makers in television, print, radio and the mental health world, as well as actors, presenters, journalists and members of the national press.
Access to our audience
As a sponsor, we can offer your organisation access to thousands of potential new customers and supporters through our website and in our magazines which reach thousands of Minds supporters.
Mind online: last year, our website attracted 3.7 million visits. We have over 21,000 Twitter followers and reach over 23,000 people on Facebook.
Mind magazines: our magazines, which will feature articles on the Awards, are sent to over 35,000 Mind supporters every year.
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Choose your sponsorship deal
There are two ways you can sponsor the Mind Media Awards. You can be our headline sponsor or sponsor one of the award categories.
Headline sponsor (12,000 plus VAT)
This years event will be promoted as the Mind Media Awards 2012 sponsored by your organisation on all publicity materials.
Your organisations name and logo will appear prominently alongside all branded materials (on and offline) about the Mind Media Awards 2012. This will include invitations, the Awards ceremony programme and the showreel to be shown on the night.
Your organisation will feature as Mind Media Awards headline sponsor on the homepage of our website mind.org.uk and throughout the site (which attracted 3.7 million visits in the past year).
The Mind Media Awards web pages mind.org.uk/media_awards will carry a headline editorial about your organisations involvement on the sponsors page plus links to your organisations website throughout the Awards web pages.
A blog on Minds website will promote your organisations involvement in the Awards.
Your organisations support will be acknowledged in all Minds Facebook posts about the Awards and in all promotional tweets, reaching an audience over 39,000 people.
Shortlisting and judging
ou will have the option of a place on the panel to shortlist nominations for the Awards across all categories.
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Your organisations name will feature in all press releases, including the official announcement of the shortlist and press releases about the Award winners.
We will make reference to yo