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James Martin Paul Hollywood

Targeted AUDIENCE

SPONSOR Guide

FOOD FEST VAL

CELEBRITY DEMOS

FRIDAY 18th - Sunday 2oth JULY 2014

Last year’s festival facts

SPONSOR GUIDE

FOOD FEST VAL

94% 66% 110,000 66% visitors

over 3 daysof visitors were abc1

of visitors were female

RATED LAST YEAR’S FESTIVAL AS GOOD, VERY GOOD OR EXCELLENT

Footfall to exceed 130,000 at this year’s

event

The event is organised and promoted

by Gloucester Quays, part of the

Peel Group, one of the UK’s leading

infrastructure, transport and real

estate investment companies.

Why was it staged?The Food Festival was created to

attract more visitors to Gloucester’s

historic docks to help promote

regional food producers and showcase

the skills and creativity of local crafts-

people. As an established event it

benefits both visitors and local business

in the short and long term.

“We sold so much in three days we had to get loads more delivered! At this year’s festival we’ll be ready for the rush.”

Who created the festival?

hosted by GLOUCESTER Quays

FOOD FEST VAL

Who visits the event?Last year, two thirds of the Food

Festival’s visitors were in the ABC1

segment with the majority of overall

visitors female. Over 64% of visitors

were in the 25 to 54 age group.

In terms of visitor feedback, the 2013

Food Festival was very successful

almost all rated the festival positively

and thought the event really brought

the area to life.

Overall view of The Food Festival

44% Very good

24% Good

6% Fair

26% Excellent

THE TARGET AUDIENCE

FOOD FEST VAL

What’s the on-going attraction?Over three days (Friday 18th to Sunday 20th July) visitors will be tempted by over

120 market stalls selling quality produce and artisan crafts from local producers.

There will also be a Cookery Theatre hosting live cookery demos presented

by popular TV celebrities, James Martin and Paul Hollywood. In previous years

these ticket-only demos have been very popular and have sold out before

the event.

During the festival, visitors can also enjoy a bite to eat as they listen to live bands

playing soul and swing to reggae and jazz. This wide range of music makes the

Village Green area the perfect place to relax and soak up the festival atmosphere.

Outlet shopping is a big part of the event’s appeal. At Gloucester Quays, there

are over 60 outlet stores, cafés and restaurants, with stores such as Denby Outlet,

Le Crueset, ProCook and Tefal saving visitors up to 70% off High Street prices.

WHAT’S ON AT THE EVENT

FOOD FEST VAL

Paul HollywoodMaking his first appearance at the Food Festival,

Paul must be the country’s most famous baker.

As well as being a judge on the Great British Bake

Off and making many other TV appearances,

Paul has written best selling books on baking,

makes regular contributions to The BBC Good

Food Magazine, Olive Magazine, Waitrose

Magazine and is a columnist for The Telegraph.

James MartinSince his first TV appearance in 1996, James

has rarely been off our screens. For the last six

years he has presented BBC1’s Saturday Kitchen

show, which recently hit a record 3.5 million

viewers. As a natural performer who loves to

share his passion for good food, James’ live

shows always attract a sell-out crowd. We are

delighted that he is back at this year’s festival.

who’s who at the event

FOOD FEST VAL

A bespoke campaign will promote the festival across a range of different media.

• Regional TV

• Regional and local press

• Radio

• Online advertising

• Emails to our database of over 25,000 people

• Acquisition emails targeting over • • 50,000 customers in the Wealthy Achievers and Comfortably Off audience groups

• PR including national listings

• Social media

Advertising and marketing support

GLOUCESTERQUAYSFOODFESTIVAL.CO.UK

EXCITING120 STALL MARKET

James Martin

Paul Hollywood

BOOK SIGNINGSCELEBRITY DEMOS

ENJOY LIVE MUSICTRY LOCAL DELICACIES &

BUY FRESH FOOD ON THE VILLAGE GREEN

FRIDAY 18th - Sunday 2oth JULY 2014FOOD FEST VAL

FREE

ENTRY

GRAB DEMO TICKETS ONLINE TODAYPLUS 70% OFF OUTLET SHOPPING

UP TO

CELEBRITY DEMOS

RESTAURANT

SECRETS REVEALED

OVER 60 OUTLET STORES, RESTAURANTS, CAFÉS AND CINEMA

ADVERTISING AND MARKETING

FOOD FEST VAL

How you can get involvedAssociate your brand to this popular

event. We are looking to work

alongside a select number of sponsors

and partners, ideally those whose

products or services create synergy

with Gloucester Quays and the Food

Festival. This way, we can create an

event that benefits all parties involved.

This is an unmissable opportunity to

showcase your brand to a receptive

ABC1 audience around Gloucester’s

historic docks, the most vibrant and

exciting part of the city.

BE PART OF IT

FOOD FEST VAL

SPONSOR GUIDE

FOOD FEST VAL

2014

Get your brand seen

BE PART OF THE SUCCESS

FOOD FEST VAL

There are many ways to get involved. Become a Headline Sponsor, a Lead Sponsor or talk to us about a bespoke package tuned to

meet your business objectives. Both Headline and Lead Sponsor

packages offer all the following opportunities, with the Headline Sponsor

enjoying the use of three promotional sites at the event. (See Event

map.) We look forward to discussing which option works best for you.

• Sponsor statement in relevant publicity• Social media mentions• Competition opportunities• VIP meet and greet with celebs

Both sponsor packages offer:• Logo on branded signage• Sampling/promo opportunity• Product placement• Your brand name in press releases• Your brand name on leaflets in centre

EVENT MAP

FOOD FEST VAL

Headline Sponsor

Headline Sponsor

Headline Sponsor

StallsKEY Lawn Area Buildings Cookery Theatre Cookery Schools Toilets Information

Get in touch

FOOD FEST VAL

Andrew Mitchell-Stead

Event Co-ordinator

Peel Outlets

amstead@peel.co.uk

01452 338926

Stephanie Williams

Marketing and Events Assistant

Peel Outlets

swilliams@peel.co.uk

0161 848 1835

FRIDAY 18th - Sunday 2oth JULY 2014