2013 MTV Movie Awards Sponsorship New Sponsor

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Sponsorship opportunity


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ABOUT THE MOVIE AWARDS

The Golden popcorn will be harvested earlier than expected airing LIVE Sunday, April 14, 2013.Fans can expect more wackiness and fun from this years show, when the biggest names inHollywood and music converge to see who will nab a coveted Golden Popcorn prize. The 2012 MTVMovie Awards sizzled with three roof-raising performances, unforgettable acceptance speeches thatleft us all a little misty eyed and jaw-dropping appearances that left us hot under the collar (shirtlessfireman!).

The April air date for next year's MTV Movie Awards ensures that the blockbusters and gut-bustingcomedies of 2012 won't be forgotten. Indeed, 2012 marked a banner year for Hollywood, seeing the

release of the record-breaking superhero epic "Marvel's The Avengers," Christopher Nolan's trilogy-ending "The Dark Knight Rises," Ridley Scott's mind-bending space horror love letter "Prometheus,"Seth MacFarlane's raunchy laugh-fest "Ted," and shirtless Channing Tatum's no-clothes-barred hit"Magic Mike.

Of course, 2012 is far from over. The sure-to-be dazzling "Cloud Atlas," from the makers of "TheMatrix" trilogy hit theaters. James Bond makes his stunning return to the big-screen in "Skyfall and

Peter Jackson returns to Middle-Earth with the first of three "Hobbit" films. And that's not evenmentioning a certain little vampire saga coming to a close. With all of these films in play as well assome of the coming year's other big releases, like "G.I. Joe: Retaliation" and "The Host" April's2013 MTV Movie Awards are sure to be a can't-miss affair for movie fans, as they always are.

GET READY TO POP THAT CORN, SUNDAY APRIL 14, 2013. ONLY ON MTV.


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2012 HIGHLIGHTS2012 HIGHLIGHTS


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2012 PERFORMANCES BY

JOHNNY DEPP & THE BLACK KEYS FUN.

WIZ KHALIFA


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2012 APPEARANCES by...


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2012 winners

BEST MOVIE AWARDTAYLOR LAUTNER &KRISTEN STEWART

BEST ON-SCREEN DIRTBAG AWARDJENNIFER ANISTON

BEST MALE PERFORMANCEJOSH HUTCHERSON

BEST TRAILBLAZER AWARDEMMA STONE

BEST KISS AWARDKRISTEN STEWART &ROBERT PATTINSON

BEST CASTHARRY POTTER &THE DEATHLY HOLLOWS, PART 2

BEST KISS, BEST FIGHT, AND BEST ON-SCREEN DIRTBAG, YOU WONT SEE THESE CATEGORIES AT THE OSCARS!

BREAKTHROUGH PERFORMANCESHAILENE WOODLEY

BEST ON-SCREEN TRANSFORMATIONELIZABETH BANKS


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SPONSORSHIP OPPORTUNITYSPONSORSHIP OPPORTUNITY


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BROADCASTBROADCAST


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MARCH JUNE

25 1 8 15 22 29 6

APRIL

Consumer Contest Promotion

MTV Movie Awards

Digital Roadblock

Broadcast Pre-Promotion

Movie Awards Site

BLOCKING CHARTBLOCKING CHART

The 2013 MTV Movie Awards

LIVE Sunday APRIL 14 9pm E.T.

LIVE Su Apr 14Red Carpet 8p ETShow 9p ET

7 days pre & 2 dayspost Movie Awards

DIGITALBROADCAST

All dates & times tentative & subject to change.


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BROADCAST PRE-PROMOTIONBROADCAST PRE-PROMOTION

DESCRIPTION

MTV will produce a :30 spot to promote the 2013 MTV Movie Awards broadcast.

TIMINGw/o March 25, 2013 x 3 weeks

FREQUENCYApproximately 20 x :30s per week

SPONSORSHIP DETAILSAll sponsors brought to you in part by tag to be rotated equally.

Tagged promos air off-contract.All dates & times tentative & subject to change.


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DESCRIPTION

MTV WANTS YOU TO WIN!Answer a Movie Awards trivia question seen during The Movie Awards via SMS and youre entered to win(actual prize TBD). Youve got 3 hours after the show has ended to get your answer in. Dont miss yourchance!

TIMINGw/o April 1, 2013 x 2 weeks

FREQUENCYApproximately 20 x 30s per week

SPONSORSHIP DETAILSSponsor ..brought to you by tags to be rotated equally.Actual contest execution TBD.Tagged promos air off-contract.

All dates & times tentative and subject to change.

CONSUMER CONTEST PROMOTIONCONSUMER CONTEST PROMOTION


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LIVE BROADCASTSunday April 14 8p-9p ET

EACH SPONSOR RECEIVES:- 1 x :05 billboard- 2 x :30 brandsell- single category exclusivity

The 2013 MTV Movie Awards gets underway with the Live Red Carpet arrivals. Year after year, the

Red Carpet show is almost as exciting as the actual awards show! It gives fans a first look at thewild and wacky fashions celebrities wear to the show and you can bet that someone will go theoutrageous route. Who will it be this year?

RED CARPET SPECIALRED CARPET SPECIAL


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2013 MTV MOVIE AWARDS2013 MTV MOVIE AWARDS

LIVE Broadcast

Sunday April 14 9p-11p, 11p-1a

1st EncoreMonday April 15 9p-11p

2nd EncoreMonday April 15 4p-6p, 12a-2a

3rd EncoreTuesday April 16 2p-4p

TOTAL 10 AIRINGS

4th EncoreFriday April 19 9p-11p

5th EncoreFriday April 19 12a-2a

6th EncoreSaturday April 20 4p-6p

7th EncoreSunday April 21 8p-10p


DATES & TIMES

SPONSORSHIP DETAILS

Within each airing, each sponsor will receive:- 2 x :05 billboards total 20 including encore airings- 6 x :30 brandsell total 60 including encore airings- Single Category Exclusivity


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DIGITALDIGITAL


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MOVIEAWARDS.MTV.CAMOVIEAWARDS.MTV.CA

SITE OVERVIEW

NEWSUp-to-the minute news and info on the Movie Awards.Whos gonna be there, whos gonna perform, whenthe show airs and more. If theres Movie Awardsnews, MTV.CA will be the first to break it!

NOMINEES

As soon as they are announced, all the categories andtheir nominees will be here.

PHOTOSWhat would the Movie Awards be without the beautifulpeople? Check out our flipbooks:- Nominees- Red Carpet- Show & Performances- Best & Worst Dressed- Past Movie Awards

VIDEOPost-broadcast, the MTV Movie Awards will be available atMTV.CA on demand! In addition to the show, other videogoodies include:- Clips from nominated movies- Past Movie Awards video highlights- Behind The Scenes specials

CONTEST ENTRY MECHANISMEverybody wants to win stuff and MTV.CA wants to make ithappen.

SOCIAL MEDIATwitter and Facebook, The Movie Awards are going to be allover the social sphere.

All digital rights pending clearances.


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SAMPLE

MTV MOVIE AWARDSHOMEPAGE

SAMPLE

MTV MOVIE AWARDSHOMEPAGE


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SAMPLE ENHANCED LOGO INTEGRATIONSAMPLE ENHANCED LOGO INTEGRATION


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MOVIE AWARDS VIDEOMOVIE AWARDS VIDEO

OVERVIEWThe MTV Movie Awards showpage at MTV.CA/MOVIEAWARDS will play all related video in the MTV wide screen highresolution player. Featured video will include: nominated movies, behind the scenes action and pat Movie Awards video

highlights. Post-event, the Movie Awards will be available on demand.

TIMING- 3 weeks pre-Movie Awards- 4 weeks post-Movie Awards

Total 7 weeks

SPONSOR INTEGRATIONSponsor pre-roll to run in all MTV Movie Awards video content and ROS throughout MUCH MTV Vevo RON.

All digital rights pending c learances.


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ROADBLOCKROADBLOCK

DESCRIPTIONBefore and after the live broadcast, the MTV.CA home page will turn into a one-page roadblock promoting the 2013 MTVMovie Awards. Pre-event, the roadblock will promote the broadcast. Post-event, the roadblock will drive visitors to the

Movie Awards site.

TIMING7 days pre-Movie Awards2 days post-Movie AwardsTotal 9 days

Includes sponsorlogo integration.

sample roadblock


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MOVIEAWARDS.MTV.CA SPONSORSHIPMOVIEAWARDS.MTV.CA SPONSORSHIP

FOR DURATION OF SPONSORSHIP, SPONSOR WILL RECEIVE:- Category Exclusivity within site- Enhanced Brand Logo Integration & Tagline prominently featured within Movie Awards site with link to client website(optional)-Customized media schedule with video pre-roll and display ad units-Brandsell Ad Units exclusive to Movie Awards site + Much MTV Vevo RON

All media to be delivered within the Movie Awards site in addition to ROS throughout Much MTV Vevo.

Digital sponsorship based on client digital creative assets available & digital rights & clearances.NOTE: All sponsorships are subject to all official broadcast guidelines, terms & conditions.


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WE CAN MAKE YOUR SPONSORSHIPEVEN BIGGER WITH A SINGLE-SPONSOR PROMOTION DESIGNEDEXCLUSIVELY FOR YOU AND YOURSPECIFIC MARKETING NEEDS.

CONTACT YOUR ACCOUNTMANAGER FOR MORE INFORMATIONON THE 2013 MOVIE AWARDS!

Interested?


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Documents

2013 MTV Movie Awards Sponsorship New Sponsor