2016 Underground Music Awards Sponsor Kit

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Text of 2016 Underground Music Awards Sponsor Kit

  • September


    Urban Threshold Enterprises Inc. is proud to invite your company to become a sponsor of the 14th Annual Underground Music Awards Conference/Awards Weekend. Promote your brand directly to a well tar-geted audience through our advance promotions. This package is designed to familiarize your company with the 14th Annual Underground Music Awards and the benefits of sponsoring this music event extravaganza.

    The 2016 Underground Music Awards Weekend(Also Known as the UMA's) will take place in NYC the weekend of October 21st, 22nd and 23rd, 2016.

    The 3-day Weekend will feature The UMA Con- cert, The UMA Music Conference and The UMA

    Awards Ceremony.

    The legendary BB Kings Theater in the heart of NYC's

    Times Square will play host to the awards ceremony.

    The event will be a star-studded mega musical show

    with performances by the nominees, featured major

    label acts and appearances by film and fashion


    Companies that sponsor the 2016 Underground Music Awards weekend will benefit from a highly cost-effective and targeted form of promotion and visibility,

    prior to, during and after the event, ensuring that their organization's kudos is raised through their headlining of this high profile event. The awards will reflect each sponsor's particular focus and will demonstrate their company's association with business success and innovation.

    Equally Important, as a sponsor of the 2016 UMA's, your company will gain access to top level music industry professionals, artists and consumers throughout the entire event. Each sponsorship pack-age is designed to build a return on your investment, brand your company, create positive PR and allow your organization to interact face-to-face with this powerful audience.

  • Overview

    Urban Threshold's Underground Music Awards (UMA's) is a national award show that breaks all of the rules of conven- tionalism. Unlike the Grammy Awards or the Billboard Music Awards, the Underground Music Awards were created to acknowledge and honor the achievements and contributions of unsigned and independent artists within the urban music scene.

    Every year there are incredible records released by independent labels and artists. Very rarely do the institutional accolades of the music industry reach or embrace independent music or the community of artists and fans who now represent 25% of all global music sales. Hence, the Underground Music Awards Program was born to fill that void.

    (We Honor Legends & Future Stars)

    Past Underground Music Award honorees include Hip Hop Legends like Mr Cheeks, Slick Rick, Whodini, DMC from Run DMC,Grandmaster Flash, MC Shan, DJ Red Alert, DJ Kid Capri, Kool G. Rap, MOP, The Force MD's, Ralph McDaniels, Cormega, DJ Kay Slay, DJ Envy, Ice-T, Naughty By Nature, EPMD and more.

    Past Underground Music Award winners include Maino, Nicki Minaj, MGK, J.Cole, Corey Gunz, Freeway, Lil Momma, Skyzoo, Killah Priest, Donny Goines, Esso, Stimuli, Torae, Serius Jones, Remy Ma, Styles P, Papoose, Saigon, Afu Rah, Lumidee, Emilio Rojas, Fred The Godson & Many more.

    Urban Threshold's Underground Music Awards has become the biggest national award show for

    independent artists in America.

    After 13 very successful years, Urban Threshold Enterprises Inc. continues to make it our top priority to bring together music professionals, artists, DJ's, fans, media outlets and more to network, build relationships and celebrate the culture of inde-pendent urban music.

    Moreover, the Underground Music Awards features participants, from all over the world, representing the full spectrum of underground Hip Hop, R&B, Gospel, and Reggae music and fashion as a global phenomenon. The 3 day event is packed with the UMA Music Conference, The UMA Awards Ceremony, panel discussions, artist showcases, networking opportunities and product demonstrations.

  • Attendance

    Participants in the 2016 Underground Music Awards Weekend will include: unsigned artists, independent record Labels, publishers, fashion executives, A&R's, film makers, producers, Internet companies, distributors, booking agents, journalists, retailers, lawyers, songwriters, models, DJ's, and much more.

    We anticipate that 2500 plus attendees will attend the 14th Annual Underground Music Awards in NYC. More importantly, the awards will be broadcast live on Promo Radio 24/7FM and online via UndergroundMusicAwards.com. In addition, the show will be filmed by Urban Threshold Television and aired on public access stations throughout New York City.

    The Underground Music Market

    The underground urban music culture has grown from a predominantly African-American phenomenon to a mainstream cultural genre generating tremendous revenue flow. It is comprised of Hip Hop, R&B, spoken word, and graffiti artists. In addition, DJ's, models, poets, dancers and fashion designers make up the underground urban music scene. Underground urban music goes far beyond the "back packer" movement. Extending across music, fashion, sports, publishing, film, and television, the underground urban music culture dominates today's global youth market by establish-ing trends followed by millions in the mainstream.

    The underground urban music market is neither ethnic nor geographic; it is a mindset. It is a consumer group with more than $200 billion in disposable income and the power to influence mainstream culture both in the U.S. and abroad. Even major corporations from Viacom to the Coke Cola Company have jumped on the underground urban music lifestyle bandwagon. Presently, the un-derground urban music and fashion market is a $5 billion market and it is growing at a rate of 10%per year. The demographics of those that purchase underground urban music and fashion products are diverse and mainstream.

  • The UMA Music Conference

    For the past 13 years, some of the music industry's most influential decision makers have gathered at UMA Music Conference (Also Known as The A&R Power Summit) to share their music business expertise with the summit's attendees.

    UMA Music Conference is one of the most vital music conferences in America. The Conference's comprehensive program schedule of panels, workshops, and demo listening sessions address the important issues affecting the music industry today.

    The UMA Music Conference offers lively and incisive moderators, diverse participants, meaty dis-cussions, fantastic performances and spirited debates. The conference combines the elements of an inform-ational seminar and an entertainment showcase into one lively event.

    It also provides an invaluable talent search resource to the music industry professionals present. A&R representatives from the hottest urban labels come together to discuss the best avenues for artists to take to get the record deal that will further their career.

    Equally important, at each UMA Conference, the awards committee presents special awards to music industry professionals for outstanding achievement in their field.

    Past recipients include: Bryan Leach, President of Polo Ground Records, Chivon Dean, President ofRuff Ryders, Wayne Williams, VP of A&R of RCA Records, Lenny Santiago, VP of A&R of Roc Nation, James Eichelberger, Former Director of A&R for TVT Records, and many more


    Sponsoring the 14th Annual Underground Music Awards Weekend will enable your company to expand its visibility to the underground urban music market. Product or name reinforcement will be accomplished via the Exhibitor's Hall feature. Exhibitor's Hall will allow your firm to inform consumers about any new products or services which it may be offering. Sponsors get the opportunity to demonstrate their products or services to a targeted demographic groupand generate valuable leads.

    The Underground Music Awards delivers results for its sponsors and exhibitors by providing a unique platform for business development, publicity, and networking. Sponsors will be able to position their company as a leading supporter of this high quality event and gain maximum brand awareness from their investment.

  • Location & Agenda

    Urban Threshold Enterprises is proud to announce that the 14th Annual Under ground Music Awards ceremony will be held Sunday, October 23rd, 2016 at the world renowned BB Kings Theater in Times Square in NYC

    Conveniently located in the heart of Times Square near Penn Station and Port Authority, The B.B. King Blues Club & Grill offers music fans a unique experience. The club features world-class musical talent and consists of two distinct spaces: the Showcase Room & Lucilles Grill.

    The breathtaking main space is classical in form and spirit: two-tiered, horseshoe-shaped seating (booths & tables) centered around a 30-foot stage presents up close and personal views of all performances. The 40-foot bar is a haven for the reserved listener. The atmosphere is enhanced with two 8-foot big video screens on either side of the stage.


    3pm - UMA Press Conference 4pm - Networking Meeting 5pm - Rehearsals 6pm - Pre-Awards Special 7pm - Red Carpet Special 8:30pm - The 12th Annual Underground Music Awards Ceremony

    12:30am - Sponsor Appreciation After Part


    The 2016 UMA Concert & After Party on Friday October 21st at SOB's in NYC (Day 1)

    The UMA Music Conference on Saturday, October 22nd @ The Helen Mills Theater (Day 2)

    The 14th Annual UMA Awards Ceremony @ The BB Kings on Sunday, October 23rd (Day 3)

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