LUISA BECCARIA PROJECT

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    Luisa Beccaria

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    The Milanese designer, Luisa Beccaria, is a contemporary romantic whose artistic vision is drawn from an array of cultural experiences fused with vivid imagination. The re-sult is a dreamy style at once glamorous, elegant and feminine. Soft, muted colours, luxurious fabrics, sensual shapes, inimitable details, combined with Luisas signature extrav-

    agant chic, give her pieces their sophisticated allure.Born in Milan, Luisa designed and showed her rst collection at age 20 in an art gallery in the city. In 1984, she opened her rst retail shop on via Madonnina, quickly fol-lowed by another one for her childrenswear designs.

    In 1991 she opened the present Luisa Beccaria store and showroom located in the Brera district.

    Luisa Beccaria continued to show in non-traditional venues: art galleries, historic courtyards, and public streets. She was invited to participate in the Alta Moda shows inRome from 1991 to 1993, where together with Valentino and Versace, she was invited to Paris by the Chambre National de la Couture to participate in the haute couture showsfrom 1993 to 1995.

    Luisas clothing then caught the eye of the French house of Chloe, where she was oered the position of womens Ready to Wear Designer. Ultimately, Luisa chose to pursue herown vision, dedicating herself to the creation of her ready to wear line.

    From 1996 Luisa Beccaria has presented her prt-a-porter during Milano Collezioni, selling to top stores in the U.S., including in New York- Barneys, Bergdorf Goodman,Henri Bendel, Linda Dresner and Jerey.In the U.K. Browns, Selfridges, The Cross and Mimi and worldwide, stores in Germany, Spain, Australia and Asia as well as www.netaporter.com.Luisas clothes have been worn by many celebrities including Lucy Lui, Halle Berry, Uma Thurman, Charlize Theron, Emilia Fox and Laura Bailey.

    Luisa and her husband, the Sicilian aristocrat Lucio Bonaccorsi, live with their ve children, Lucilla, Lucrezia, Ludovico, Luna and Luchino (born on Christmas in 1999).While based in Milan, they often escape to their Sicilian estate Borgo of Castelluccio, the 18th century castle and village set in an enchanted landscape on a mountainside,where Luisas romantic aesthetic is realised.

    THE LOOK

    Luisa Beccaria, is a contemporary romantic whose artistic vision is drawn from an array of cultural experiences fused with vivid imagination. The result is a dreamy style atonce glamorous, elegant and feminine. Soft, muted colours, luxurious fabrics, sensual shapes, inimitable details, combined with Luisas signature extravagant chic, give her piecestheir sophisticated allure.Her creations are light as snow, impalpable.The fabrics most commonly used are noble: the chion, silk, organza.

    BRAND PROFILE

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    Fashion Shows

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    Fall-Winter 2005/2006

    Spring-Summer 2006

    Fall-Winter 2006/2007

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    Spring-Summer 2007

    Fall-Winter 2007/2008

    Spring-Summer 2008

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    Fall-Winter 2008/2009

    Spring-Summer 2009

    Fall-Winter 2009/2010

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    Spring-Summer 2010

    Spring-Summer 2011

    Fall-Winter 2010/2011

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    Fall-Winter 2011/2012

    Spring-Summer 2012

    Fall-Winter 2012/2013

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    Spring-Summer 2012

    Fall-Winter 2013/2014

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    Luisa Beccariass 2014

    From my point of view

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    Outfts

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    Accessorizes

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    Visual

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    Casting

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    Magdalena Jasek

    Sabine Cozijnsen

    Luisa Bianchin

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    Julia Johansen

    Esm Wissels

    Nastya Zhidkikh

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    Make Up&Hair

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    Make up- zoom eyes

    Hair

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    Location

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    Pinacoteca di Brera,via Brera 28, Milan