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The Allstar Group (ASG) quest continues. In this issue ASG produces Social Media Marketing World, the planet’s largest gathering of social media thought leaders. Join us for a peek into the future we're forging with some of America's greatest brands.

Text of ASG Magazine

  • ASGISSUE NO. 2WWW.THEALLSTARGROUP.NET

    A D V E N T U R E S A T S M M W

    PUBLISHED BY JEREMY LAMONT

    Is there no end to the talents of SMMW's Director

    of Events?

    Social media marketing'sWizard of Oz shows his

    true colors to thousands.

    The experts laid out the largechanges ahead and what you'llneed to do to survive and thrive

    in 2016.

    PHIL MERSHON MICHAEL SELZNER THE EXPERTSCEO, SOCIAL MEDIA EXAMINERDIRECTOR OF EVENTS FB, TWITTER, BLAB, ETC

  • DIRECTOR,MUSICIAN,MC, AND?...

    ASG ADVENTURES WITH SMMW

    CONNECTING TO THE EVENT

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    By Jeremy Lamont

    PHIL MERSHON, AKA "PHILMONIOUS" IS THE DIRECTOR OF EVENTS FOR SOCIALMEDIA EXAMINER, A JAZZ SAXOPHONIST, A WORSHIP LEADER, SONGWRITERAND A MAN OF THE PEOPLE. IS THAT ALL?...

    What may be missed during interviews with publications like USA Today's "TheTennessean" and CBN News is Phil's character. The 2016 Social Media Marketing

    World was filled with 3 days of brilliant round the clock events, parties and break-outs. As the Director of Events, Phil was pursued (from dawn to dawn) by staff,attendees, venue officials, press and our ASG production team. With only a few

    precious hours of sleep, we witnessed Phil in the public eye and behind the massivedoors of the event. Mershon's respect and kindness for others never faltered.

  • THERE ARE ALL KINDS

    ASG ADVENTURES WITH SMMW

    CONNECTING TO THE FOUNDER

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    By Jeremy Lamont

    MICHAEL STELZNER'S 2016 SOCIAL MEDIA MARKETING WORLD CONFERENCEAUDIENCE CONTAINED CBN NEWS, KLOVE RADIO, MEMBERS OF DAVIDJEREMIAH'S SHADOW MOUNTAIN CHURCH, SADDLEBACK PR, AND MORE.

    Stelzner is known for being a bit of an enigmatic leader. He's a maverick who enjoysgathering mavericks from every facet of the social media marketing sector. As we

    watched CBN's Ashley Key and other members of the Christian media approachMichael, we were impressed to learn that he embraces his faith in a way that has

    welcomed churches, radio stations, television networks, ministries and more into hisbusiness. It appears that the same single minded focus that gave Social Media

    Examiner the chance to launch like a rocket is present in this CEO's faith.

    OFMINISTRIES

    HERE.

  • ASG ADVENTURES WITH SMMW

    CONNECTING TO THE MESSAGE

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    By Jeremy Lamont

    EXPERTS FROM FACEBOOK QUEEN MARI SMITH TO PERISCOPE'S FIRST LADYKIM GARST TO BLAB CEO SHAAN PURI AND EVEN STELZNER HIMSELF PUT THEIRPRIMARY FOCUS ON LIVE VIDEO. THE MESSAGE? GET ON BOARD NOW.

    Which platform is best? Many experts weighed in on this topic but as Meerkat taughtthe industry, we're all mortals who are better at analyzing what's happening thanpredicting what's coming. Mari revealed insider info on Facebook's ten year planpointing out how the giant is currently growing Facebook Live while preparing to

    absorb the 'best in class' features of its competitors. Kim Garst spoke about being ofservice to your audience. Brian Fanzo advocated using live stream to provide "uniqueaccess at the right time." Blab's CEO felt Blab might be too young to use for business.

    LIVE VIDEONOW

    Shaan Puri, CEO Blab.im

    Kim Garst, CEO BOOM! Social

    Mari Smith, "Queen of Facebook"

  • GREAT EVENT DESIGN...

    ASG ADVENTURES WITH SMMWCONNECTING TO THE BRAND

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    By Jeremy Lamont

    YOU CAN NEVER TAKE BACK WHAT YOUR EVENT SAYS TO YOUR AUDIENCE.HANGING A BANNER FOR BRANDING CAN CONVEY "WE HOPE TO ARRIVE SOMEDAY."A WELL DESIGNED SET SPEAKS "WE'RE THE BENCHMARK. THIS IS HOW IT'S DONE."

    'Social Media' is an industry sector not that different than the "wild west." Territories are beingclaimed...young "guns" continue to surface and lead. Unlike other industries where legacy players

    have dominated, the world of social media marketing is only just beginning to see brandsestablish themselves as pillars. Michael Stelzner's decision to have The Allstar Group (ASG)

    professionally design and produce the 2016 Social Media Marketing World (SMMW) has forged abenchmark. Based on ASG's significant track record of creating large growth for iconic brands like

    Laserfiche, Sharp, Invesco, ResMed, etc, SMMW is positioned to solidify it's place at the top.

    CAUSES GROWTHKEY

  • NOBODY WANTSTO MISS

    ASG ADVENTURES WITH SMMW

    CONNECTING TO THE AUDIENCE

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    By Jeremy Lamont

    AT MOST EVENTS THE NUMBER OF EMPTY SEATS INCREASE WITH TIME.CONFERENCE ORGANIZERS ARE CONSTANTLY LOOKING FOR WAYS TO GARNERENGAGEMENT. THIS IS NOT THE CASE FOR SOCIAL MEDIA MARKETING WORLD.

    SMMW does NOT have the normal attendance and engagement issues that largeconferences have but it does have issues. For example, which of the 3,000 attendees

    would get a spot on the nighttime event aboard the Hornblower cruise? The firemarshal would only allow 1,000. With all the grace in the world, the SMMW staff

    announced other options and help for those who might not get in. Here's the point.This isn't just 'another event' filled with "luke-warm foot-draggers," this is THE event

    for this industry and the spaces are limited. if you plan to get in...plan early.

    THIS CONTENT.

  • IMAGINE

    ASG ADVENTURES WITH SMMWCONNECTING TO THE FUTURE

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    By Jeremy Lamont

    THE ALLSTAR GROUP (ASG) TAKES BRANDS INTO STADIUMS AND PROGRESSESFORTUNE LEVEL EVENT IDENTITIES THROUGH THE YEARS. NOT ONLY ARE WEIMAGINING SMMW'S BRILLIANT FUTURE...WE'RE AT WORK ON IT.

    There are more than 100,000 photos of ASG's work. Sometimes our clients want anIndy 500 car in their set at the Indianapolis 500. Sometimes we're asked to rebuild the

    backdrop of the entire Grand Ole Opry. Other times we're asked to build the largestcurvilinear projection screen in the United States. Whether we're building "elevator

    doors" in our set for AT&T or giant wood arches draped with organza runners forResMed's beach event, we extract reality from our client's visions. In 2017 we'll diginto the unstoppable vision of Michael Stelzner to deliver the next quantum leap.

    CAN YOU

    2017?

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