Embed Size (px)
DESCRIPTION
inspiration book with ideas generated by the Addictlab community, on tourism. Project supported by Tourism Flanders, with extra section on Flanders.
Citation preview
AD!DICTINSPIRATION BOOK SUMMER 2012 #31
CREATIVELAB™ SINCE 1997
travel & tourismideas onADDICTLAB.COM • LABRESEARCH PROJECT #167
touristlab.org#167 Addictlab research on Travel & Tourism
CONTENT ADAPTED REGULARLYTHIS VERSION: #31.2 // AUGUST 2012
1CONTENT 2-3ADDICTLABMETHODOLOGY 6-9
1.TOURISM,INSPIRATION&EMOTION 1 #1/1MINDTRAVELS/NathalieHunter 12-15 1 #1/2LONGDISTANCELOVE/TempestVanSchaik 16-17 1 #1/3BOOKSCULPTURES/GuyLaramée 18-21 1 #1/4PANTONIZEYOURCITY/JanVanMol 22-25 1 #1/5CONTRAIL/StudioGelardi 26-27 1 #1/6PAST&PRESENT/SergeyLarenkov 28-35 1 #1/7TRAVELINSTYLE/OliverRuuger 36-37 1 #1/9ANOTHERTERRA/BarbaraBrondi&MarcoRainò 38-47 1 #1/10MIRRORCUBE/BolleTham&MartinVidegård 48-49
2.IDEASONSERVICES 1 #2/1FREEWIFI 52-53 1 #2/2THINKOUTOFTHEBOX/TazuRous 54-57 1 #2/3ACTLIKEALOCAL/NicholasMarechal 58-61 1 #2/4BATHBOAT/viaKingGeorge 62-63 1 #2/5more 64-65
3.IDEASONCITYBRANDING 1 #3/1CITYWEAR 68-71 1 #3/2URBANTALES 72-73 1 #3/3GEOTAGGING 74-83 1 #3/4POSTCARDS2.0 84-85
1.THOUGHTS&REFLECTIONS 1 MOODBOARDSONFLANDERS 86-93
SECTIONFLANDERS first batch of ideas and thoughts to innovate and inspire the Flem-ish tourist market.
2.IDEAS 1 #2/1FLANDERSISACITY 96-103 1 #2/2BIKE(F)LAND(ERS) 104-105 1 #2/3LIKELAND 106-107 1 #2/4FLANDERSMEDIA 108-109 1 #2/5LEAVINGFORALIVING 110-111 1 #2/6TWEETASKER 112-113 1 #2/7BEERLAB 114 1 #2/8CHOCOLATELAB 115-117 1 #2/9INFOPOINTS 118-123
THISBOOKISWORKINPROCESS
This book is published online and can also be printed with a soft- or hardcover via print-on-demand. Due to the nature of Addictlab and our continuously growing database of ideas, we are regularly changing and/or adding to the content, and adapting the PDF of this book accord-ingly. The issue’s version can be found on the Ad!dict book cover.
3.IDEAWALL 1 #3/1MOREIDEAS 124-127 1 #3/1YOURIDEASWELCOME 130-131
© Addictlab 2012 - No part of this publication may be reproduced, copied or transmitted, either by conventional means or electronically, without permission of the publisher. Everyone is free to register, send in or upload ideas. On your request, your concept remains confidential.We value the origine of a creative idea, and whenever possible we will always add credits of the idea owners. If any discussion or error, please get in contact with [email protected]
When uploading ideas, you take on responsability of your contribution. Addictlab and its publisher cannot be held responsable for publishing ideas, pics, texts, or other content that was not copyright cleared by the contributing labmember. In such case, the content will be deleted on the website and in the next version of the publications. Addictlab started in 1997 and is a registered trademark of Jan Van Mol
In a hypercompetitive and rapidly changing industry such as tourism, creating added val-ue for every visitor is a permanent challenge. For Tourism Flanders it is therefore essential to increase the innovation capacity of our industry, to strengthen the creative skills of tourist entrepreneurs and to enhance col-laboration between all stakeholders involved in the meaning economy.
We believe in the power of creativity and collaboration. Tourism Flanders has set up several projects in which the tourism indus-try collaborates with the creative industry. This book is the result of such a – success-ful – collaboration. We named the project “Touristlab”. In this lab innovative ideas and concepts for tourism products and services are collected and ‘worked upon’. See it as an incubation platform, where ideas are not only launched but also designed, prototyped and sometimes even commercialized. This book therefore shows the whole range of subjects in the test tubes of Touristlab, from wild dreams of global visionaries over pro-totypes to existing products that can inspire everyone in our tourism industry.
On December 12th 2011, we organized a conference on innovative entrepreneurship in tourism. As a conclusion, I promised the development of new, creative tourist con-cepts. Some of the concepts in this book are being executed or will be in the near future. By doing so, we aspire an inspirational im-pulse to our stakeholders. Our Touristlab has no clearly defined finish and output. It is an ongoing process of incubating new, promis-ing and sometimes crazy ideas in tourism, that can put Flanders on the map. What do you think for instance of … or …
Everyone is a potential ambassador of our Flemish hospitality. That is why we at Tour-ism Flanders aim to inspire everyone who wants to surprise visitors in Flanders. We strongly believe that the results of this proj-ect are able to create unique added value for tourism in Flanders. I hope that this broad spectrum of ideas will stimulate you all to come up with new concepts about travel and tourism. Tourism Flanders already started with the implementation of the thematic metromap idea in page ….
For me, this publication is not the finish, but the starting point of an exciting trip along tourism creativity. I invite you to cooper-ate with us in this project, virtually, or, even better, in real life. Have a look at www.touristlab.org for more details. And I hope to see you in one of our lab sessions in the near future!
Peter De WildeCEO Tourism Flanders
Added value
It really is a positive and hopeful sign that a governmental organisation such as Tourism Flanders has found its way to Addictlab. It proves that there is a will to innovate, to think out of the box, to open up their mind. All characteristics that are not always linked to governmental bodies, to say the least.
It seems ages, when we took up the ‘Re-search on Voyage’. This research on travel and tourism is a logic next step. ‘Tourism’ is such an accessible issue: almost everyone has good & bad experiences, and when triggered enough, can come up with ideas to make things better.
We have quite a holistic approach on a research matter, so by reading this book, ex-pect ideas that seem too artistic, far fetched or impossible to realise, over thoughts that are considered valuable for the tourism industry to concrete ideas that can be imple-mented.
In lectures on innovation, ideation and brainstorming, I have a slide entitled : ‘But what about idea 25?’
It’s a call out, to make sure our group brainstorming sessions, curation and other ideation methodologies do not just make
us artists on a cloud coming up with crazy ideas. That ideas delivered to our clients do not remain an ephemeral inspirational one shot.
It’s a plea for idea execution. Because of the fact that ideas are generated via out of the box thinking, it might be a burden to find fertile grounds in the existing organisa-tion for the execution of the appropriate concepts.
The problem then is: who is going to take idea #25 (or any other number, for that mat-ter) and make it happen. Is it the client? If so what department? Is it the industry? Or should we at Addictlab do it?
I’m pleased to see that there are a number of idea 25s in this issue. Concepts that will actually make it to the market.It’s a proof that the system works.
Now it’s up to you to join. With new ideas and thoughts, if you have them. Or by get-ting in contact to find a solution for what you might need in the tourist market. The touristlab is open for business.
About touristlab.org#167 Addictlab research on Travel & Tourism
I need to thank all of the following people for their amazing braincells in the differ-ent ideation sessions we have set up for this project.
Anne Smits - Jeroen Bryon - Nathalie Hunter - Stephanie Duval - Debbie PappynJohnnie De Jaegher - Bart De Wandel - Mathias De Winter - Kim Daenen - Els Ameloot - Steve Reynders - Niki Vranken - Jeroen Berx - Emiel van den Boomen - Catherine Van Holder - Irene Koren - Ine Dehandschutter - Liesbet De Keersmaecker - Frederic Boonen - Stefan Kolle - Cato Léonard - Isabelle Verstraete - Kristof Van Brussel - Kristof Van Landschoot - Katia Godts and so many more.
Jan Van Molfounder Addictlab.com
BY KRISTOF VAN LANDSCHOOTKRISTOF VAN BRUSSELMETHODOLOGY
AD!DICT #31
THE
BY KRISTOF VAN LANDSCHOOTKRISTOF VAN BRUSSEL
A brief impression of Addictlab’s brainstorm sessions. Photography by Johnny De Jaegher.
METHODOLOGY
AD!DICT #31
THE
,HOW
Creative talent from the Addictlab database was invited for brainstorm sessions, in Brussels, Geneva and Milan. Their talent to think out of the box is matched with and broadend by people from the industry (Brussels sessions) or visitors passing by (Geneva LIFT conference, Milan Design Week). This way of working guarantees true out of the box thinking.
Amongst the tools used by Jan Van Mol and his Lab Researchers :‘IDEA BOARDING PASSES’ to sketch your idea and come stick it to an ‘IDEA WALL’. ‘LARGE PREPRINTED POSTERS’, for groups up to 6 people brainstorming and sketching out ideas on a certain topic & research theme.
Have an idea on travel and tourism? Or do you need ideas? Fill in this idea boarding pass & stick it
on the idea wall of Touristlab.org. If you want to be contacted, or participate in the brainstorming sessions, please fill in the back of this boarding pass or register on Addictlab.
com. If you want your idea to remain confidential, upload it on the site, but do not use the ‘publish’ button on your online labfile.
idea boarding pass
IDEA TITLE
SKETCH & DESCRIPTION
*
More [email protected] - You can upload your ideas/work/sketches and follow the research via addictlab.com - Barastraat 175 - Brussels - Belgium
On touristlab.org you can find an elaborated list of areas we picked to
look for solutions, reflections and ideas. Also, our research is not lim-
ited to Flanders and Brussels. The output will indeed entail advice and
ideas for Tourism Flanders, yet also a list of generic ideas & thoughts
on tourism & travel - published both online as in our new Ad!dict #31
inspiration book. Preliminary list:
TL_TV_1E
xperiencean
dknowhow
dining (eat/drink/beer/chocolate/...)
culture and heritage
biking
fashion
TL_TV_2P
romotionan
dpositionin
gofFlander
s
fairscommunication tools
foreign promotion tools & policies
Flemish Houses concept
TL_TV_3In
fopoints
touristic information
info offices
signalisation
notice boards
online
sociale media
TL_TV_4fi
nances
financial models for the tourist industry
www.touristlab.org
www.touristlab.org
PICK YOUR RESEARCH AREA
*
RESEARCH AREA CODE
*
HAVE IDEA
*NEED IDEA
*
BY KRISTOF VAN LANDSCHOOTKRISTOF VAN BRUSSELINSPIRATION&EMOTION1.
AD!DICT #31
TOURISM,
BY KRISTOF VAN LANDSCHOOTKRISTOF VAN BRUSSEL
Concepts on emotional involvedness, increased destination awareness and extended visitor experiences.
INSPIRATION&EMOTION
AD!DICT #31
TOURISM,
22
,WHAT
In her work ‘Microcosmos’, Nathalie Hunter is imagining traveling through places and cities that were important in Béla Bartók’s life and re-search. She only knows these places through literature, music and information she found on the net.
nINSIGHTS
Travel and tourism will have you learn, experience. But let’s not underestimate the power of creating the experi-ence, way before the actual visit. We should use differ-ent channels to create this emotional bond with visitors, beyond the actual physical presence of the visitor at our destination. He’ll come well prepared. Make your visitor an ambassador, not a coinci-dental tourist.
COMMUNICATIONINSPIRATION
IDEA#1.1 BYNATHALIE HUNTER
MINDTRAVELS
14 NATHALIE HUNTER
IDEA#1.2 BY: TEMPEST VAN SCHAIK“The Long-Distance Love watch allows you to see the time in both your city and your loved one’s. When you travel you set the red dot relative to your hour hand according to the time distance between you. When you are reunited, you can re-align the red dot
EMOTION
16
which completes the circle in the hour hand. The red dot is painted on a revol-ving glass disc, underneath the hands.
The watch was inspired by long-distance relationships and people who travel and miss their loved ones at home. Know-ing the time where your loved one is, is
more than just finding a convenient time to call. It’s about feeling connected with them as we think about what they might be doing at that time of day.”
COMMUNICATIONINSPIRATION
IDEA#1.3 BY GUY LARAMEE
BOOKSCULPTURES
THOUGHTSHow do you communicate about a certain place? How can you translate a
3D spot into a 2D environment? In Guy Laramee’s case, you don’t have to make that decision. You just need a lot of skill.
g
18
Combining heritage & destination? Why not use old books and create a dedicated Flanders’ exhibition in collabora-
tion with Guy Laramee?
g
COMMUNICATIONINSPIRATION
IDEA#1.4 BYJAN VAN MOL
PANTONIZEYOURCITY.
,WHAT
‘To pantonize’ is a concept that pushes people to look closer at an environment at hand. The aim is to match the colours of the targetted location or subject with that of the well known Pantone colour code.
Participants to Pantonize projects will cut out the right colours from the colour matching catalogue, stick it on the subject and photo-graph the result.
,INSIGHTS
The result of this interven-tion can be a small detail, or a colour research of the bigger picture. In any case, we see lots of possible applications and projects related to tour-ism and travel.
A city’s colours, for instance, play an important role on the branding needs and projects of the tourist and destination marketing industry, let alone influence the visitor’s mood & destination experience.
(pictures taken during a Pantonize work-shop by students of the CREA Geneva school , école de création en communcation)
23
,WHAT
“We wanted to encourage people to ride bicycles in their everyday lives, so we invented Contrail.
Contrail turns your bicycle into a paintbrush leaving a temporary mark of your bicycle’s path.
You attach it to your bike and as you ride, it leaves a colorful line behind you. When many people ride with Contrail, the result is a colorful path which illustrates where bicycles are riding.
We envision artists, non-profits and community orga-nizations using our product to create art, promote their events and celebrate shared spaces.
Contrail uses washable, non-toxic chalking fluid made from eco-friendly pigments. Like a jet’s contrail, the lines on the road will fade with time and rain.”
,INSIGHTS
Now here is a way to bring colour in a grey city or to a destination. To add fun and allow visitors to leave their - temporary - trace. Also, imagine a lot of bikers taking the same path: it’s even a concept that allows for crowdsourcing road safety.
BIKINGINSPIRATION
IDEA#1.5 BYSTUDIO GELARDI
CONTRAIL
27
,WHAT
Tourism has the ability to attract our attention to a loca-tion for its present values, it’s future characteristics, and/or its passed role in history.This art project combines today’s photographic images, combined with - or taken exactly in the same angle as - a document of the past.
,INSIGHTS
This project has so many in-teresting layers and a number of possible next steps for the tourist industry.Sharing the location’s history with a visitor, this way, is a very strong - almost physical - bond with the past.
HERITAGEINSPIRATION
IDEA#1.6 BYSERGEY LARENKOV
PAST&PRESENT
29
30
33
35
INSPIRATION
IDEA#1.7 BYOLIVER RUUGER
TRAVELINSTYLE
,INSIGHTS
Travel in style gets a com-pletely other meaning when using Oliver Ruuger’s extraordinary fashion accessories.
INSPIRATION
IDEA#1.8ANOTHERTERRA/HOMEAWAY
Tomás AlonsoBCXSYPieke BergmansJulien CarreteroMaarten De CeulaerFormaFantasmaPepe HeykoopLanzavecchia+WaiTomáš Gabzdil LibertinyPhilippe MalouinJo MeestersMinale-MaedaMischer’TraxlerLiliana OvalleStudio Besau-MarguerreAnke Weiss
38
CURATED BY BARBARA BRONDI AND MARCO RAINÒ / PHOTOGRAPHY BY TULLIO DEORSOLA
ANOTHER TERRA / Home Away from Home is a collective exhibition presenting a series of original works by the designers invited to the annual workshop, part of the IN Residence project, that since 2008 has been heldin the unique location of the Du Parc Residence in Torino.
The theme from which the exhi-bition concept has been inspired provides the chance to think specifically about the way in which human beings are related to the objects around them, which they use on an everyday basis, probing into a radically different environmental context from that of our own everyday experience.
The quest for and eventual discovery of a “Super Earth” - as astronomers call it - may be considered an époque-making event, as well as an extraordinary
goal for space research in the world scientific community.
Inspired by this research acti-vity - that has led to the recent discovery during the NASA Kepler mission of the existence of a planet that orbits around the “inhabitable zone” of a star similar to the Sun - the exhibi-tion centers its attention on the relationship between a human being and the objects that would make up part of daily life, in another context different to that on Earth.If, by choice or by necessity, we had to envisage life on some other planet other than Earth, what kind of “minimal hand luggage” would we take with us on our journey to other galaxies or a different celestial body with acceptable living conditions for mankind? What kind of traits and properties would we expect of the only “accessory” we are
allowed to have with us when landing on some New World for the first time?
Would we prefer to have what we consider to be a useful “device” or, in other words, serving some specific function considered to be a priority or would we rather have something of great sym-bolic value, perhaps alsowith sentimental connotations?And, what’s more, what kind of value or ideal should this con-structed object actually embody? What kind of message should it convey? What kind of story might it tell?The installation project for the exhibition will involve displaying the individual works through a sequence of “capsules”, which, in accordance with what the basic concept evokes, ought to rep-resent the vectors by means of which the objects are packed and sent off to the new planet.
,WHAT
TOMÁŠ GABZDIL LIBERTINY–ISLAND OF STRESS
A burl results from a tree undergoing some form of stress. It may be caused by an injury, virus or fungus. Most burls grow beneath the ground, at-tached to the roots as a type of malig-nancy that is generally not discovered until the tree dies or falls over. Such burls sometimes appear as groups of bulbous protrusions connected by a system of rope-like roots, and almost all burl wood is are covered by bark, even if it’s underground. Insects infestation and certain types of mold infestation are the most common causes of this condition.The suspended vortex object is a negative. It renders the environment healthy, infinite and full of potential.–
ANKE WEISS–COMMON ORIGIN / COMMON FUTURE
I choose for an idea that must serve as a memento of my origin, my point of departure, and a guideline to my destination in time and space. In my view the knowledge of common heritage and common origin is a binding factor in unknown territory. It serves as comfort and trust and therefore optimism towards a common future. I designed an abstract representation of the position of Earth and the origin of species as a central point of origin. Form and content of the work will closely relate to the properties of a memento as well as to traditional storytelling of common heritage.
FORMAFANTASMA–INUDOX
If the theme of the exhibition ANOTHER TERRA suggests an hypothetical “exodus” of mankind towards another planet, with Inodux we want to propose a different journey that is transformation of the exist-ing more than research of the new.The vase is designed as if the oil-based area in which we are living, never took place. The excrements of insects that colonize trees (Shellac) are mixed and melted together with Sycamore wood dust: this natural polymer used during the mid of the 19th century to produce small moulded objects and become outdated with the introduction of oil consump-tion, has been re-evaluated with this project.
TOMÁS ALONSO–TOOLS
Leaving Earth behind for a new planet will be a milestone for the human race; to develop as a species we must take with us our collective memory and knowledge, leaving behind our past mistakes and corrup-tions. The wealth of tools and understanding we have accrued over thousands of years will help us create a new world, where society appreciates and maintains the material world that surrounds them.
The box contains a selection of hand tools that will allow humans to erect a world of value, creating useful and necessary artifacts that will benefit human kind. Learning the skills necessary to use and care for each tool will restore the connection between making and using; an appreciation of the material world will lead to less ephemera and more value within the new society.
,WHAT
It all began with a film. Treehotel’s founders were inspired by ”The Tree Lover” by Jonas Selberg Augustsen. The unyielding question formed was:
Why not create a hotel that gives people a chance to experience nature amongst
the tree-tops, while also providing a uniquely designed housing experience?
That led to the creation of Treehotel, Harads. The Mirrorcube is the flagship creation of Treehotel.A perfect match of design, sustain-ability, art and efficiency. Delivered by distinguished Scandinavian architects Bolle Tham & Martin Videgård.
Mirrorcube offers an extraordinary op-portunity to experience nature on na-ture’s terms, without compromising on design or comfort.
Photo: Peter Lundstrom, WDOwww.treehotel.se”
INSPIRATION
IDEA#1.9 BYBOLLE THAM & MARTIN VIDEGÅRD
MIRRORCUBE/TREEHOUSE
BY KRISTOF VAN LANDSCHOOTKRISTOF VAN BRUSSELONSERVICES2.
AD!DICT #31
IDEAS
BY KRISTOF VAN LANDSCHOOTKRISTOF VAN BRUSSEL
Concepts and ideas on services, offered by the destination
ONSERVICES
AD!DICT #31
IDEAS
IDEA#2.1SERVICES
We can’t emphasize this enough. Free wifi needs to be seen as a gift to all visitors. It’s low cost, yet increases the visitor’s experience tremendously. Internet is a commodity. 3Offering online access is a sign we as a des-
tination understand the needs of our web2.0 clients. They want to search, share and learn being online. This is a no-discussion topic. Whether you’re a hotel , a city, a region: offer it.FREEWIFI
@classetouriste: A survey [email protected] indicates that 38% of travelers base their bookings on freeWi-Fi, beating all other amenities.#travel #hotels
AD!DICT #31 : THE TRAVEL & TOURIST RESEARCH// SERVICES 1.
@classetouriste: A survey [email protected] indicates that 38% of travelers base their bookings on freeWi-Fi, beating all other amenities.#travel #hotels
54
THINKOUTOFTHEBOXIDEA#2.2
THOUGHTS
VIA TAZU ROUS
,WHATThe Japanese artist Tazu Rous* (aka Tatzu Nishi, Tazro Niscino, Tatzu Oozu and Tatsurou Bashi) creates spatial ‘encounters’ with unusual proportions using iconic objects taken from pub-lic space. He transforms lamp-posts, parked cars and monu-ments into oversized objects in domestic settings. When he arrived in Europe in 1987 he was struck by the excessive - but also familiar and thus almost unnoticed - presence of public monuments and statues in the streets. By enclosing them in unexpected private settings they can be experienced anew, or ‘differently’.
Rous was also invited to Ghent by the S.M.A.K. in 2005, when, under the name Tazro Niscino, he created an artistic interven-tion on Sint-Annaplein. He enveloped the bronze statue of Christ high on his pedestal, surrounded by the roar of heavy traffic, in an atmospheric bedroom. For TRACK he is con-structing a hotel room setting around the tower of Sint-Piet-ers Station. The division between public and private space is eliminated, because the huge clock that normally towers high above the people will now come palpably closer. In the intima-cy of Rous’ room, the visitor comes face to face with a public monument which, in the course of his daily routine, he always observes at a distance, only half consciously and in a fraction of a second.
Station Gent Sint-Pieters, Koningin Maria Hendrikaplein 1www.hotel-gent.net* °Nagoya (JP), 1960 | lives in Berlin (DE) and Tokyo (JP)
nINSIGHTS
It’s an art piece. Or a de-sign statement. Of course. But it’s more then that. The concept is proof of out of the box thinking, even when it’s just a box.It creates a new experi-ence. We should learn from that.
,WHATUSE-IT is tourist info for young people. Young travellers have different
needs, so they need different tourist info. “Where are the free concerts? I
only have time for one museum, so: which one? Do girls also pay drinks
around here? I want a club without dubstep for once - where do you guys
go?”
USE-IT started in the 1970s in Copenhagen, but has started to grow fast in-
ternationally in the past three years. By now, there are USE-IT maps and/or
tourist offices in more than 20 cities, with new prospects asking to join on a
weekly basis.
USE-IT specializes in city maps for young travellers, with a selection of
cheap places to eat, go out, sightsee and shop. Nothing special there, but
still it’s different than most travel guides or websites. Why?
1. FOR YOUNG PEOPLE
Something for everybody is something for nobody. ‘For young people’
really means just that. So instead of a restaurant with fake ‘local specialties’
that nobody actually eats at home, you get the places where we actually go.
Same goes for clubs and bars. The difference with a traditional travel guide
is very easy to see: just check a travel guide about your own home city and
start counting the weird entries and mistakes.
2. MADE BY LOCALS
USE-IT does not work with travel journalists that go into new cities like
missionaries. Only locals really know the stories behind the buildings, the
authentic markets, this year’s jokes of the town. That’s why every USE-IT
map has a section called “ACT LIKE A LOCAL”.
3. NOT COMMERCIAL
Bars or restaurants or museums don’t pay to be on a USE-IT map. Hostels
don’t pay to distribute it. Travellers don’t pay to get it. USE-IT is totally
and radically free of commercial influence. The money comes from local
subsidies.
4. OUTSIDE OF THE TOURIST BUBBLE
USE-IT is about the real city, not just about trendy bars or clubs or shop-
ping. It’s about what is actually happening, not about ‘touristic relevance’.
You should compare it to when you have a friend visiting from another
country and you go on a walk. You would also talk about the roadworks,
the new city projects, neighbourhouds that are changing from sleezy to
trendy, and so on. That’s exactly the kind of info you will also find on a
USE-IT map.
More on: WWW.USE-IT.TRAVEL
INSPIRATION
IDEA#2.3 BYNICHOLAS MARICHAL
ACTLIKEALOCAL
60
IDEA#2.4CITYBRANDING
BATHBOAT
WHAT This August a new, ex-citing and revolutionary floating events’ platform is launched in Antwerp. Un-seen in Europe, BadBoot brings you the opportunity to swim in summer and ice skate in winter, and pro-vides for a location for var-ious events all year round. King George handles the complete communication - from press releases and artwork to social media and website - and national and international press relations for the launch of this enormously presti-gious project.
SUPPORTWhat is so special about this all, is the fact that the exclusive indoor/outdoor venue is located on the waters of Het Eilandje in the port of Antwerp and is meant to contribute to the expansion of the area. BadBoot has a total length of 120 m, a 750m² lounge terrace, multiple floors, 2 large reception rooms, a bar, a 40m long swimming pool and the capacity to carry around 600 people on board. It is suitable for MICE activities, product launches, seminars and private events.
INSIGHTSWhen innovating, it comes down to having a vision, and then dare to execute. Otherwise a thought re-mains a dream remains a missed opportunity.
Your idea can have impli-cations on so many levels: this bathboat concept is a landmark, an Antwerp brand builder, and an ac-cessible concept for ev-eryone to grasp, let alone a once in a lifetime tourist experience.
VIAKING GEORGE
AD!DICT #31 : THE TRAVEL & TOURIST RESEARCH// SERVICES 3.
Raccordo per l’Autostrada del Sole
Viale Alcide De Gasperi
Cav
alca
via
Cas
cina
Gob
ba
Via
del M
are
Via Console Marcello
Via Console Marcello
Via Mac Mahon
Soprae
levata
Mon
te Cen
eriCav
alcav
ia Adri
ano B
acula
Soprae
levata
Ren
ato Serr
a
Viale T
eodo
rico
Viale P
aolo
Onorat
o Vigl
iani
Vial
eRe
nato
Serra
Viale Lodovico ScarampoViale E
ginardo
Viale Murillo
Viale Daniele R
anzoni
Viale Certosa
Viale Certosa
Viale Certosa
Viale Alcide De Gasperi
Via Luigi Rizzo
Via Gallarate
Via Gallarate
Via Gallarate
Via Harar Via Dessié Via dei Rospigliosi
Via Novara
Via Novara
Via NovaraVia
San
Giu
sto
Via Pio II
Via Arioli Venegoni
Via Alessio Olivieri
Via Filippo Mar
iaBe
ttram
i
Via Zurigo
Via Berna
Via Angelo InganniViaPrivata Bisceglie
Via Privata Bisceglie
Via Angelo Inganni
Strada Statale Nuova
Vigevanese
Via Lorenteggio
Via Milano
Via Milano
Via
Vitto
rio
Emanuele II
Via Lodovicoil M
oro
Via Lorenteggio
Via Lorenteggio
Via Lorenteggio
Via Vincenzo Foppa
Via Lodovico il Moro
Via Lodovico il Moro
Via Lodovico il Moro
Via Walter Tobagi
Via Privata Parenzo
Cavalcavia D
on Lorenzo Milani
Via Santa Rita da Cascia
Viale Famagosta
Via Giambellino
Via NovaraVia Rembrandt Via Rembrandt
Viale Ergisto BezziViale Ergisto Bezzi
Viale Misurata
Vial
e A
retu
sa
Via Simone Stratico Via Monreale
Via Gav
irate
Vial
e E
nric
o E
lia
PiazzaleLorenzo Lotto
Via Cenisio Via Cenisio
Corso Sempione
Corso Sempione
Via Cenisio
Via Marghera
Via Seprio
Corso Vercelli
Via
Gio
rgio
Was
hing
ton
Via
Gio
rgio
Was
hing
ton
Via Vincenzo Foppa
Piazza Napoli
Viale Legioni Romane
Via Bartolomeo d’Alviano
Vial
e P
isa
Piazzale Siena
Viale Famagosta
Via
Spez
ia
Viale Liguria
Viale Cassala
Piazzale delleM
ilizie
PiazzaPietro Fratin
i
Vial
e M
ar J
onio
Piazzale Seges
ta
Piazzale
Selinunte
Via Giovanni da Cermenate
Via
della
Chi
esa
Ros
sa
Via Medeghino
Via Lorenzo Vella
Via Volvinio
Via
Car
dina
le A
scan
io S
forz
a
Viale Tibaldi
Viale Toscana
Corso G
enov
a
Via Santa Sofia
Via
Fran
cesc
o Sf
orza
Via Edmondo De Amicis
Viale Papiniano
Via
Olona
Viale Gabriele D’Annunzio Viale Gian GaleazzoViale Gorizia
ViaVa
lenz
a
Vial
e di
Por
ta V
erce
llina
Piazza Castello
Viale Molière
ViaAntonio
Canova
Viale Elvezia Via Legnano
Via Luigi Nono
Via Ceresio Via
Car
lo F
arin
i
Bast
ioni
di P
orta
Vol
ta
Bastioni di Porta Nuova
Via Valtellina
Via
Valte
llina
Viale Luigi BodioViale Edoardo Jenner
Viale Marche
Via PopuloniaVia G
ioacchino Murat
Via
Vala
ssin
a
Via
Zara
Via
Zara
Viale MarcheViale Lunigiana
Viale LunigianaViale Brianza
Via M
elchio
rre G
ioia
Via M
elchio
rre G
ioia
Cors
o Bu
enos
Aire
s
Cors
o Bu
enos
Aire
s
Bastioni di Porta Venezia
PiazzaC
astello
ForoBuonaparte
Via Mercato
Via PontaccioVia Fatebenefratelli
Via Senato
Corso
Ven
ezia
Viale Luigi Majno
Viale Bianca Maria
Via
Umbe
rtoVi
scon
tidi
Mod
rone
Corso di Porta Vittoria Corso 22 Marzo Corso 22 Marzo Corso 22 Marzo
Corso di Porta Romana
Viale Beatrice d’Este Viale Engelo Filippetti
Corso Lodi
Vial
e Em
ilio C
alda
ra
Vial
eRe
gina
Margh
erita
Via Carlo B
azziVia C
arlo Bazzi
Via Giuseppe R
ipamonti
Via Giuseppe R
ipamonti
Viale Isonzo Piazza TrentoViale Isonzo
Vial
e Um
bria
Via Giacomo Antonini
Viale Ortles
Viale Ortles
Via Bernando Quaranta
Via Virgilio Ferrari
Via Virgilio Ferrari
Via Giuseppe R
ipamonti
Vial
e M
onza
Vial
e M
onza
Vial
e M
onza
Vial
e M
onza
Via Giuseppe G
iacosa
Via Pad
ova
Via Nicola Antonio Porpora Via Nicola Antonio PorporaVia Andrea Cos
ta
ViaRuggero
Leoncavallo
Via Palmanov
a
Piazz
ale Loreto
Viale Lombardia
Viale Lombardia
Viale Rom
agnaViale R
omagna
Viale Cam
paniaViale M
oliseViale M
oliseViale P
uglieViale P
uglieViale Lucania
Corso Lodi
Corso LodiViale Brenta
Viale Bacchiglione
Via Carlo MarocchettiVia Polesine
Via Marco d’Agrate
Via Arcivescovo Romilli
ViaBessarione
Via Ravenna
Via F
abio
Massim
o
Vial
e U
mbr
ia
Viale Corsica Viale Corsica
Viale Piceno
Viale dei Mille
Viale Abruzzi
Viale Toscana
Via
dei M
issa
glia
Via Maestri Campionesi
Via
Cador
e
Via
Cal
ataf
imi
Via Vilfredo Pareto
Via Alzaia Trento
Via Alzaia Trento
Via Buccinasco
Via Giorgio Merula
Via Valpolicella
Via Tre Castelli
Via Valpolicella
Via Bardolino
Via Baro
na
Via Buccinasco
Via Enna
Via Guido Martinelli
Via Camillo Giussani
Via Privata Mulino
Via Mantegna
Via Giuseppe Garibaldi
Via BuccinascoVia Tintoretto
Via Giotto
Via 2 Giugno
Via degli Alpini
Via degli Artigiani
Via Giuseppe Mazzini
ViaFilippo
Turati
ViaAchilleG
rand i
ViaFrancesco
Petrarca
Via Fiume
Via Santa Adele
Via Galileo GalileiVia Nino Bixio
Via Vincenzo Monti
Via Giuseppe Parini
Via NearcoVia A. Solari
Via Niccolò Copernico
Via Privata Francesco Gonin
Via Melako
ff
Via PitagoraVia Don Flaminio Tornaghi
Via Anna Kuliscioff
Via Giovanni Bensi
Via Marco Polo
Via Robert Koch
Via Travaglia
Via Leonardo da Vinci
Via Quintino Sella
Via del Cardellino
Via dello Storno
Via Val Bavona
Via della Rondine
Via dell’UsignoloVia dell’AllodolaVia Lucca
Via Lucerna
Via Viterbo
Via Creta
Via Sella Nuova
Via della Rovere
Via Simone Saint Bon
Via delle Forze Armate
Via delle Forze Armate
Via delle forze Armate
ViaFratelli Zoia
ViaValdagno Via
Osteno
Via Lucerna
Via Cardinale Tosi
Via
F rate
lliZo
ia
Via Fratelli Zoia
Via Carlo M
arx
Via Giulio Ferreri
ViaPassodi Fargorida
Via Fratelli Bozzi
ViaStoro
Via
Fede
rico
Tesi
o
Via Patroclo
Via Achille
Via
dei P
icco
lom
ini
Via
Feto
nte Via Pegaso
Via Pinerolo
Via Privata Bisanzio
ViaPatroclo
Via Ippodromo
Via Ippodromo
ViaEugenio
Montale
Via Ippodromo
Via Antonio Cechov
Via GiulioNatta
Via Lampugnano
Via Ugo Betti
Via Ugo Betti
Via Ugo Ojetti
Via Antonio Cechov
Via
Ugo
Betti
Via Benedetto Croce
Via Benedetto Croce
Via Adolfo
Omodeo
Via Uruguay
Via Giacomo Querenghi
Via
Urug
uay
Via Uruguay
Via
Vene
zuel
a
Via Vergate
Via CastellanzaVia Privata Cefalù
Via Busto A
rsizio
Via delle Ande
Vi
a Sem Benelli
Via Gallarate
Via Gallarate
Via Privata Gadames
Via Privata Grosio
Alzaia Naviglio Grande
Via Giambellino
Via Giam
bellino
Vai Manzano Via degli Apuli
Via dei Tulipani
Via
Paol
o Se
gner
i
Largo FatimaVia dei Giacinti
Via Cascina Corba
Via delle Genziane
Via Antonio Panizzi
Via Luigi Soderini
Via Luigi Soderini
Via Luigi Soderini
Via delle Camelie
Via degli AnemoniVia Arzaga
Via Arzaga
Via Pietro Rondoni
Via Francesco Primaticcio
Via Francesco Primaticcio Vi
ale
San
Gim
igna
no
Via dei Gigli
Via delle Viole
Via dei Giaggioli
Via degli AstriVia dei Ciclam
ini
Via Giovanni Labus
Via CrimeaVia Tonezza
Via delle Tuberose
Via delle OrchideeVia dei Bened
ettin
i
Via Desenzano
Via Privata Moncalvo
Via Pasquale Fornari
Via Marostica
Viale Caterina da Forlì
Via delle Forze Armate
Via Tommaso GulliVia Jacopo Palma
Via Pisa
nello
Via Oso
ppo
Via Gius
eppe
Mas
saren
ti
Via Don Carlo Gnocchi Via Privata GianicoloVia Antonio Pianella
Via Alfonso Capecelatro
Via Matteo Civitali
Via Matteo Civitali
Via Dan
iele R
icciar
elli
Via Pes
sano
Via Bernando Zamagna
Via Isacco Newton
Via Gozzadini
Via Vod
ice
Via Carlo Dolci
Via
Gar
egna
no
Via Giovanni da U
dineVia Ludovico di Brem
e
Via Carlo Espinasse
Via Varesina
Via Varesina
Via Francesco De Lemene
ViaC
ivenna
Via Tibullo
Via Barnaba Oriani
Via Antonio S
ant’Elia
Via Giulio Natta
Via Trenno
Via Diomede
Via Diomede
Via Angelico Salmoiraghi
Via Giovanni Cimabue
Via
Iser
nia
Via Nago
Via Collecchio
Via
Br
eguzzo
Via
Leric
i
Via Martino BassiVia Marco Cremosano
Via Enrico
Terz
aghi
Via Diomede
Via
Dio
med
eViale Federico Caprilli
Via degli Ottoboni
Via
degli
Ode
scalc
hi
Viadegli Aleram
iVia
degl
i Ald
obra
ndin
i
Via Palatino
Via La
veno
Via Teramo
Via
Voltr
i Via Ovada Via Ovada
Viale Faenza Viale Faenza
Via Barona
Via Baro
naVi
a Bo
ffalor
a
Via Don Primo Mazzoleri
Via A
gosti
no D
epre
tis
Via
San
Vigi
lio
Via Antonio Di Rudini
Via
San
Paoli
no
Viale Om
ero
Via Augusto Osimo
ViaFabio Mass
imo
Via San Dionigi
Via Nico
lò Bara
bino
Via dei Panigarola
ViaSan
Dionigi
Via
Pom
posa
Via Vittorio Barzoni
Via Carlo Boncompagni
Via Vincenzo Toffetti
Via Vincenzo Toffetti
Via Pietro e Giuseppe Pestagalli
Via dell’Assunta
Via dell’Assunta
ViaVaiano Valle
Via Gargano
Via Broni
Via Noto
ViaVal di Sole
Via Bernardino Verro
Via Adela
ide
Coari
Via SibariVia dell’Assunta
Via Lampedusa
Via Campazzino
Via Campazzi
no
Via Stadera
Via NeeraVia Neera
Via Nicola Palmieri
Via Francesco De Sanctis
ViaR
obertoBellarm
ino
ViaFelicePerussiaVi
a
Attilio Cassoni Via
Lodo
vico
Mon
tega
ni
Larg
o Pr
omes
si S
posi
Via Agilulfo
Via Santa Teresa
Via
Ulis
se D
ini
Via
Anto
nio
Gio
vano
laVi
a Fr
a’ C
risto
foro
Via
San
Vi
gilio
Via
San
Vigi
lio
Via SanPaolino
Via Brivio
Viale dei Pioppi
Viale E
rcolan
o
Via Cesare Airaghi
Via Villapizz
one
Via Casella
Via Marcantonio Dal Re
Via Bram
antin
o
Via Privatadei FrassiniVia Jacopino da Tradete
Via Grigna
Via Privata Chiari
Via Monte Generoso
Via Varesina
Via Giovanni Antonio Plana
Via Lorenzo Bartolini
Viale
Ach
ille P
apa
Via Grosotto
ViaTavazzano
Via Valc
ava Via
Giovan
ni Dup
ré
Via Gius
eppe
Arimon
di
Via Fran
cesc
o Cara
cciol
o
Via Marco Ulpio Traiano
Via Bart
olomeo
Coll
eoni
Via Aron
a
Via Ind
ustria
Est
Via Ind
ustria
Ove
st
Via Priv
ata M
eloria
Via Seb
astia
no Ven
iero
Via Pao
lo Ucc
ello
Via Mas
accio
Via Filip
po C
arcan
o
Via Dom
enich
ino
Via Francesco Albani
Via Monte Rosa
Via Monte Bianco
Vial
e de
i Pre
fabb
ricat
i
Viale Duilio
Via
Alc
uino
Viale Duilio
Via Mosè Bianchi
Via Mosè Bianchi
Via Monte Rosa
Via Eschilo
Viale Bellisario
Via Tizia
no
Via Albe
rto M
ario
Via Corr
eggio
Via Vitto
ria C
olonn
a
ViaSan
Siro
Via Federico Faruffini
Via Carlo Ravizza
Via Raff
aello
Sanzio
Via GiottoVi
a Pi
ero
Capp
oni
Via Belfiore
Via Giacomo Watt
Via
Mor
imon
do
Via
Am
brog
io B
inda
Via Bonaventura Zumbini
ViaFelice
Venosta
Via Bari ViaModica
Via
Biel
la
Via Taranto
Via Salerno
Via Bari
Via Eugenio Curiel
Via Ettore Ponti
Via Franco Tosi
Via Malaga
Via Savona
Via Savona
Via Savona
Via Savona
Via TortonaVia TortonaVia Vespri Siciliani
Via Mario Donati
Via Massaua
Via Tagiura
Via Cola di Rienzo
Via Andrea Solari
Via Stromboli
Via Egadi
Via
Gia
com
o Bo
ni
Via
Dom
enic
o C
imar
osa
Via Elba
Piazza Po
Via Etna
Via Caccialepori
Via Giuseppe Frua
Piazza Piemonte
Via dei Gracchi
Piazza Sicilia
Via Trieste
Via Volterra
Via
Sard
egna
Via Costanza
Via Roncaglia
Piazzale Tripoli
Via Fezzan
VialeEt
iopia
Via Leone Tolstoi
Via
Rom
olo
Ges
si
Viale Misurata
Via Sirte Via Montecatini
Via Leone Tolstoi
Piazza Napoli
Via Pesto
Via Enrico Caviglia
Via Sulmona
Via Fratelli Rosselli
Via Gius
eppe
Avez
zana
VIaTertulliano
Via
Vinc
enzo
Toffe
tti
ViaCodogno
Via Sacile
Via
Zam
a
Via
Zam
a
Via Zama
Via del Turchino
Via Monte Cimone
Via
Vars
avia
Via Paolo M
aspero
Via Cesare Lombroso
Via Apuleio
Via Giacomo Zanella
Viale Argonne Viale Argonne
Via Francesco Reina
Via Lomellina
Via Negroli
Via Negroli
Via Cardinale M
ezzofanti
Via Ostiglia
Via Lu
igi F
rapp
oli
Via Beato Angelico
Via Moretto da Brescia
Via Luigi Mangiagalli
Via Canaletto
Via Sangallo
Via Gaspare A
selli
Via Dalm
azio Birago
Via Illirico
Via Ajaccio
Via Filippo Tajani
Piazzale Susa
Via
Rob
erto
Ardi
gò
Via Cam
illo Gogli
Via Giuseppe P
onzio
Via Cam
illo Gogli
Via Celeste C
lericetti
Via Giovanni Celoria
Via Camillo Gogli
Via Edoardo Bassini
Via Carlo Valvassori P
eroniVia C
arlo Valvassori Peroni
Via Antonio G
rossich
Via Giuseppe P
onzio
Via Antonio B
azzini
Via Andrea M
aria Am
père
Via Felice Poggi
Via della Sila
Via Teodosio
Via Astolfo
Via Giovanin Pacini
Via Vallazze
Via Vallazze
Via Niccolò Jom
melli
Via Alfredo C
atalani
Via Accadem
ia
Via Eugenio Carpi
ViaM
onteN
evoso
Via Adolfo Wildt
Via Casoretto
Via Teodosio
Via Plezzo
Via Lambrate
Via Clitumno
Via Ronchi
Via Carnia
Via Monfalcone
Via Plezzo
Via Pordenone
Via Tolmezzo
Via Sangro
Via Arquà
Via Aldo Tarabella
Via Pad
ova
Via Angelo Mosso
Via CarloEsterle
ViaLeonardo
Cam
bini
Via
Mon
falco
ne
Via Oropa
Via Privata Benadir
Via Agordat
Via Pad
ova
Via Policarpo Petrocchi
Via dei Valtorta
Via dei Valtorta
Via Pad
ova
Via Priv
ata P
aolo
Paruta
Via Luigi Prinetti
Via Jesi
Via Stamira d’Ancona
Via Adelaide Bono Cairoli
Via Gerolam
o Rovetta
Via Giovanni Pontano
Via Giuseppe Candiani
Via Filippo Baldinucci
Via Antonio Carnevali
Via Emilio Broglio
Via Luigi Mercantini
Strada Privata Colico
Via degli ImbrianiVia D
erganino Via Nino Besozzi
Via Privata Angiolo Maffucci
ViaPrivata
Catone
Via Edoardo Jenner
PiazzaleLugano
Via Giuseppe G
uerzoni
Via Calabria
Via Resegone
Via LivignoVia Livigno
Via Legnone
Viale Stelvio
Viale Stelvio
Viale Nazario Sauro
Viale Giovanni Keplero
Via
Paol
o Ba
ssi
Via
Lario
Via
Lario
Via GiulioBe
linza
ghi
Via Legnone
Via Benigno Crespi
Via Luigi Manzotti
Via Monte San Genesio
Via Privata Fiuggi
Via Cufra
Via Taormina
Via AiroloVia Sarzana
Via Trescore
Via Ala
Via Asmara
Via
Vegl
ia
Via
Vegl
ia
Via
Vegl
ia
Via
Arbe
Via
Arbe
Via
Arbe
ViaMon
talbin
o
Via
Villa
Mira
bello
Via
Priva
taO
rioVe
rgan
i
ViaPr
ivat
aR
enat
oBi
rolli
Via Privata Giovanni Cagliero
Via Adeodato Ressi
Via Privata Belgirate
Via
Mel
chio
rreG
ioia
Via
Emilio
deM
arch
i
Via Privata Tarvisio
Via
Gianfra
nco
Zure
tti
Via Lese
Via Spoleto
Via
Ferra
nte A
porti
Via Martiri Oscuri Via Rovereto
Viale Monza
Via
Car
loConti
Via
Rovigno
Via
Mer
ano
Via Rho
Via Com
une Antico
Via Carlo Conti
Via Jean Jaurès
Via Prospero Finzi
Via Bolzano
Via Piero della Francesca
ViaBullona
ViaC
orleone
Via Lo
sann
a
Via Ezio
Biondi
Via Saro
nno
Via Giova
nni Battis
ta Bertini
Via Mon
visio
Via Lo
dovic
o Cas
telve
tro
Via
Frat
elli
Indu
no
Via Paolo Lomazzo
Via Nicolò Tartaglia
Via Messina
Via Messina
Via Stilicone
Via Mac Mahon
Via Tolentino
Via Giuseppe Govone
Via Giuseppe Govone
Via Aosta
Via Ces
ena
Via Prin
cipe E
ugen
io
Viale dell’Aprica
Via Alserio
Via Pastrengo
ViaPietro
Maroncelli
Viale Luigi Sturzo
Via Toce
Via Cusio
Via Ugo Bassi
Via della Boscaglia
Via
Col
a M
onta
no
Via Messina
Via Adda
Via Vitruvio
Via Enrico PetrellaVia Nicola Piccinni
Viale Gran SassoViale Gran Sasso
Via Giuseppe Luosi
Via Termopoli
Via dei TransitiVia Luigi Pasteur
Via
Ferra
nte A
porti
Via
Sope
rga
Via
Sope
rga
Via
Crist
ofor
o G
luck
Via Nino Oxilia
Via Luigi Varanini
Via Sant’Alessandro Sauli
Via G
iulio
e Cor
rado
Ven
ini
Via B
erold
o
Via Natale Battaglia
Via
Edol
o
Via
Piet
ro B
orsi
eri
Via Federico Confalonieri
Via Gaetano De Castillia
Via Sebenico
piazzale
Lagosta
Via
Torq
uato
Tar
amel
liVi
a Ip
polit
o R
osel
lini
Via
Erco
le O
ldof
redi
Via
Priv
ata
Lanc
iano
Via Pola
Via Filippo Sassetti
Via Luigi Galvani
Viale Sondrio
Via Tonale
Via Tonale
Via Giacomo Carissimi
Via Stresa
Via
Tim
avo
Via C
oper
nico
Via C
oper
nico
Via
Giovanni
Battis
taSa
mm
artin
i
Via F
abio
Filzi
Via
Mau
ro M
acch
i
Via
Robe
rto L
epet
it
Via Carlo D
’Adda
Via Eugenio VilloresiVia Elia Lom
bardini
Via Filippo Argelati
Alza
ia N
avig
lio P
aves
e
Cor
so S
an G
otta
rdo
Via Pietro Custodi
ViaMag
olfa
Via Odoardo TabacchiVia Roberto Sarfatti
Via Giulio Romano Via Piacenza
Via Carlo Vittadini
Via Pompeo Leoni
Via
Adig
e Via MantovaVia Trebbia
Via Corn
elio T
acito Via Tertulliano
Via Leo Longanesi
Via Nervesa
Via
Enric
oG
onza
les
Via Crem
a
Via Balduccio da Pisa Via Verbano
Via Breno
Via Oglio
Via Gardone
Via Riva di Trento
Via Mincio
Via Cassano d’Adda
Via Benaco
Via Valsugana
Via Brembo
Via
Brem
bo
Via Giovanni Lorenzini
Via Serio
Via Adam
elioVia C
ondino
Via Orobia
Via Barletta
Via
Rut
ilia
Via dei Fontanili
Via dei Fontanili
Via Bernardino Verro
Via Vignola
Via Carl
o Torr
e
Via Enrico Schievano
Via Italo Svevo
Via Valsolda
Via Imperia
Via Santander Via
Mon
cucc
o
Via Felice LopeD
eVega
Via Pietro Filargo
Via Franco Russoli
Via Imperia
Via Rimini
Via
Bor
digh
era
Via
Gio
vann
i Seg
antin
i
Via Giosuè Borsi Via Pavia
Via Conchetta
Via Eva
ngeli
sta To
rrice
lli
Via
Gia
mbo
logn
a
Via Aicardo
Via Giovanni Pezzotti
Via Balilla
Via Francesco Brioschi
Via Giulio Carcano
Via Ruggero Bonghi
Via
Giu
sepp
e M
eda
Via Venosa
Via Ennio
Via Tito Livio
Via Tertulliano
Via Sebino
Via
Latta
nzio
Via Monte Ortigara
Via Giovanni CenaVia Bezzecca
Via Augusto Anfossi
Vial
eM
onte
Nero
Via Spartaco
Via PaulloVia Antonio Fogazzaro
Via Simone d’Orsenigo
Via ClusoneVia Bergamo
Viale Lazio
Viale Cirene
Via
Friul
i
Via Sigieri
Via Pier LombardoVia Servilliano LattuadaVia Ludovico Muratori
Via Pietro Colletta
Via
Friu
li
Via
Friu
li
Piazzale
LibiaVia
Carlo
Bot
ta
Piaz zale Ferdinando Martin
i
Via Voghera
Via Valparaiso
Via Giuseppe Dezza
Via Lipari
Via AltinoPiazzaVesuvio
Via California
Via Enrico Stendhal
Via Cerano
Via Paolo Giovio
Via Ariberto
Via San Calocero
Viale Coni Zugna
Ripa di Porta Ticinese
Via Vigevano
Via Mort
araVia Barbavara
ViaTortona
Via Stampa
Via Rugabella
Corso di Porta Romana
ViaPantano
Via AmedeiVi
aO
lmet
to
Via CrocefissoVia Sant’Eufemia
Via
Con
cade
l Nav
iglio
Cor
so d
i Por
ta T
icin
ese
Via Santa
Croc
eViaScaldasole
Via A
rena
Via Sambuco
Viale BlignyViale Bligny
Via Salasco
Via Giuseppe Mercalli
Via San Luca
Via San MartinoVia Carlo Crivelli
Via Quadronno
Corso di Porta Vigentina
Via
Lesm
i
Via Lanzone Via Torino
Via Santa BarnabaVia
Car
lo F
regu
glia
Via Fontana
Via Pace
Via della Com
menda
Via Alfonso Lamarmora
Viale Sabotino
Via Orti
Via PolibioVia San Vittore
Via d
egli O
liveta
ni
Via Giacomo Leopardi
Via Vincenzo Monti
Via Torquato Tasso
Via Gabriele Rossetti
Via Vincenzo Monti
Via Vincenzo Monti
Via Niccolò Machiavelli
Corso Magenta
Via Giovanni Rasori
Via Mari
o Pag
ano
Via
Gio
rgio
Pal
lavic
ino
Via 20
Settem
bre
Via Giovanni Boccaccio
Viale Pietro
eMariaCur
ie
Via Senofonte
Via Eupili
Via Domenico Cirillo
Vial
e C
assi
odor
o
Via Giovanni da Procida
Via Francesco Londonio
Via Luigi Canonica
Via Luigi Canonica
Via And
rea M
asse
na
Via Bramante
Via Giordano BrunoVia Paolo Sarpi Via Paolo Sarpi
Viale Pasubio
Cor
so C
omo
Via Varese Via Marsala
Via
Solfe
rino
PortaTenaglia
Via della MoscovaVia della Moscova
Via
Dani
ele
Man
in
Via Montebello
Via Filippo Turati
Via
Cer
naia
Via Statuto
Via Palermo
Via Anfiteatro
Via Solferino
Via Fiori Chiari
Via
Vitto
r Pisa
ni
Via Palestro
Via Piave
Via San Gregorio
Via San Gregorio
Via Felice Casati
Viale TunisiaVia Panfilo Castaldi
Via
Lecc
oVi
a Lu
igi S
ette
mbr
ini
Via
Lodo
vico
Setta
laVi
a Ales
sand
ro Ta
dino
Via Nino Bixio
Via Giovanni Pascoli
Via Gustavo Modena
Via Gaio
Via Giuditta Sidoli
Via Carlo P
isacane
Via Carlo P
oerio
Via Melzo
Via Antonio K
ramer Via Carlo Goldoni Via Carlo Goldoni
Via Giulio U
berti
Via Luigi Vanvitelli
Via Achille Maiocchi
Via Paolo Frisi
Via Plinio
Via Plinio
Via Pinturicchio
Via
Giorgio
Jan
Via
Giovan
ni Ba
ttista
Mor
gagn
i
Via Benvenuto G
arofalo
Via Plinio
Via Bartolom
eo Eustachi
Via Enrico Nöe
Via CusaniVia Monte di P
ietà
Via del Lauro
Via
Terra
ggio
Via dell’Orso
Via Brera
Via Borgonuovo Via
dei G
iard
ini
Via Volfango Mozart
Corso Concordia
Via Pietro Mascagni
Corso Indipendenza
Via Macedonio Melloni
Corso Plebisciti
Via ArchimedeVia Archimede
Via Macedonio Melloni
Viale Piave
Viale Prem
uda
Via Goffredo M
ameli
Via Marcona Via Marcona
Via Cam
illo Hajech
Via Galvano Fiam
ma
Via Pasquale Sottocorno
Via Archimede
Via Marcona
ViaC
appuccio
ViaM
origiVia
Borrom
ei
Via San Maurilio
ViaAnd
egani ViaBigli
Via Laghetto
Via Santo Spirito
Via Gesù
Via della Spiga
Via Marina
Via Clerici
Via Broletto
Via Meravigli
Via Nirone
Via T
orino
Cors
o Eu
ropa
Via La
rga
Via Filippo Corridoni
Via Conservatorio
Via Gaetano D
onizetti
Via
Cerv
a
Via
Durin
i
Corso Monforte
Corso Giacomo Matteotti
Via Sant’Andrea
Piazza delDuomo
Via Giuseppe M
azzini
Via
Sant
a M
argh
erita
Via A
lessa
ndro
M
anzo
ni
Via Case Rotte
Via
San
Giov
anni
sul M
uro
Via della Posta
Via Sant’Orsola
ViaPao
loda
Can
nobio
Via Borgogna
Corso Vittorio Emanuele II
Via San Paolo
Via Orefici
Via
Nerin
o
Via Agnoello
Largo Augusto
Via Monte Napoleone
Corso Magenta
Via Rastrelli
Via dell’Unione
Seneca
Uruguay
Lampugnano
Bisceglie
Inganni
Primaticcio
Bande Nere
QT8
Lotto
AmendolaFiera
Buonarroti
Wagner
De Angeli
Gambara
Romolo
Genova
S.Agostino
S.Ambrogio
Pagano
Conciliazione
Maciachini
Garibaldi FS
Moscova
Lanza
CairoliCadornaTriennale
DuomoCordusio
Missori
Abbiategrasso
LamarmoraRomana
PortaRomana
S.Babila
Montenapoleone
PortaVenezia
Repubblica
Turati
Palestro
Centrale FSGioia
Sondrio
Zara
Rovereto
Turo
Pasteur
Loreto
PiolaLima
Brenta
Corvetto
Portodi Mare
Lambrate FS
Udine
Lodi TIBB
Caiazzo
addictlab.com
crea
tive t
hink
tank
TMCity Wear©
MILAN#167 Travel & Touristlab research & ideaswww.touristlab.org - [email protected]
BY KRISTOF VAN LANDSCHOOTKRISTOF VAN BRUSSELCITYBRANDING3.
AD!DICT 31
IDEASON
Raccordo per l’Autostrada del Sole
Viale Alcide De Gasperi
Cav
alca
via
Cas
cina
Gob
ba
Via
del M
are
Via Console Marcello
Via Console Marcello
Via Mac Mahon
Soprae
levata
Mon
te Cen
eriCav
alcav
ia Adri
ano B
acula
Soprae
levata
Ren
ato Serr
a
Viale T
eodo
rico
Viale P
aolo
Onorat
o Vigl
iani
Vial
eRe
nato
Serra
Viale Lodovico ScarampoViale E
ginardo
Viale Murillo
Viale Daniele R
anzoni
Viale Certosa
Viale Certosa
Viale Certosa
Viale Alcide De Gasperi
Via Luigi Rizzo
Via Gallarate
Via Gallarate
Via Gallarate
Via Harar Via Dessié Via dei Rospigliosi
Via Novara
Via Novara
Via NovaraVia
San
Giu
sto
Via Pio II
Via Arioli Venegoni
Via Alessio Olivieri
Via Filippo Mar
iaBe
ttram
i
Via Zurigo
Via Berna
Via Angelo InganniViaPrivata Bisceglie
Via Privata Bisceglie
Via Angelo Inganni
Strada Statale Nuova
Vigevanese
Via Lorenteggio
Via Milano
Via Milano
Via
Vitto
rio
Emanuele II
Via Lodovicoil M
oro
Via Lorenteggio
Via Lorenteggio
Via Lorenteggio
Via Vincenzo Foppa
Via Lodovico il Moro
Via Lodovico il Moro
Via Lodovico il Moro
Via Walter Tobagi
Via Privata Parenzo
Cavalcavia D
on Lorenzo Milani
Via Santa Rita da Cascia
Viale Famagosta
Via Giambellino
Via NovaraVia Rembrandt Via Rembrandt
Viale Ergisto BezziViale Ergisto Bezzi
Viale Misurata
Vial
e A
retu
sa
Via Simone Stratico Via Monreale
Via Gav
irate
Vial
e E
nric
o E
lia
PiazzaleLorenzo Lotto
Via Cenisio Via Cenisio
Corso Sempione
Corso Sempione
Via Cenisio
Via Marghera
Via Seprio
Corso Vercelli
Via
Gio
rgio
Was
hing
ton
Via
Gio
rgio
Was
hing
ton
Via Vincenzo Foppa
Piazza Napoli
Viale Legioni Romane
Via Bartolomeo d’Alviano
Vial
e P
isa
Piazzale Siena
Viale Famagosta
Via
Spez
ia
Viale Liguria
Viale Cassala
Piazzale delleM
ilizie
PiazzaPietro Fratin
i
Vial
e M
ar J
onio
Piazzale Seges
ta
Piazzale
Selinunte
Via Giovanni da Cermenate
Via
della
Chi
esa
Ros
sa
Via Medeghino
Via Lorenzo Vella
Via Volvinio
Via
Car
dina
le A
scan
io S
forz
a
Viale Tibaldi
Viale Toscana
Corso G
enov
a
Via Santa Sofia
Via
Fran
cesc
o Sf
orza
Via Edmondo De Amicis
Viale Papiniano
Via
Olona
Viale Gabriele D’Annunzio Viale Gian GaleazzoViale Gorizia
ViaVa
lenz
a
Vial
e di
Por
ta V
erce
llina
Piazza Castello
Viale Molière
ViaAntonio
Canova
Viale Elvezia Via Legnano
Via Luigi Nono
Via Ceresio Via
Car
lo F
arin
i
Bast
ioni
di P
orta
Vol
ta
Bastioni di Porta Nuova
Via Valtellina
Via
Valte
llina
Viale Luigi BodioViale Edoardo Jenner
Viale Marche
Via Populonia
Via Gioacchino M
urat
Via
Vala
ssin
a
Via
Zara
Via
Zara
Viale MarcheViale Lunigiana
Viale LunigianaViale Brianza
Via M
elchio
rre G
ioia
Via M
elchio
rre G
ioia
Cors
o Bu
enos
Aire
s
Cors
o Bu
enos
Aire
s
Bastioni di Porta Venezia
PiazzaC
astello
ForoBuonaparte
Via Mercato
Via PontaccioVia Fatebenefratelli
Via Senato
Corso
Ven
ezia
Viale Luigi Majno
Viale Bianca Maria
Via
Umbe
rtoVi
scon
tidi
Mod
rone
Corso di Porta Vittoria Corso 22 Marzo Corso 22 Marzo Corso 22 Marzo
Corso di Porta Romana
Viale Beatrice d’Este Viale Engelo Filippetti
Corso Lodi
Vial
e Em
ilio C
alda
ra
Vial
eRe
gina
Margh
erita
Via Carlo B
azziVia C
arlo Bazzi
Via Giuseppe R
ipamonti
Via Giuseppe R
ipamonti
Viale Isonzo Piazza TrentoViale Isonzo
Vial
e Um
bria
Via Giacomo Antonini
Viale Ortles
Viale Ortles
Via Bernando Quaranta
Via Virgilio Ferrari
Via Virgilio Ferrari
Via Giuseppe R
ipamonti
Vial
e M
onza
Vial
e M
onza
Vial
e M
onza
Vial
e M
onza
Via Giuseppe G
iacosa
Via Pad
ova
Via Nicola Antonio Porpora Via Nicola Antonio PorporaVia Andrea Cos
ta
ViaRuggero
Leoncavallo
Via Palmanov
a
Piazz
ale Loreto
Viale Lombardia
Viale Lombardia
Viale Rom
agnaViale R
omagna
Viale Cam
paniaViale M
oliseViale M
oliseViale P
uglieViale P
uglieViale Lucania
Corso Lodi
Corso LodiViale Brenta
Viale Bacchiglione
Via Carlo MarocchettiVia Polesine
Via Marco d’Agrate
Via Arcivescovo Romilli
ViaBessarione
Via Ravenna
Via F
abio
Massim
o
Vial
e U
mbr
ia
Viale Corsica Viale Corsica
Viale Piceno
Viale dei Mille
Viale Abruzzi
Viale Toscana
Via
dei M
issa
glia
Via Maestri Campionesi
Via
Cador
e
Via
Cal
ataf
imi
Via Vilfredo Pareto
Via Alzaia Trento
Via Alzaia Trento
Via Buccinasco
Via Giorgio Merula
Via Valpolicella
Via Tre Castelli
Via Valpolicella
Via Bardolino
Via Baro
na
Via Buccinasco
Via Enna
Via Guido Martinelli
Via Camillo Giussani
Via Privata Mulino
Via Mantegna
Via Giuseppe Garibaldi
Via BuccinascoVia Tintoretto
Via Giotto
Via 2 Giugno
Via degli Alpini
Via degli Artigiani
Via Giuseppe Mazzini
ViaFilippo
Turati
ViaAchilleG
rand i
ViaFrancesco
Petrarca
Via Fiume
Via Santa Adele
Via Galileo GalileiVia Nino Bixio
Via Vincenzo Monti
Via Giuseppe Parini
Via NearcoVia A. Solari
Via Niccolò Copernico
Via Privata Francesco Gonin
Via Melako
ff
Via PitagoraVia Don Flaminio Tornaghi
Via Anna Kuliscioff
Via Giovanni Bensi
Via Marco Polo
Via Robert Koch
Via Travaglia
Via Leonardo da Vinci
Via Quintino Sella
Via del Cardellino
Via dello Storno
Via Val Bavona
Via della Rondine
Via dell’UsignoloVia dell’AllodolaVia Lucca
Via Lucerna
Via Viterbo
Via Creta
Via Sella Nuova
Via della Rovere
Via Simone Saint Bon
Via delle Forze Armate
Via delle Forze Armate
Via delle forze Armate
ViaFratelli Zoia
ViaValdagno Via
Osteno
Via Lucerna
Via Cardinale Tosi
Via
F rate
lliZo
ia
Via Fratelli Zoia
Via Carlo M
arx
Via Giulio Ferreri
ViaPassodi Fargorida
Via Fratelli Bozzi
ViaStoro
Via
Fede
rico
Tesi
o
Via Patroclo
Via Achille
Via
dei P
icco
lom
ini
Via
Feto
nte Via Pegaso
Via Pinerolo
Via Privata Bisanzio
ViaPatroclo
Via Ippodromo
Via Ippodromo
ViaEugenio
Montale
Via Ippodromo
Via Antonio Cechov
Via GiulioNatta
Via Lampugnano
Via Ugo Betti
Via Ugo Betti
Via Ugo Ojetti
Via Antonio Cechov
Via
Ugo
Betti
Via Benedetto Croce
Via Benedetto Croce
Via Adolfo
Omodeo
Via Uruguay
Via Giacomo Querenghi
Via
Urug
uay
Via Uruguay
Via
Vene
zuel
a
Via Vergate
Via CastellanzaVia Privata Cefalù
Via Busto A
rsizio
Via delle Ande
Vi
a Sem Benelli
Via Gallarate
Via Gallarate
Via Privata Gadames
Via Privata Grosio
Alzaia Naviglio Grande
Via Giambellino
Via Giam
bellino
Vai Manzano Via degli Apuli
Via dei Tulipani
Via
Paol
o Se
gner
i
Largo FatimaVia dei Giacinti
Via Cascina Corba
Via delle Genziane
Via Antonio Panizzi
Via Luigi Soderini
Via Luigi Soderini
Via Luigi Soderini
Via delle Camelie
Via degli AnemoniVia Arzaga
Via Arzaga
Via Pietro Rondoni
Via Francesco Primaticcio
Via Francesco Primaticcio Vi
ale
San
Gim
igna
no
Via dei Gigli
Via delle Viole
Via dei Giaggioli
Via degli AstriVia dei Ciclam
ini
Via Giovanni Labus
Via CrimeaVia Tonezza
Via delle Tuberose
Via delle OrchideeVia dei Bened
ettin
i
Via Desenzano
Via Privata Moncalvo
Via Pasquale Fornari
Via Marostica
Viale Caterina da Forlì
Via delle Forze Armate
Via Tommaso GulliVia Jacopo Palma
Via Pisa
nello
Via Oso
ppo
Via Gius
eppe
Mas
saren
ti
Via Don Carlo Gnocchi Via Privata GianicoloVia Antonio Pianella
Via Alfonso Capecelatro
Via Matteo Civitali
Via Matteo Civitali
Via Dan
iele R
icciar
elli
Via Pes
sano
Via Bernando Zamagna
Via Isacco Newton
Via Gozzadini
Via Vod
ice
Via Carlo Dolci
Via
Gar
egna
no
Via Giovanni da U
dineVia Ludovico di Brem
e
Via Carlo Espinasse
Via Varesina
Via Varesina
Via Francesco De Lemene
ViaC
ivenna
Via Tibullo
Via Barnaba Oriani
Via Antonio S
ant’Elia
Via Giulio Natta
Via Trenno
Via Diomede
Via Diomede
Via Angelico Salmoiraghi
Via Giovanni Cimabue
Via
Iser
nia
Via Nago
Via Collecchio
Via
Br
eguzzo
Via
Leric
i
Via Martino BassiVia Marco Cremosano
Via Enrico
Terz
aghi
Via Diomede
Via
Dio
med
eViale Federico Caprilli
Via degli Ottoboni
Via
degli
Ode
scalc
hi
Viadegli Aleram
iVia
degl
i Ald
obra
ndin
i
Via Palatino
Via La
veno
Via Teramo
Via
Voltr
i Via Ovada Via Ovada
Viale Faenza Viale Faenza
Via Barona
Via Baro
naVi
a Bo
ffalor
a
Via Don Primo Mazzoleri
Via A
gosti
no D
epre
tis
Via
San
Vigi
lio
Via Antonio Di Rudini
Via
San
Paoli
no
Viale Om
ero
Via Augusto Osimo
ViaFabio Mass
imo
Via San Dionigi
Via Nico
lò Bara
bino
Via dei Panigarola
ViaSan
Dionigi
Via
Pom
posa
Via Vittorio Barzoni
Via Carlo Boncompagni
Via Vincenzo Toffetti
Via Vincenzo Toffetti
Via Pietro e Giuseppe Pestagalli
Via dell’Assunta
Via dell’Assunta
ViaVaiano Valle
Via Gargano
Via Broni
Via Noto
ViaVal di Sole
Via Bernardino Verro
Via Adela
ide
Coari
Via SibariVia dell’Assunta
Via Lampedusa
Via Campazzino
Via Campazzi
no
Via Stadera
Via NeeraVia Neera
Via Nicola Palmieri
Via Francesco De Sanctis
ViaR
obertoBellarm
ino
ViaFelicePerussiaVi
a
Attilio Cassoni Via
Lodo
vico
Mon
tega
ni
Larg
o Pr
omes
si S
posi
Via Agilulfo
Via Santa Teresa
Via
Ulis
se D
ini
Via
Anto
nio
Gio
vano
laVi
a Fr
a’ C
risto
foro
Via
San
Vi
gilio
Via
San
Vigi
lio
Via SanPaolino
Via Brivio
Viale dei Pioppi
Viale E
rcolan
o
Via Cesare Airaghi
Via Villapizz
one
Via Casella
Via Marcantonio Dal Re
Via Bram
antin
o
Via Privatadei FrassiniVia Jacopino da Tradete
Via Grigna
Via Privata Chiari
Via Monte Generoso
Via Varesina
Via Giovanni Antonio Plana
Via Lorenzo Bartolini
Viale
Ach
ille P
apa
Via Grosotto
ViaTavazzano
Via Valc
ava Via
Giovan
ni Dup
ré
Via Gius
eppe
Arimon
di
Via Fran
cesc
o Cara
cciol
o
Via Marco Ulpio Traiano
Via Bart
olomeo
Coll
eoni
Via Aron
a
Via Ind
ustria
Est
Via Ind
ustria
Ove
st
Via Priv
ata M
eloria
Via Seb
astia
no Ven
iero
Via Pao
lo Ucc
ello
Via Mas
accio
Via Filip
po C
arcan
o
Via Dom
enich
ino
Via Francesco Albani
Via Monte Rosa
Via Monte Bianco
Vial
e de
i Pre
fabb
ricat
i
Viale Duilio
Via
Alc
uino
Viale Duilio
Via Mosè Bianchi
Via Mosè Bianchi
Via Monte Rosa
Via Eschilo
Viale Bellisario
Via Tizia
no
Via Albe
rto M
ario
Via Corr
eggio
Via Vitto
ria C
olonn
a
ViaSan
Siro
Via Federico Faruffini
Via Carlo Ravizza
Via Raff
aello
Sanzio
Via Giotto
Via
Pier
o Ca
ppon
i
Via Belfiore
Via Giacomo Watt
Via
Mor
imon
do
Via
Am
brog
io B
inda
Via Bonaventura Zumbini
ViaFelice
Venosta
Via Bari ViaModica
Via
Biel
la
Via Taranto
Via Salerno
Via Bari
Via Eugenio Curiel
Via Ettore Ponti
Via Franco Tosi
Via Malaga
Via Savona
Via Savona
Via Savona
Via Savona
Via TortonaVia TortonaVia Vespri Siciliani
Via Mario Donati
Via Massaua
Via Tagiura
Via Cola di Rienzo
Via Andrea Solari
Via Stromboli
Via Egadi
Via
Gia
com
o Bo
ni
Via
Dom
enic
o C
imar
osa
Via Elba
Piazza Po
Via Etna
Via Caccialepori
Via Giuseppe Frua
Piazza Piemonte
Via dei Gracchi
Piazza Sicilia
Via Trieste
Via Volterra
Via
Sard
egna
Via Costanza
Via Roncaglia
Piazzale Tripoli
Via Fezzan
VialeEt
iopia
Via Leone Tolstoi
Via
Rom
olo
Ges
si
Viale Misurata
Via Sirte Via Montecatini
Via Leone Tolstoi
Piazza Napoli
Via Pesto
Via Enrico Caviglia
Via Sulmona
Via Fratelli Rosselli
Via Gius
eppe
Avez
zana
VIaTertulliano
Via
Vinc
enzo
Toffe
tti
ViaCodogno
Via Sacile
Via
Zam
a
Via
Zam
a
Via Zama
Via del Turchino
Via Monte Cimone
Via
Vars
avia
Via Paolo M
aspero
Via Cesare Lombroso
Via Apuleio
Via Giacomo Zanella
Viale Argonne Viale Argonne
Via Francesco Reina
Via Lomellina
Via Negroli
Via Negroli
Via Cardinale M
ezzofanti
Via Ostiglia
Via Lu
igi F
rapp
oli
Via Beato Angelico
Via Moretto da Brescia
Via Luigi Mangiagalli
Via Canaletto
Via Sangallo
Via Gaspare A
selli
Via Dalm
azio Birago
Via Illirico
Via Ajaccio
Via Filippo Tajani
Piazzale Susa
Via
Rob
erto
Ardi
gò
Via Cam
illo Gogli
Via Giuseppe P
onzio
Via Cam
illo Gogli
Via Celeste C
lericetti
Via Giovanni Celoria
Via Camillo Gogli
Via Edoardo Bassini
Via Carlo Valvassori P
eroniVia C
arlo Valvassori Peroni
Via Antonio G
rossich
Via Giuseppe P
onzio
Via Antonio B
azzini
Via Andrea M
aria Am
père
Via Felice Poggi
Via della Sila
Via Teodosio
Via Astolfo
Via Giovanin Pacini
Via Vallazze
Via Vallazze
Via Niccolò Jom
melli
Via Alfredo C
atalani
Via Accadem
ia
Via Eugenio Carpi
ViaM
onteN
evoso
Via Adolfo Wildt
Via Casoretto
Via Teodosio
Via Plezzo
Via Lambrate
Via Clitumno
Via Ronchi
Via Carnia
Via Monfalcone
Via Plezzo
Via Pordenone
Via Tolmezzo
Via Sangro
Via ArquàVia Aldo Tarabella
Via Pad
ova
Via Angelo Mosso
Via CarloEsterle
ViaLeonardo
Cam
bini
Via
Mon
falco
ne
Via Oropa
Via Privata Benadir
Via Agordat
Via Pad
ova
Via Policarpo Petrocchi
Via dei Valtorta
Via dei Valtorta
Via Pad
ova
Via Priv
ata P
aolo
Paruta
Via Luigi Prinetti
Via Jesi
Via Stamira d’Ancona
Via Adelaide Bono Cairoli
Via Gerolam
o Rovetta
Via Giovanni Pontano
Via Giuseppe Candiani
Via Filippo Baldinucci
Via Antonio Carnevali
Via Emilio Broglio
Via Luigi Mercantini
Strada Privata Colico
Via degli ImbrianiVia D
erganino Via Nino Besozzi
Via Privata Angiolo Maffucci
ViaPrivata
Catone
Via Edoardo Jenner
PiazzaleLugano
Via Giuseppe G
uerzoni
Via Calabria
Via Resegone
Via LivignoVia Livigno
Via Legnone
Viale Stelvio
Viale Stelvio
Viale Nazario Sauro
Viale Giovanni Keplero
Via
Paol
o Ba
ssi
Via
Lario
Via
Lario
Via GiulioBe
linza
ghi
Via Legnone
Via Benigno Crespi
Via Luigi Manzotti
Via Monte San Genesio
Via Privata Fiuggi
Via Cufra
Via Taormina
Via AiroloVia Sarzana
Via Trescore
Via Ala
Via Asmara
Via
Vegl
ia
Via
Vegl
ia
Via
Vegl
ia
Via
Arbe
Via
Arbe
Via
Arbe
ViaMon
talbin
o
Via
Villa
Mira
bello
Via
Priva
taO
rioVe
rgan
i
ViaPr
ivat
aR
enat
oBi
rolli
Via Privata Giovanni Cagliero
Via Adeodato Ressi
Via Privata Belgirate
Via
Mel
chio
rreG
ioia
Via
Emilio
deM
arch
i
Via Privata Tarvisio
Via
Gianfra
nco
Zure
tti
Via Lese
Via Spoleto
Via
Ferra
nte A
porti
Via Martiri Oscuri Via Rovereto
Viale Monza
Via
Car
loConti
Via
Rovigno
Via
Mer
ano
Via Rho
Via Com
une Antico
Via Carlo Conti
Via Jean Jaurès
Via Prospero Finzi
Via Bolzano
Via Piero della Francesca
ViaBullona
ViaC
orleone
Via Lo
sann
a
Via Ezio
Biondi
Via Saro
nno
Via Giova
nni Battis
ta Bertini
Via Mon
visio
Via Lo
dovic
o Cas
telve
tro
Via
Frat
elli
Indu
no
Via Paolo Lomazzo
Via Nicolò Tartaglia
Via Messina
Via Messina
Via Stilicone
Via Mac Mahon
Via Tolentino
Via Giuseppe Govone
Via Giuseppe Govone
Via Aosta
Via Ces
ena
Via Prin
cipe E
ugen
io
Viale dell’Aprica
Via Alserio
Via Pastrengo
ViaPietro
Maroncelli
Viale Luigi Sturzo
Via Toce
Via Cusio
Via Ugo Bassi
Via della Boscaglia
Via
Col
a M
onta
no
Via Messina
Via Adda
Via Vitruvio
Via Enrico PetrellaVia Nicola Piccinni
Viale Gran SassoViale Gran Sasso
Via Giuseppe Luosi
Via Termopoli
Via dei TransitiVia Luigi Pasteur
Via
Ferra
nte A
porti
Via
Sope
rga
Via
Sope
rga
Via
Crist
ofor
o G
luck
Via Nino Oxilia
Via Luigi Varanini
Via Sant’Alessandro Sauli
Via G
iulio
e Cor
rado
Ven
ini
Via B
erold
o
Via Natale Battaglia
Via
Edol
o
Via
Piet
ro B
orsi
eri
Via Federico Confalonieri
Via Gaetano De Castillia
Via Sebenico
piazzale
Lagosta
Via
Torq
uato
Tar
amel
liVi
a Ip
polit
o R
osel
lini
Via
Erco
le O
ldof
redi
Via
Priv
ata
Lanc
iano
Via Pola
Via Filippo Sassetti
Via Luigi Galvani
Viale Sondrio
Via Tonale
Via Tonale
Via Giacomo Carissimi
Via Stresa
Via
Tim
avo
Via C
oper
nico
Via C
oper
nico
Via
Giovanni
Battis
taSa
mm
artin
i
Via F
abio
Filzi
Via
Mau
ro M
acch
i
Via
Robe
rto L
epet
it
Via Carlo D
’Adda
Via Eugenio VilloresiVia Elia Lom
bardini
Via Filippo Argelati
Alza
ia N
avig
lio P
aves
e
Cor
so S
an G
otta
rdo
Via Pietro Custodi
ViaMag
olfa
Via Odoardo TabacchiVia Roberto Sarfatti
Via Giulio Romano Via Piacenza
Via Carlo Vittadini
Via Pompeo Leoni
Via
Adig
e Via MantovaVia Trebbia
Via Corn
elio T
acito Via Tertulliano
Via Leo Longanesi
Via Nervesa
Via
Enric
oG
onza
les
Via Crem
a
Via Balduccio da Pisa Via Verbano
Via Breno
Via Oglio
Via Gardone
Via Riva di Trento
Via Mincio
Via Cassano d’Adda
Via Benaco
Via Valsugana
Via Brembo
Via
Brem
bo
Via Giovanni Lorenzini
Via Serio
Via Adam
elioVia C
ondino
Via Orobia
Via Barletta
Via
Rut
ilia
Via dei Fontanili
Via dei Fontanili
Via Bernardino Verro
Via Vignola
Via Carl
o Torr
e
Via Enrico Schievano
Via Italo Svevo
Via Valsolda
Via Imperia
Via Santander Via
Mon
cucc
o
Via Felice LopeD
eVega
Via Pietro Filargo
Via Franco Russoli
Via Imperia
Via Rimini
Via
Bor
digh
era
Via
Gio
vann
i Seg
antin
i
Via Giosuè Borsi Via Pavia
Via Conchetta
Via Eva
ngeli
sta To
rrice
lli
Via
Gia
mbo
logn
a
Via Aicardo
Via Giovanni Pezzotti
Via Balilla
Via Francesco Brioschi
Via Giulio Carcano
Via Ruggero Bonghi
Via
Giu
sepp
e M
eda
Via Venosa
Via Ennio
Via Tito Livio
Via Tertulliano
Via Sebino
Via
Latta
nzio
Via Monte Ortigara
Via Giovanni CenaVia Bezzecca
Via Augusto Anfossi
Vial
eM
onte
Nero
Via Spartaco
Via PaulloVia Antonio Fogazzaro
Via Simone d’Orsenigo
Via ClusoneVia Bergamo
Viale Lazio
Viale Cirene
Via
Friul
i
Via Sigieri
Via Pier LombardoVia Servilliano LattuadaVia Ludovico Muratori
Via Pietro Colletta
Via
Friu
li
Via
Friu
li
Piazzale
LibiaVia
Carlo
Bot
ta
Piaz zale Ferdinando Martin
i
Via Voghera
Via Valparaiso
Via Giuseppe Dezza
Via Lipari
Via AltinoPiazzaVesuvio
Via California
Via Enrico Stendhal
Via Cerano
Via Paolo Giovio
Via Ariberto
Via San Calocero
Viale Coni Zugna
Ripa di Porta Ticinese
Via Vigevano
Via Mort
araVia Barbavara
ViaTortona
Via Stampa
Via Rugabella
Corso di Porta Romana
ViaPantano
Via AmedeiVi
aO
lmet
to
Via CrocefissoVia Sant’Eufemia
Via
Con
cade
l Nav
iglio
Cor
so d
i Por
ta T
icin
ese
Via Santa
Croc
eViaScaldasole
Via A
rena
Via Sambuco
Viale BlignyViale Bligny
Via Salasco
Via Giuseppe Mercalli
Via San Luca
Via San MartinoVia Carlo Crivelli
Via Quadronno
Corso di Porta Vigentina
Via
Lesm
i
Via Lanzone Via Torino
Via Santa BarnabaVia
Car
lo F
regu
glia
Via Fontana
Via Pace
Via della Com
menda
Via Alfonso Lamarmora
Viale Sabotino
Via Orti
Via PolibioVia San Vittore
Via d
egli O
liveta
ni
Via Giacomo Leopardi
Via Vincenzo Monti
Via Torquato Tasso
Via Gabriele Rossetti
Via Vincenzo Monti
Via Vincenzo Monti
Via Niccolò Machiavelli
Corso Magenta
Via Giovanni Rasori
Via Mari
o Pag
ano
Via
Gio
rgio
Pal
lavic
ino
Via 20
Settem
bre
Via Giovanni Boccaccio
Viale Pietro
eMariaCur
ie
Via Senofonte
Via Eupili
Via Domenico Cirillo
Vial
e C
assi
odor
o
Via Giovanni da Procida
Via Francesco Londonio
Via Luigi Canonica
Via Luigi Canonica
Via And
rea M
asse
na
Via Bramante
Via Giordano BrunoVia Paolo Sarpi Via Paolo Sarpi
Viale Pasubio
Cor
so C
omo
Via Varese Via Marsala
Via
Solfe
rino
PortaTenaglia
Via della MoscovaVia della Moscova
Via
Dani
ele
Man
in
Via Montebello
Via Filippo Turati
Via
Cer
naia
Via Statuto
Via Palermo
Via Anfiteatro
Via Solferino
Via Fiori Chiari
Via
Vitto
r Pisa
ni
Via Palestro
Via Piave
Via San Gregorio
Via San Gregorio
Via Felice Casati
Viale TunisiaVia Panfilo Castaldi
Via
Lecc
oVi
a Lu
igi S
ette
mbr
ini
Via
Lodo
vico
Setta
laVi
a Ales
sand
ro Ta
dino
Via Nino Bixio
Via Giovanni Pascoli
Via Gustavo Modena
Via Gaio
Via Giuditta Sidoli
Via Carlo P
isacane
Via Carlo P
oerio
Via Melzo
Via Antonio K
ramer Via Carlo Goldoni Via Carlo Goldoni
Via Giulio U
berti
Via Luigi Vanvitelli
Via Achille Maiocchi
Via Paolo Frisi
Via Plinio
Via Plinio
Via Pinturicchio
Via
Giorgio
Jan
Via
Giovan
ni Ba
ttista
Mor
gagn
i
Via Benvenuto G
arofalo
Via Plinio
Via Bartolom
eo Eustachi
Via Enrico Nöe
Via CusaniVia Monte di P
ietà
Via del Lauro
Via
Terra
ggio
Via dell’OrsoVia Brera
Via Borgonuovo Via
dei G
iard
ini
Via Volfango Mozart
Corso Concordia
Via Pietro Mascagni
Corso Indipendenza
Via Macedonio Melloni
Corso Plebisciti
Via ArchimedeVia Archimede
Via Macedonio Melloni
Viale Piave
Viale Prem
uda
Via Goffredo M
ameli
Via Marcona Via Marcona
Via Cam
illo Hajech
Via Galvano Fiam
ma
Via Pasquale Sottocorno
Via Archimede
Via Marcona
ViaC
appuccio
ViaM
origiVia
Borrom
ei
Via San Maurilio
ViaAnd
egani ViaBigli
Via Laghetto
Via Santo Spirito
Via Gesù
Via della Spiga
Via Marina
Via Clerici
Via Broletto
Via Meravigli
Via Nirone
Via T
orino
Cors
o Eu
ropa
Via La
rga
Via Filippo Corridoni
Via Conservatorio
Via Gaetano D
onizetti
Via
Cerv
a
Via
Durin
i
Corso Monforte
Corso Giacomo Matteotti
Via Sant’Andrea
Piazza delDuomo
Via Giuseppe M
azzini
Via
Sant
a M
argh
erita
Via A
lessa
ndro
M
anzo
ni
Via Case Rotte
Via
San
Giov
anni
sul M
uro
Via della Posta
Via Sant’Orsola
ViaPao
loda
Can
nobio
Via Borgogna
Corso Vittorio Emanuele II
Via San Paolo
Via Orefici
Via
Nerin
o
Via Agnoello
Largo Augusto
Via Monte Napoleone
Corso Magenta
Via Rastrelli
Via dell’Unione
Seneca
Uruguay
Lampugnano
Bisceglie
Inganni
Primaticcio
Bande Nere
QT8
Lotto
AmendolaFiera
Buonarroti
Wagner
De Angeli
Gambara
Romolo
Genova
S.Agostino
S.Ambrogio
Pagano
Conciliazione
Maciachini
Garibaldi FS
Moscova
Lanza
CairoliCadornaTriennale
DuomoCordusio
Missori
Abbiategrasso
LamarmoraRomana
PortaRomana
S.Babila
Montenapoleone
PortaVenezia
Repubblica
Turati
Palestro
Centrale FSGioia
Sondrio
Zara
Rovereto
Turo
Pasteur
Loreto
PiolaLima
Brenta
Corvetto
Portodi Mare
Lambrate FS
Udine
Lodi TIBB
Caiazzo
addictlab.com
crea
tive t
hink
tank
TMCity Wear©
MILAN#167 Travel & Touristlab research & ideaswww.touristlab.org - [email protected]
BY KRISTOF VAN LANDSCHOOTKRISTOF VAN BRUSSEL
Concepts on regional and geo-branding, destination branding, and ideas for new tools for tourists.
CITYBRANDING
AD!DICT 31
IDEASON
IDEA#3.1CITYBRANDING
CITYWEAR
,WHATTake the city with youwherever you go. When wan-dering through the streets, you can wear this ‘citywear’ as a fashion accessory. Yet when lost, you an use it as a map. Different applications are pos-sible, from bags over scarfs to tents.
nINSIGHTSOffering these products extend the city visiting experience. It can be gifts, functional tools or emotional souvenirs.It can be pre-travel, post-travel or at destination.
The concept can be adapted to suit destination branding or marketing needs.
The name ‘city wear’ might not be appropriate. More like ‘Geolocalisation fashion ac-cessories’.
Think of golf courts, bike tours, hikes, theme walks etc.
gNEXTSTEPS
Create a range of touristlab products.
photo : Stephanie Duval
BYJAN VAN MOL
68
IDEA#3.2CITYBRANDING
URBANTALES
,WHATUrban Tales brings the stories of outdoor urban spaces into the built en-vironment. A time-based piece of environmental typography combines form with shadow, to create a temporal narrative.
nINSIGHTSHow can a city have it’s own identity? And how can we communicate about that? Maybe by having a typeface made with ele-ments out of the city.
Remember the Fun Lab project (Ad!dict on Muta-tion) that reconstructed the shadows of the New York Twin towers right before the moment they collapsed. Or the New York typeface based on walks on the street grid in New York.
gNEXTSTEPS
possible Touristlab project: “URBATYPOGRA-PHY”
Invite a typographer to start working on a typeface that reflects a city. For each city we can create a different alphabet.
BYKATIE BEVIN
IDEA#3.3CITYBRANDING
GEOTAGGINGBYADDICTLAB RESEARCH
,WHAT
Some people interpreted the Geotaggers’ World Atlas maps to be maps of tourism. This set is an attempt to figure out if that is really true. Some cities (for example Las Vegas and Venice) do seem to be photographed almost entirely by tourists. Others seem to have many pictures taken in piaces that tour-ists don’t visit.
Blue points on the map are pictures taken by locals (people who have taken pictures in this city dated over a range of a month or more).
Red points are pictures taken by tourists (people who seem to be a local of a different city and who took pictures in this city for less than a month).
Yellow points are pictures where it can’t be determined whether or not the photographer was a tourist (be-cause they haven’t taken pictures anywhere for over a month). They are probably tourists but might just not post many pictures at all.
The maps are ordered by the num-ber of pictures taken by locals.
http://www.flickr.com/photos/walkingsf/sets/72157624209158632/
CITYBRANDING
CITYSHUFFLER: USER’S PERSPECTIVE
Basically it is a random inspirational city search that enables users (tourists) to discover a city on their iPad in a completely new fashion. It is a vi-sual experience: all photos are retrieved from In-stagram. By bookmarking the imagery they like, a user can create a cool and up-to-date personal-ized city guide. In many respects CityShuffler is almost a realtime “what’s happening”-window to a city.
CITYSHUFFLER: MARKETING PERSPECTIVE
CS is not a straightforward search , it is a “cu-rated search”.
Curation is a hot topic and by performing a targetted search CS actually is a curation service! This can be considered the backend part of the application that will enable the app to be FREE and still earn money. [Yay, the Holy Grail!]
Setting up a good query will take some time but also is an ongoing thing! In a city, things hap-pen, trends are born, new hashtags are created and they need to be added to the query equa-tion in a flexible way. Because of that we need to migrate the query/search component out of the application itself. This way a user will never need to upgrade the app in order to get better results! The composition of the queries (basi-cally a bunch of text strings, tags, user names etc.) should be stored on a server. Don’t imagine a big server space and fees [think of it dropbox-
sized]. So when a user performs a Shuffler-search the CityShuffler app first will retrieve the latest query data from the server before Instagram will be connected. This way curation becomes a real service!
CURATION AS A SERVICE
CaaS ; ) = Finetuning the curation algorythm by manually adding tags and more.
CaaS might involve:
- Manually adding tags both to withdraw or favor certain photos- Maybe even shift the geotag focus (5k-range) due to temporary events you want to cover- Blacklisting users to filter out users that really have nothing to offer - Favoring the “CaaS”-taker (or sponsor to use a dirty word)- Offering a publication service to the CaaS-taker: by posting provided pictures on a regular basis under different usernames (which can be favored due to hidden machine tags)- Doing true curation of the promoted dedicated CityShuffler tagged photos (eg #MilanoCS) and giving them a “Featured” status - “Featured” competition idea… could spark the CS community
Add to that a service that pulls statistics from the behavior of the CityShuffler-users and you’ve got a package that is valuable and can be promoted.This would be preferable subscription based service.
CITYSHUFFLER USE CASE
The Brussels CityShuffler: powered by Instagram and curated by Toerisme Vlaanderen
A sponsor promotes the CityShuffler publication it “curates”.When the sponsor drops out, the application lives on and can benefit from the CityShuffler brand (curated by CityShuffler).
CITYSHUFFLER IS A SERIES, SHUFFLERGUIDE THE BRAND!
The fact that the targetted search is flexible and an application is easily skinned makes it possible to drop the City and also aim for theme-based Shufflers!
The geo-tagging will become less important and focus should shift to Instagram tags.The target group here should be industry-organi-zations rather than commercial brands.
E.g. BeerShuffler : powered by Instagram and curated by the Union of Belgian Brewers
BeerShufflerFoodieShufflerDesignShuffleretc…
POSSIBLYDEVELOPEDASADDICTLABPRODUCT
IDEA#3.4 BY KRISTOF VAN LANDSCHOOTKRISTOF VAN BRUSSEL
CITYSHUFFLER
SOCIAL MEDIA
IDEA#3.5 BYKRISTOF VAN BRUSSEL
CITYBRANDING
TOURISTGEOTAGGING
76
,
WHATThis is a journey into sound
For tourism geo-tagging - leaving behind your position on the globe via a GPS system - is a gift from heaven!
Thanks to the smart phone revolu-tion almost everybody has a GPS device in his pockets. Millions of photos and videos are shared. People no longer need to bother where their imagery was taken: the geo-tag pins it on the map. For some odd reason however one sensation has been underexplored in the geo-tagging equation: SOUND.
“This is a journey into sound” is a plea for geo-tagging sound and explores concepts that turn tagged soundbits into useful travel and tourism data.
g
NEXTSTEPSWe see possible Touristlab projects:
• Developing this and comparable apps in
a special Touristlab Social Media department. • offering services to players in the tourist market.
,
WHATFocus on sound: a social network for geotagged sound-bits
EIGHT O’CLOCK SHARP UNDER THE MENIN MEMORIAL GATE THEY PLAY THE LAST POST.
The SoundTrackr app aims at recording typical sounds and sound-scapes on location. Users act as sound scouts and feed a sonic databank. These tracks are use-ful assets for touristic websites (e.g. Tripadvisor) and could be integrated with Google Maps. So if you are in need of a soundtrack to a slideshow you brought back from your holiday: tap into the SoundtrackR database…
g
NEXTSTEPSWe see possible a number of possible Touristlab projects:
• Developing this and comparable apps in a special Touristlab Social Media department.
• Bringing this and other apps to market.
• Offering services to players in the tourist market.
SOCIAL MEDIA
IDEA#3.6 BYKRISTOF VAN BRUSSEL
CITYBRANDING
SOUNDTRACKR
78
,
WHATFOCUS ON VOICE MESSAGING: YOUR ANNOTATION TOOL ON THE GO.
The SoundTripR app records sounds & messages and nails them their actual location.
All sound-bits are stored locally on your smart phone and are placed on a map. This way you can revive your journey as a vocal road trip. When required you can share these voice messages on Facebook and Twitter. Note that SoundTripR doubles as a cool photo annotation tool!
g
NEXTSTEPSWe see possible Touristlab projects:
• Developing this and comparable apps in
a special Touristlab Social Media department.
• Bringing this and other apps to market.
• Offering services to players in the tourist market.
SOCIAL MEDIA
IDEA#3.7 BYKRISTOF VAN BRUSSEL
CITYBRANDING
SOUNDTRIPRAmaaaaaaaaaaaazing!!?
Oh my God! Guess who we’ve just seen…
Sorry we’re not at home for your birthday…Happy Birthday Mum!So we’re singing all: Hap-py Birthday to you…
Amaaaaaaaaaaaazing!!?
“The terrace of artist café Witzli Poetzli is the ideal to take a closer look at the cathedral. If you are inter-ested in local beers order a “Bolleke”…”
SOCIAL MEDIA
IDEA#3.8 BYKRISTOF VAN BRUSSEL
CITYBRANDING
SOUNDGUIDR
,
WHATFOCUS ON GUIDED WALKS: GUIDED TOUR APPS TURN YOUR SMARTPHONE INTO A TOURISTIC GPS!
With the SoundGuidR app on the iPhone, tourists can walk around with their earbuds on. At the points of interest the geotag will activate the voice of a guide. (To avoid expensive roaming costs the app allows you to preload guided walks at home.)
The SoundGuidR system enables guides to upload and update their speeches online and pin them on the map. It’s their design tool for guided walks. From historic walks to personal shopping… a wide variety of SoundGuidR applications are possible.
g
NEXTSTEPSWe see possible Touristlab projects:
• Developing this and comparable apps in
a special Touristlab Social Media department.
extra idea: click on your personal guide. Choose your profile.
• Bringing this and other apps to market.
• Offering services to players in the tourist market.
83
IDEA#3.9TRAVEL & GREEN
POSTCARD2.0VIAALEX SCHULTZ
,WHATPostcards and letters from travels are outdated. Real travel notes, written letters from great voyages, reflections on the destina-tion in beautiful words on tangible paper, it’s all a thing of the past. Or is it?
nINSIGHTSMaybe we can find a way to make writing back home more than just a quick sms.
What is the next genera-tion of the postcard that would allow more indepth thoughts on the emotions and learnings of our tourist experiences?
gNEXTSTEPSFurther ideation on how to create the postcard2.0 revival, that would enhance - and prolonge - the visi-tor’s experience, as well as help create the destinations’ brand & products.
BY KRISTOF VAN LANDSCHOOTKRISTOF VAN BRUSSEL
IDEASON/FOR/BYFLANDERS
AD!DICT #31
BY KRISTOF VAN LANDSCHOOTKRISTOF VAN BRUSSEL
IDEASON/FOR/BY first batch of ideas and thoughts to innovate and inspire the Flemish tourist market.FLANDERS
AD!DICT #31
#1.THOUGHTS&REFLECTIONS
FLANDERS
KRISTOF VAN BRUSSEL
#1.THOUGHTS Perception, thoughts, moodboardson the brand of Flanders.
&REFLECTIONS
FLANDERS
ANNE SMITS
“FLANDERS” VIA QUORA
“FLANDERS” VIA 1212 EVENT
BELGIUM VIA @MATUVU
92
FLANDERS VIA @MATUVU
BY KRISTOF VAN LANDSCHOOTKRISTOF VAN BRUSSELCONCEPTS
FLANDERS
VL/2IDEAS
94
BY KRISTOF VAN LANDSCHOOTKRISTOF VAN BRUSSEL
First batch of concepts for/on the tourist industry inFlanders & Brussels
CONCEPTS
FLANDERS
VL/2IDEAS
IDEA#VL.2.1CITYBRANDING
FLANDERSISACITY
,WHATLet’s face it. Flanders is geographically challenged: it’s not that big a surface on the face of the earth. Flanders boasts so many interesting cities, so many interesting experiences on such a small (eg conve-nient) scale, making it easy to move from one spot to another.
Hence the idea to con-sider Flanders as a huge contemporary metropolis. What if it was considered as one urban center? Could we not create a transport
service linking all the hotspots, emphasising the global offering, and the convenient distances be-tween them?
The METAMAP Flanders presented here is doing exactly that: it’s a com-munication tool using a ‘metromap’ concept.
Each metroline is thematic, such as the chocolate line, beer line, war heritage and more.It’s a rich and modular concept that can be devel-opped for different applica-tions.
nNEXTSTEPS
This concept is selected by Toerisme Vlaanderen and is now in develop-
ment. Visitors to Flanders will be able to receive this ‘metamap’ from September 2012 on.
We should also develop this concept
for other applications, eg iPAD app,
mobile, etc.
Graphic design : labmember Steve
Reynders / creative director :
Jan Van Mol
VIAADDICTLAB GROUPS
NIEUWPPORT
KOKSIJDE
DE PANNE
GENT
ANTWERPEN
HASSELT
BRUGGE
TONGRES
DIEST
DUFFEL
HAACHT
AFFLIGEM
HERENTALS
MEISE
TURNHOUT
MECHELEN
GENK
HOUTHALEN-HELCHTEREN
HAMONT-ACHEL
MAASEIK
MAASMECHELEN
ZUTENDAAL
SINT-TRUIDEN
BORGLOON
HOEGAARDEN
TIENEN
LANDEN
BORNEM
BERLARE
SINT NIKLAASEEKLO
DENDERMONDE
NINOVE
RONSE
BRAKEL
AALST
OSTENDE
KNOKKE-HEIST
DE HAAN
BLANKENBERGE
BREDENE
MIDDELKERKE
NIEUWPPORT
KOKSIJDE
DE PANNE
TIELT
ROESELARE
TORHOUT
DIKSMUIDE
KRUISHOUTEM
GAVERE
OUDENAARDE
GERAARDSBERGEN
IEPER
KORTRIJK
VLETEREN
POPERINGE
KALMTHOUT
GEEL
RAVELS
TERVUREN
DAMME
BRUSSEL
LEUVEN
GASTRONOMY & BEER
WARHISTORY & WWI
SCENIC & GREEN
ART & HERITAGE
BIKING & WORLD HERITAGE
FASHION
GASTRONOMY& BEER
WAR HISTORY& WWI
ART &HERITAGE
BIKING &WORLD HERITAGE
SCENIC& GREEN
FASHION
GASTRONOMY & BEERLorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
ART & HERITAGELorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequa
BIKING & HERITAGELorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
WAR HISTORY & WWILorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
SCENIC & GREENLorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
FASHIONLorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
DISTANCE ANDAPPROXIMATE TRAVEL TIME BETWEEN CITIES HASSELT 3 ANTWERPEN
79.3km / appr. 54min.ANTWERPEN 3 BRUSSEL
44.9km / appr. 43min.ANTWERPEN 3 GENT
58.9km / appr. 42min.ANTWERPEN 3 MECHELEN
25.2km / appr. 25min.BRUSSEL 3 GENT
54.9km / appr. 43min.GENT 3 BRUGGE
55.2km / appr. 43min.BRUGGE 3 OOSTENDE
29.9km / appr. 31min.
NOTES:..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
FLANDERSDISCOVERYLINES
www.visitflanders.com
GENT
ANTWERPEN
HASSELT
BRUGGE
TONGRES
DIEST
DUFFEL
HAACHT
AFFLIGEM
HERENTALS
MEISE
TURNHOUT
MECHELEN
GENK
HOUTHALEN-HELCHTEREN
HAMONT-ACHEL
MAASEIK
MAASMECHELEN
ZUTENDAAL
SINT-TRUIDEN
BORGLOON
HOEGAARDEN
TIENEN
LANDEN
BORNEM
BERLARE
SINT NIKLAASEEKLO
DENDERMONDE
NINOVE
RONSE
BRAKEL
AALST
OSTENDE
KNOKKE-HEIST
DE HAAN
BLANKENBERGE
BREDENE
MIDDELKERKE
NIEUWPPORT
KOKSIJDE
DE PANNE
TIELT
ROESELARE
TORHOUT
DIKSMUIDE
KRUISHOUTEM
GAVERE
OUDENAARDE
GERAARDSBERGEN
IEPER
KORTRIJK
VLETEREN
POPERINGE
KALMTHOUT
GEEL
RAVELS
TERVUREN
DAMME
BRUSSEL
LEUVEN
GENT
ANTWERPEN
HASSELT
BRUGGE
TONGRES
DIEST
DUFFEL
HAACHT
AFFLIGEM
HERENTALS
MEISE
TURNHOUT
MECHELEN
GENK
HOUTHALEN-HELCHTEREN
HAMONT-ACHEL
MAASEIK
MAASMECHELEN
ZUTENDAAL
SINT-TRUIDEN
BORGLOON
HOEGAARDEN
TIENEN
LANDEN
BORNEM
BERLARE
SINT NIKLAASEEKLO
DENDERMONDE
NINOVE
RONSE
BRAKEL
AALST
OSTENDE
KNOKKE-HEIST
DE HAAN
BLANKENBERGE
BREDENE
MIDDELKERKE
NIEUWPPORT
KOKSIJDE
DE PANNE
TIELT
ROESELARE
TORHOUT
DIKSMUIDE
KRUISHOUTEM
GAVERE
OUDENAARDE
GERAARDSBERGEN
IEPER
KORTRIJK
VLETEREN
POPERINGE
KALMTHOUT
GEEL
RAVELS
TERVUREN
DAMME
BRUSSEL
LEUVEN
GENT
ANTWERPEN
HASSELT
BRUGGE
TONGRES
DIEST
DUFFEL
HAACHT
AFFLIGEM
HERENTALS
MEISE
TURNHOUT
MECHELEN
GENK
HOUTHALEN-HELCHTEREN
HAMONT-ACHEL
MAASEIK
MAASMECHELEN
ZUTENDAAL
SINT-TRUIDEN
BORGLOON
HOEGAARDEN
TIENEN
LANDEN
BORNEM
BERLARE
SINT NIKLAASEEKLO
DENDERMONDE
NINOVE
RONSE
BRAKEL
AALST
OSTENDE
KNOKKE-HEIST
DE HAAN
BLANKENBERGE
BREDENE
MIDDELKERKE
NIEUWPPORT
KOKSIJDE
DE PANNE
TIELT
ROESELARE
TORHOUT
DIKSMUIDE
KRUISHOUTEM
GAVERE
OUDENAARDE
GERAARDSBERGEN
IEPER
KORTRIJK
VLETEREN
POPERINGE
KALMTHOUT
GEEL
RAVELS
TERVUREN
DAMME
BRUSSEL
LEUVEN
GENT
ANTWERPEN
HASSELT
BRUGGE
TONGRES
DIEST
DUFFEL
HAACHT
AFFLIGEM
HERENTALS
MEISE
TURNHOUT
MECHELEN
GENK
HOUTHALEN-HELCHTEREN
HAMONT-ACHEL
MAASEIK
MAASMECHELEN
ZUTENDAAL
SINT-TRUIDEN
BORGLOON
HOEGAARDEN
TIENEN
LANDEN
BORNEM
BERLARE
SINT NIKLAASEEKLO
DENDERMONDE
NINOVE
RONSE
BRAKEL
AALST
OSTENDE
KNOKKE-HEIST
DE HAAN
BLANKENBERGE
BREDENE
MIDDELKERKE
NIEUWPPORT
KOKSIJDE
DE PANNE
TIELT
ROESELARE
TORHOUT
DIKSMUIDE
KRUISHOUTEM
GAVERE
OUDENAARDE
GERAARDSBERGEN
IEPER
KORTRIJK
VLETEREN
POPERINGE
KALMTHOUT
GEEL
RAVELS
TERVUREN
DAMME
BRUSSEL
LEUVEN
GENT
ANTWERPEN
HASSELT
BRUGGE
TONGRES
DIEST
DUFFEL
HAACHT
AFFLIGEM
HERENTALS
MEISE
TURNHOUT
MECHELEN
GENK
HOUTHALEN-HELCHTEREN
HAMONT-ACHEL
MAASEIK
MAASMECHELEN
ZUTENDAAL
SINT-TRUIDEN
BORGLOON
HOEGAARDEN
TIENEN
LANDEN
BORNEM
BERLARE
SINT NIKLAASEEKLO
DENDERMONDE
NINOVE
RONSE
BRAKEL
AALST
OSTENDE
KNOKKE-HEIST
DE HAAN
BLANKENBERGE
BREDENE
MIDDELKERKE
NIEUWPPORT
KOKSIJDE
DE PANNE
TIELT
ROESELARE
TORHOUT
DIKSMUIDE
KRUISHOUTEM
GAVERE
OUDENAARDE
GERAARDSBERGEN
IEPER
KORTRIJK
VLETEREN
POPERINGE
KALMTHOUT
GEEL
RAVELS
TERVUREN
DAMME
BRUSSEL
LEUVEN
GENT
ANTWERPEN
HASSELT
BRUGGE
TONGRES
DIEST
DUFFEL
HAACHT
AFFLIGEM
HERENTALS
MEISE
TURNHOUT
MECHELEN
GENK
HOUTHALEN-HELCHTEREN
HAMONT-ACHEL
MAASEIK
MAASMECHELEN
ZUTENDAAL
SINT-TRUIDEN
BORGLOON
HOEGAARDEN
TIENEN
LANDEN
BORNEM
BERLARE
SINT NIKLAASEEKLO
DENDERMONDE
NINOVE
RONSE
BRAKEL
AALST
OSTENDE
KNOKKE-HEIST
DE HAAN
BLANKENBERGE
BREDENE
MIDDELKERKE
NIEUWPPORT
KOKSIJDE
DE PANNE
TIELT
ROESELARE
TORHOUT
DIKSMUIDE
KRUISHOUTEM
GAVERE
OUDENAARDE
GERAARDSBERGEN
IEPER
KORTRIJK
VLETEREN
POPERINGE
KALMTHOUT
GEEL
RAVELS
TERVUREN
DAMME
BRUSSEL
LEUVEN
Flanders Moves You!EVENEMENT Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Flanders Moves You!
GENT
ANTWERPEN
HASSELT
BRUGGE
TONGRES
DIEST
DUFFEL
HAACHT
AFFLIGEM
HERENTALS
MEISE
TURNHOUT
MECHELEN
GENK
HOUTHALEN-HELCHTEREN
HAMONT-ACHEL
MAASEIK
MAASMECHELEN
ZUTENDAAL
SINT-TRUIDEN
BORGLOON
HOEGAARDEN
TIENEN
LANDEN
BORNEM
BERLARE
SINT NIKLAASEEKLO
DENDERMONDE
NINOVE
RONSE
BRAKEL
AALST
OSTENDE
KNOKKE-HEIST
DE HAAN
BLANKENBERGE
BREDENE
MIDDELKERKE
NIEUWPPORT
KOKSIJDE
DE PANNE
TIELT
ROESELARE
TORHOUT
DIKSMUIDE
KRUISHOUTEM
GAVERE
OUDENAARDE
GERAARDSBERGEN
IEPER
KORTRIJK
VLETEREN
POPERINGE
KALMTHOUT
GEEL
RAVELS
TERVUREN
DAMME
BRUSSEL
LEUVEN
GANSHOREN
KOEKELBERG
MOLEBEEK
BRUSSEL
SCHAARBEEK
WEMMELMACHELEN
ZAVENTEM
NOSSEGEM
STERREBEEK
ST-STEVENS-WOLUWE
STROMBEEKBEVER
ST-JOOST
DIEGEM
EVERE
KRAAINEM
ST -PIETERSWOLUWE
OUDERGEM
TERVUREN
ELSENE
ETTER-BEEK
ST.-GILLES
ST.-PIETERS-LEEUW
UKKEL
WATERMAAL-BOSVOORDE
VORST
ANDERLECHT
WEZEMBEEK-OPPEM
ST LAMBRECHTSWOLUWE
JETTE
LAKEN
ZELLIK
DILBEEK
GROOT-BIJGAARDEN
ST-AGATHA-BERCHEM
ICELAND
NORWAY
SWEDEN
FINLAND
ESTONIA
LATVIA
LITHUANIA
BELARUS
UKRAINE
ROMANIA
SERBIA
BULGARIA
GREECE
HUNGARYAUSTRIA
MOLDOVASLOVAKIA
SLOVENIA
CROATIA
MONTE-NEGRO
BOSNIA &HERZEGOVINA
MACEDONIA
ALBANIA
SWITSERLAND
POLANDGERMANY
CZECH REPUBLICLUXEMBOURG
LIECHTENSTEIN
NETHER-LANDS
FRANCE
ITALY
ANDORRA
SPAIN
PORTUGAL
UNITEDKINGDOM
IRELANDDENMARK
MALTA
GENT
ANTWERPEN
HASSELT
BRUGGE
TONGRES
DIEST
DUFFEL
HAACHT
AFFLIGEM
HERENTALS
MEISE
TURNHOUT
MECHELEN
GENK
HOUTHALEN-HELCHTEREN
HAMONT-ACHEL
MAASEIK
MAASMECHELEN
ZUTENDAAL
SINT-TRUIDEN
BORGLOON
HOEGAARDEN
TIENEN
LANDEN
BORNEM
BERLARE
SINT NIKLAASEEKLO
DENDERMONDE
NINOVE
RONSE
BRAKEL
AALST
OSTENDE
KNOKKE-HEIST
DE HAAN
BLANKENBERGE
BREDENE
MIDDELKERKE
NIEUWPPORT
KOKSIJDE
DE PANNE
TIELT
ROESELARE
TORHOUT
DIKSMUIDE
KRUISHOUTEM
GAVERE
OUDENAARDE
GERAARDSBERGEN
IEPER
KORTRIJK
VLETEREN
POPERINGE
KALMTHOUT
GEEL
RAVELS
TERVUREN
DAMME
BRUSSEL
LEUVEN
THE HIGHWAY MAP OFFLANDERS
FLANDERSDISCOVERYLINES
PLAN ON THEBACKSIDE!
MAP OFBRUSSELS
MAP OFEUROPE
www.visitflanders.com
INFO KUSTTRAM
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
NMBSLorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
www.365.beLorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
www.visitflanders.comLorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Concept & Design: Jan Van Mol & Steve Reynders — Addictlab.com
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
www.visitflanders.com
www.visitflanders.comFlanders Moves You!
NIEUWPPORT
KOKSIJDE
DE PANNE
GENT
ANTWERPEN
HASSELT
BRUGGE
TONGRES
DIEST
DUFFEL
HAACHT
AFFLIGEM
HERENTALS
MEISE
TURNHOUT
MECHELEN
GENK
HOUTHALEN-HELCHTEREN
HAMONT-ACHEL
MAASEIK
MAASMECHELEN
ZUTENDAAL
SINT-TRUIDEN
BORGLOON
HOEGAARDEN
TIENEN
LANDEN
BORNEM
BERLARE
SINT NIKLAASEEKLO
DENDERMONDE
NINOVE
RONSE
BRAKEL
AALST
OSTENDE
KNOKKE-HEIST
DE HAAN
BLANKENBERGE
BREDENE
MIDDELKERKE
NIEUWPPORT
KOKSIJDE
DE PANNE
TIELT
ROESELARE
TORHOUT
DIKSMUIDE
KRUISHOUTEM
GAVERE
OUDENAARDE
GERAARDSBERGEN
IEPER
KORTRIJK
VLETEREN
POPERINGE
KALMTHOUT
GEEL
RAVELS
TERVUREN
DAMME
BRUSSEL
LEUVEN
GASTRONOMY & BEER
WARHISTORY & WWI
SCENIC & GREEN
ART & HERITAGE
BIKING & WORLD HERITAGE
FASHION
GASTRONOMY& BEER
WAR HISTORY& WWI
ART &HERITAGE
BIKING &WORLD HERITAGE
SCENIC& GREEN
FASHION
GASTRONOMY & BEERLorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
ART & HERITAGELorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequa
BIKING & HERITAGELorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
WAR HISTORY & WWILorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
SCENIC & GREENLorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
FASHIONLorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
DISTANCE ANDAPPROXIMATE TRAVEL TIME BETWEEN CITIES HASSELT 3 ANTWERPEN
79.3km / appr. 54min.ANTWERPEN 3 BRUSSEL
44.9km / appr. 43min.ANTWERPEN 3 GENT
58.9km / appr. 42min.ANTWERPEN 3 MECHELEN
25.2km / appr. 25min.BRUSSEL 3 GENT
54.9km / appr. 43min.GENT 3 BRUGGE
55.2km / appr. 43min.BRUGGE 3 OOSTENDE
29.9km / appr. 31min.
NOTES:..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
FLANDERSDISCOVERYLINES
www.visitflanders.com
GENT
ANTWERPEN
HASSELT
BRUGGE
TONGRES
DIEST
DUFFEL
HAACHT
AFFLIGEM
HERENTALS
MEISE
TURNHOUT
MECHELEN
GENK
HOUTHALEN-HELCHTEREN
HAMONT-ACHEL
MAASEIK
MAASMECHELEN
ZUTENDAAL
SINT-TRUIDEN
BORGLOON
HOEGAARDEN
TIENEN
LANDEN
BORNEM
BERLARE
SINT NIKLAASEEKLO
DENDERMONDE
NINOVE
RONSE
BRAKEL
AALST
OSTENDE
KNOKKE-HEIST
DE HAAN
BLANKENBERGE
BREDENE
MIDDELKERKE
NIEUWPPORT
KOKSIJDE
DE PANNE
TIELT
ROESELARE
TORHOUT
DIKSMUIDE
KRUISHOUTEM
GAVERE
OUDENAARDE
GERAARDSBERGEN
IEPER
KORTRIJK
VLETEREN
POPERINGE
KALMTHOUT
GEEL
RAVELS
TERVUREN
DAMME
BRUSSEL
LEUVEN
GENT
ANTWERPEN
HASSELT
BRUGGE
TONGRES
DIEST
DUFFEL
HAACHT
AFFLIGEM
HERENTALS
MEISE
TURNHOUT
MECHELEN
GENK
HOUTHALEN-HELCHTEREN
HAMONT-ACHEL
MAASEIK
MAASMECHELEN
ZUTENDAAL
SINT-TRUIDEN
BORGLOON
HOEGAARDEN
TIENEN
LANDEN
BORNEM
BERLARE
SINT NIKLAASEEKLO
DENDERMONDE
NINOVE
RONSE
BRAKEL
AALST
OSTENDE
KNOKKE-HEIST
DE HAAN
BLANKENBERGE
BREDENE
MIDDELKERKE
NIEUWPPORT
KOKSIJDE
DE PANNE
TIELT
ROESELARE
TORHOUT
DIKSMUIDE
KRUISHOUTEM
GAVERE
OUDENAARDE
GERAARDSBERGEN
IEPER
KORTRIJK
VLETEREN
POPERINGE
KALMTHOUT
GEEL
RAVELS
TERVUREN
DAMME
BRUSSEL
LEUVEN
GENT
ANTWERPEN
HASSELT
BRUGGE
TONGRES
DIEST
DUFFEL
HAACHT
AFFLIGEM
HERENTALS
MEISE
TURNHOUT
MECHELEN
GENK
HOUTHALEN-HELCHTEREN
HAMONT-ACHEL
MAASEIK
MAASMECHELEN
ZUTENDAAL
SINT-TRUIDEN
BORGLOON
HOEGAARDEN
TIENEN
LANDEN
BORNEM
BERLARE
SINT NIKLAASEEKLO
DENDERMONDE
NINOVE
RONSE
BRAKEL
AALST
OSTENDE
KNOKKE-HEIST
DE HAAN
BLANKENBERGE
BREDENE
MIDDELKERKE
NIEUWPPORT
KOKSIJDE
DE PANNE
TIELT
ROESELARE
TORHOUT
DIKSMUIDE
KRUISHOUTEM
GAVERE
OUDENAARDE
GERAARDSBERGEN
IEPER
KORTRIJK
VLETEREN
POPERINGE
KALMTHOUT
GEEL
RAVELS
TERVUREN
DAMME
BRUSSEL
LEUVEN
GENT
ANTWERPEN
HASSELT
BRUGGE
TONGRES
DIEST
DUFFEL
HAACHT
AFFLIGEM
HERENTALS
MEISE
TURNHOUT
MECHELEN
GENK
HOUTHALEN-HELCHTEREN
HAMONT-ACHEL
MAASEIK
MAASMECHELEN
ZUTENDAAL
SINT-TRUIDEN
BORGLOON
HOEGAARDEN
TIENEN
LANDEN
BORNEM
BERLARE
SINT NIKLAASEEKLO
DENDERMONDE
NINOVE
RONSE
BRAKEL
AALST
OSTENDE
KNOKKE-HEIST
DE HAAN
BLANKENBERGE
BREDENE
MIDDELKERKE
NIEUWPPORT
KOKSIJDE
DE PANNE
TIELT
ROESELARE
TORHOUT
DIKSMUIDE
KRUISHOUTEM
GAVERE
OUDENAARDE
GERAARDSBERGEN
IEPER
KORTRIJK
VLETEREN
POPERINGE
KALMTHOUT
GEEL
RAVELS
TERVUREN
DAMME
BRUSSEL
LEUVEN
GENT
ANTWERPEN
HASSELT
BRUGGE
TONGRES
DIEST
DUFFEL
HAACHT
AFFLIGEM
HERENTALS
MEISE
TURNHOUT
MECHELEN
GENK
HOUTHALEN-HELCHTEREN
HAMONT-ACHEL
MAASEIK
MAASMECHELEN
ZUTENDAAL
SINT-TRUIDEN
BORGLOON
HOEGAARDEN
TIENEN
LANDEN
BORNEM
BERLARE
SINT NIKLAASEEKLO
DENDERMONDE
NINOVE
RONSE
BRAKEL
AALST
OSTENDE
KNOKKE-HEIST
DE HAAN
BLANKENBERGE
BREDENE
MIDDELKERKE
NIEUWPPORT
KOKSIJDE
DE PANNE
TIELT
ROESELARE
TORHOUT
DIKSMUIDE
KRUISHOUTEM
GAVERE
OUDENAARDE
GERAARDSBERGEN
IEPER
KORTRIJK
VLETEREN
POPERINGE
KALMTHOUT
GEEL
RAVELS
TERVUREN
DAMME
BRUSSEL
LEUVEN
GENT
ANTWERPEN
HASSELT
BRUGGE
TONGRES
DIEST
DUFFEL
HAACHT
AFFLIGEM
HERENTALS
MEISE
TURNHOUT
MECHELEN
GENK
HOUTHALEN-HELCHTEREN
HAMONT-ACHEL
MAASEIK
MAASMECHELEN
ZUTENDAAL
SINT-TRUIDEN
BORGLOON
HOEGAARDEN
TIENEN
LANDEN
BORNEM
BERLARE
SINT NIKLAASEEKLO
DENDERMONDE
NINOVE
RONSE
BRAKEL
AALST
OSTENDE
KNOKKE-HEIST
DE HAAN
BLANKENBERGE
BREDENE
MIDDELKERKE
NIEUWPPORT
KOKSIJDE
DE PANNE
TIELT
ROESELARE
TORHOUT
DIKSMUIDE
KRUISHOUTEM
GAVERE
OUDENAARDE
GERAARDSBERGEN
IEPER
KORTRIJK
VLETEREN
POPERINGE
KALMTHOUT
GEEL
RAVELS
TERVUREN
DAMME
BRUSSEL
LEUVEN
Flanders Moves You!EVENEMENT Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
102
NIEUWPPORT
KOKSIJDE
DE PANNE
GENT
ANTWERPEN
HASSELT
BRUGGE
TONGRES
DIEST
DUFFEL
HAACHT
AFFLIGEM
HERENTALS
MEISE
TURNHOUT
MECHELEN
GENK
HOUTHALEN-HELCHTEREN
HAMONT-ACHEL
MAASEIK
MAASMECHELEN
ZUTENDAAL
SINT-TRUIDEN
BORGLOON
HOEGAARDEN
TIENEN
LANDEN
BORNEM
BERLARE
SINT NIKLAASEEKLO
DENDERMONDE
NINOVE
RONSE
BRAKEL
AALST
OSTENDE
KNOKKE-HEIST
DE HAAN
BLANKENBERGE
BREDENE
MIDDELKERKE
NIEUWPPORT
KOKSIJDE
DE PANNE
TIELT
ROESELARE
TORHOUT
DIKSMUIDE
KRUISHOUTEM
GAVERE
OUDENAARDE
GERAARDSBERGEN
IEPER
KORTRIJK
VLETEREN
POPERINGE
KALMTHOUT
GEEL
RAVELS
TERVUREN
DAMME
BRUSSEL
LEUVEN
GASTRONOMY & BEER
WARHISTORY & WWI
SCENIC & GREEN
ART & HERITAGE
BIKING & WORLD HERITAGE
FASHION
GASTRONOMY& BEER
WAR HISTORY& WWI
ART &HERITAGE
BIKING &WORLD HERITAGE
SCENIC& GREEN
FASHION
GASTRONOMY & BEERLorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
ART & HERITAGELorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequa
BIKING & HERITAGELorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
WAR HISTORY & WWILorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
SCENIC & GREENLorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
FASHIONLorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
DISTANCE ANDAPPROXIMATE TRAVEL TIME BETWEEN CITIES HASSELT 3 ANTWERPEN
79.3km / appr. 54min.ANTWERPEN 3 BRUSSEL
44.9km / appr. 43min.ANTWERPEN 3 GENT
58.9km / appr. 42min.ANTWERPEN 3 MECHELEN
25.2km / appr. 25min.BRUSSEL 3 GENT
54.9km / appr. 43min.GENT 3 BRUGGE
55.2km / appr. 43min.BRUGGE 3 OOSTENDE
29.9km / appr. 31min.
NOTES:..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
..........................................................
FLANDERSDISCOVERYLINES
www.visitflanders.com
GENT
ANTWERPEN
HASSELT
BRUGGE
TONGRES
DIEST
DUFFEL
HAACHT
AFFLIGEM
HERENTALS
MEISE
TURNHOUT
MECHELEN
GENK
HOUTHALEN-HELCHTEREN
HAMONT-ACHEL
MAASEIK
MAASMECHELEN
ZUTENDAAL
SINT-TRUIDEN
BORGLOON
HOEGAARDEN
TIENEN
LANDEN
BORNEM
BERLARE
SINT NIKLAASEEKLO
DENDERMONDE
NINOVE
RONSE
BRAKEL
AALST
OSTENDE
KNOKKE-HEIST
DE HAAN
BLANKENBERGE
BREDENE
MIDDELKERKE
NIEUWPPORT
KOKSIJDE
DE PANNE
TIELT
ROESELARE
TORHOUT
DIKSMUIDE
KRUISHOUTEM
GAVERE
OUDENAARDE
GERAARDSBERGEN
IEPER
KORTRIJK
VLETEREN
POPERINGE
KALMTHOUT
GEEL
RAVELS
TERVUREN
DAMME
BRUSSEL
LEUVEN
GENT
ANTWERPEN
HASSELT
BRUGGE
TONGRES
DIEST
DUFFEL
HAACHT
AFFLIGEM
HERENTALS
MEISE
TURNHOUT
MECHELEN
GENK
HOUTHALEN-HELCHTEREN
HAMONT-ACHEL
MAASEIK
MAASMECHELEN
ZUTENDAAL
SINT-TRUIDEN
BORGLOON
HOEGAARDEN
TIENEN
LANDEN
BORNEM
BERLARE
SINT NIKLAASEEKLO
DENDERMONDE
NINOVE
RONSE
BRAKEL
AALST
OSTENDE
KNOKKE-HEIST
DE HAAN
BLANKENBERGE
BREDENE
MIDDELKERKE
NIEUWPPORT
KOKSIJDE
DE PANNE
TIELT
ROESELARE
TORHOUT
DIKSMUIDE
KRUISHOUTEM
GAVERE
OUDENAARDE
GERAARDSBERGEN
IEPER
KORTRIJK
VLETEREN
POPERINGE
KALMTHOUT
GEEL
RAVELS
TERVUREN
DAMME
BRUSSEL
LEUVEN
GENT
ANTWERPEN
HASSELT
BRUGGE
TONGRES
DIEST
DUFFEL
HAACHT
AFFLIGEM
HERENTALS
MEISE
TURNHOUT
MECHELEN
GENK
HOUTHALEN-HELCHTEREN
HAMONT-ACHEL
MAASEIK
MAASMECHELEN
ZUTENDAAL
SINT-TRUIDEN
BORGLOON
HOEGAARDEN
TIENEN
LANDEN
BORNEM
BERLARE
SINT NIKLAASEEKLO
DENDERMONDE
NINOVE
RONSE
BRAKEL
AALST
OSTENDE
KNOKKE-HEIST
DE HAAN
BLANKENBERGE
BREDENE
MIDDELKERKE
NIEUWPPORT
KOKSIJDE
DE PANNE
TIELT
ROESELARE
TORHOUT
DIKSMUIDE
KRUISHOUTEM
GAVERE
OUDENAARDE
GERAARDSBERGEN
IEPER
KORTRIJK
VLETEREN
POPERINGE
KALMTHOUT
GEEL
RAVELS
TERVUREN
DAMME
BRUSSEL
LEUVEN
GENT
ANTWERPEN
HASSELT
BRUGGE
TONGRES
DIEST
DUFFEL
HAACHT
AFFLIGEM
HERENTALS
MEISE
TURNHOUT
MECHELEN
GENK
HOUTHALEN-HELCHTEREN
HAMONT-ACHEL
MAASEIK
MAASMECHELEN
ZUTENDAAL
SINT-TRUIDEN
BORGLOON
HOEGAARDEN
TIENEN
LANDEN
BORNEM
BERLARE
SINT NIKLAASEEKLO
DENDERMONDE
NINOVE
RONSE
BRAKEL
AALST
OSTENDE
KNOKKE-HEIST
DE HAAN
BLANKENBERGE
BREDENE
MIDDELKERKE
NIEUWPPORT
KOKSIJDE
DE PANNE
TIELT
ROESELARE
TORHOUT
DIKSMUIDE
KRUISHOUTEM
GAVERE
OUDENAARDE
GERAARDSBERGEN
IEPER
KORTRIJK
VLETEREN
POPERINGE
KALMTHOUT
GEEL
RAVELS
TERVUREN
DAMME
BRUSSEL
LEUVEN
GENT
ANTWERPEN
HASSELT
BRUGGE
TONGRES
DIEST
DUFFEL
HAACHT
AFFLIGEM
HERENTALS
MEISE
TURNHOUT
MECHELEN
GENK
HOUTHALEN-HELCHTEREN
HAMONT-ACHEL
MAASEIK
MAASMECHELEN
ZUTENDAAL
SINT-TRUIDEN
BORGLOON
HOEGAARDEN
TIENEN
LANDEN
BORNEM
BERLARE
SINT NIKLAASEEKLO
DENDERMONDE
NINOVE
RONSE
BRAKEL
AALST
OSTENDE
KNOKKE-HEIST
DE HAAN
BLANKENBERGE
BREDENE
MIDDELKERKE
NIEUWPPORT
KOKSIJDE
DE PANNE
TIELT
ROESELARE
TORHOUT
DIKSMUIDE
KRUISHOUTEM
GAVERE
OUDENAARDE
GERAARDSBERGEN
IEPER
KORTRIJK
VLETEREN
POPERINGE
KALMTHOUT
GEEL
RAVELS
TERVUREN
DAMME
BRUSSEL
LEUVEN
GENT
ANTWERPEN
HASSELT
BRUGGE
TONGRES
DIEST
DUFFEL
HAACHT
AFFLIGEM
HERENTALS
MEISE
TURNHOUT
MECHELEN
GENK
HOUTHALEN-HELCHTEREN
HAMONT-ACHEL
MAASEIK
MAASMECHELEN
ZUTENDAAL
SINT-TRUIDEN
BORGLOON
HOEGAARDEN
TIENEN
LANDEN
BORNEM
BERLARE
SINT NIKLAASEEKLO
DENDERMONDE
NINOVE
RONSE
BRAKEL
AALST
OSTENDE
KNOKKE-HEIST
DE HAAN
BLANKENBERGE
BREDENE
MIDDELKERKE
NIEUWPPORT
KOKSIJDE
DE PANNE
TIELT
ROESELARE
TORHOUT
DIKSMUIDE
KRUISHOUTEM
GAVERE
OUDENAARDE
GERAARDSBERGEN
IEPER
KORTRIJK
VLETEREN
POPERINGE
KALMTHOUT
GEEL
RAVELS
TERVUREN
DAMME
BRUSSEL
LEUVEN
Flanders Moves You!EVENEMENT Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
CREATIVE WORK IN PROCESS
A first draft for the actual map that is being developed for Toerisme Vlaanderen.
Flanders Moves You!
GENT
ANTWERPEN
HASSELT
BRUGGE
TONGRES
DIEST
DUFFEL
HAACHT
AFFLIGEM
HERENTALS
MEISE
TURNHOUT
MECHELEN
GENK
HOUTHALEN-HELCHTEREN
HAMONT-ACHEL
MAASEIK
MAASMECHELEN
ZUTENDAAL
SINT-TRUIDEN
BORGLOON
HOEGAARDEN
TIENEN
LANDEN
BORNEM
BERLARE
SINT NIKLAASEEKLO
DENDERMONDE
NINOVE
RONSE
BRAKEL
AALST
OSTENDE
KNOKKE-HEIST
DE HAAN
BLANKENBERGE
BREDENE
MIDDELKERKE
NIEUWPPORT
KOKSIJDE
DE PANNE
TIELT
ROESELARE
TORHOUT
DIKSMUIDE
KRUISHOUTEM
GAVERE
OUDENAARDE
GERAARDSBERGEN
IEPER
KORTRIJK
VLETEREN
POPERINGE
KALMTHOUT
GEEL
RAVELS
TERVUREN
DAMME
BRUSSEL
LEUVEN
GANSHOREN
KOEKELBERG
MOLEBEEK
BRUSSEL
SCHAARBEEK
WEMMELMACHELEN
ZAVENTEM
NOSSEGEM
STERREBEEK
ST-STEVENS-WOLUWE
STROMBEEKBEVER
ST-JOOST
DIEGEM
EVERE
KRAAINEM
ST -PIETERSWOLUWE
OUDERGEM
TERVUREN
ELSENE
ETTER-BEEK
ST.-GILLES
ST.-PIETERS-LEEUW
UKKEL
WATERMAAL-BOSVOORDE
VORST
ANDERLECHT
WEZEMBEEK-OPPEM
ST LAMBRECHTSWOLUWE
JETTE
LAKEN
ZELLIK
DILBEEK
GROOT-BIJGAARDEN
ST-AGATHA-BERCHEM
ICELAND
NORWAY
SWEDEN
FINLAND
ESTONIA
LATVIA
LITHUANIA
BELARUS
UKRAINE
ROMANIA
SERBIA
BULGARIA
GREECE
HUNGARYAUSTRIA
MOLDOVASLOVAKIA
SLOVENIA
CROATIA
MONTE-NEGRO
BOSNIA &HERZEGOVINA
MACEDONIA
ALBANIA
SWITSERLAND
POLANDGERMANY
CZECH REPUBLICLUXEMBOURG
LIECHTENSTEIN
NETHER-LANDS
FRANCE
ITALY
ANDORRA
SPAIN
PORTUGAL
UNITEDKINGDOM
IRELANDDENMARK
MALTA
GENT
ANTWERPEN
HASSELT
BRUGGE
TONGRES
DIEST
DUFFEL
HAACHT
AFFLIGEM
HERENTALS
MEISE
TURNHOUT
MECHELEN
GENK
HOUTHALEN-HELCHTEREN
HAMONT-ACHEL
MAASEIK
MAASMECHELEN
ZUTENDAAL
SINT-TRUIDEN
BORGLOON
HOEGAARDEN
TIENEN
LANDEN
BORNEM
BERLARE
SINT NIKLAASEEKLO
DENDERMONDE
NINOVE
RONSE
BRAKEL
AALST
OSTENDE
KNOKKE-HEIST
DE HAAN
BLANKENBERGE
BREDENE
MIDDELKERKE
NIEUWPPORT
KOKSIJDE
DE PANNE
TIELT
ROESELARE
TORHOUT
DIKSMUIDE
KRUISHOUTEM
GAVERE
OUDENAARDE
GERAARDSBERGEN
IEPER
KORTRIJK
VLETEREN
POPERINGE
KALMTHOUT
GEEL
RAVELS
TERVUREN
DAMME
BRUSSEL
LEUVEN
THE HIGHWAY MAP OFFLANDERS
FLANDERSDISCOVERYLINES
PLAN ON THEBACKSIDE!
MAP OFBRUSSELS
MAP OFEUROPE
www.visitflanders.com
INFO KUSTTRAM
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
NMBSLorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
www.365.beLorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
www.visitflanders.comLorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Concept & Design: Jan Van Mol & Steve Reynders — Addictlab.com
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
www.visitflanders.com
www.visitflanders.comFlanders Moves You!
BIKING
IDEA#VL.2.2SERVICES
BIKE(F)LAND(ERS)
,WHATOffer card board boxes to pack your bike when you’re coming to Flanders to bicycle.
These boxes are necessary for any bike afficionado taking his bicycle on a plane to Flanders.
nINSIGHTSFlanders is a premium bike destination. That is our clear message. The boxes are cheap to produce, are useful and functional, and can create a growing buzz. Also, just because of the size of the box, we can use them as a separate medium to communicate our mes-sages. (eg. Eddy Merckx year, ...)
gNEXTSTEPS
Touristlab product development.
Develop & design the boxes. Brainstorm on possible distribution (Ronde van Vlaanderen, yet also Tour de France etc) and Partners (for on-box ads & communication)
VIAADDICTLAB GROUPS
FREEBIKEBOX
On my way to Flanders,Bike Country.
On my way to Flanders,Bike Country.
,WHAT
Introducing the concept of ‘LikeLand’.
nINSIGHTS
There are so many things to do and to like in Flanders, that we can turn it into a ‘LikeLand’. Using social media tools, this accessible and multilayered concept can be used in large scale image cam-paigns or small events and initiatives.
gNEXTSTEPS
Touristlab product & campaign development. Claime the Likeland (or alternative) concept. Develop the ‘LikeLand’ concept using exist-
ing and new initiatives.
Vlaanderen
LikeLand
Vlaanderen
LikeLandVlaanderen
LikeLand
Vlaanderen
LikeLand
Vlaanderen
LikeLand
Vlaanderen
LikeLand Vlaanderen
LikeLand
Vlaanderen
LikeLand
SOCIAL MEDIA
IDEA#VL.2.3BRANDING
LIKELANDVIAADDICTLAB SESSIONS
Vlaanderen
LikeLand
107
IDEA#VL2.4MEDIA
FLANDERSMEDIA
,WHATFLAT: Flanders Tourist Magazine - in print, or on TV, online
FLAT SCREEN: Flanders Tourist Magazine, on TV, online, on apps.
nINSIGHTSThere is so much content available, so many things to show to attract possible tourists to Flanders.
A magazine format, digital and/or in print allows for a coherent way to - repeately - focus on different stories, people, locations.
The tourist market needs media that can bring new content, on a regular basis, yet allowing the readers/viewers/listeners to interact aswell.
gNEXTSTEPS
Create a dummy magazine to check feasibility of concept in the market.
FLAT:SCREEN : create a TV concept that brings the Flanders tourist content to a screen near the target audience
FLAT:MEDIALAB : create a continuous research centre on how to bring the ever changing content to the right audience.
VIAADDICTLAB GROUPS
FL:ATin this issueFlanders Destination Guide
Foodies in Bruges
Mini people in Antwerp
FL:AT
in this issueFlanders Destination Guide
Beer people
FLANDERS TOURIST MAGAZINE
,WHAT
refreshing combination of back to basics with design, originality and art. Sleep-ing in cArAvAn is a new experience. 9 old caravans were transformed into dreamlike sleeping units by Limburg based architects, designers and fashion designers. Situated in a unique environ-
ment, in plain nature and still near to the Hasselt city center. The Theuwis family will give you a warm welcome in their premises filled with contem-porary art. Back to basics, but in style! With some luck you might spot a deer or a fox in the morning. A night, never to forget, followed by a great break-fast with a daily newspaper filled with special tips and news. Bicycles are free
to use, you have Wifi access and, thanks to the tips, you’ll discover lots of hidden addresses in the neighbourhood!
www.leaving.be
IDEA#VL.2.5EXPERIENCE
VIA ART AND ADVICE
LEAVINGFORALIVING ,WHOIck Reuvis: green line: caravan. Orange line: curtain. A guest becomes a player in his own theater piece.
,WHOVitorio Simoni: the glass window creats a kaleidoscopic effect in the white space.
IDEA#2.6CITYBRANDING
TWEETASKER.COM©ADDICTLAB
,WHAT
A social media concept showing infographics based on questions you have. People (or companies who pay for the service) should be able to raise certain issues, problems, questions. The Tweetasker software calls out, and uses instant innovative infographics to show the result of the query.
nINSIGHTS
As a tourist, you have a lot of questions. Where do I stay? Is the food in that restaurant good? How does that exhibi-tion rate, etc etc. With Tweetasker you get an instant visual answer, pow-ered by other users, polls etc. Developing the Tweetasker.com website and software for the tourist industry will give Flanders an important boost in the information society and increase the level of tourist services.
gNEXTSTEPS
Touristlab product & campaign development. Develop the Tweetasker.com concept, apply to tourist market.
BEER
IDEA#VL.2.7PRODUCTS
BEERLAB
,WHATGenerate ideas on/by/for/with beer. Introduce the beer market in other areas, eg fashion, design, art. Create new products & stories
nINSIGHTSFlanders is a premium beer destination. How can we claim that , beyond the obvious tastings and beer products and brands?
gNEXTSTEPS
Set up dedicated beer lab research in collaboration with destionations, prod-ucts, industry
VIAADDICTLAB SESSION
,WHATA chocolate lab, proactively thinking about new con-cepts, reactively answering to issues and questions from the industry.
nINSIGHTSAn out of the box way to look at a certain market, and innovate it by gener-ating ideas for products, services, branding.
gNEXTSTEPSActivate the Addictlab chocolate lab with a clear Flemish tourist industry filter.image
Atelier Blink - Addict Chocolate lab
CHOCOLATE
IDEA#VL.2.8PRODUCTS
VIAADDICTLAB SESSION
CHOCOLATELAB
IDEA2.9FOOD
APPLECHOCOLATETREE©ADDICTLAB
,WHATCreate unique products with a genuine story..
A chocolate sharing con-cept, with a shape that is anything but a boring 3*4 bar. The form here is from a tree branch, that can be put in the middle of the table for everyone to take a piece.
Moreover, the chocolate experience is enhanced by adding ingredients, refer-ring to the tree’s origine. This allows for promotion of other regional products, such as apples from Has-pengouw.
nINSIGHTSThis way of product development adds layers to a concept: the shape is extraoradinary, the taste is unique, and the product promotes both the Flem-ish chocolate as the apple industry.
gNEXTSTEPSResearch for more compa-rable concepts, look out for partners & applications.
BEER
IDEA#VL2.10PRODUCTS
BOOTH&INFOPOINT
,WHATAddictlab started gen-erating ideas on how to communicate about a destination as complex as Flanders. The cities, the regional themes, the tem-porary highlights, etc.
We have started ideation processes for the infopoints and the BTB booth
gNEXTSTEPS
Create an innovative yet workable concept for the BTB booth.
VIAADDICTLAB SESSION
IDEA#2.11INFOPOINTS
INSPIRATIONDISHESVIAJAN VAN MOL
,WHATCommunication is the most important aspect of humanity. Is it not? What about freedom if you can not com-municate? What about respect if you are unaware of social differences? The G.I.D. is a design object to sit , eat, meet, yet also an art installation reflect-ing and allowing for people in deprived and other areas to communicate, learn, share, even travel virtually. G.I.D look like sophisticated Satellite dishes. But in all areas G.I.D’s are constructed using local people and materials. In Soweto it can be using old car tyres, in Beiroet it can be using the rubble from bombed houses, on the Northpole it’s in ice. All G.I.D’s serve as a lounge environment, can be used to get inspiration (art/film/music can be shown inside. a link towards the other dishes using internet and a high tech circular screen.
nINSIGHTSThe Global Inspiration Dish can be used to promote Flanders. On the spot, but also as a pop up experience in other countries and events.You can sit in a Global Inspiration Dish in Berlin or New York and experience (smell, see, interact) Flanders.
gNEXTSTEPSDevelop idea of the global inspiration dish as a virtual travel tool. Interest-ing for fairs, events and art & design shows abroad.
BY KRISTOF VAN LANDSCHOOTKRISTOF VAN BRUSSELMOREIDEAS
FLANDERS
#3.
BY KRISTOF VAN LANDSCHOOTKRISTOF VAN BRUSSEL
More ideas on the Addictlab idea wall that might trigger new thoughts & inspire new concepts.
MOREIDEAS
FLANDERS
#3.
MORETOURISTLAB
IDEAS/ UNFILTERED / VIAIDEA WALLS & IDEA BOARDING PASSES
#43Stadsballenbad
#45Aqua fin wil stuk onteigenen om droogleggingsbekken te maken. = Onaangenaam. Misschien kan dit ook positief worden door het toeristisch uit te baten. Er zijn er veel met hetzelfde probleem.[via Bert Vranckx, ideawall, #toeristvanmorgen]
#46Het interessante zit in het verhaal achter een buurt.Zorg voor verslaggeving of reisverhalen via beeld en klank.bijvoorbeeld: 1 minuutverhalen ondersteunen de beelden.[via anonymous, ideawall, #toeristvanmorgen]
#47Stuur Vlaamse kunstenaars en designers naar een Vlaams Huis (zoals het Vlaamse Huis in NYC) en laat ze het inrichten. (cf Hotelbloom - white hotel)[via anonymous, ideawall, #toeristvanmorgen]
#54Monitor alle checkins in Belgische Steden. Per dag/week worden er x toeristen verrast met Flanders pakket.[via Cat Leonard, Addictlab session, #toeristvanmorgen]
#55Greeters in elke stad of regio; hoeft geen concurrentie te zijn voor lokale gidsen. > ander publiek.[via anonymous, ideawall, #toeristvanmorgen]
#56GATE FOODSell locally prepared meals at the gate so travellers can carry on their own food on the plane. In co-op with local airline. Less distribution for airline, happier air travellers and promoted regional food.[via Jonas Klevhag, Ideawall, creativity world forum]
#60VIRTUELE/COLLECTIEVE CONCIERGEVoor kleinere hotels, concierge die tours + tickets doet, aan normale prijzen.Ook al vooraf > na boeken vlucht/hotel meteen een mailtje met oproep: ‘zeg wat u wilt, wij maken een voorstel’Ook pre-packed tourguides van dienst toerisme, incl GPS etc.[Via Stefan Kolle, addictlab session, #toeristvanmorgen]
#64Destination based reintermediationStimuleer opkomst van reisbureaus die gespecialiseerd zijn in bestemmingen, dus *het* Brugge-reisbureau, full service, ipv klassiek origination based destination specialists. Zo mogelijk om full-service te leveren aan goede prijs.[Stefan Kolle, addictlab session ,#toeristvanmorgen]
#65Games ontwikkelen rond Vlaamse steden voor jongeren.[via anonymous, ideawall, #toeristvanmorgen]
#77Great idea from our students: tourist receptionists must become destination coaches. Captures the essence of the job.”[via twitter, @jeroenbryon, #toeristvanmorgen]
#81FlandersBuddy: discover unlimited possibilities in Flanders, all we need is your budget and start discovering what we can offer you !
#84Take your time to get ingredients from the area and cook beautiful meals. Be greenIdea started by Juulsjools, on 06 January 09:00 AM
#85Vlaanderen zou zelf een dropbox moeten opzetten. Veilige, niet-comm, anonieme, digitale storage. Digitaal Zwitserland. @florisvc on twitter.
#89Cool idea - @sweden lets a different citizen take over the Twitter account every week -http://www.abc.net.au/news/2012-01-18/lesbian-trucker-tweets-for-sweden/3779700via twitter
#91Should you find yourself leaving Amsterdam without paying a visit to Rijksmuseum Amsterdam, one of the city’s leading museums, do not despair - you have one last chance to do it at the airport. The Rijksmuseum subsidiary housed at Amsterdam Schiphol is a unique project, as yet unparalleled anywhere in the world. Admission to the museum is free and it is open from seven in the morning to quite late in the evening, closing its doors at 8 pm.From 21 December 2011, the museum is presenting a romantic show dedicated to winter, exploring the harsh and yet abun-dantly atmospheric image of winter as featured in the 19th-century Dutch landscape painting. The eight works on view illus-trate the development of the genre through the years. The exhibition opens with the idyllic pieces permeated by love of nature created in the first half of the 19th century, during the heyday of Romantic painting. The landscapes dating from around 1870 demonstrate the upsurge of tonal painting. Realistic depiction of nature and attempt to capture the mood of the moment are typical of representatives of the Hague School. The landscapes created in the late 1880s show the innovative influence of Im-pressionism on the art scene of the time.
Schiphol AirportHolland Boulevardwww.rijksmuseum.nl
MOREIDEAS/
#92http://www.timbooktwo.com/#!buy-one-give-one offers videos on travel & destinations, and for each paid project are offering one to a charity.
#94Every company board should include at least one social entrepreneur and one person under the age of 30 #wefbrainstorm @mattbish
#101Tourist hot spots, main attractions, what if they would have a real personality?
#102this bike concept has wheels that have seeds on them. When biking you drop the seeds. Restoring nature on the go.
MOREIDEAS/
research:#31//touristlab
Name: ............................................................
City: ............................................................
Country: ............................................................
Discipine: ............................................................
email: .............................................................
labfiles: yes / no (work registered on addictlab.com)
YOUR SELECTED RESEARCH AREA *ISSUE YOU WANT TO SOLVE*CONCEPT / IDEA / POSSIBLE SOLUTION
SKETCH*
LABMEMBER / WHO ARE YOU? WHERE ARE YOU?
Your ideas wanted.Addictlab is continuing the Touristlab research! The project is commissioned by the Flem-ish govt, dept Toerisme Vlaanderen. Ideas will be filtered for the governmental organisa-tion as a consultancy project, but can also be selected for publication in the #32 Ad!dict inspiration book, as awareness and inspirational content. [Possible commercial and confidential ideas can be mailed to [email protected]]
mobilitycommunityhotelsarchitectureentertainmenteducationculture
brandingdesignheritagebikesdesign
(or add your own)
RESEARCH THEMES
MOREIDEASWELCOME
