hello.Ching Ho Pang (Leo)
Marketing research, personnel management, and client servicing skills gained from full-time and internship experience.
Video production and graphic design tools, including PhotoShop, InDesign, and Final Cut Pro.
Strong leadership, communication and public speaking skills evidenced by executive positions.
Full professional proficiency in Cantonese, English, and Mandarin.
McCann Worldgroup Hong Kong
July 2015 - Present
Assist in developing advertising strategies; partner with creative and channel planning teams to develop ideas,
campaigns and assess KPIs at all points of customer contact. Execute and gate-keep quality and consistency of branding strategic positioning of Cathay Pacific. Analyze, manage, and execute Cathay Pacific social media strategy and initiatives. Integrate across business functions to provide integrated campaign solutions. Establish effective relationship with different parties and client. Noticeable campaigns such as: Madrid Route Launch Campaign, oneworld Campaign, and Product Assets
University of Rochester
Class of 2015
Deans Transfer Scholarship Founder and President of Hong Kong Students Association
Madrid Route Launch Campaign - Print Ad
Madrid Route Launch Campaign - Facebook Game Activationoneworld Campaign - Outdoor Ad
oneworld Campaign - Print AdVantage Pass Campaign - Print Ad
Impactful integrated campaigns with print, outdoor, digital, and social media elements to assess KPIs at all points of customer contact.
Involved in the rebranding and gate-kept the consistency of branding strategic positioning of Cathay Pacific.
Facebook Live with celebrity chef Daniel Green - 250K+ views
Vantage Pass Campaign - Print Ad
Facebook Real-time Contents - 50K+ Organic ReachCherry Blossom Promotion Social Media Campaign - First GIF post of Cathay Pacific
Analyze, manage, and execute Cathay Pacific social media strategy and initiatives.
say hello.linkedin.com/in/leochpang firstname.lastname@example.org +852 5373 5151