Ching Ho Pang (Leo) - Portfolio

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  • hello.Ching Ho Pang (Leo)

  • Marketing research, personnel management, and client servicing skills gained from full-time and internship experience.

    Video production and graphic design tools, including PhotoShop, InDesign, and Final Cut Pro.

    Strong leadership, communication and public speaking skills evidenced by executive positions.

    Full professional proficiency in Cantonese, English, and Mandarin.

    QUALIFICATION

  • Account Executive

    McCann Worldgroup Hong Kong

    July 2015 - Present

    Assist in developing advertising strategies; partner with creative and channel planning teams to develop ideas,

    campaigns and assess KPIs at all points of customer contact. Execute and gate-keep quality and consistency of branding strategic positioning of Cathay Pacific. Analyze, manage, and execute Cathay Pacific social media strategy and initiatives. Integrate across business functions to provide integrated campaign solutions. Establish effective relationship with different parties and client. Noticeable campaigns such as: Madrid Route Launch Campaign, oneworld Campaign, and Product Assets

    Rebranding.

    EXPERIENCE

    EDUCATION

    University of Rochester

    Class of 2015

    Deans Transfer Scholarship Founder and President of Hong Kong Students Association

  • CAMPAIGNS

    integrated

  • Madrid Route Launch Campaign - Print Ad

    Madrid Route Launch Campaign - Facebook Game Activationoneworld Campaign - Outdoor Ad

    oneworld Campaign - Print AdVantage Pass Campaign - Print Ad

    Impactful integrated campaigns with print, outdoor, digital, and social media elements to assess KPIs at all points of customer contact.

  • branding

    CAMPAIGNS

  • Involved in the rebranding and gate-kept the consistency of branding strategic positioning of Cathay Pacific.

  • social media

    CAMPAIGNS

  • Facebook Live with celebrity chef Daniel Green - 250K+ views

    Vantage Pass Campaign - Print Ad

    Facebook Real-time Contents - 50K+ Organic ReachCherry Blossom Promotion Social Media Campaign - First GIF post of Cathay Pacific

    Community Management

    Analyze, manage, and execute Cathay Pacific social media strategy and initiatives.

  • say hello.linkedin.com/in/leochpang leochpang@gmail.com +852 5373 5151