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katietownsend | tuesday, september 11,
2012
+ traditionalnon-
traditional
hello. involved in:
•HHDA
•HAC
•ADP PBYP
•KHB
•UW
•SMAC
•community outreach
•on-air promotion
•contests
•events
•PSAs
i like to:
•run
•craft/paint
•photog
•chase kids
hello.
take a minute..
non-traditional/in-
bound
television – radio – print – outdoor – flyers –
direct mail - networking
traditional.
traditional vs. social media
WAY more than just facebook.
online – instagram – guerilla - pinterest –
blogs /vlogs– apps – online - youtube -
linked in – email marketing – special events
– text messaging – qr codes - …and more!
non-traditional
Success is typically unpredictable – but has
the potential to be incredibly rewarding.
social media
social media
what’s this bird’s name?
what’s this?
anybody know who garyvaynerchuk is?
video blogs
guerilla marketing
guerilla marketing
FAIL - aqua teen hunger force
•know your brand first.
•don’t just throw a facebook or twitter icon on your print or tv ad.
•be clever in your marketing combinations.
•non-traditional media is about your content as it relates to CONTEXT.
•don’t just use social media and non-traditional outlets to directly sell.
• give it a go.
some thoughts.
bring it home…
601.606.6181
facebook- /katownsend1
twitter - @ktownsend1
linkedin - /katietownsend
instagram – katownsend1
thank you.
