Marketing Introduction

Brand Position Authentic, Entrepreneurial, Stewardship

We reinforce these by: • What we choose to publish & highlight

• BCorp certification

• Train & encourage sales pitches that highlight the position

• By choosing activities at golf shows, trade shows etc, that reinforce the attributes

What do we do?

• Maintain visual brand standards

• Internal communication of brand position & direction

• Corporate culture & employee engagement

• Lead in creation of community engagement framework - goal is to launch by the end of 2012

Print Material – Letterhead, Envelopes, Notecards, Business Cards

– “Other” print material

Signage – Tent, Pop-ups, Displays

– Locations/Branches

Central Desktop

Proposal Templates

Events, Videos, Photos

Event Tickets

Websites Ianmartin.com 500Staffing.com Ianmartinexecutive.com

Blog & Newsletter IMGconnects.com

Social Media Twitter, LinkedIn, Facebook, Pinterest

Ianmartin.com/kiva

What do you need to do? • Maintain our “look” and our “voice”

• Email signature

• Templates!

• Language guide

• Media Policy

• Contribute content

How can we help?

• Run your presentation material by us

• Give us advance notice if you require something

• Let us know what resources you might need