The Power of Harnessing Social Media

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I was lucky enough to be invited to speak at swn festival about building communities and harnessing social media. These are the slides from the presentation.


  • 1. harnessing the powerof social mediamel kirksocial media consultant

2. Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio source: Wikipedia 3. personal homepagepersonal content creationability to add friendsability to share and interactFEATURES: 4. + = 5. 6. the reason i earn a wage... 7. are changing Traditional media now has to keep up The relationship between the producer and the consumer is changing People want things on demand in a format they request 8. you cant put your media out there 9. and expect people to... 10. ock 11. When communication is one way 12. your users do this 13. you need to... 14. RESEARCH - know your market know where they hang out / how they communicate know your product inside out 15. nd your advocates 16. Not only will your users have an existing relationship of trust with them Theyll have a further reach and inuence 17. (tools!) Give them the tools to let them do word of mouth for you This might be assets, support, briefs, insider information, stuff for competitions 18. own blog PREPARE TO GIVE UP POWER TO THE MASSES DECISIONS WILL BE JOINTLY MADE BE PREPARED FOR NEGATIVE COMMENTS - ADDRESS OPENLY 19. Dont go creating new community hubs if they already exist Contribute to the existing ones instead BECOME PART OF THE CONVERSATION EMBRACE EXISTING COMMUNITIES 20. dont add features that arent wanted or needed 21. tumbleweed A FORUM WITH NO ACTIVITY IS WORSE THAN NO FORUM AT ALL 22. Follow trails What you go out there thinking your users want can often be different than how the site ends up - be prepared to make changes and to suit needs e.g. multi-threading 23. Listen to user feedback Incorporate in future releases ACTUALLY LISTEN 24. personality and character are key 25. Twitters FailWhale is a prime example Copy is just as important as design 26. Ownership is key Let users distribute content in the way they see t YouTube - viral distribution - just be smart - video player watermarked etc Copy on the site - give them a sense of belonging 27. Flickr do this beautifully - their copy is engaging and gives a real sense of belonging 28. - Ofcial 4mations GroupYoutube/user/4mationsTVAnimation forums 29. so in summary... 30. dont 31. be sure to... 32. research RESEARCH 33. 34. adapt ADAPT 35. embrace advocates Embrace advocates 36. and in return, youll get community... 37. 38. mel kirk slides will be available on: slideshare