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The International Association of Business Communicators presented the Phoenix Non-Profit Summit Thursday, April 5. I was honored to present on social media and strategies that non-profits can use to support their mission. Whether for-profit, non-profit (or somewhere inbetween) the same rules apply. Build relationships and communicate value. Slides include statistics from the 2012 Nonprofit Social Network Benchmark Report.
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HARNESSING THE POWER OF SOCIAL MEDIA
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www.Three DogMarketing.com
Kristin Slice, MA Partner, Three Dog MarketingCertified Social Media Strategist
www.Three DogMarketing.com
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TODAY’S GOAL:
Provide basic mechanics of social media, information and real action steps to
strategically use social media to build your online communities.
Plus, key strategies for successful Social Network Marketing™ Campaigns.
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SOCIAL MEDIA PLATFORM
Your ProfileGeneral Info
Wall
Events
Applications
SOCIAL MEDIA PLATFORM
Profile
Wall
General Info
Applications
Kristin Slice
Profile
Nancy Sanders
Profile
Lori Peters
Profile
SOCIAL MEDIA PLATFORM
Profile
Wall
General Info
Applications
Kristin Slice
Profile
Connection
SOCIAL MEDIA PLATFORM
Profile
Wall
General Info
Applications
Kristin Slice
Profile
Connection
Direct Message / Message Private
Direct Message —Using @ or Wall Post
Public
SOCIAL MEDIA PLATFORM
Profile
Wall
General Info
Applications
Kristin Slice
Profile
Direct Message / Message Private
Direct Message —Using @ or Wall Post
Public
Status Update / Tweet
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BASIC SOCIAL NETWORK MARKETING™ STRATEGY
SOCIAL MEDIA OFFERS A HANDY, LOW-COST WAY TO BUILD A NETWORK OF SUPPORTERS WHO SHARE IDEAS AND INFORMATION. BUT DONATIONS COME ONLY WHEN THE BONDS ARE STRONG AND THE NETWORK IS BIG.
- ALLISON FINE, CO-AUTHOR OF A BOOK CALLED THE NETWORKED NONPROFIT
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NON-PROFIT COMMUNITY ONLINE
SOCIAL NETWORK MARKETING™
EXAMPLE: GABRIEL’S ANGELS
EXAMPLE: GABRIEL’S ANGELS
“Gabriel’s Angels utilizes social media as a means to increase awareness of our organization. Our current contact count from Facebook, Twitter and LinkedIn efforts is over 22,000 individuals. In addition, we have raised $40,000 over two years by asking our supporters to vote in online contests. Social media is an integral part of our overall marketing and communications plan at Gabriel’s Angels.”
- Pam Gaber, CEO
2012 Nonprofit Social Networking Surveys Top 3 Factors for Success on Social Networks:
#1 (41%) Developed a Strategy.
#2 (37%) Prioritization by Executive Management.
#3 (28%) Dedicated Social Media Staff.
SOCIAL NETWORK MARKETING™
Step One – Strategy
Goals
Messages
Who? – Including Policies
Integrate with Marketing
SOCIAL NETWORK MARKETING™
Step Two – Build
Set up a quality Facebook Page
Twitter Account
Bonus points for Google Page, Google+ Account, Pintrest
SOCIAL NETWORK MARKETING™
Step Three – Connect and Communicate
- Connect and Listen
- Communicate Regularly
- What does your target find valuable?
BASIC SOCIAL NETWORK MARKETING™ STRATEGY
READY, AIM, SOCIALIZE!
Key Strategy – Remember strategic partners/competitors
Key Strategy – Claim your space (blog, video, Google places, yelp)
Key Strategy – When meeting new contacts at events, connect with them on social media
Key Strategy – content or post with call to action
Key Strategy – create/schedule posts in advance. Leverage your content!
READY AIM SOCIALIZE!
Don’t be scared! Social Network MarketingTM
is a huge opportunity for non-profits.
It does take time, stick with it because SM is not going away.
Use a strategy, ask questions and get support.
Have fun! Show your personality! SHOW YOUR PASSION!
TRENDS
Kony 2010 Invisible Children - over 87 Million Views
Slacker “ivism” Increasing Transparency – Komen New Applications - Causes (Facebook),
Crowdrise and Network for Good, Cause.IT
Increasingly visual and multi-media
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Strategic - Authentic - Results
Where Do You Go From Here?
Connect with Three Dog Marketing Online
Email: [email protected]
Call: 602.476.4509
www.facebook.com/threedogmarketing
www.linkedin.com/kristinslice
@3dogmarketing
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