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Keynote address for the 2014 Celebrate HESA event at the University of Connecticut on May 3, 2014.
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@EdCabellon
HARNESSINGthePOWERof
SOCIAL MEDIAfor
CHANGEPOSITIVE
#uconnHESA
SHIFTING PARADIGMS#uconnHESA
STORY TELLING#uconnHESA
BALANCE#uconnHESA
#uconnHESA
https://www.youtube.com/watch?v=zxpa4dNVd3c
What resonated?
#uconnHESA
#uconnHESA
http://www.huffingtonpost.com/dr-james-michael-nolan/in-higher-education-socia_b_3932373.html
In Higher Education
, social media IS your job. Dr. James Nolan,
President,Southwestern College
(NM)
“#uconnHESA
#uconnHESA
#uconnHESA
#uconnHESA
#uconnHESA
#uconnHESA
#uconnHESA
#uconnHESA
#uconnHESA
#uconnHESA
#uconnHESA
What are HigherEducation’s
invisible structures?
grades
time structure
classrooms
tests / papers
#uconnHESA
history
What are Student Affairs’ invisible
structures?
“Busy”
meetings
titles
emails
trainings
#uconnHESA
grad prep
Divisional Support Training
Infrastructure
#uconnHESA
Make the YES’ easy & the NO’s hard.
DO YOUR HOMEWORK.#uconnHESA
http://i.kinja-img.com/gawker-media/image/upload/s--zpTL3fJA--/17i0c5949hor0jpg.jpg
Find your campus Avengers
#uconnHESA
Infrastructure
http://bit.ly/bsusmguide #uconnHESA
http://bit.ly/bsurccsmjd #uconnHESA
http://bit.ly/bsusmmarketingworksheet#uconnHESA
#uconnHESA
#uconnHESA
Tell me a story…
#uconnHESA
#uconnHESA
Everything is
AWESOME!
#uconnHESA
SocialMedia
Audience
Message
#uconnHESA
AudienceAudience
Who is in your
target audience
?
Do you know how they prefer to receive
information?
StudentsFacultyStaff
AdminsParentsAlumni
Community
EmailText
Social MediaWebPrint
Personal Invite
All of it?
Influencers?
#uconnHESA
Audience
68
54
25
#uconnHESA
AudienceAudience
Who is in your
target audience
?
Do you know how they prefer to receive
information?
StudentsFacultyStaff
AdminsParentsAlumni
Community
EmailText
Social MediaWebPrint
Personal Invite
All of it?
Influencers?
#uconnHESA
SocialMedia
Audience
Message
#uconnHESA
Message
What is your intended goal?
Keep it simple.
Audience reaction?
#uconnHESA
SocialMedia
Audience
Message
#uconnHESA
SocialMedia
#uconnHESA
https://www.youtube.com/watch?v=nDd2_o71KT8
SocialMedia
Audience
Message
#uconnHESA
#uconnHESA
Building Your Professional Brand
#uconnHESA
#uconnHESA
#uconnHESA
#uconnHESA
#uconnHESA
#uconnHESA
Tell me a story…
#uconnHESA
Recognize student
(and University
)successes
!#uconnHESA
#uconnHESA
Share program ideas!
@DeanElmore
Class Gift Giving #uconnHESA
https://www.youtube.com/watch?v=N2dg-q5jwTU
#uconnHESA
#ACUI14http://rccblog.com
#uconnHESA
#uconnHESA
#uconnHESA
#uconnHESA
Share Data.
#uconnHESA
DISTRACTed
• Turn off your monitor/screen when someone is talking to you
• During a meeting, turn all mobile devices off.
• Play “Mobile Stack” during meals.• Switch to Airplane Mode or “Do Not
Disturb” at bedtime• In a relationship? Turn off data when
you are together.
• Turn off ALL notifications on all devices.
The most important thing is right inin front of you.
http://www.nmc.org/publications/2014-horizon-report-higher-ed
@JosieAhlquist | josieahlquist.com
@PaulGordonBrown | paulgordonbrown.com
https://www.youtube.com/watch?v=EnOKmGapoiA
If you don’t like change, you’re
going to like irrelevance even
less.
Gen. Eric ShinsekiFormer Army Chief of Staff,
4 Star General
“
@EdCabellon
HARNESSINGthePOWERof
SOCIAL MEDIAfor
CHANGEPOSITIVE
#uconnHESA
