Harnessing the Power of Social Media for Positive Change

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Keynote address for the 2014 Celebrate HESA event at the University of Connecticut on May 3, 2014.

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  • 1.@EdCabellon HARNESSING thePOWERof SOCIAL MEDIA for CHANGE POSITIVE #uconnHESA

2. SHIFTING PARADIGMS #uconnHESA 3. STORY TELLING #uconnHESA 4. BALANCE #uconnHESA 5. #uconnHESA https://www.youtube.com/watch?v=zxpa4dNVd3c 6. What resonated? #uconnHESA 7. #uconnHESA 8. http://www.huffingtonpost.com/dr-james-michael-nolan/in-higher-education-socia_b_3932373.html In Higher Education, social media IS your job. Dr. James Nolan, President, Southwestern College (NM) #uconnHESA 9. #uconnHESA 10. #uconnHESA 11. #uconnHESA 12. #uconnHESA 13. #uconnHESA 14. #uconnHESA 15. #uconnHESA 16. #uconnHESA 17. #uconnHESA 18. #uconnHESA 19. What are Higher Educations invisible structures? grades time structure classrooms tests / papers #uconnHESA history 20. What are Student Affairs invisible structures? Busy meetings titles emails trainings #uconnHESA grad prep 21. Divisional Support Training Infrastructure #uconnHESA 22. Make the YES easy & the NOs hard. DO YOUR HOMEWORK. #uconnHESA 23. http://i.kinja-img.com/gawker-media/image/upload/s--zpTL3fJA--/17i0c5949hor0jpg.jpg Find your campus Avengers #uconnHESA 24. Infrastructure http://bit.ly/bsusmguide #uconnHESA 25. http://bit.ly/bsurccsmjd #uconnHESA 26. http://bit.ly/bsusmmarketingworksheet #uconnHESA 27. #uconnHESA 28. #uconnHESA 29. Tell me a story #uconnHESA 30. #uconnHESA 31. Everything is AWESOME! #uconnHESA 32. Social Media Audience Message #uconnHESA 33. Audience Audience Who is in your target audience? Do you know how they prefer to receive information? Students Faculty Staff Admins Parents Alumni Community Email Text Social Media Web Print Personal Invite All of it? Influencers? #uconnHESA 34. Audience 68 54 25 #uconnHESA 35. Audience Audience Who is in your target audience? Do you know how they prefer to receive information? Students Faculty Staff Admins Parents Alumni Community Email Text Social Media Web Print Personal Invite All of it? Influencers? #uconnHESA 36. Social Media Audience Message #uconnHESA 37. Message What is your intended goal? Keep it simple. Audience reaction? #uconnHESA 38. Social Media Audience Message #uconnHESA 39. Social Media #uconnHESA https://www.youtube.com/watch?v=nDd2_o71KT8 40. Social Media Audience Message #uconnHESA 41. #uconnHESA 42. Building Your Professional Brand #uconnHESA 43. #uconnHESA 44. #uconnHESA 45. #uconnHESA 46. #uconnHESA 47. #uconnHESA 48. Tell me a story #uconnHESA 49. Recognize student (and University) successes! #uconnHESA 50. #uconnHESA Share program ideas! 51. @DeanElmore Class Gift Giving #uconnHESA https://www.youtube.com/watch?v=N2dg-q5jwTU 52. #uconnHESA 53. #ACUI14 http://rccblog.com 54. #uconnHESA 55. #uconnHESA 56. #uconnHESA 57. #uconnHESA 58. Share Data. #uconnHESA 59. DISTRACTed 60. Turn off your monitor/screen when someone is talking to you During a meeting, turn all mobile devices off. Play Mobile Stack during meals. Switch to Airplane Mode or Do Not Disturb at bedtime In a relationship? Turn off data when you are together. Turn off ALL notifications on all devices. The most important thing is right in in front of you. 61. http://www.nmc.org/publications/2014-horizon-report-higher-ed 62. @ReyJunco | blog.reyjunco.com August 2014 63. @JosieAhlquist | josieahlquist.com 64. @JosieAhlquist | josieahlquist.com @PaulGordonBrown | paulgordonbrown.com 65. @TonyDoody | about.me/tonydoody 66. https://www.youtube.com/watch?v=EnOKmGapoiA 67. If you dont like change, youre going to like irrelevance even less. Gen. Eric Shinseki Former Army Chief of Staff, 4 Star General 68. @EdCabellon HARNESSING thePOWERof SOCIAL MEDIA for CHANGE POSITIVE #uconnHESA