Slides from the Master of Science in Business Continuity Management webinar entitled "Harnessing the Power of Social Media in Disaster Response Marketing". This webinar was held on Tuesday, June 22, 2010 at 1:00 PM EDT. The presenters were: John Orlando, Harvey Betan, and Gerry Lewis. When disaster strikes, people around the world look for ways to help. But until recently, most people had no way to contribute. Social media has changed all that. To view this webinar, visit http://businesscontinuity.norwich.edu/webinars.php
1. Master of Science in Business Continuity Management businesscontinuity.norwich.edu Master of Science in Information Assurance infoassurance.norwich.edu
John Orlando, Ph.D
Harvey Betan, CBCP MBA
Gerry Lewis, Ph.D
Texting to direct firefighters
RV club blogged to find RV housing
Regular media uses social media
Most of the news media are utterly clueless about anything in rural areas. They constantly gave out bogus information, like locations and directions that made no sense at all.
national news websites were completely worthless as they ignored everything except the comparatively minor Malibu fire which burned near some celebrity homes.
the only way we all have to get good information here is for those who have it to share it. We relied on others to give us updates when they had info and we do the same for others.
Backchannels on the Front Lines: Emergent Uses of Social Media in the 2007 Southern California Wildfires
Established an SMS Short Code (4643)
Sent to all cell phones in Haiti
Collected 6,000 distress messages
10,000 people assisted
Requests for help
Offers of help
Studies of evacuation at times of crises have now been undertaken for the last 50 years. They have consistently shown that at times of great crises, much of the organized behavior is emergent rather than traditional. In addition, it is of a very decentralized nature, with the dominance of pluralistic decision making, and the appearance of imaginative and innovative new attempts to cope with the contingencies that typically appear in major disasters.
Who Was in Charge of the Massive Evacuation of Lower Manhattan?
Confuse USE and CAUSE:
Social media use in disasters IS NOT social media caused disasters
Fallacy of Infallibility
Regular newsources ARE NOT infallible
Assumption of Control
Assume that limiting information channels controls information flow
Create a social media platform for your organization