Embed Size (px)
Citation preview
Harnessing the Power of
Media to Grow Business
June 3, 2011
2
3
Why Radio?
4
Why Radio?
93% of all people listen to radio at least once a week
Source: RAB 2011
5
Why Radio?Most cost effective way to achieve reach, frequency and intensity
Source: RAB 20116
Why Radio?News/Talk is the number one format & best for retention of advertising messages
Source: RAB 20117
8
Opportunities for You andYour Business!
9
Contact the Newsroom [email protected]
Record a PSA
Submit to Community Calendar
Opportunities for You andYour Business!
12
Contact the Newsroom [email protected]
Record a PSA
Submit to Community Calendar
Record a Commentary
Opportunities for You andYour Business!
13
Contact the Newsroom [email protected]
Live Interviews with Ron Stutts
Record a PSA
Submit to Community Calendar
Record a Commentary
Opportunities for You andYour Business!
14
Contact the Newsroom [email protected]
Live Interviews with Ron Stutts
Record a PSA Live Remotes
Submit to Community Calendar
Record a Commentary
Opportunities for You andYour Business!
15
Contact the Newsroom [email protected]
Live Interviews with Ron Stutts
Record a PSA Live Remotes
Submit to Community Calendar
Live Streaming Audio
Record a Commentary
Opportunities for You andYour Business!
16
Contact the Newsroom [email protected]
Live Interviews with Ron Stutts
Record a PSA Live Remotes
Submit to Community Calendar
Live Streaming Audio
Record a Commentary Our Local Deal
Opportunities for You andYour Business!
17
Why Digital?
18
Why Digital?
Total U.S. Internet Advertising in 2010: $37 billion
Source: Borrell Associates 2011
19
Why Digital?
Total Local Online Advertising in 2010: $14 billion
Source: Borrell Associates 2011
20
Why Digital?
Local Orange County Business Internet Advertising in 2010: $3.7 million
Source: Borrell Associates 201121
Why Digital?
Local Orange County Business Internet Advertising in 2015: $7.2 million
Source: Borrell Associates 201122
23
Chapelboro.comEasier and Better Way to Buy Online Advertising
Traditional NEW!!!
32
We Deliver…
Highly Targeted + Educated + Affluent Audiences
Smart Consumers with Resources
to Spend Locally
Influencers who Create “Word of Mouth”
Buzz About Your Business
33
