Harnessing the power of connection

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    28-Nov-2014

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<ul><li> 1. HARNESSING THE POWER OF CONNECTION Plugging into Generation C Brian Vellmure Executive, Analyst, Consultant, Speaker, Writer Customer Experience, Acquisition, &amp; Retention Social Business CRM Future &amp; Innovation@BrianVellmure http://www.brianvellmure.com </li> <li> 2. JUDGE A MAN BY HIS QUESTIONS RATHER THAN BY HIS ANSWERS - VOLTAIREIMAGE CREDIT: FastCoDesign.com - prototype for Google Glass @BrianVellmure http://www.brianvellmure.com </li> <li> 3. a world where everyone has access to anything or anyone from anywhere. What would you do to thrive?IMAGE SOURCE: URBEINGRECORDEDcom @BrianVellmure http://www.brianvellmure.com </li> <li> 4. CONNECTIONS </li> <li> 5. WERE INCREASINGLY CONNECTED +4% +70% +58% +4,377% +67%UNIQUES STATS: ComScore State of the Internet Q1 - 2012 @BrianVellmure http://www.brianvellmure.com </li> <li> 6. @BrianVellmure http://www.brianvellmure.com </li> <li> 7. In 2008, the number of things connected to the internet exceeded the number of people on the planet. By 2020, there will be more than 50 Billion things connected. Source: Dave Evans, CiscoBY THE WAY, ITS NOT JUST PEOPLE CONNECTING @BrianVellmure http://www.brianvellmure.com </li> <li> 8. WHAT HAPPENS WHEN WE CONNECT? </li> <li> 9. @BrianVellmure http://www.brianvellmure.com </li> <li> 10. @BrianVellmure http://www.brianvellmure.com </li> <li> 11. @BrianVellmure http://www.brianvellmure.com </li> <li> 12. WHATS DIFFERENT? </li> <li> 13. SMARTER AND FASTER CONNECTIONS @BrianVellmure http://www.brianvellmure.com </li> <li> 14. SMARTER &amp; FASTER CONNECTIONSSMARTER AND FASTER CONNECTIONS @BrianVellmure http://www.brianvellmure.com </li> <li> 15. SMARTER AND FASTER CONNECTIONS @BrianVellmure http://www.brianvellmure.com </li> <li> 16. INTERACTIONS ARE NOW ON STAGE FOR THE WORLD TO SEE ... and respond to @BrianVellmure http://www.brianvellmure.com </li> <li> 17. @BrianVellmure http://www.brianvellmure.com </li> <li> 18. Binders full of women @BrianVellmure http://www.brianvellmure.com </li> <li> 19. @BrianVellmure http://www.brianvellmure.com </li> <li> 20. INTERACTIONS ARE ARCHIVEDFOR THE WORLD TO ANALYZE ... and respond to @BrianVellmure http://www.brianvellmure.com </li> <li> 21. IN SUMMARY CONNECTIONS SUMMARY1. Smarter and faster connections leading to exponentialglobal connectedness2. Many digital interactions are on a stage for the worldto see (and respond to)3. Digital Interactions are archived for the world toanalyze </li> <li> 22. THE DIGITIZATION OF EVERYTHING </li> <li> 23. Portrait byPopeye Francom @BrianVellmure http://www.brianvellmure.com </li> <li> 24. THE DIGITIZATION OF EVERYTHING THE DIGITIZATION OF EVERYTHINGMEDIA LOCATION BRAIN CONTENT BIOLOGYBOOKS MANUFACTURING - 3D PRINTING MUSIC ECOLOGY MACHINES MOVEMENT INTERACTIONS @BrianVellmure http://www.brianvellmure.com </li> <li> 25. Every industry that becomesdigital eventually becomesfree Chris Anderson @BrianVellmure http://www.brianvellmure.com </li> <li> 26. THE DIGITIZATION OF EVERYTHING If the typical worker in 1982 wanted to purchase something with compu;ng power of an iPad2, it would have cost more than 360 years worth of wages. @BrianVellmure http://www.brianvellmure.com @BrianVellmure http://www.brianvellmure.com </li> <li> 27. THE DIGITIZATION OF EVERYTHING Drop in DNA Sequencing CostHuge Drop in Cost of computing power - inverse of Moores Law But remember, everything is becoming digitized, even our DNA @BrianVellmure http://www.brianvellmure.com </li> <li> 28. WHAT DOES ALL OF THIS MEAN FOR THE CUSTOMER EXPERIENCE? </li> <li> 29. Help me accomplish Help me feelwhat Im trying good to do @BrianVellmure http://www.brianvellmure.com </li> <li> 30. INFINITE NEW PATHWAYS ARE OPENING UP @BrianVellmure http://www.brianvellmure.com </li> <li> 31. Lets rephrase the question... In a world where everyone HAS access to anything or anyone from anywhere, how WILL you compete?IMAGE SOURCE: URBEINGRECORDEDcom @BrianVellmure http://www.brianvellmure.com </li> <li> 32. NEW MANDATES AND OPPORTUNITIES in a connected world </li> <li> 33. SPEED OF INNOVATION SURPASSINGCAPABILITIES OF TRADITIONAL ORGANIZATIONS Competitive Intensity has more than doubled in the last 40 years Big companies are losing their leadership position at an increasing rate Greater access to information and choices boost consumer power Winning companies are barelyholding on, while losers experiencerapidly deteriorating performance Brand disloyalty is increasing among consumers, particularly the younger generation @BrianVellmure http://www.brianvellmure.com </li> <li> 34. SOURCE: IBM 2012 CEO Study @BrianVellmure http://www.brianvellmure.com </li> <li> 35. @BrianVellmure http://www.brianvellmure.com </li> <li> 36. Deeper Customer Proles Deeper customer insights (customer journey, more intelligent customer clusters/segments) New frontiers of intelligent recommendations for customers and agents Amplifying Digital AdvocacyLeveraging the power of the crowd (Crowdsourcing) Creating and nurturing the power of connected communities @BrianVellmure http://www.brianvellmure.com </li> <li> 37. KEY QUESTIONS </li> <li> 38. How will you leverage the collective intelligence of your networks to learn, analyze, innovate productand service offerings, serve your customers better, and encourage them to advocate on your behalf? How will you aggregate digital interactions into your customer proles, and use it to serve them better?How can you engage with your prospects and customers more effectively at each touchpoint in the customer journey? @BrianVellmure http://www.brianvellmure.com </li> <li> 39. THANK YOU. Lets continue the dialogue. @BrianVellmure brian@brianvellmure.com http://www.brianvellmure.com </li> </ul>