Harnessing the of LinkedIn

Powe

rPresentation by: LisaMarieDiasDesigns Social Media and Email Marketing

LisaMarieDiasDesigns 2

AN OVERVIEW OF THE POWER OF LINKEDINGETTING STARTEDCREATING A PROFILEMAKING CONNECTIONSGROUPSRECOMMENDATIONSSTATUS UPDATESTAKEAWAYS

OUR AGENDA

LisaMarieDiasDesigns 3

225,000,000225 MILLION professionals

and growing every day!

74 M + IN USAAs of Jan 2013 there were

21.4 MILLION monthly unique visitors to LI

ENDORSEMENTSOver 1 BILLION

endorsements given to fellow LI users

TRUST87% trust LinkedIn as a source of info affecting

decision making

NETWORKING24/7 networking,

international in scope, 200 countries in 19

languages

EXPERTISE65% of journalists have used info on LinkedIn as

research material

THE POWER OF LINKEDIN

LisaMarieDiasDesigns 4

USE LINKEDIN TO:

LisaMarieDiasDesigns 5

ESTABLISH YOUR EXPERTISE

LisaMarieDiasDesigns 6

BUILD YOUR NETWORK

LisaMarieDiasDesigns 7

GAIN INSIGHTS

LisaMarieDiasDesigns 8

HELP PEOPLE FIND YOU

LisaMarieDiasDesigns 9

FIND JOBS & CANDIDATES

LisaMarieDiasDesigns 10

USE FREE ADVANCED SEARCH

LisaMarieDiasDesigns 11

FIND LEADS

LisaMarieDiasDesigns 12

1 2 3CREATE A

PLANENGAGEBe sure to visit your stream regularly and to like, comment and share whenever possible.

POST REGULARLYCreate a posting plan – remember to share content of value to your community! This is NOT just a broadcasting outlet!

DEFINE GOALSDetermine YOUR goals – you can use LinkedIn in all these ways but focusing on one or two is most effective.

FIRST,

YOU MUST SET YOUR GOALS

LisaMarieDiasDesigns 13

ANY QUESTIONS?

LisaMarieDiasDesigns 14

GETTING STARTED

LisaMarieDiasDesigns 15

KEYWORDS ARE KEY

LisaMarieDiasDesigns 16

CREATE YOUR PROFILE

LisaMarieDiasDesigns 17

INCLUDE YOUR SKILLS

LisaMarieDiasDesigns 18

ADD AND EDIT SECTIONS

LisaMarieDiasDesigns 19

ADD CERTIFICATIONS

LisaMarieDiasDesigns 20

UPDATE YOUR STATUS

LisaMarieDiasDesigns 21

CHECK YOUR NEWS STREAM

LisaMarieDiasDesigns 22

LIKE, COMMENT AND/OR SHARE

LisaMarieDiasDesigns 23

ADD CONNECTIONS

LisaMarieDiasDesigns 24

START WITH PEOPLE YOU KNOW

LisaMarieDiasDesigns 25

USE LINKEDIN TOOLS

LisaMarieDiasDesigns 26

SEARCH EXISTING CONTACTS

LisaMarieDiasDesigns 27

GO TO ANY PROFILE

LisaMarieDiasDesigns 28

INVITE THEM TO LINK

LisaMarieDiasDesigns 29

ALWAYS PERSONALIZE INVITE

LisaMarieDiasDesigns 30

LisaMarieDiasDesigns 31

SEARCH FOR AND JOIN GROUPS

LisaMarieDiasDesigns 32

JOIN THE CONVERSATION!

LisaMarieDiasDesigns 33

AMPLIFY OR TAKE IT PRIVATE

LisaMarieDiasDesigns 34

ANY QUESTIONS?

LisaMarieDiasDesigns 35

GIVE RECOMMENDATIONS

LisaMarieDiasDesigns 36

GET RECOMMENDATIONS

LisaMarieDiasDesigns 37

GIVE ENDORSEMENTS

LisaMarieDiasDesigns 38

ENDORSE WHEN VISITING

LisaMarieDiasDesigns 39

CREATE A COMPANY PAGE

LisaMarieDiasDesigns 40

ADD PRODUCTS AND SERVICES

LisaMarieDiasDesigns 41

OPTIMIZE SOCIAL AMPLIFICATION

LisaMarieDiasDesigns 42

ANY QUESTIONS?

LisaMarieDiasDesigns 43

TAKE AWAYS

LisaMarieDiasDesigns 44

CREATE AND SHARE PROFILE

LisaMarieDiasDesigns 45

VISIT AND POST REGULARLY

LisaMarieDiasDesigns 46

Aim to log in and post at least once a week, preferably 3 – 5 times a week

Like, comment and/or share something each time you visit!

It can take as little as 5 – 10 minutes a visit!

LisaMarieDiasDesigns 47

CONNECT GENEROUSLY

LisaMarieDiasDesigns 48

QUICK QUIZ!

LisaMarieDiasDesigns 49

225,000,000 Professionals are using LinkedIn daily to Network, Ask Questions, Find Partners and to Vet People and Companies

What will they find when they search for YOU?

LisaMarieDiasDesigns 50

MOVE From job seeker to job creator

BECOMEAn industry leader

WHEN YOU ARE READY TO:

BUILD Your business and Brand awareness

HARNESS THE POWER Of social media and join the

conversation

CONTACT METo help you define your goals and to choose the tools that are

right for your needs and to train you to use them to grow YOUR business!

LisaMarieDiasDesigns 51

Text: LMDDCC to 22828  join my e-news

LinkedIn.com/in/LisaMarieDias

Facebook.com/LisaMarieDiasDesigns

LisaMarieDiasDesigns.com/blog

Twitter.com/LisaMarieDias

LisaMarieDiasDesigns

Helping business owners leverage email marketing & social media for profitable growth, including introductions to FB, TW, LI, G+ via personal consultations, webinars & live presentations - specializing in e-newsletter start-up with Constant Contact. Visit: LisaMarieDiasDesigns.com

SOCIAL MEDIA AND EMAIL MARKETING

ThankYOU!SOCIAL MEDIA AND EMAIL MARKETING

LisaMarieDiasDesigns