Harnessing the Power of Social Media for Sales
Presentation given at CENTS 2014 in Columbus, Ohio.
- 1. Agenda 1 .... What is Social Media? 2 .... Run down on the Networks. 3 .... Tips for sharing content to create sales. 4 .... How to measure your ROI.
2. What is Social Media? The interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. 3. YouTube #2 Search Engine 1 billion unique visitors monthly. YouTube reaches more U.S. Adults aged 18-34 than any cable network. 4. Facebook 142 million Facebook users (and growing) are mobile only. 45-54 year age bracket is the largest growing demographic on Facebook. 95% of its users log in daily. 5. Twitter 230+ million users. 76% access Twitter via Mobile. Over 500 million Tweets are sent a day. 6. Google+ 500 million registered users. Google weighs +1's in organic search engine rankings. 7. LinkedIn Over 200 millions users. 35% of users access the site daily. 2.7 million business pages. 8. Foursquare 1.3 million businesses. 2,000 check-ins per minute. 41% of users are between the ages of 25 and 43. 9. Pinterest 70 million users. Only 8% of users are men. 20% of US internet using women that are on Pinterest. 5 Million daily pins. 10. Instagram 150 million monthly active users. Over 16 billion photos shared (and growing by 55 million every day). 1 billion likes a day. 11. Vine 13 million users. 5 tweets per second contain a vine video. Grew a whopping 403% between the first and third quarters of 2013. 12. Boil the Frog 13. Givers Gain 14. Be Brave 15. Let Your Personality Shine 16. Prepare for Window Shopping 17. How do you measure? Google Analytics. A service offered by Google that generates detailed statistics about the visits to a website. Tracks visitors from all referrers, including organic search engines, display advertising, pay-per-click networks, e-mail marketing, and digital collateral (such as links within PDF documents). 18. Measuring Your Campaigns Link tagging is the process of adding marketing informations to the URLs in your online marketing materials. Google URL Builder > 19. Definitions for Campaign Tags TagsMeaning* Campaign . . . . . . . . . . Name of your campaign * Medium . . . . . . . . . . Channel (email, social, etc) * Source . . . . . . . . . Details about channel Keyword . . . . . . . . . Keyword from search Content . . . . . . . . . Ad variation *Required fields 20. Measuring Your Campaigns Example: http://buckeyeinteractive.com/?utm_source=monthly %2Bnewsletter&utm_medium=email&utm_content=january&u tm_campaign=clients%2Bonly 21. How it looks in Analytics 22. Quick Recap There are tons of social networks. Always remember your goals. Know your metrics. 23. Thank You! More Questions? Get in touch! Sarah Davis (p) 614.289.7900 (e) firstname.lastname@example.org (t) @SDavis_