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WEB_2.0 November 15, 2007 Casey Bisson online now at http://maisonbisson.com

IT-Faggruppen keynote tidens hotteste IT trends 2007-11-16

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WEB_2.0November 15, 2007Casey Bisson

online now at http://maisonbisson.com

Years to reach 50M audience

Radio

Television

Web 4

13

38

source: XPLANE: Did You Know 2.0?

1453 1517Gutenberg 95 Theses

1453 1517Gutenberg 95 Theses

c1700 1776Printed Protest

1990 1999WWW 95 Theses

YesterdayOrganizations developed a message

Media broadcasted the messagePeople consumed the messagePeople acted on that message

Today

People share messagesPeople act on what other people say

“If you liked Into Thin Air you’ll like Touching The Void better.”

source: The Long Tail

Web 2.0 is made ofpeople

vs.

what Kodak knows

{

what Kodak knows

what people know

}{

what Kodak knows

what people knowwhat flickr enables

}{

Google’s social design best practices

Drive CommunicationBuild CommunitiesSolve Real World Tasks

source: Google Code

Sites that allow comments value their users

Sites that allow comments value their users

Linux

$900,000,000

source: IBM estimate, quoted in Wikinomics

$900,000,000$900,000,000IBMsaves

each year

because of itsembrace of LINUXsource: IBM estimate, quoted in Wikinomics

$900,000,000

Student:“Sociology of Education”

Librarian:“Educational Sociology”

<ul class="summaryrecord"><li class="attribution"><h3>Attribution</h3>

Marvin N. Tolman</li><li class="format"><h3>Format</h3>Book</li><li class="pubyear"><h3>Published</h3>2006</li><li class="isbn"><h3>ISBN</h3>91825678x</li>

</ul>

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