GreenyTails Corporate

Presentation

Augmenting Business Was Never So Easy

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• Current Situation

• Business Model

• What’s in it for me- Consumer

• What’s in it for me-Retail Store

Agenda

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Current Situation

The retail stores have done their catalogue assortment in a manner which would just meet the needs of those consumers who are already in the purchase phase of their decision cycle

The Purchase Decision process

The Product Marketing Gap

But, for consumers who are still in the product selection stage, the stores have little to offer on the decision support front

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Data Standardization

Opportunity

Data Publishing Opportunity

Affiliate Marketing Programs

Affiliate Marketing Programs

Business Model

Comparison Shopping Platforms

Comparison Shopping Platforms

Social Shopping Platforms

Social Shopping Platforms

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An evolution of the shopping

platform which will enrich the customer experience

Buy onlineWalk into a store

High

Low

Cost & Time Saving Opportunity

What’s in it for me-ConsumerCO

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COST

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What’s in it for me-Retail Store

The retail stores need better measures to understand customer pulse. This would require complete integration of customer shopping cycle

Understand customer behavior and form segments

Develop targeted promotional campaigns and personalized customer services

Expand customer marketing and loyalty programs

Decrease store operating costs

Objectives met:

• Measurable increase in customer retention

• New customer acquisition

• Enhanced customer intelligence

• Tracking competitive dynamics

• Campaign Effectiveness Measurement-Promotion campaigns

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Why Customers Use GreenyTails?

• No portal for a complete online grocery solution

• To buy groceries for your parents remotely

• Avoid long-standing at queues and billing counters

• Avoid struggling in traffic and parking lot at retail stores

• Save petrol and save time

• Handy for busy and working couple

• When no retail outlet between office and home

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Why Stores Use GreenyTails?

• Reduce operating costs while growing customers

• Reduce in-store staff

• Reduce billing counters and associated machinery

• Operate in a relatively small space and less number of isles

• Stay above in business and competition with individual online grocery portals

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Existing Solutions

• Storrz.com• Indiaplaza.in• Chennaionlinegrocery.com• Safeway.com

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Comparative Study

Feature Storrz.com Indiaplaza.inChennaionlinegrocery

Safeway

Multiple Store Option Yes

Multiple City Option Yes Yes

Multi-Lingual Grocery Names Yes

Reward Points Yes Yes Yes Yes

Schedule Order Delivery Yes Yes Yes

Save and Edit Orders Yes

View Only Discount Groceries Yes

Cancel Orders - - Yes Yes

Print and Email Orders Yes

Same Day Delivery Yes

Available in India Yes Yes Yes Yes

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GreenyTails Benefits To Merchant

• We effectively market and capture the target audience that have higher conversion rates

• We specialize in bringing IT and ITES employee crowd to our site and services

• We also target companies helpdesk such that their employees get to our service through their helpdesk

• We also have channels to publicize or solutions through internet and media marketing

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What Should Merchant Provide?

• Just the inventory– Product Name

– Product Id

– Price

– Stock

– Image, if any

– Description, if any

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What GreenyTails Provide?

• GreenyTails provides web/email/sms interfaces of order details in a format as requested by Merchant

• Gives you higher conversion of GreenyTails customers to Merchant service

• Online payments are processed with GreenyTails

• A few examples of this format: yatra.com, makemytrip.com, cleartrip.com etc

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What GreenyTails Provides? (contd)

• Ad Banner insertion of Merchant’s store image or logo in to GreenyTails Platform

• Notify visitors of GreenyTails about Merchant offers.

• Gets target audience redirected from GreenyTails to Merchant’s own portal

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Integration Overhead On Merchant

• Zero overhead

• The plugin/api we provide for integration is seameless.

• It will not affect the existing Merchant business format or web services or business continuity in any manner

• There will be no downtime required for Merchant

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GreenyTails Website

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Registration

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Store Product Tree Listing

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Product Description with image

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Shopping Cart

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Check Out Cart

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Placing an Order

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Viewing an Order

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Shopping History

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Provide deliver details ifNot registered yet

Order Flow Process

Customer Steps:

Store Steps:

Check-out when done

Schedule delivery tocomplete the order

In-coming order is routedto associated store

Ordered items are packagedand billed

Deliver order to customeras per the schedule

Collect cash-on-delivery

GREENYTAILS

Select city, area and store

Select product categories,add products to cart

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Pricing

• Annual registration charge of <XXX>- INR per store only

• Free setup. No hidden charges

• Per store database creation absolutely Free

• Unlimited customers orders

• Free Web/Email/SMS interfaces

• Free E-Commerce front end with web interface

• Free online display of “Merchant Offers/Discounts”

• Request for details on Discounts for chained stores

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About Us

At GreenyTails, we strongly believe in Green Commerce as the future and not just e-commerce. We are a team of energetic Technopreneurs working together to redefine they way retail shopping can happen. Through our innovating GreenyTails (Green-e-Tailing) platform, we are committed to provide you a rewarding experience that can help you save time, save money and increase your productivity. Save miles and Have smiles.

Based out of Bangalore and Hyderabad in India, we are group of focused individuals drawing an average of 10+ yrs of experience in Software Product Development, Marketing Expertise and with rich educational backgroud in Comp. Science, Management from premier educational institutes. Our team has work experience drawn from companies like HCL, Cisco, Oracle, EMC, CA and from few merging startups.

We will keep you EXCITED!

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Contact Us

GreenyTails

No.1, Ground Floor,

7th Cross, 27th Main,

HSR Layout Sector – 1

Bangalore – 560 102

INDIA

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