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Evangelizing Yourself You Can’t Change the World If No One Knows Your Name Whitney Hess [email protected] @whitneyhess http://whitneyhess.com

Evangelizing Yourself

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The presentation for my session at IA Summit 2009

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Page 1: Evangelizing Yourself

Evangelizing YourselfYou Can’t Change the World If No One Knows

Your Name

Whitney Hess [email protected]

@whitneyhess http://whitneyhess.com

Page 2: Evangelizing Yourself

Evangelizing YourselfYou Can’t Change the World If No One Knows

Your Name

All of us

Whitney Hess [email protected]

@whitneyhess http://whitneyhess.com

Page 3: Evangelizing Yourself

Whitney Hess @whitneyhess

Who the hell am Iand why should you

listen to me?

Page 4: Evangelizing Yourself

Whitney Hess @whitneyhess

For the next 45 minutes,I am your motivational speaker

Page 5: Evangelizing Yourself

Whitney Hess @whitneyhess

Whitney HessUser Experience Designer

based in NYC

Page 6: Evangelizing Yourself

Whitney Hess @whitneyhess

CynicScaredy-cat

Wannabe rockstar

Page 7: Evangelizing Yourself

Whitney Hess @whitneyhess

Probably a lot like you

Page 8: Evangelizing Yourself

Whitney Hess @whitneyhess

I was ready for the next big challenge

and I realized the challenge was me

Page 9: Evangelizing Yourself

Whitney Hess @whitneyhess

What is your life’s purpose?

Is what you’re doing now going to help you get there?

Page 10: Evangelizing Yourself

Whitney Hess @whitneyhess

մեisIsIndexed.com

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Whitney Hess @whitneyhess

3 Parts to Getting մեere

Share your message

Build a network

Exude confidence

Page 12: Evangelizing Yourself

Whitney Hess @whitneyhess

You can’t change the world if no one knows

your name

Bullshit?

Page 13: Evangelizing Yourself

Whitney Hess @whitneyhess

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Whitney Hess @whitneyhess

մեisIsIndexed.com

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Whitney Hess @whitneyhess

Common sense is NOT

common practice

Page 16: Evangelizing Yourself

Whitney Hess @whitneyhess

Part 1: Share Your Message

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Whitney Hess @whitneyhess

Explain why you’re important in one sentence without

any hesitation

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Whitney Hess @whitneyhess

You are an expert. Show it.

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Whitney Hess @whitneyhess

Play up your strengthsAccept your weaknesses

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Whitney Hess @whitneyhess

BlogShare your expertise

Stay focused

Be honest

Write oen

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Whitney Hess @whitneyhess

Write, Speak, Teach

Be a voracious readerShare what you learn

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Whitney Hess @whitneyhess

USETWITTER

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Whitney Hess @whitneyhess

USETWITTER

Follow peoplewho inspire you

Involve yourselfin conversations

Share your ideasand opinions

Reply to everyonewho replies to you

Don’t be a lurker!

Find your voice

Page 24: Evangelizing Yourself

Whitney Hess @whitneyhess

Avoid negativity!

It will bite you in the ass

Page 25: Evangelizing Yourself

Whitney Hess @whitneyhess

“You have the right to remain silent. Anything you say may be used against you in a court of law, newspapers, periodicals, radio, television, all electronic media, and technologies yet to be invented.”

Page 26: Evangelizing Yourself

Whitney Hess @whitneyhess

For goodness sake,DON’T DRUNK TWEET

Page 27: Evangelizing Yourself

Whitney Hess @whitneyhess

Google is your résumé

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Whitney Hess @whitneyhess

You are a representative of your

community of practice (us)

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Whitney Hess @whitneyhess

Part 2: Build a Network

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Whitney Hess @whitneyhess

“մեe opposite of networking is NOT working”

– Someone smart

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Whitney Hess @whitneyhess

You don’t have to be an extrovert

I’m not

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Whitney Hess @whitneyhess

Start online

I did

Page 33: Evangelizing Yourself

Whitney Hess @whitneyhess

LinkedIn

Connect with everyone you know

Write recommendations proactively

Change your profile settings to fully public

Page 34: Evangelizing Yourself

Whitney Hess @whitneyhess

Twitter

Use your real name, one-liner, blog URL

Follow and engage with influencers

Don’t use protection ;)

Page 35: Evangelizing Yourself

Whitney Hess @whitneyhess

Facebook

Proceed with caution

Page 36: Evangelizing Yourself

Whitney Hess @whitneyhess

Other social networks

Always link back to your blog

Use the same email address

Try to use the same username

մեe point: be findable

Page 37: Evangelizing Yourself

Whitney Hess @whitneyhess

Now get out of the house

Congrats on being here!

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Whitney Hess @whitneyhess

Accept invitations

Seek out events

Organize your own

Ask someone to coffee

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Whitney Hess @whitneyhess

մեisIsIndexed.com

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Whitney Hess @whitneyhess

Tips for overcoming shyness

Devise a goal before going out

Pick one person in the room to talk to

Have a recent blog post/article/book in mind to discuss

Ask people to introduce you to others

Page 41: Evangelizing Yourself

Whitney Hess @whitneyhess

Maximize your profits

Always carry your card

Find out what people are working on

Follow up with everyone you meet

Remember everything

Page 42: Evangelizing Yourself

Whitney Hess @whitneyhess

We are all each other’s resources

Page 43: Evangelizing Yourself

Whitney Hess @whitneyhess

Part 3: Exude Confidence

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Whitney Hess @whitneyhess

“If you think you can or think you can’t,

you’re right”– Henry Ford

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Whitney Hess @whitneyhess

Negative thinking holds you back

Stop now!

Page 46: Evangelizing Yourself

Whitney Hess @whitneyhess

3 Types of Confidence:

Feeling confident in yourself

Making others feel confident in you

Building confidence in others

Page 47: Evangelizing Yourself

Whitney Hess @whitneyhess

Focus on past successes

Recognize your strengths

Take risks

Act “as if”

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Whitney Hess @whitneyhess

Be decisive

Nothing is permanent

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Whitney Hess @whitneyhess

Be opinionated

And support it when challenged

Page 50: Evangelizing Yourself

Whitney Hess @whitneyhess

Be willing to walk away

from negative situations

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Whitney Hess @whitneyhess

Be open to feedback

Even ask for it

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Whitney Hess @whitneyhess

Don’t react emotionally

(and don’t drunk tweet)

Page 53: Evangelizing Yourself

Whitney Hess @whitneyhess

Admit your mistakes

Everyone makes them

Page 54: Evangelizing Yourself

Whitney Hess @whitneyhess

SHUT UP and listen

“God gave us two ears and one mouth to use in

proportion.”– Unknown

Page 55: Evangelizing Yourself

Whitney Hess @whitneyhess

Be a leader

Organize events

Mentor others

Give feedback and recognition

Connect the dots

Page 56: Evangelizing Yourself

Whitney Hess @whitneyhess

Communicate

hope, optimism,

enthusiasm

Page 57: Evangelizing Yourself

Whitney Hess @whitneyhess

Do not feed the trolls

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Whitney Hess @whitneyhess

մեisIsIndexed.com

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Whitney Hess @whitneyhess

Most importantly,

Be reliable. Be grateful.

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Whitney Hess @whitneyhess

մեere are no rules

I’m making this up as I go along

Follow your gut

Page 61: Evangelizing Yourself

Whitney Hess @whitneyhess

Go forth unafraid– մեe Dalton School motto

(my alma mater)