The visual principles of harmony, unity, contrast, emphasis, variety, balance, proportion, repetition, texture and movement (and others) are widely recognized and practiced, even when they aren’t formally articulated. But creating a good design doesn’t automatically mean creating a good experience. In order for us to cultivate positive experiences for our users, we need to establish a set of guiding principles for experience design. Guiding principles are the broad philosophy or fundamental beliefs that steer an organization, team or individual’s decision making, irrespective of the project goals, constraints, or resources. Whitney will share a universally-applicable set of experience design principles that we should all strive to follow, and will explore how you can create and use your own guiding principles to take your site or product to the next level.
Hi, Im Whitney Hess User Experience Designer Consultant New
Yorker @whitneyhess
stakeholderweb analytics storyboards interviews sketching
surveys A/B testing prototyping ow diagramsWhat we usually talk
about when we talk about UX wireframes scenarios sitemaps personas
card sorts heuristic evaluationusability testing user research
User Experience is the establishment of a philosophy about how
to treat people
Visual Design is the establishment of a philosophy about how to
make an impact
L e t s do t h good designt o ge is the r ! =good
experience
Principles of Experience Design
Principles of Experience 1. Stay out of peoples way. 2. Create
a hierarchy that matches peoples needs. 3. Limit distractions. 4.
Provide strong information scent. 5. Provide signposts and cues. 6.
Provide context. 7. Use constraints appropriately. 8. Make actions
reversible. 9. Provide feedback. 10. Make a good rst
impression.
Ten principles that contributeFocus on people their lives,
their work, theirdreams.Every millisecond counts.Simplicity is
powerful.Engage beginners and attract experts.Dare to
innovate.Design for the world.Plan for todays and tomorrows
business.Delight the eye without distracting the mind.Be worthy of
peoples trust.Add a human touch.
Ten principles that contributeFocus on people their lives,
their work, theirdreams.Every millisecond counts.Simplicity is
powerful.Engage beginners and attract experts.Dare to
innovate.Design for the world.Plan for todays and tomorrows
business.Delight the eye without distracting the mind.Be worthy of
peoples trust.Add a human touch.
http://www.google.com/corporate/ux.html
Windows User Experience Design PrinciplesReduce concepts to
increase condence.Small things matter, good and bad.Be great at
look and do.Solve distractions, not discoverability.UX before knobs
and questions.Personalization, not customization.Value the life
cycle of the experience.Time matters, so build for people on
the
Windows User Experience Design PrinciplesReduce concepts to
increase condence.Small things matter, good and bad.Be great at
look and do.Solve distractions, not discoverability.UX before knobs
and questions.Personalization, not customization.Value the life
cycle of the experience.Time matters, so build for people on the
http://msdn.microsoft.com/en-us/library/dd834141.aspx
Burning ManKeep good company.Notice the ordinary.Preserve the
ephemeral.Design not for the elite but for themasses.Explain it to
a child.Get lost in the content.Get to the heart of the
matter.Never tolerate OK anything.Remember your responsibility as
astoryteller.Zoom out.Switch.Prototype it.Pun.Make design your life
and life, your
Charles and RayKeep good company.Notice the ordinary.Preserve
the ephemeral.Design not for the elite but for themasses.Explain it
to a child.Get lost in the content.Get to the heart of the
matter.Never tolerate OK anything.Remember your responsibility as
astoryteller.Zoom out.Switch.Prototype it.Pun.Make design your life
and life, your
http://www.amazon.com/Fifteen-Things-Charles-Ray-Teach/dp/193031700X
Burning Man Radical Inclusion. Gifting. Decommodication.
Radical Self-reliance. Radical Self- expression. Communal Effort.
Civic Responsibility. Leaving No Trace. Participation.
Immediacy.
The Starbucks Make it your own. Everything matters. Surprise
and delight. Embrace resistance. Leave your mark.
The Starbucks Make it your own. Everything matters. Surprise
and delight. Embrace resistance. Leave your mark.
http://www.starbucksexperience.net/excerpts.html
What areyour companys principles?
Steps to Crafting YourOwn Design Principles 1. Research
available principles for competitors and related organizations
(even aspirational) 2. Gather, list and print out the business
goals, user needs and brand attributes 3. Brainstorm with key
collaborators across capabilities and functions 4. Narrow down to
no more than 10, preferably 7 5. Ensure they dont conict or
overlap
1. Does it come directly from research?2. Does it help you say
No most of the time?3. Does it distinguish your design from your
competitors?4. Is it something you might reverse in a future
release?5. Have you evaluated it for this project?
http://www.uie.com/articles/creating-design-principles/
When to Use YourDesign Principles 1. During the project kickoff
meeting 2. When prioritizing features 3. Brainstorming sessions 4.
Design critiques 5. Stakeholder presentations 6. Resolving conict
7. Postmortems 8. Web metrics analysis
User Experience is the establishment of a philosophy about how
to treat people
![[UX Series] 6 - Animation principles](https://img.dokumen.tips/doc/110x75/58edc4531a28ab1b308b4585/ux-series-6-animation-principles.jpg?t=1680268345)
