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How “Augmented Reality” and the mobile web changes everything Mobile broadband access and ever-smarter phones are shaking the internet out its lofty cloud and bringing the web into the real world. As a result, the old “real world”, and many old ideas and many old business models will be running out of places to hide from the pervasive influence of the net. Meanwhile, each of our smart phones are in many ways even better than the old clunky tools we used to use to surf the net. Our mobile devices are not only connected but, also bristling with sensors like radios, cameras, microphones, GPS etc. that can directly perceive and interact with the world around you. We’re reaching a point where it’s theoretically possible to point that device at almost anything: a landmark, a product on a store shelf, your friends or a crowd of people; and draw from the cloud and your social graph as much, or perhaps more, relevant information than you ever wanted to know. Oh, and the cloud will be watching you and whatever’s around you as well. In the new augmented reality, the web surfs you. The goal of this talk will be to provide you with a fast paced overview of what this new “augmented” reality will mean for how we socialize, for how we sell and market physical products, for architecture, for media and entertainment, for public policy, crime, privacy and, as well, few early signals for what might be the new killer apps. If all that is not interesting enough, I will also bring free beer.
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Bringing down all the resources of the internet out
of cyberspace and into ubiquitous reality
Flickr: c@rljones
Mobile phones are like the billion roofing nails that tie the cloud down to earth.
Internet 1.0 (1995-1999) was all about the great disruptive promise of the “cyberspace” and “online shopping”
Internet 2.0 (2005-2009) was the 10 years it took to really figure out what to do with it: USG, rich web apps, social media
Augmented Reality (2008…) is where mobile technology and wireless broadband make the internet finaly ubiquitous. And inescapable.
By this measure you could say there are many “augmented reality” apps already
The other day, my dadgoogled a small duck. This augmented his reality.
Call this “head’s down” AR
Broadly, what are the effects of Augmented Reality?
• Increased transparency• Reduced privacy• Timely access to information• Constant access to entertainment• Marketers can’t keep using the same old tricks
In theory, anyone can easily know everything there is to know anything or anyone anywhere
they are.
“Amazon declares war on retailers”
Shop savvy, Amazon mobile app etc: these are a Retailers worst nightmare
Social Augmented Reality
The knowledge of joining a crowd and knowing:• Who do I know here?• Where do I know them from?• Who should I get to know?• Who here is single?• Are there any naked pictures of them on the
internet?
There will be many layers of realityNot everyone wants to live in the Youtube comment section of reality
Mobile phone
Enhances: Voice, conversation
Retrieves: Spoken word, direct conversation
Reverses: Video, picture, text messaging, Augmented reality
Obsolesces: Public payphones, wrist watches, land lines, leaving notes, advance planning
Mobile + Augmented Reality
Enhances: Awareness, tacit knowledge, wisdom Retrieves: Written word, gestures, lore, gossip
Reverses: “batman vision”
Obsolesces: Desktop web, Newspapers, ipods, departments stores, guidebooks, paper maps, paperbacks, magazines, local storage, phone numbers, MSWindows
What is still holding us back?Mobile Processing power Some of these apps running <10fps
Screen size Are small relative to the world
Human limitations: eyesight, thumb width
Serious interaction problem for many demographics
GPS locating speed Waiting…. Waiting… ah fuck it
Network bandwidth/latency 400ms pings are not so responsive
Tools/APIs Just emerging
Battery Power This stuff devours batteries
Installed base Smartphones not ubiquitous yet
Fragmented mobile platforms Going to be with us a while
M-commerce & monetization Buying real stuff is hard
What is getting better?Mobile Processing power Moore’s inexorable law
Screen size Tablets, new tech foldable/rollable?
Human limitations: eyesight, thumb width
Better touch interfaces, natural gestures
GPS locating speed AGPS, other cues e.g. wifi
Network bandwidth/latency 4G/LTE brings better speed/latency
Tools/APIs Will come
Battery Power Moore’s law brings efficiencies
Installed base >50% by 2012
Fragmented mobile platforms Ultimately the browser may displace native apps
M-commerce & monetization We’re working on it
Near Future Tipping points
iPhone 3.0 expected capabilities:– Faster processor (the current one is unchanged from 2007)– Video capabilities– Where the iPhone goes the interactive design geeks follow
Androids everywhere– More mobile brands launching android soon– Waiting for the deluge of Chinese off-brand
Future blackberries (go Canada)– May bring corporate/enterprise killer apps
Who benefits from augmented reality?Brands Consumers
State Control Opposition
Police Criminals
Developed world Developing world
The center The edges
Extroverts Introverts
The old The young
E-government E-anarchy
As a designer, you can choose sides
If you are a mobile designer, there’s no shortage of paying work ahead
The more sophisticated a technology, the more fragile it can be
1. Don’t drop augmented reality2. I ran out of batteries so I can’t buy a coffee3. I ran out of batteries and I can’t find my way
home4. I am meeting my blind date but she went
indoors where LBS doesn’t work5. When a government rounds up opposition
based on mobile records