Social Media Lunch and Learn: All things Facebook (including Ads!)

• Learn how to set up a Facebook account for personal and business use in a way that promotes your brand and paints you in a positive light. In this class identify winning strategies for building and maintaining a thriving community of Facebook fans.• How to set a Facebook Business Page for Business• Utilize Facebook Videos to Increase Engagement• Set Up Facebook Custom Audience or Increased Reach• The Importance of Facebook Ads

Worldwide, there are over 1.44 billion monthly active Facebook users which is a

13 percent increase year over year.

There are 1.25 billion mobile active users.

Add Company Details

Create a Cover Photo

Add a Call-to-Action Button

Use Local Videos and Images

Stand Out on Social Media With Video

Posts

Serve Ads to Everyone Who Has Visited Your Website Except Customers

Reach People Similar to People Who Have Converted on an Ad

Target People Who Are College-Educated, Own Homes, Earn $100K or More and Are in a Certain Zip Code

Show Ads to People on a Mobile Phone Within 10 Miles of Your Location