LinkedIn's Top Sponsored Updates of 2014

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Over the past year, weve seen companies take advantage of the unique opportunities Sponsored Updates provide to reach targeted professionals in the LinkedIn feed. As a result, weve also seen them knock performance metrics out of the park. Check out the top Sponsored Updates of 2014 along with tips for how to increase the engagement with your Sponsored Updates on LinkedIn. Get started with Sponsored Updates here: http://lnkd.in/sponsoredupdates

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  • 1. Top Performing Sponsored UpdatesNorth AmericaYear in Review 2014

2. OverviewMarketers have generated amazingengagement using LinkedInSponsored Updates to distributecontent to the worlds largestprofessional network.Here are the top performing updateswithin North America in 2014, followedby some context on what made themso successful.- LinkedIn Marketing Solutions Best in class marketers are seeing Engagement Rateshigher than 2% with their Sponsored Updates Are you ready to take your content to the next level? 3. 3 Top Performing Sponsored Updates 2014METHODOLOGYThe list ranks top posts byengagement rate, whichmeasures clicks and socialactions (likes, comments,shares) divided by the number ofimpressions served 4. TOP PERFORMERS IN TECHNOLOGYTop Performing Sponsored Updates 2014Not all professionally-relevantcontent has tobe serious. Mix it up withsome lighter posts.Large-format, or richmedia, images commandattention in the newsfeed. 5. TOP PERFORMERS IN TECHNOLOGYTop Performing Sponsored Updates 2014Industry trends, especially thosewith a career impact, are oneway to share useful information 6. TOP PERFORMERS IN TECHNOLOGYCall out your target audience directly in the copyA clear call-to-action drives a higherCTRTop Performing Sponsored Updates 2014 7. TOP PERFORMERS IN FINANCIAL SERVICESTop Performing Sponsored Updates 2014Start with a question or quote to hookyour readerStrong language creates a senseof urgency 8. TOP PERFORMERS IN FINANCIAL SERVICESUse link posts to optimize mobileclicks (make sure the landing page isTop Performing Sponsored Updates 2014responsively designed) 9. TOP PERFORMERS IN FINANCIAL SERVICESTop Performing Sponsored Updates 2014Eliminate the intro copy, or keep it fewerthan 150 characters 10. TOP PERFORMERS IN FINANCIAL SERVICESTop Performing Sponsored Updates 11. TOP PERFORMERS IN FINANCIAL SERVICESTop Performing Sponsored Updates 2014Articles about general productivityboosts are always helpful to a busyprofessional audience 12. TOP PERFORMERS IN CONSUMER GOODSTop Performing Sponsored UpdatesNumbered lists make content easier toconsumeStrong language creates asense of urgency 13. TOP PERFORMERS IN ENERGYStrong language creates asense of urgencyTop Performing Sponsored Updates 2014 14. Key Takeaways Keep your copy short and sweetunless you are teasing a longerstory Successful posts provide clearvalue oriented to helpingprofessionals be more productiveand successful: Helpful Informative Entertaining Brands from all sizes &industries - Finance to Tech toPersonal Care are producing highperforming content. Professionalsare consumers, too 15. Content Best Practices Copywriting Tips: Try opening with a question Directly address the audience you aretargeting Lists are easy ways to get a messageacross succinctly, but use themsparingly Direct users with clear call-to-actions Keep intro copy under 150 characters Edit & optimize titles and descriptions Other Considerations: Links & Rich Media perform best Maximize relevancy with effectivetargeting Consider A/B Testing with DirectSponsored Content Think mobile-first, where most of yourengagement will come from 16. Additional Resources LinkedIns Content Marketing Site LinkedIn Marketing Solutions Blog LinkedIn Marketing Solutions SlideShare Channel LinkedIns Content Marketing Score & Trending Content ToolsTop Performing Sponsored UpdatesNorth AmericaYear in Review 2014 17. 2014 LinkedIn Corporation. All Rights Reserved. 17