Linked in sponsored updates conversion tracking 19916

  • Published on
    16-Apr-2017

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  • LinkedIn Marketing Solutions

    Sponsored Updates Conversion Tracking

  • Prospect submits web form...

    3

    What is conversion tracking?

    A conversion is an event that a

    member takes like filling out a webinar

    registration form or downloading a

    white paper.

    Conversion tracking is the ability to

    measure conversions and then

    attribute it back to the source that

    provided the initial click or view.

    By tracking these conversions, you can

    more easily gauge the ROI of your

    Sponsored Updates programs.

    A prospect clicks on a Sponsored

    Update...

    Prospect lands on your site

    and fills out a form...

    Submit!

    Prospect lands on Thank

    You page, is tagged as

    Conversion

    Prospect is registered as a

    conversion in your LinkedIn

    campaign reporting.

    +1

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  • About Sponsored Updates

    The fastest growing product at LinkedIn 80% growth year-over-year

    Growth in product scope including:

    Sponsored Updates Mobile Refresh

    Refreshed Campaign Manager

    Higher Ed Targeting

    Rich Media for Direct Sponsored Content

    Audience Expansion

    LinkedIn is now used by over 94% of B2B

    advertisers to build brand or generate quality

    leads with a professional audience.

  • Sponsored Updates Conversion Tracking Pilot

    Track performance Track conversion events tied to your Sponsored

    Updates activity using LinkedIns Insight Tag

    and Campaign Manager platform.

    Monitor specific conversion actions including

    downloads, sign-ups, and more.

    Understand ROI Measure the value youre getting from your

    content marketing on LinkedIn, including return

    on ad spend and cost per conversion.

    Optimize your results Leverage in-platform conversion data to

    improve your campaigns and drive results for

    your business.

    https://linkedin.box.com/s/71vh5s3fmyrqio60b5t6zew4n11vqgoz

  • 6

    Access Conversion Tracking by clicking button in

    top right of the nav

  • You will be able to enter in the exact landing page URL later.

    7

    Step 1. Enter the domain(s) where you want to track

    *If they do not already

    have an Insight Tag.

  • 8

    Step 2. Copy + paste conversion tag code into your

    website, or email tag instructions to your webmaster

    Best practice: Place tag in your

    sites global footer. If thats not

    possible, tag the page(s) where you

    want to count a hit as a conversion

    (i.e.: a Thank You page a member

    sees after form submission.

  • Be sure to select the correct conversion type.

    9

    Step 3. Create, name, and save your conversion

    Conversion Types:

    Add to Cart

    Download

    Install

    Lead

    Purchase

    Sign Up

    Other

  • Enter in a value for your conversion, and your landing page URL.

    10

    Step 3. Create, name, and save your conversion

    While value is optional, we

    highly recommend that you

    enter a conversion Value so

    you can measure your return

    on spend.

    You can add multiple

    URLs to a single action.

    Starts with: Applies to any website that

    starts with the entered domain.

    Exact: Applies only to the exact URL

  • Adding a conversion to a campaign

    CONFIDENTIAL: DO NOT DISTRIBUTE

  • Select a conversion tag you created or previously created and saved

    12

    Create a new campaign

    You can associate

    multiple conversions

    with a campaign.

    Remember, your

    accounts single Insight

    Tag will support all the

    conversion actions you

    create.

  • Select a conversion to add to your new campaign, then click Next.

    13

    Create a new campaign

    If you want to

    associate multiple

    tags, you can add

    them here.

    You can also add

    a conversion tag

    to your existing

    campaign after it

    has launched.

    (see next slide)

  • Click on the gear and select edit campaign details

    14

    ...or, add a conversion to an existing campaign.

  • Then click Save Changes.

    15

    Select the conversions you want to add

  • How conversion attribution works

    30-day look-back window.

    Post-click attribution: If a member converts after a click anytime within the 30D

    period, its counted as a post-click conversion.

    If a member converts after receiving an ad impression, but never clicks on the

    ad, then its a post-view conversion.

  • Managing conversions

    youve already created

  • 18

    Remember, you can always access your Saved

    Conversions from Campaign Manager...

  • 19

    Here, you can view and edit all your saved conversion

    or create a new one.

    When editing a conversion that

    youve saved, you can edit any of

    the fields on Slide 11

  • You can also add additional domains to your Insight Tag - in case you want to

    place the tag on multiple domains that you or your agency controls

  • Measuring conversion results

  • 22

    NOTE: These two columns will

    only populate if you entered a

    conversion Value when

    creating your conversion

    Conversion

    per Campaign

    Conversion per

    Creative

    Conversion per

    Action

    Track conversions on campaign and creative level

  • Features & Reporting

    Post-View

    Conversions

    Post-Click

    Conversions

    Conversions

    Conversion Rate

    Post-Click Conversion

    Rates

    Post-View Conversion

    Rates

    Cost per Conversion

    Conversion Value

    Return on Ad Spend

    Action Types Analytics Conversion Types

    Add to Cart

    Download

    Install

    Lead

    Purchase

    Sign Up

    Other

  • CONFIDENTIAL: DO NOT DISTRIBUTE