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Use Sponsored InMail to enhance your Sponsored Content performance 1

Improve Sponsored Content Results with Sponsored InMail

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Page 1: Improve Sponsored Content Results with Sponsored InMail

Use Sponsored InMail to enhance your Sponsored Content performance

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Page 2: Improve Sponsored Content Results with Sponsored InMail

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Multiple LinkedIn products improve campaign results

Click-through rate from Sponsored Content is

43%higher than platform benchmarks for customers who ran Sponsored InMail concurrently for at least 2 weeks, targeting similar audiences at sufficient scale.

Source: LinkedIn internal data. Based on 6-months of data. Feb 2016.

CTR for customers who run Sponsored InMail concurrently

CTR Benchmark

0.46%

0.32%

Page 3: Improve Sponsored Content Results with Sponsored InMail

Deliver a one-two punch that drives unprecedented response

As a regular Sponsored Content user, you already know the value of distributing your content on the world’s only professional feed.

Research shows that B2B buyers conduct an average of 12 searches before ever going to a brand’s site.

Sponsored InMail is a perfect tool for personalizing content for your target audience.

12searches

before ever visiting a brand’s website

10.4pieces of content

on their way to a purchase decision

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Page 4: Improve Sponsored Content Results with Sponsored InMail

Powerful use case combinations

Sponsored InMail

Sponsored Content Buyers will consume 10.4

pieces of content on their way to a purchase decision*.

That’s why savvy content marketers use Sponsored Content with Sponsored InMail to keep their brand in front of prospects at every stage of the buyer’s journey.

* Zero Moment of Truth Study, Google

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Page 5: Improve Sponsored Content Results with Sponsored InMail

NYU

Sponsored ContentUse Case: Awareness

Sponsored InMailUse Case: Program Enrollment

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Page 6: Improve Sponsored Content Results with Sponsored InMail

Tableau

Sponsored InMailUse Case: Content Distribution

Sponsored ContentUse Case: Education

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Page 7: Improve Sponsored Content Results with Sponsored InMail

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Sponsored InMailUse Case: Product Education

Sponsored ContentUse Case: Awareness

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Siemens

Page 8: Improve Sponsored Content Results with Sponsored InMail

Jive

Sponsored ContentUse Case: Awareness

Sponsored InMailUse Case: Content Distribution

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Page 9: Improve Sponsored Content Results with Sponsored InMail