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LINKEDIN Gallery of Great Sponsored Updates

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Page 1: LINKEDIN Gallery of Great Sponsored Updates
Page 2: LINKEDIN Gallery of Great Sponsored Updates

INCLUDE IMAGES &RICH MEDIA TO STAND OUT

Sponsored Updates Best Practices:

Page 3: LINKEDIN Gallery of Great Sponsored Updates

Targeted to marketing professionals

Adobe included a compelling image to reinforce a point

Page 4: LINKEDIN Gallery of Great Sponsored Updates

Samsung included a video that expressed product benefits

Targeted to professionals globally

Page 5: LINKEDIN Gallery of Great Sponsored Updates

Targeted to professionals in the banking and investment industry

BlackRock added a video tackling a tough issue

Page 6: LINKEDIN Gallery of Great Sponsored Updates

Mercedes-Benz embedded a video showcasing a new product

Targeted to professionals in the United States

Page 7: LINKEDIN Gallery of Great Sponsored Updates

Nissan attached a compelling image to showwhat inspires their products

Targeted to professionals globally

Page 8: LINKEDIN Gallery of Great Sponsored Updates

WRITE A COMPELLINGINTRODUCTION & HEADLINE

Sponsored Updates Best Practices:

Page 9: LINKEDIN Gallery of Great Sponsored Updates

Targeted to senior leadership at very large companies

INSEAD asked a thought-provoking question about

a hot topic

Page 10: LINKEDIN Gallery of Great Sponsored Updates

Telstra asked about common business behavior to introduce product tips

Targeted to professionals in Australia

Page 11: LINKEDIN Gallery of Great Sponsored Updates

POST TOPICS THATAPPEAL TO THE NEEDSOF THE AUDIENCE

Sponsored Updates Best Practices:

Page 12: LINKEDIN Gallery of Great Sponsored Updates

Targeted to IT professionals

Dell wrote tips to help IT professionals better secure

their data

Page 13: LINKEDIN Gallery of Great Sponsored Updates

Targeted to professionals in the insurance industry

AIG shared a timely whitepaper with insurance professionals

Page 14: LINKEDIN Gallery of Great Sponsored Updates

Targeted to IT, engineering, operations and marketing

professionals at very large companies

AT&T shared industry insights to help enterprisecompanies with tablet strategy

Page 15: LINKEDIN Gallery of Great Sponsored Updates

Targeted to IT and consulting directors and above

Hortonworks illuminated a technical topic for atechnical audience

Page 16: LINKEDIN Gallery of Great Sponsored Updates

SHARE THOUGHT LEADERSHIP & ADVICE

Sponsored Updates Best Practices:

Page 17: LINKEDIN Gallery of Great Sponsored Updates

Targeted to senior level professionals

Citi asked senior professionals to share advice

Page 18: LINKEDIN Gallery of Great Sponsored Updates

IBM offered guidance to enable innovation

Targeted to IT professionals

Page 19: LINKEDIN Gallery of Great Sponsored Updates

Intuit career advice for entrepreneurs

Targeted to professionals at small companies

Page 20: LINKEDIN Gallery of Great Sponsored Updates

HubSpot shared practical tips on creating infographics

Targeted to professionals in sales and marketingat small to mid sized companies

Page 21: LINKEDIN Gallery of Great Sponsored Updates

The Content Marketing Institute offered guidance on

successful content marketing

Targeted to management in marketing and media

Page 22: LINKEDIN Gallery of Great Sponsored Updates

Domo promoted product benefits that make COO’s

jobs easier

Targeted to senior leadership in operations

Page 23: LINKEDIN Gallery of Great Sponsored Updates

Xerox shared advice on enabling risk-taking

Targeted to individual contributors

Page 24: LINKEDIN Gallery of Great Sponsored Updates

SHARE THOUGHT LEADERSHIP ON FUTURE TRENDS

Sponsored Updates Best Practices:

Page 25: LINKEDIN Gallery of Great Sponsored Updates

Lenovo linked to a survey on the future of device interaction

Targeted to professionals in Asia-Pacific

Page 26: LINKEDIN Gallery of Great Sponsored Updates

Microsoft shared a provocative prediction from an expert

Targeted to senior level professionalsin the United States

Page 27: LINKEDIN Gallery of Great Sponsored Updates

Shell featured an interactive map on the futureof energy

Targeted to government, media, and education professionals in the Middle East