Sponsored updates case studies

  • View

  • Download

Embed Size (px)


  • 1

    Sponsored Updates Case Studies

    2013 LinkedIn Corporation. All Rights Reserved.

  • Pilot : Walmart e-commerce raises

    awareness of their start-up culture

    LinkedIn Confidential 2014 All Rights Reserved

    Challenge: Walmart e-commerce

    needed to change its employer brand perception to be viewed as an innovative place to work & compete with tech startups for top talent

    Solution: Targeted competitive talent

    pools in metropolitan areas with peek hiring needs

    Shared stories of employees whod transitioned from start-ups & found a nimble culture there

    Result: Proven ROI based on sheer

    reach and # of impressions Those who engaged with

    with updates had the most desired experience & skills

  • Pilot : Intel appeals to android


    LinkedIn Confidential 2014 All Rights Reserved

    Challenge: Intel wanted to build

    thought leadership with android talent, attract android developers to its company page and raise awareness about their leadership in android.

    Solution: Used Sponsored Updates to

    target talent with android skills and those in top android groups

    Hooked target demographic with content to appeal to their interests/ aspirations.

    Result: Highest engagement from

    software developers Those who chose to follow

    came from the top Android groups and had in-demand skills

  • Marriott nurtures 2 way dialogue with

    hospitality professionals

    LinkedIn Confidential 2014 All Rights Reserved

    Challenge: Marriott needed to attract

    experienced hospitality workers for new hotels launching in Eastern Europe

    Solution: Used Sponsored Updates to

    target hospitality industry professionals in key areas and raise awareness about growth in those regions.

    Result: Established genuine 2-way

    dialogue with target talent Engagement rate was 3X

    Sponsored Update average Gained high volume of new

    followers in key regions Boost in quality of applicants

    for hard to fill jobs High rate of content

    amplification/ earned media

  • Salesforce provides sneak peek into

    different offices

    LinkedIn Confidential 2014 All Rights Reserved

    Challenge: Salesforce recently opened a

    number of new offices across the world and had peek hiring needs for top talent in software, & cloud computing industries

    Solution: Used Sponsored Updates to

    target desired talent in those regions and raise awareness of their offices

    Result: Successfully executed

    localized campaigns Record high engagement

    rate amongst professionals with desirable expertise

  • Gallery of

    GREAT Updates

  • Showcase what makes your

    company unique

    Best Practices:

  • IDEO gave insight into what its like to work there

  • Share what matters to your


    Best Practices:

  • Xerox shared advice on enabling risk-taking

  • Spotlight upcoming events

    or speakers

    Best Practices:

  • Tableau shared an upcoming interview event

  • American Express invited followers to a career fair

  • Pandora shared an event tailored toward students

  • Feature teams working on

    cool stuff

    Best Practices:

  • Johnson & Johnson gave insight into a day in the life of its brand managers

  • LOreal spotlighted a high-performing employee

  • Carhartt expressed appreciation to its employees

  • Kaiser Permanente highlighted an interns experience

  • Think outside the job

    Best Practices:

  • Tableau talked about the qualities its looking for

  • HubSpot included a unique image

  • Johnson & Johnson gave insight into its interview