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Sponsored Updates Sean Jackson, Rainmaker Digital Pubcon Austin May 2016

LinkedIn Sponsored Updates for Content Marketers

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Page 1: LinkedIn Sponsored Updates for Content Marketers

Sponsored UpdatesSean Jackson, Rainmaker DigitalPubcon Austin May 2016

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@seanthinks

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Why LinkedIn?

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400+ Million Users#1 Referral Source20% Follower ReachHigh Income Demo

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Too expensive?

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How to start…

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“ By failing to prepare, your are preparing to fail.”

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Sponsored Updates

Audience Research Site SetupContent Ideas

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Sponsored Updates

Audience Research

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https://www.linkedin.com/topic/content-marketing

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Content Ideas

Sponsored Updates

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#1 Headlines#2 Call To Action#3 Mobile Consumable

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Sponsored Updates

Site Setup

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Mobile FirstLanding Page

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And one more thing…

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414-11

MYLINK

MYLINK

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@seanthinks